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Coffee Kiosk Business Plan

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The Daily Perc

Executive summary executive summary is a brief introduction to your business plan. it describes your business, the problem that it solves, your target market, and financial highlights.">, opportunity.

There are many different kinds of coffees and caffeinated specialty drinks that go along with the snacks that we serve. Some people like dark bold coffee, some people like sweet weak coffee. Some prefer green tea. People have traveled the globe and experienced lots of different cuisines so it’s easy to figure out what they like and what they don’t. We offer something for everyone.

The Daily Perc offers its patrons the finest hot and cold beverages, specializing in specialty coffees, blended teas, and other custom drinks. In addition, TDP will offer soft drinks, fresh-baked pastries, and other confections. Seasonally, TDP will add beverages such as hot apple cider, hot chocolate, frozen coffees, and more.

The United States is a very mobile society. With the introduction of the automobile, we became a nation that thrived on the further freedom of going where we wanted when we wanted. It has only gotten worse. There are over 250 million men, women, and children in America, half of whom are too old, too young, or too poor to drive an automobile. Yet, there are more licensed vehicles in the country than people. And that mobility has created a unique need in our society.

Our market is made up of consumers who have busy schedules, a desire for quality, and disposable income. As much as they would like the opportunity to sit in an upscale coffee house and sip a uniquely blended coffee beverage and read the morning paper, they don’t have the time. However, they still have the desire for the uniquely blended beverage as they hurry through their busy lives.

Competition

There are four general competitors in The Daily Perc’s drive-thru market. They are the national specialty beverage chains, such as Starbucks and Panera, local coffee houses–or cafes–with an established clientele and a quality product, fast food restaurants, and convenience stores. There is a dramatic distinction among the patrons of each of these outlets.

Patrons to a Starbucks, or to one of the local cafes, are looking for the “experience” of the coffee house. They want the ability to “design” their coffee, smell the fresh pastry, listen to the soothing Italian music, and read the local paper or visit with an acquaintance. It is a relaxing, slow paced environment.

Patrons of the fast food restaurants or the convenience stores are just the opposite. They have no time for idle chatter and are willing to overpay for whatever beverage the machine can spit out, as long as it’s quick. They pay for their gas and they are back on the road to work. Although they have the desire and good taste to know good from bad, time is more valuable to them.

Competitors to the Mobile Cafes on campuses would include fast food restaurants–assuming they are close enough to the consumer that they can get there and back in the minimal allotted time, vending machines, and company or school cafeterias. The consumers in this environment are looking for a quick, convenient, fairly priced, quality refreshment that will allow them to purchase the product and return to work, class, or other activity.

Competitors to the Mobile Cafes at events such as festivals and fairs would include all the other vendors who are licensed to sell refreshments. Attendees to such events expect to pay a premium price for a quality product.

Expectations

The Daily Perc’s financial picture is quite promising. Since TDP is operating a cash business, the initial cost is significantly less than many start-ups these days. The process is labor intensive and TDP recognizes that a higher level of talent is required. The financial investment in its employees will be one of the greatest differentiators between it and TDP’s competition. For the purpose of this pro-forma plan, the facilities and equipment are financed. These items are capital expenditures and will be available for financing. There will be a minimum of inventory on hand so as to keep the product fresh and to take advantage of price drops, when and if they should occur.

The Daily Perc anticipates the initial combination of investments and long-term financing to carry it without the need for any additional equity or debt investment, beyond the purchase of equipment or facilities. This will mean growing a bit more slowly than might be otherwise possible, but it will be a solid, financially sound growth based on customer request and product demand.

Financial Highlights by Year

Financing needed.

Planned Investment

Partner 1 $20,000

Partner 2 $20,000

Partner 3 $20,000

Partner 4 $20,000

Partner 5 $20,000

Partner 6 $20,000

Partner 7 $20,200

Partner 8 $20,250

Partner 9 $20,250

Partner 10 $21,250

Totaling $221,950

Problem & Solution

Problem worth solving.

There are many different kinds of coffees and caffeinated specialty drinks that go along with the snacks that we serve. Some people like dark bold coffee, some people like sweet weak coffee. Some prefer green tea. People have traveled the globe and experienced lots of different cuisine so its easy to figure out what they like and what they don’t. We offer something for everyone. 

