essay about online travel agency

Home — Essay Samples — Geography & Travel — Tourism — Travel portal to travel agency

Travel Portal to Travel Agency

Categories: Tourism

About this sample

Words: 470 |

Published: Jan 29, 2019

Words: 470 | Page: 1 | 3 min read

Introduction, how travel technology works, have to expand globally.

Cite this Essay

Let us write you an essay from scratch

450+ experts on 30 subjects ready to help
Custom essay delivered in as few as 3 hours

Get high-quality help

Verified writer

Expert in: Geography & Travel

+ 120 experts online

By clicking “Check Writers’ Offers”, you agree to our terms of service and privacy policy . We’ll occasionally send you promo and account related email

No need to pay just yet!

Related Essays

3 pages / 1267 words

1 pages / 639 words

1 pages / 361 words

6 pages / 3010 words

Remember! This is just a sample.

You can get your custom paper by one of our expert writers.

121 writers online

Still can’t find what you need?

Browse our vast selection of original essay samples, each expertly formatted and styled

Related Essays on Tourism

In summation, the adventure trip to Patagonia served as an embodiment of the transformative power of exploration. Beyond the picturesque landscapes and physical challenges, the journey offered a holistic experience that [...]

Traveling has always been a significant part of my life. From a young age, I have been fortunate enough to explore different cultures, experience new traditions, and immerse myself in the beauty of our world. My passion for [...]

Exploring foreign lands has always been a fascinating aspect of human curiosity. It is a desire to discover new cultures, traditions, and landscapes that are different from one's own. The experience of traveling to foreign lands [...]

Traveling is an enriching experience that allows individuals to explore new cultures, meet people from different backgrounds, and broaden their perspectives. In the summer of 2019, I had the opportunity to embark on an amazing [...]

Greece is more than what it seems. Have you ever thought that just maybe, even if it’s for a second that you could got to Greece. Thinking about it why wouldn’t you want to go there. Atlas once that sec on is over you think of [...]

Thailand is an attractive destination that tourists do not want to miss when they come to Asia. Relaxing in many beautiful beaches when you can dive and walk along sandy beaches as well as exploring hundreds of tropical islands. [...]

Get Your Personalized Essay in 3 Hours or Less!

We use cookies to personalyze your web-site experience. By continuing we’ll assume you board with our cookie policy .

Instructions Followed To The Letter
Deadlines Met At Every Stage
Unique And Plagiarism Free

Undergraduate
High School
Architecture
American History
Asian History
Antique Literature
American Literature
Asian Literature
Classic English Literature
World Literature
Creative Writing
Linguistics
Criminal Justice
Legal Issues
Anthropology
Archaeology
Political Science
World Affairs
African-American Studies
East European Studies
Latin-American Studies
Native-American Studies
West European Studies
Family and Consumer Science
Social Issues
Women and Gender Studies
Social Work
Natural Sciences
Pharmacology
Earth science
Agriculture
Agricultural Studies
Computer Science
IT Management
Mathematics
Investments
Engineering and Technology
Engineering
Aeronautics
Medicine and Health
Alternative Medicine
Communications and Media
Advertising
Communication Strategies
Public Relations
Educational Theories
Teacher's Career
Chicago/Turabian
Company Analysis
Education Theories
Shakespeare
Canadian Studies
Food Safety
Relation of Global Warming and Extreme Weather Condition
Movie Review
Admission Essay
Annotated Bibliography
Application Essay
Article Critique
Article Review
Article Writing
Book Review
Business Plan
Business Proposal
Capstone Project
Cover Letter
Creative Essay
Dissertation
Dissertation - Abstract
Dissertation - Conclusion
Dissertation - Discussion
Dissertation - Hypothesis
Dissertation - Introduction
Dissertation - Literature
Dissertation - Methodology
Dissertation - Results
GCSE Coursework
Grant Proposal
Marketing Plan
Multiple Choice Quiz
Personal Statement
Power Point Presentation
Power Point Presentation With Speaker Notes
Questionnaire
Reaction Paper
Research Paper
Research Proposal
SWOT analysis
Thesis Paper
Online Quiz
Literature Review
Movie Analysis
Statistics problem
Math Problem
All papers examples
How It Works
Money Back Policy
Terms of Use
Privacy Policy
We Are Hiring

Travel Agency, Essay Example

Pages: 4

Words: 1004

Hire a Writer for Custom Essay

Use 10% Off Discount: "custom10" in 1 Click 👇

You are free to use it as an inspiration or a source for your own work.

Marketing Strategy for a Travel Agency

The main goal of the travel agency is to attract and keep the customers through the personal approach of the service. The marketing strategy for the business will include and build upon the reputation of the agency in the area. The travel agency itself is a place that not only provides travel but also the freedom and the adventure to its clients. Many people annually spend up to 50 weeks in their offices. Therefore, when given a chance the client wants to get away and bring back sweet memories of an unforgettable vacation.

Travel agency will promote such benefits of adventure as excitement, personal growth, health and of course fun. The agency will also work on promoting its own personal services such as vacation’s success, savings and confidence of the clients.

The mission of the travel agency is to become the best adventure provider to the clients in the area. The agency will provide travel arrangements and consulting and will try to connect newcomers of adventure travel with those who will become usual customers.