Our Solution

The Daily Perc is a specialty beverage retailer. TDP uses a system that is new to the beverage and food service industry to provide hot and cold beverages in a convenient and time-efficient way. TDP provides its customers the ability to drive up and order from a trained Barista their choice of a custom blended espresso drink, freshly brewed coffee, or other beverage. TDP is offering a high quality option to the fast-food, gas station, and institutional coffee.

Target Market

Market size & segments.

The Daily Perc will focus on two markets:

The Daily Commuter – someone traveling to or from work, out shopping, delivering goods or services, or just out for a drive. The Captive Consumer – someone who is in a restricted environment that does not allow convenient departure and return while searching for refreshments, or where refreshments stands are an integral part of the environment. 4.1 Market Segmentation

The Daily Perc will focus on two different market segments: Commuters and Captive Consumers. To access both of these markets, TDP has two different delivery systems. For the commuters, TDP has the Drive-thru coffee house. For the captive consumer, TDP has the Mobile Cafe.

Commuters are defined as any one or more individuals in a motorized vehicle traveling from point "A" to point "B." The Daily Perc’s greatest concentration will be on commuters heading to or from work, or those out on their lunch break.

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The following chart and table reflect the potential numbers of venues available for the Mobile Cafes and what growth could be expected in those markets over the next five years. For a conservative estimate of the number of Captive Consumers this represents, multiply the total number of venues in the year by 1,000. As an example, in the first year, The Daily Perc is showing that there is a total of 2,582 venues at which we might position a Mobile Cafe. That would equate to a Captive Consumer potential of 2,582,000.

Similarly, there are well over 2,500,000 commuters in the metropolitan area, as well as visitors, vacationers, and others. It can also be assumed that these commuters do not make only one purchase in a day, but in many cases, two and even three beverage purchases.

The chart reflects college and high school campuses, special events, hospital campuses, and various charitable organizations. A segment that is not reflected in the chart (since it would skew the chart so greatly) is the number of corporate campuses in the metropolitan area. There are over 1,700 corporate facilities that house more than 500 employees, giving us an additional 1,700,000 prospective customers, or a total of 2,582 locations at which we could place a Mobile Cafe.

Current Alternatives

When measuring head-to-head, direct competitors, we have found that there are none in the metropolitan area. The Daily Perc will be the first double-sided, drive-thru coffee house in the metropolitan area. However, there is still significant competition from traditional coffee houses and other retailers.

National Chains: Starbucks, the national leader, had revenues in fiscal year 2000 of $2.2 billion. That is an increase of 32% over fiscal year. Starbucks plans to increase revenues to over $6.6 billion from 10,000 retail outlets over the next 5 years 

Panera had revenues of $151 million from corporate owned stores and $350 million from franchised locations last year. This fiscal year revenue was an increase in 28.9% on a per store basis.

The Daily Perc believes it has a significant competitive advantage over these chains because of the following benefits:

• Drive-thru Service
• More Substantial Customer Service
• Community Benefit
• Mobile Cafes
• Higher Product Quality

Local Cafes: The toughest competitor for The Daily Perc is the established locally owned cafe. TDP knows the quality and pride that the local cafe has in the product purchase by their customers. Any local cafe has a customer base that is dedicated and highly educated. The quality of beverages served at an established cafe will surpass any of the regional or national chains.

The competitive edge The Daily Perc has on the local cafes is based on the attributes of:

• Supply Discounts
• Mobile Cafe
• Consistent Menu
• Quality Product

Drive-thru Coffee Houses: There is not a drive-thru specialty beverage retailer with significant market presence in the central United States. The only company with similar depth to that of The Daily Perc is Quikava, a wholly owned subsidiary of Chock Full ‘o Nuts. However, Quikava has limited its corporate footprint to the East Coast and the Great Lakes Region.

In the drive-thru specialty beverage market, The Daily Perc has a competitive edge over the smaller retailers, and even Quikava, due to:

• Valued Image
• Greater Product Selection

Fast Food and Convenience Stores: These are two industries where The Daily Perc will experience a certain level of competition. The national fast food chains and national convenience store chains already serve coffee, soda, and some breakfast foods. The national fast food chains obviously know the benefits and value to customers of drive-thru. TDP knows that within the specialty coffee and tea market, the quality of the products sold will be much greater than what can currently be purchased at fast food and convenience stores. The addition of domestic soda sales for these stores is a large part of revenue. TDP knows the quality of our products, along with the addition of domestic soda and the ease of drive-thru, gives it a competitive edge over fast food and convenience stores.