Marketing objectives of the business will include the following: promotion of adventure activities by means of alliances with athletic organizations, health clubs and retailers; achieving annual growth rate no less than 10-15%; establishing the agency as a market leader in adventure travel in the area.

Target groups of the business are one the most important assets and a key to success, thus, travel agency will definitely be working with the corporate travelers. This group includes local companies and businesses. The agency will try to secure their corporate accounts. Second group involves the individual travelers and the couples, namely people aged 25-35 years old. These people vary from younger professionals, students to families with children with the sufficient income. Third target are the group travelers which come from the health clubs, athletic organizations, etc.

The positioning of the travel agency is focused on corporate or individual consumers who seek to participate in the adventurous travel, in the area where travel agency tends to hold the premier status. The experience and enthusiasm that the travel agency will provide to its clients includes value, advice to customers and exceptional personal service.

As its initial strategy of development travel agency sees creating brand recognition by means of the effective marketing communication, advertising and certainly promotion. The team will create a marketing mix aimed to target the main consumer groups in the area. The company will engage into electronic and print campaigns on advertisement through local radio and publications as the primary source of media. Secondly, the travel agency will use its alliances with the health institutions or organizations as the means of additional promotion.

Over the time company will aim at expanding its brand recognition to the national level by means of growing industry participation as well as web presence. Travel agency will develop its website with the ability of customers to purchase online and be able to check the necessary information from home. When the mentioned above steps will bring about positive results and benefits, travel agency will pursue to increase the revenues and reduce the costs by means of established corporate and repeat clients. In order to win over customer satisfaction, travel agency will focus its goals on customization of adventure travel and reduction of the competitors.

The team will start using the approach of rather recommending the clients another travel agency, instead of selling the trip outside of the competency of the personnel. In order to ensure customer satisfaction, travel agency will also be gathering post trip or purchase feedback from people. Chet McDoniel of Off to Neverland Travel agrees that “the most important quality in a good agent is destination knowledge, and the ability to match the perfect vacation with each and every client.” (The Seattle Times)

The studies show that the communication between the company and the client after the actual sale strongly influences the purchase to be repeated. In terms of corporate clients, the company will engage into corporate account acquisition which means that sales will rely upon personal promoters and professional literature. The travel agency will give away promotion trips as prizes and will promote itself through the local radio station. “Local press generally supports businesses in the area, and it’s surprising what can develop from a cup of coffee with a reporter or editor,” says Tricia Handley of Pinpoint Communications. (Travel Weekly)

Travel agency sees necessary to create a wide range of promotional and advertising communication channels in order to ensure successful achievement of the marketing goals. Company plans to conduct a thorough demographics research of the target audience that will show which publications and media sources must be engaged. Direct interaction with the clients and promotion in athletic or health clubs will also make an essential part of the marketing mix.

The travel agency will be selling services and goods such as travel packages and the airfare. In order to ensure total client satisfaction the company will also provide additional services. Among them are: passport assistance, access to best activities, entertainment and accommodations, etc. By means of total personnel expertise and competency in the trips that they sell, company aims to achieve a so-called value added on its services and offerings. Company will provide competitive rates and discounts to the repeat clients.

The secret behind why the travel agency is focusing on the adventure travelling is because the economic indicators nowadays show that there is an increased demand in this particular service. Secondly, the area of the location of the agency will not have direct competitors in the sector of adventures. And thirdly, the enthusiastic and professional team of the agency will do all that is possible to ensure total customer satisfaction with the service and the trips itself. It is with this particular enthusiasm that the company hopes to achieve strong success translated into good revenues and repeat business.

Elliott, C. (2009, January 9). How to find a good travel agent. The Seattle Times. Tribune Media Services. http://seattletimes.nwsource.com/html/travel/2008609891_webtravelagents09.html

Handley, T. (2008, August 14). Travel agency marketing: how to attract new customers.

TravelWeekly UK http://www.travelweekly.co.uk/Articles/2008/08/14/28474/travel-agency-marketing-how-to-attract-new-customers.html

Stuck with your Essay?

Get in touch with one of our experts for instant help!

Student Oral Language Observation Matrix, Essay Example

Product and Pricing Strategy, Essay Example

Time is precious

don’t waste it!

Plagiarism-free guarantee

Privacy guarantee

Secure checkout

Money back guarantee

Related Essay Samples & Examples

Voting as a civic responsibility, essay example.

Pages: 1

Words: 287

Utilitarianism and Its Applications, Essay Example

Words: 356

The Age-Related Changes of the Older Person, Essay Example

Pages: 2

Words: 448

The Problems ESOL Teachers Face, Essay Example

Pages: 8

Words: 2293

Should English Be the Primary Language? Essay Example

Words: 999

The Term “Social Construction of Reality”, Essay Example

Words: 371

Travel Agency “We Take You There Travel”: Marketing Strategy Case Study

Introduction, market examination, action plan, site functionality overview, community development through online forums, reference list.