Other competition: The Daily Perc knows that once it has entered the market and established a presence, others will try to follow. However, TDP believes that the corporate missions and even the organizational design will be imitated, but never duplicated. TDP will constantly evaluate its products, locations, service, and corporate missions to ensure that it remains a leader in the specialty beverage industry.

Our Advantages

The Daily Perc will penetrate the commuter and captive consumer markets by deploying Drive-thru facilities and Mobile Cafes in the most logical and accessible locations. The Drive-thrus are designed to handle two-sided traffic and dispense customer-designed, specially ordered cups of specialty beverages in less time than required for a visit to the locally owned cafe or one of the national chains.

The Daily Perc has identified its market as busy, mobile people, whose time is already at a premium, but desire a refreshing, high-quality beverage or baked item while commuting to or from work or school.

In addition to providing a quality product and an extensive menu of delicious items, to ensure customer awareness and loyalty, as well as positive public and media support, The Daily Perc could be donating up to 7.5% of revenue from each cup sold in individual Drive-thrus to the charities of the customers’ choice.

Keys to Success

There are four keys to success in this business, three of which are virtually the same as any food service business. It is our fourth key–the Community Mission–that will give us that extra measure of respect in the public eye.

• The greatest locations – visibility, high traffic pattern, convenient access.
• The best products – freshest coffee beans, cleanest equipment, premium serving containers, consistent flavor.
• The friendliest servers – cheerful, skilled, professional, articulate.
• The finest reputation – word-of-mouth advertising, promotion of our community mission of charitable giving.

Marketing & Sales

Marketing plan.

Marketing Strategy

First and foremost, The Daily Perc will be placing its Drive-thru facilities in locations of very high visibility and great ease of access. They will be located on high traffic commuter routes and close to shopping facilities in order to catch customers going to or from work, or while they are out for lunch, or on a shopping expedition. The Drive-thrus are unique and eye-catching, which will be a branding feature of its own.

The Daily Perc will be implementing a low-cost advertising/promotion campaign which could involve drive-time radio, but not much more.

The Daily Perc will rely on building relationships with schools, charities, and corporations to provide significant free publicity because of its community support program. By giving charitable contributions to these institutions, they will get the word out to their students/faculty/employees/partners about TDP. Word of mouth has always proven to be the greatest advertising program a company can implement. In addition, the media will be more than willing to promote the charitable aspects of TDP and provide the opportunity for more exposure every time TDP writes a check to another organization.

Promotion Strategy

• Public relations services at $1,000 per month for the next year intended to generate awareness of editors and product information insertions, reviews, etc. It is anticipated that the school fundraising program will generate a fair amount of publicity on its own and will, perhaps, minimize–or even eliminate–the need for a publicist.
• Advertising at $1,000 per month concentrating on drive time radio. The Daily Perc will experiment with different stations, keeping careful track of results. As with the school fundraising program, TDP expects the facilities and signage to be a substantial portion of our advertising. However, in the start-up phase, TDP needs to let people know where to look for the facilities.

Marketing Programs

Distinctive Logo: "Papo" is a very happy and conspicuous sun. The sun is one of infinite mental pictures. The sun touches every human being every day. Obviously, TDP wants to touch every customer every day. That is why the use of the sun lends itself to being the corporate identifier. Papo is already an awarding winning logo. Papo won in the New Artist Category of the 2001 Not Just Another Art Director’s Club (NJAADC).

Distinctive Buildings: TDP is using diner style buildings for its Drive-thru facilities. TDP has worked closely with the manufacturer to make the building distinctive, so that it is easy to recognize, and functional.

The Fund-raising and Catering Trailer: The Mobile Cafe will be a key marketing tool. The similarities between the Mobile Cafes and the Drive-thru facilities will be unmistakable. The exposure these units will provide cannot be measured in dollars. The Daily Perc will negotiate visits with the Mobile Units at schools, hospitals, corporations and other entities. In the case of schools and certain corporations, a portion of all sales made while on their campus could go to a program of their choice. The organization would promote its presence to their constituency and encourage them to frequent the Drive-thru establishments so that their charitable cause is nurtured. This will give those patrons an opportunity to taste the products and become a regular customer of the Drive-thru facilities. The Mobile Cafes will also be appearing at community events such as fairs, festivals, and other charitable events.

Advertising and Promotion:

We will be using Social Media to help create and promote our brand.  Twitter tweets and retweets will be used to make sure we have a conversation with our customers. It will also be used to let them communicate directly with us. Facebook page views and promotions of our charitable enterprises will be used to get people talking about us and wanting to stop by and try our unique coffee. Everyone appreciates a good cause. 