The concept of rational behaviour assumes all consumers engage in rational buying behaviours which becomes the basis for any future analysis of consumer patronage towards a particular type of product or utility. For the tourism industry, this means that customers have a certain “limit” to the amount they are willing to pay on a particular travel package based on the rates that the company has allotted for them. It must also be noted that the concept of preferences is based on the fact that each individual consumer has his/her own personal preference towards a particular service or product that is currently available in the market from which they are able to derive the greatest amount of total utility/ satisfaction. It is based on these factors that this paper delves into the marketing strategies that have been developed to both address the concept of consumer rational behaviour and preference when it comes to purchasing travel packages online.

The ultimate goal of marketing is to be able to properly target products to the consumers who want to buy them. As such, in order for the travel agency “We take you there Travel” to create sales for certain products or services, what is needed is to examine the current market and customers and determine why a product or service is not selling and revise strategies accordingly in order to target the correct market segment or to encourage buying behaviour.

In order for the travel agency to survive in the current age of digital marketing and online purchases, it would be necessary for the company to develop an online presence that would attract customers to their site and develop a certain level of momentum involving the number of visitors per day (Hassanli,Brown & Tajzadeh-Namin 2013). The reason behind this strategy is due to the continued growth of online purchases and transactions wherein consumers have increasingly used E-commerce as their preferred method of purchasing due to its convenience and its ability to empower consumers to conduct multiple transactions within a single session (Pao, Wu and Pan, 2010).

E-Commerce, an abbreviation of the term electronic commerce, is a way in which business transactions such as the buying and selling of products is conducted over the internet. Due to its widespread proliferation with thousands of users being added to the online browsing population on a daily basis, the breadth and depth of the internet is not to be underestimated (Huang & Chuang, 2013). Combined with methods of online advertising and marketing, some websites attract millions of users per month which can result in an increased level of sales due to the convenience of the process (Kim, Kim and Yoo, 2012). It is due to this that the following marketing objectives have been created:

Create an online marketing strategy that will encourage high rates of visitors per month to the website of “We take you there Travel”
Create a means of engagement with past customers
Implement a method by which “We take you there Travel” can immediately capitalize on consumer interest regarding a particular vacation package
Create a sustainable online community around the “We take you there Travel” site in order to encourage future sales after the initial marketing period is over.

Various forms of consumable media in the form of print ads, billboards, commercials, online marketing campaigns and a plethora of other types of advertising initiatives are rife with the images of various popular individuals showing just how prevalent product endorsements are in the advertising campaigns of numerous companies (Huang, Yung and Yang, 2011). The logic behind this particular method of advertising stems from the fact that people are more likely to purchase a product or utilize a particular service if they see someone else happily using it. Studies even show that the likelihood of product patronage goes up astronomically if it is seen that a pop culture icon is utilizing a particular type of product (Christodoulidou, Connolly & Brewer, 2010).

This speaks volumes of the influence of pop culture on consumer buying behaviour however it is also indicative of the fact that companies are aware of what causes consumers to purchase a particular product and act accordingly in order to exploit it (Wu & Jang, 2013).

Yet, the inherent problem with using popular culture celebrities is the fact that they are often quite expensive and demand millions of pounds in fees. This cannot be done by “We take you there Travel” since it is still a relatively small organization and cannot provide the millions of pounds needed to create a celebrity ad campaign. An alternative strategy that this marketing plan has devised that overcomes this particular problem utilizes YouTube stars as a means of promoting the “We take you there Travel” company. On average, YouTube stars such as Ray William Johnson, Philip DeFranco, Shane Dawson and others like them often generate millions of views per video, greater even than some shows on cable television. Furthermore, these shows are watched by a global audience encompassing countries such as the U.S., China, Russia, Australia, and various states within the European Union.

This would enable any marketing campaign that centres on the use of such YouTube stars to in effect target a wide range of consumer markets at a relatively low cost. YouTube stars in general do not demand a lot of money for placing ads within their show; it is usually the case that by providing a promotional code or a link in the description of the video, the company that created an advertising contract with them usually pays on the basis on the number of clicks.

This averages to around $1,000 or less on select advertising and promotional deals; this is a vast difference when compared to the millions demanded by A-list stars within Hollywood. You also have to take into consideration the fact that YouTube stars can come from a variety of different countries wherein they have a distinct level of popularity with the local populace. Based on this, a marketing campaign could spend 1/5 th the amount of money that would normally go to an A-list star yet reach 20 times the intended audience demographic by utilizing a select marketing strategy devoted to using YouTube stars from specific regions that cater to the audience demographics that the campaign is attempting to appeal to.

Combining the action plan with the website

The best way in order to fully utilize the viewership of a YouTube star is to have them sponsor “We take you there Travel” by having them mention the travel agency then have them point to either a banner location on the screen, a promotional code the viewers can use to get discounts or a link in the description of the video where viewers can go and visit a website detailing the various packages of “We take you there Travel” that they can avail of.

This is often the strategy Netflix uses on either the Philip DeFranco show or on the show “Epic Meal Time” in order to gain a substantial amount of subscribers to their services. The same strategy can be utilized on select YouTube stars from specific regions and through multiple shows. By examining the viewership range and what type of viewers normally watch a particular YouTube star, the marketing campaign will be able to determine what star to use, how long should the promotion period last for and will be able to monitor the overall effectiveness of the campaign via the number of clicks on the link, the number of people watching the video or the sheer amount of times the promotional code is used.

Vloging a Sponsored Vacation and Connecting it to the Site

One potential avenue of approach is to arrange for an all expenses paid trip for the YouTube star to a selected UK location that “We take you there Travel” offers a package to where they can vlog their experience to their viewership. Vlogging is a term that is a result of combining the words “blogging” (referring to act of publishing personal thoughts and experiences online for complete strangers to read) and “video”. The vlogs of YouTube stars often generate a substantial degree of views due to the current obsession over “reality viewing” wherein people want to watch people living their lives as it unfolds.

By having YouTube stars vlog their experiences within a vacation spot for a few days, this in effect acts as type of commercial which showcases the amenities and overall appeal of the location. Since it comes from a personal perspective and not through a telegraphed and obviously one sided view of the UK based location, this in effect generates a unique appeal to the market segments that the marketing campaign is attempting to target. It must also be noted that the YouTube stars in question could also be potentially convinced to host their shows with a live background of the UK location in question. This enables the marketing campaign to more effectively capture a larger audience without having to increase the amount of money paid to the YouTube star since they are already on an all expenses paid free vacation.

The basic look of the front page of the proposed site for “We take you there Travel” can be seen below:

The homepage of the site will feature the various vacations taken by YouTube stars that have been sponsored by “We take you there Travel”. Each video will represent a particular package tour or location that “We take you there Travel” already sells and each video will detail the experiences of the YouTube star with the trip in general. They will highlight the places they visited, the food they ate and their general experience during the trip itself. Visitors to the site will be brought there with the YouTube star providing links in one of their channel videos or by providing the domain name of the site itself. Once on the site, the visitor will click on the video of their favorite YouTube star and will be immediately brought to a page where they can view the entirety of the sponsored vacation.

An example of the page that the site visitor will be brought to can be seen below:

Sample Video Page

The page that the visitors will be taken to will showcase the video of the YouTube star on vacation. At the bottom of the screen will be a list of the various places that they visited while on top will be the title of the video itself. On the right hand side will be a series of text that detail the general description of the tour package that they took along with the various prices and different packages that “We take you there Travel” can provide for their customers. The reasoning behind this particular means of marketing is that it capitalizes on the immediate fascination of customers regarding the vacation spot that their favourite YouTube star visited. By immediately providing a means for them to know more about the package and the general details associated with it, this could result in a greater likelihood for package sales to occur.

Sample Sales Page

The sales page of the website enables visitors to use their credit cards to make an immediate purchase of a tour package. While this does not include the cost of the flight getting to the location itself, the package would include several different selling points such as the cost of transportation within the location as well as having the tour guide and lunches all taken care of. One possible way in which “We take you there Travel” could earn extra income through each individual sale would be create an exclusivity contract with several local hotels and transportation groups wherein in exchange for going primarily to these businesses for the needs of their clientele, they would provide the travel agency with a small commission for each individual sale. (Wu & Tsou, 2011) This should help to boost the income of the agency alongside the payments received for the travel packages.

Implementing Proper Pricing

One approach that should be considered by the tour company when approaching consumer relationships is to take into account business cycles and market slumps and adjust prices accordingly. Pricing is a critical element of successful marketing; in good times and in bad slumps many companies do not focus enough on getting their pricing right (Ching-Chiao & Ching-Fu, 2012). It is based on this and the cyclical cycle of business that companies should consider proper pricing strategies when selling particularly hard to move products. This takes the form of taking into account the physical value of the product being sold as well as various non-tangible elements that consumers take into consideration before they will be willing to pay for a product (Waranantakul, Ussahawanitchakit & Jhundra-indra, 2013).

For example, the state of the housing market in the U.S. is at an all time low however there are still individuals who are in need of homes. In such cases, developers need to take into account the physical cost of the home itself and factor in the current housing slump before creating a price range for a particular apartment or home (Bennett & Chi-Wen Kevin, 2005). It is based on this that it can be said that the greater the amount of non-tangible assets that are taken into consideration by the customer before making a purchase the greater the need for companies to fix prices in accordance with what is necessary to sell the product itself.

As such, the website should also implement a system where there are reduced prices for particular packages during the off-season (Moisescu & Bertea, 2013). By doing so, this enables the company to have a continuous flow of income even during seasons when business would in effect dry up (Nicolas, 2013). Negotiations between the various hotels, transportation groups and restaurants could also be implemented so as to reduce costs and make the package more attractive during seasons where few customers go to them (Lin & Fu, 2012).

Customer Video Page

The concept behind the customer video page is that customers that have successfully paid for a package on the previous page can get up to 10 percent of their package fee back through a customer promotion program. The program itself is actually rather simple, a customer that has successfully paid for their tour package will be offered 10 percent off if they vlog and edit a video of their tour. All they would need to do is create a short 5 to 10 minute video of their trip in various locations.

They would highlight certain interesting places, good things to eat and what events other potential customers might want to try out should they take the same tour package. By doing this particular means of promotion, this enables potential customers to see the experiences of other people that have gone on a tour package that was sold by “We take you there Travel” and makes it more likely that they will also attempt to purchase a vacation as well (Chiappa, 2013). As an added bonus, depending on the number of people that purchase a vacation through the payment link directly on the left side of the customer video, a customer may get up to 100% percent off the price of their trip. This particular facet of the customer video page is to encourage people to submit high quality videos which would encourage site visitors to buy the tour packages.