In the first year, The Daily Perc plans to spend moderately on advertising and promotion, with the program beginning in September, after the opening of the first Drive-thru. This would not be considered a serious advertising budget for any business, but TDP feels the exposure will come from publicity and promotion, so most of the funds will be spent on a good publicist who will get the word out about the charitable contribution program and how it works in conjunction with the website. TDP also believes that word-of-mouth advertising and free beverage coupons will be better ways to drive people to the first and second locations.

In the second year, The Daily Perc is increasing the budget, since it will need to promote several locations, with particular emphasis on announcing these openings and all the other locations. TDP will continue to use publicity as a key component of the marketing program since TDP could be contributing over $70,000 to local schools and charities.

In the third year, The Daily Perc will double its advertising and promotion budget, with the majority of the advertising budget being spent on drive time radio. As in the previous years, TDP will get substantial publicity from the donation of nearly $200,000 to local schools and charities.

There will be several sales strategies put into place, including posting specials on high-profit items at the drive-up window. The Baristas will also hand out free drink coupons to those who have purchased a certain number of cups or something similar. TDP will also develop window sales techniques such as the Baristas asking if the customer would like a fresh-baked item with their coffee.

Locations & Facilities

The Daily Perc will open its first drive-thru facility on Manchester Road in the Colonial Square Shopping Center. Twelve more drive-thru facilities will be placed throughout the metropolitan area over the next three years. The drive-thru in the Colonial Square Shopping Center will serve as the commissary for the first mobile unit.

The demographic and physical requirements for a Drive-thru location are:

• Traffic of 40,000+ on the store side.
• Visible from the roadway.
• Easy entry with light if less than 30,000 cars.
• Established retail shops in the area.

The Daily Perc’s delivery system is based on its technology. TDP is using state-of-the-art, two-sided, Drive-thru facilities to provide convenience and efficiency for its clientele. An architectural exterior diagram of the Drive Thru building can be found on the following page (removed from this sample plan).

The Daily Perc has also designed state-of-the-art Mobile Cafes that will be deployed from time to time on high school and college campuses, corporate campuses, and at special events.

Milestones & Metrics

Milestones table, key metrics.

• Sales, Gross margin, profits
• Average sales per day
• Average units per day
• Facebook likes
• Twitter follows
• Average unit prices for main sales lines

Ownership & Structure

The Daily Perc is a Limited Liability Corporation. All membership shares are currently owned by Bart and Teresa Fisher, with the intent of using a portion of the shares to raise capital.

The organization will be a relatively flat one since the majority of personnel are involved in production and there will be a relatively low headcount in management. 

Management Team

The Daily Perc is a relatively flat organization. Overhead for management will be kept to a minimum and all senior managers will be "hands-on" workers. There is no intention of having a top-heavy organization that drains profits and complicates decisions.

The Daily Perc has selected Mr. Barton Fisher to perform the duties of the chief operating officer. Bart has a highly entrepreneurial spirit and has already started a company from scratch (NetCom Services, Inc.) that ran in the black within three months of inception, and paid off all initial debt within six months. Upon leaving NSI in April 2001, the company had again paid off all debt and was running a profit monthly. Combine his experience, leadership, and desire with three years of research in specialty drinks and drive-thru service, and TDP knows that Bart is the individual who will get the company out of the gate and up to full speed for a long time to come.

Mr. Tony Guy has been selected to perform the duties of corporate events coordinator on a part time basis. Mr. Guy has over five years in the business-to-business sales realm. Last year he was responsible for over $250,000 in sales of promotional material to corporate and educational clients.

Mr. Chuck McNulty has been selected to fulfill the position of warehouse/trailer manager. Chuck has been working for Nabisco, Inc. as a service representative for over ten years. His experience in account services, merchandising, and inventory control is a welcome addition to The Daily Perc team. Chuck will use his knowledge in conjunction with the rest of the team to establish inventory and warehouse policies. The warehouse manager is responsible for handling the inventory of all products sold by The Daily Perc. Some merchandising experience is a welcome addition. Training in the First In First Out (FIFO) style of inventory control is a requirement. Also, knowledge of ergonomics and health issues would be important. Chuck’s domain will be the headquarters, the trailers, and the drive-thrus–ensuring that minimum and maximum inventories are maintained. Working with the mobile and drive-thru Baristas will be integral to his task as well.