Another of the developments that will be implemented is the creation of an online travel forum that would enable visitors to communicate with each other, create guides for travelling to certain locations for festivals or to generally share their experiences with one another. By implementing an online forum system, this adds another level to the marketability of the “We take you there Travel” company since it becomes a focal point for the continued existence of an online community that enjoys to travel and talk about the different tour sites they went to (Marinković, Senić, Kocić & Šapić, 2013). The various experiences and guides that would be listed on the forum would help to inspire other people to travel as well resulting in more revenue for the company in the long term.

A loyalty program is a structured marketing effort meant to encourage loyal buying behaviour for a particular service or product. It is utilized as a means of increasing sales by ensuring that a client/customer will continue to come back to that particular company in order to patronize what they are selling. Normally, the medium utilized when it comes to loyalty programs comes in the form of loyalty cards, reward cards, advantage cards or other similar cards which ensures consumers can avail of a certain discount when shopping at a particular store or in some cases “points” which can be accumulated and redeemed later on for a prize.

This concept will similarly be utilized in the case of “We take you there Travel” since a special page can be created where customers that continue to show patronage for the site’s services can register and avail of different prizes and rewards that come with being loyal to the site (Al-Weshah, Alnsour, Al-Hyari, Alhammad & Algharabat, 2013). This can be very helpful to ensure long term loyalty since some of the possible prizes come in the form of free vacations or large discounts on their next trip.

Consumers are inherently aware of how much in the way of marginal utility they are able to derive from successive use/consumption of a particular product or service. It must also be noted though that the amount of marginal and total utility derived from a particular product or service differs based on each individual consumer group since they all have individual tastes, preferences and ideologies. Such factors need to be taken into consideration when designing the pricing and content of the tour packages on the website so as to appeal to a wide variety of possible consumers.

Al-Weshah, G. A., Alnsour, M. S., Al-Hyari, K., Alhammad, F., & Algharabat, R. (2013). Electronic Networks and Relationship Marketing: Qualitative Evidence From Jordanian Travel Agencies. Journal Of Relationship Marketing , 12 (4), 261-279. Web.

Bennett, M. M., & Chi-Wen Kevin, L. (2005). The impact of the internet on travel agencies in Taiwan. Tourism & Hospitality Research , 6 (1), 8-23. Web.

Chiappa, G. (2013). Internet versus travel agencies: The perception of different groups of Italian online buyers. Journal Of Vacation Marketing , 19 (1), 55-66. Web.

Ching-Chiao, Y., & Ching-Fu, C. (2012). Market Segmentation of Website Services in Travel Agencies. Asia Pacific Management Review , 17 (3), 233-246. Web.

Christodoulidou, N., Connolly, D. J., & Brewer, P. (2010). An examination of the transactional relationship between online travel agencies, travel meta sites, and suppliers. International Journal Of Contemporary Hospitality Management , 22 (7), 1048-1062. Web.

Hassanli, N., Brown, G., & Tajzadeh-Namin, A. (2013). Tourist decision-making: selecting a travel agency in Iran. Anatolia: An International Journal Of Tourism & Hospitality Research , 24 (3), 438-451. Web.

Huang, L., & Chuang, C. (2013). The development of an optimal multiple channel strategy model for travel agencies’ tourism business excellence. Journal Of Travel & Tourism Marketing , 30 (7), 732-753. Web.

Huang, L., Yung, C., & Yang, E. (2011). How do travel agencies obtain a competitive advantage?: Through a travel blog marketing channel. Journal Of Vacation Marketing , 17 (2), 139-149. Web.

Kim, Y., Kim, S., & Yoo, J. (2012). Travel agency employees’ career commitment and turnover intention during the recent global economic crisis. Service Industries Journal , 32 (8), 1247-1264. Web.

Lin, S., & Fu, H. (2012). Uncovering Critical Success Factors for Business-to- Customer Electronic Commerce in Travel Agencies. Journal Of Travel & Tourism Marketing , 29 (5), 566-584. Web.

Marinković, V., Senić, V., Kocić, M., & Šapić, S. (2013). Investigating the Impact of SERVQUAL Dimensions on Customer Satisfaction: The Lessons Learnt from Serbian Travel Agencies. International Journal Of Tourism Research , 15 (2), 184-196. Web.

Moisescu, O. I., & Bertea, P. (2013). The Impact of Brand Awareness, Brand Knowledge and Price Positioning on Perceived Risks Associated to Buying Online from Travel Agencies. Romanian Journal Of Marketing , (3), 13-22. Web.

Nicolas, A. (2013). Travel, Agency, and the Circulation of Knowledge. Reviews In The Humanities & Social Sciences, 12 (1), 1-4. Web.

Pao, H., Wu, H., & Pan, W. (2010). How does a new institution spread? Travel agencies’ adoption of the service quality assurance programme. Service Industries Journal , 30 (7), 1047-1061. Web.

Waranantakul, W., Ussahawanitchakit, P., & Jhundra-indra, P. (2013). Service brand identity strategy and marketing performance: An empirical evidence from travel agency businesses in Thailand. International Journal Of Business Strategy , 13 (4), 5-40. Web.

Wu, S., & Jang, J. (2013). The performance of ISO certification based on consumer perspective: A case study of a travel agency. Total Quality Management & Business Excellence , 24 (4), 496-518. Web.

Wu, S., & Tsou, H. (2011). The Performance Evaluation Indicators and Relation Model – An Example of E-Travel Agencies. Advances In Management , 4 (2), 30-40. Web.

Chicago (A-D)
Chicago (N-B)

IvyPanda. (2024, January 11). Travel Agency “We Take You There Travel”: Marketing Strategy. https://ivypanda.com/essays/travel-agency-we-take-you-there-travel-marketing-strategy/

"Travel Agency “We Take You There Travel”: Marketing Strategy." IvyPanda , 11 Jan. 2024, ivypanda.com/essays/travel-agency-we-take-you-there-travel-marketing-strategy/.

IvyPanda . (2024) 'Travel Agency “We Take You There Travel”: Marketing Strategy'. 11 January.

IvyPanda . 2024. "Travel Agency “We Take You There Travel”: Marketing Strategy." January 11, 2024. https://ivypanda.com/essays/travel-agency-we-take-you-there-travel-marketing-strategy/.

1. IvyPanda . "Travel Agency “We Take You There Travel”: Marketing Strategy." January 11, 2024. https://ivypanda.com/essays/travel-agency-we-take-you-there-travel-marketing-strategy/.

Bibliography

IvyPanda . "Travel Agency “We Take You There Travel”: Marketing Strategy." January 11, 2024. https://ivypanda.com/essays/travel-agency-we-take-you-there-travel-marketing-strategy/.

Marriot Vacation Club's Business Analysis
Unlimited Vacation Policy at the King Firm
Covington International Travel: Fall Vacation Tour
Dream Family Vacation and Its Benefits
YouTube: History, Advantages and Disadvantages
How to Have an Awesome Vacation in Uganda
Outgoing and Incoming Tour Operators
The YouTube Platform's Development and Influence
Why to Take a Cruise When Having a Vacation
London as a Place for a Tourist Vacation
Ajman Net Internet Cafe Marketing Plan
Ocean Beauty Center Marketing Program
Luxury Apartments Marketing Plan in the UAE
Qantas Company Marketing Strategies
Sliders Mobile Food Truck Marketing Plan

We use cookies to enhance our website for you. Proceed if you agree to this policy or learn more about it.

Essay Database >
Essay Examples >
Essays Topics >
Essay on Hotels

Online Travel Agency Analysis Research Proposal Example

Type of paper: Research Proposal

Topic: Hotels , Booking , Customers , Website , Tourism , Company , Commission , Telephone

Words: 1700

Published: 02/20/2023

ORDER PAPER LIKE THIS

Introduction

The sites for online travelling act as a greater way of booking for trips in exploring mysteries of life (Cornelius). That is they provide everything that is required in flight sectors and lodging ticketing to attraction sites, coupons for meal times with inclusive packages at competitive prices. The travelling agencies are important nowadays since they have limited the number of hours spent in searching for travelling agencies in pamphlets and on mobile phones with different hotels just to find that the best offers are no longer available for booking. Otherwise, one should just punch in their approximate travelling dates with their desired destinations, and the rest of the work will be done for you by the travelling and booking websites at no cost. This paper will analyze various types of travelling agencies such as Expedia, Orbitz, and Priceline in conjunction to their pros and cons.

This website provides the most comprehensive services, and it makes it easy to search the site for any planned trips of choice (Cornelius). Similarly, it is an excellent and resourceful site for bargaining at last minute with deeper discounts that includes hotel packaging and rental of cars. Once the client has created an account with Expedia Inc., they can get mobile alerts concerning the pricing updates on their desired routes. After which, they can make a review on their booked routes at any time. Consequently, they will be assisted on a frequent basis regardless of how often they travel. It also has an additional unique feature called Expedia (plus) that provide special offers that reward the customers based on the number of times they book using Expedia.

This company was founded in 1999 by six key airline companies (Cornelius). Therefore, it is one of the oldest and leading online booking and travel companies. However, its operations are more or less the same to Expedia. In this company, guests and travelers are capable of booking the hotels and flights inclusive of other services. Similar, it has a website with overwhelming options and ads.

It permits customers in bidding the rooms of the hotel particularly by making a choice in the general area of the destination of the city at ranging prices and star ratings. These criteria are then filtered by the Priceline website as it makes an offer to the customers. Similarly, the site hides the identity of the hotel until the reserved rooms are paid. Consequently, the hotel guests or travelers will remain committed to the deal. Therefore, they will not be interested in cancelling their tickets since there is no an exception to the arrangements. The company has about 40% pricing strategy that is lower than those from the competitors. Similarly, the company also have a price guarantee aimed at refunding customers if they experience better price somewhere within one day after booking.

Brand hotel.com

The brand hotel has loyalty programs that help them in steering travelers to make a direct booking with the hotels. It provides for many rewards to the clients such as free meals, facility upgrades, and lounges with caretakers. However, some chains of brand hotels are trying to compete with the OTAs. For instance, Hilton hotel has provided for arrangement of some rooms that should be booked directly via traveling sites such as Booking.com where booking will receive a commission that is half that could have been charged by Expedia.