Management Team Gaps

The Daily Perc knows that it is going to require several quality-management team members over the next three years, beginning with a district manager for every four Drive-thrus. This person will oversee the quality of the product, the training of the Baristas, the inventory management, and customer satisfaction. Ideally, as The Daily Perc grows, it will be able to promote from within for this position. This individual will be responsible for the operation of up to four drive-thrus under his/her management. They will be required to visit between locations and possibly even join administrative personnel on training or marketing travel. Clearly, as the need arises, these individuals will ideally be selected from the Mobile Cafe or Drive-Thru team.

By the beginning of the third year, The Daily Perc will hire three key senior managers. They are as follows: a chief financial officer, a chief information officer, and a director of marketing. The role of each of these individuals will be discussed in subsequent sections of this plan.

Personnel Table

Financial plan investor-ready personnel plan .">, key assumptions.

The financial plan depends on important assumptions, most of which are shown in the following table. The key underlying assumptions are:

• The Daily Perc assumes a slow-growth economy, without a major recession.
• The Daily Perc assumes of course that there are no unforeseen changes in public health perceptions of its general products.
• The Daily Perc assumes access to equity capital and financing sufficient to maintain its financial plan as shown in the tables.

Revenue by Month

Expenses by month, net profit (or loss) by year, use of funds.

Start-up Expenses

Legal $3,500

Office Equipment $4,950

Land Lease (2 month) $7,200

Vehicle Finance (2 months) $3,700

Website Preliminary Development & Hosting $5,600

Identity/Logos/Stationary$ 4,000

Other $5,000

Total Expenses $33,950

Sources of Funds

Projected profit & loss, projected balance sheet, projected cash flow statement.

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From Bean to Cup: Starting a Coffee Kiosk

Embark on a caffeinated journey as we delve into the world of coffee kiosks, exploring how to bring the aroma and taste of freshly brewed coffee from the bean to your customer’s cup. These petite establishments have become urban sanctuaries, offering weary travelers and rushed locals alike a chance to pause and rejuvenate. With every sip of their expertly brewed concoctions, moments of tranquility are savored. 

The ambiance, accentuated by the symphony of grinding beans and frothing milk, invites conversations, inspirations, and sometimes, simple reflections. But what alchemy unfolds behind those counters to offer such consistent allure? 

Establishing such a kiosk, dedicated to the revered bean, requires a blend of passion, expertise, and a deep understanding of the urban coffee aficionado’s ever-evolving palate. Join us on this journey, uncovering the secrets behind setting up these miniature caffeine havens.

Introduction to Coffee Kiosk Business

The coffee business has evolved far beyond traditional cafes and coffee shops. Enter the coffee kiosk – a compact, efficient setup delivering the same caffeinated satisfaction. 

A coffee kiosk is a specialty setup focusing primarily on coffee beverages and accompanying snacks, streamlining the experience for both the owner and the customer. Think of it as a mobile coffee cart, with the added advantage of being stationary, often set up in high-footfall areas like malls, stations, or public squares.

Planning Your Coffee Kiosk Business

Crafting a successful coffee kiosk business requires not just passion for coffee but a concrete plan that addresses every critical aspect of the venture. From understanding your market to laying down your financial foundations, every step should be meticulously planned. Here’s a closer look:

Conducting Market Research

• Identify Potential Locations : Begin by zeroing in on areas with substantial footfall. Think busy office districts, transport hubs, or near educational institutions where folks frequently look for their caffeine fix.
• Survey Potential Customers : Before diving in, get to know your audience. What’s their preferred coffee brew? Which snacks do they favor with their latte? Are they looking for artisanal coffee or quick convenience? Also, understanding their willingness to pay can help set the right price points.
• Study Competitors : Observe other coffee ventures in your targeted area. Take note of their best sellers, their busy hours, and their shortcomings. Are there niches they aren’t addressing, perhaps a unique coffee blend or a special treat? Finding gaps can give you an edge.

Creating a Business Plan

Financial Planning : Start with a clear budget. Factor in initial setup costs—like equipment and rental—plus recurring expenses such as inventory restocking, utilities, and salaries. Forecasting potential earnings against these will give you a clearer picture of profitability.

Marketing Strategy : Start creating a buzz well before your opening day. Use social media to tease your offerings, collaborate with influencers for shoutouts, and consider offering opening-day discounts or free samples. A loyalty program, punch cards, or a subscription model can keep customers coming back.