Comparison with (Hilton Hotel)

Hilton offers several services such as digital check-in for their guests who are booking for the rooms directly and this assists in eliminating the waiting lines. The app has been adopted quickly by its clients. In comparison, Expedia has mobile app alerts for price updates on the desired hotels. Consequently, Hilton has over one million users per month. The hotel provides an option for direct booking where the guests have the option to select specific rooms. This feature is similar to the website of Orbitz where customers can see every room and click any room that they want.

This brand hotel has adopted the use of direct booking, but the business is coming with substantial commission costs.

As the Online Traveling Agencies such as Priceline, Orbitz, Expedia, and Booking.com offer better commissions to lure customers, likewise to Hilton hotel who provide free meals, Wi-Fi, and digital check-in to attract travelers to choose their rooms directly.

The Brand hotels have taken good pictures and some videos of their properties since it is essential to invest appropriately in the website of the OTAs. Additionally, the Brand hotel has taken many photos to create more bookings and to capture high ADR. Consequently, there has been doubling of pictures for the hotel resulting in a take-up of 4.5% of ADR. Similarly, the provision of a full description of the properties led to a take of 5%. Through the website of Priceline, the pictures displayed shows that Brand hotel provides gym facilities conference rooms and center for business to their clients.

Easy booking

Orbitz will allow a customer to click simply through to the company and book. All OTAs have easy cancellation policies especially on the last minute deals through mobile Apps. Therefore, the hoteliers should be aware of the booking pickups in that if the rooms are almost empty, take a chance for cancellation. This system is flexible, and it is one of the major issues that guests should look for, and since there are non-refundable programs concerning the rates, it is a bad idea. Online websites such as Booking.com are capable of capturing the last minute clients. Therefore, they should continue to participate in such deals but should ensure that there are no cheaper rates under any circumstance than what is offered on the mobile platforms. The entering of the details of the credit cards and going through the authentication as the second factor is considered as a big hassle on mobile. Therefore, customers should be encouraged to book by permitting them to make payment at the hotel while making reconfirmation to reach customers on their phones for early arrival and to prevent no shows.

Target market

Booking Target market- 49.96 million of people Achieved – 40 million It is prominent all over the world Commission – starts at 15% for each booking made. However, the commission increases according to management decisions. Orbitz

Targets 20 million users

It has achieved 11 million users It is prominent around the globe Commission offered is at 10% and above It has parity agreement in several nations Priceline

Target users – 30 million

Users achieved- 20 million It is a prominent world website It has a sliding commission scale Restriction- has parity agreements in many countries Expedia

Targets 30 million users

Has acquired 20 million users It is prominent all over the world Increases commission with some packages Operating worldwide Rate parity All OTAs are not created equally. That is all of them have different structures of commission depending on the type of property, size, connectivity, and the desire for visibility.

Recommendation

Expedia indicates the total rooms that are available for price points. Similarly, it has a big inventory of the hotels than other tour providers. The programs such as Expedia plus enables its clients to get points specifically on travel bookings. Expedia has good customer services that help in chatting and call backs. Lastly, the star rating of Expedia provides checking of customer bags with integrated search result fees. It has limited options for advanced searching with inflexible options for booking ant travelling dates. This online booking company may sometimes be overwhelming. However, it is not easy to during navigation as other competitors like Priceline. Lastly, a customer can only do one search at a time during hotel or flight booking. Orbitz is the most trusted site since it is recognized by several users in the travelling and booking industry. Similarly, this site does not charge any fee for changing the reservation of hotels. It has a price assurance guarantee that refunds its users especially when one room or flight is booked twice by the different client at a reduced cost. Tickets can be changed directly after contacting the hotel management via the Orbitz. The website has limited support from the customers, and it has a heavy design for the ads that is cluttered. Priceline has a fantastic app that provides booking through the mobile phone. It also has approachable customer services such as live chats, and this provides quick solutions to urgent questions. The bidding features of this site exert control on customers to stay within their set budget. Lastly, it provide rates in almost ten thousand hotels globally and guarantee up to 200% of refund programs. The transaction is sometimes complex thus consuming a lot of time. Moreover, the site has several restrictions especially on the royalty programs of the hotel. Regarding rate parity, Orbitz and Priceline offer the best discount rates for hotels than Expedia and Booking. Therefore, all travel companies that are competing with Orbitz should secure servers for credit card securities. Consequently, hotels that do not offer immediate confirmation will be displayed before the hotels that need confirmation through requests of emails. However, Booking has the capability to capture the records of last minute bookings by clients. Consequently, its participation in such operations should limit cheaper rates at any given circumstance.

Bibliography

Cornelius, Sadie. "Time to Get Out Of Town! The Best Travel Websites". Exploring Life’s Mysteries. N.p., 2012. Web. 21 Feb. 2016.

Cite this page

Share with friends using:

Removal Request

Finished papers: 2234

This paper is created by writer with

ID 273993316

If you want your paper to be:

Well-researched, fact-checked, and accurate

Original, fresh, based on current data

Eloquently written and immaculately formatted

275 words = 1 page double-spaced

Get your papers done by pros!

Other Pages

Research paper on benefits of government welfare, case study on standard life s recuirtment selection procedure, essay on the distinction between terrorism and revolutionary movements, argumentative essay on in shakespeares twelfth night if music is not the food of love then what is, information technology course work, transfer the credit of information theory class admission essay, principles of the sociocultural level of analysis essay, essay on little league baseball, free term paper on managerial accounting, example of citizens united v federal election commission essay, the positive attributes of divorce essay sample, example of marking a path into the environments of animals essay, literature review on work reviewed, an in depth look at student athlete perceptions retrieved from ebsco research paper examples, plato the trial and death of socrates essay examples, bacteria essays, fishing essays, existence of god essays, segregation essays, courage essays, ipod essays, listening essays, enzyme essays, monster essays, gene essays, hypertension essays, nike essays, silence essays, pizza essays, monosaccharide essays, tax system essays, nephron essays, charter school essays, sensitizing essays, protagonist research papers, frankenstein research papers, housing research papers, time theses, congress theses, home theses, countries theses.

Password recovery email has been sent to [email protected]

Use your new password to log in

You are not register!

By clicking Register, you agree to our Terms of Service and that you have read our Privacy Policy .

Now you can download documents directly to your device!

Check your email! An email with your password has already been sent to you! Now you can download documents directly to your device.

or Use the QR code to Save this Paper to Your Phone

The sample is NOT original!

Short on a deadline?

Don't waste time. Get help with 11% off using code - GETWOWED

No, thanks! I'm fine with missing my deadline

Travel Agency Essay Examples

Many students are faced with the problem of finding ideas for writing their essays. This website contains a database with more than 50 000 essay examples, using which you can easily find inspiration for creating your own essay on Travel Agency.

Here you will find many different essay topics on Travel Agency. You will be able to confidently write your own paper on the influence of Travel Agency on various aspects of life, reflect on the importance of Travel Agency, and much more. Keep on reading!

I however don’t currently use tour operators because I am familiar with the destination I evils as I eave been there many times before, therefore It Is much easier to book the flights and accommodation direct and online. This Is because I believe If you are Intending to book a short haul flight It would […]

Vertical Integration and the Effect on the Travel and Tourism Industry When two scalar companies such as two hotels, are offering very similar products and are In a strong competing situation, Integration Is a popular move. It can be a voluntary decision by both companies or it can be the take-over of one company by […]

However, the major aspect of Mitosis’s service lies on its flexibility and expertise in terms of building a personalized itinerary for individual and family who plan to travel to Japan (Mitosis Travel 2014). The travel agency industry- where Mitosis operates in- has been dramatically changed due to the significant rise of online tourism (Digit et […]

This section will delve into the significant expansion of travel and tourism post-World War II. It will highlight the different commercial and non-commercial components that compose the UK’s travel and tourism sector, along with their distinct roles. Additionally, we will examine how this industry influences the British economy. Lastly, we will scrutinize a diverse array […]

Independent travel agents are individual-owned and self-reliant agencies found in every town. Typically, there is only one independent agency operating alone or with a few others in different locations. Keith Bailey is an example of an independent organization. While there are advantages to being an independent agency, such as easier business changes, there are also […]

According to Dacher Keltner, a professor of psychology at the University of California, Berkeley (Moll, 2012), touch is the most effective way we express our emotions. Research has shown that touch communicates in ways that words cannot (Moll, 2012). In retail settings, brief physical contact with customers has been demonstrated to increase shopping times, store […]

Introduction Customer demands and loyalty levels are constantly evolving as a result of the competitive packages provided by travel management companies to sustain their business. Local companies in the travel industry not only face competition from international counterparts but also need to provide exceptional services and competitive prices. The primary focus of this sector is […]

Over the past months, the researchers have witnessed an ongoing information revolution brought by the Internet. They have learned to harness the Internet for more efficient communication and secured information. These benefits have enabled us to bring many aspects of our lives online. The researchers have decided to apply the benefits of the internet in […]

I am the owner of a small-size travel agency called Dream Travel. The agency is situated in Gefinor Centre, Hamra, Beirut. I have three employees working in the agency, two for general reservations and ticketing and the other employee deals with tailor-made packages. I also have an office boy whom I send to do different […]

These GDS’s have shaped the way the travel industry operates and its growth, however new and advanced technology and new innovations have come along that pose a threat to GDS’s. With the Internet becoming a dominate part of peoples lives and becoming more advanced in its capabilities and offerings, it did not take long for […]

Introduction TUI is the best illustration which describes the most astonishing and strategic alterations of a house. The house ab initio was into the smelting and excavation industry which was excessively cyclical, whose profitableness was diminishing twelvemonth to twelvemonth, and had no clear hereafter with the shutting of the last German coal mines and the […]

Introduction: The literature review phase is of utmost importance and requires our attention. This stage clarifies the main goals, functionality, and environmental benefits of the system. At first, the travel agent extranet system will facilitate hotel suppliers in uploading room rates and allotments, thereby eliminating manual contract management. The travel agency application system acts as […]

Objectives The digital economy is critical to future trends of the world economy. It will be a driver of growth and productivity. It will change what skills remain competitive and patterns of development. Again, it will accelerate globalization, increase competition, and remove barriers to entry into the international marketplace. In fact, digital innovation will not […]