Vision and Mission : Beyond the beans and brews, what’s your coffee kiosk’s story? Why did you start it? What coffee experience do you want to offer? Clearly articulating this can help connect with customers on a deeper level and give them more reasons to choose you over competitors. It’s not just about serving coffee; it’s about creating a unique, memorable experience every time someone visits.

Setting Up Your Coffee Kiosk

Choosing the right location.

Finding that perfect spot for your coffee kiosk can make all the difference between a venture that flourishes and one that fizzles out. Here are the elements you need to look at:

• Foot Traffic : High footfall areas such as shopping malls, bustling office districts, university campuses, or transportation hubs like train stations and bus terminals make ideal locations. Here, people are often on the move and looking for quick refreshments.
• Visibility : Your kiosk should be easily noticeable, even from afar. Whether it’s by a brightly lit sign, a unique design, or an inviting display of pastries and coffee cups, ensuring that passersby can spot you easily can significantly boost spontaneous visits.
• Accessibility : It’s not just about foot traffic; it’s also about how easy it is for someone to walk up to your kiosk. Consider factors like available parking for those driving by, proximity to popular local attractions, and the ease with which pedestrians can approach without obstructions.

Designing and Outfitting Your Kiosk

Crafting the perfect space for your coffee kiosk is part art, part science. Here’s a roadmap to guide you:

• Aesthetic Appeal : The design of your coffee kiosk should resonate with your brand’s identity. Whether you’re going for a rustic, artisanal look or a sleek, modern vibe, ensure that your design choices reflect the experience you wish to offer. It’s not just about looking good—it’s about creating a space where customers feel the essence of your brand.
• Functionality : While aesthetics are vital, the functionality of your kiosk is paramount. There should be enough room for baristas to move around comfortably, areas dedicated to brewing and serving, and sufficient storage spaces. Consider the flow of service, from order placement to preparation to serving, ensuring it’s smooth and efficient.
• Essential Equipment : The heart of your kiosk is the equipment. Investing in high-quality machinery, like an espresso machine, is essential. But also think about other necessities: grinders for fresh coffee beans, refrigeration for cold beverages and dairy, storage solutions for beans and other supplies, and display cases for baked goods or snacks. 

Sourcing and Roasting Coffee Beans

The soul of your coffee kiosk lies in the beans you choose. Their origin, type , and the way they’re processed will define the flavor profile of every brew you serve. So, where do you start?

Understanding Coffee Bean Varieties

When you step into the world of coffee, you’ll come across a vast range of beans. To simplify, here are some key differences:

• Arabica vs. Robusta : These are the two primary species of coffee beans consumed worldwide. Arabica beans tend to have a wider taste range, varying from sweeter, more tangy tastes, to deep, wine-like flavors. They generally contain less caffeine compared to Robusta. Robusta, on the other hand, has a stronger, more bitter flavor, and can be easier to cultivate due to its resistance to pests. It’s often less expensive than Arabica.
• Single-origin vs. Blends : As the name suggests, single-origin coffee is sourced from one location, be it a particular country or even a single farm. These beans give a unique flavor that reflects the specific conditions of their growing region. Blends, however, are mixtures of beans from different places, crafted to create a balanced flavor, aroma, and acidity.

Sourcing High-Quality Coffee Beans

Quality beans are the backbone of any great coffee shop. Here’s how you can ensure you’re sourcing the best:

• Direct Trade : One of the most ethical and quality-assuring methods of obtaining coffee beans is through direct trade. By building direct relationships with coffee farmers or cooperatives, you can bypass middlemen. This not only ensures that you get fresher beans but also that farmers receive a fair price for their produce. It’s a win-win situation.
• Quality over Quantity : It might be tempting to cut corners and go for cheaper beans, especially when setting up. However, compromising on quality will reflect in your brew. Prioritizing high-quality beans, even if they come at a higher price point, will ensure that your customers get to sip on a delicious, memorable cup of coffee every single time. After all, in the world of coffee, the nuances of flavor, aroma, and body can elevate a coffee experience from ordinary to exceptional.

Brewing Techniques and Methods

Crafting the perfect cup of coffee is an art as much as it is a science. The brewing method you choose, the grind size of the beans, and even the water temperature can significantly influence the final flavor profile. Let’s explore this fascinating world in detail.

Understanding Coffee Brewing Science

• Extraction Methods : The essence of brewing lies in the extraction of flavors from coffee grounds. But how do you achieve the right balance? Factors like grind size play a pivotal role; for instance, a fine grind is best for espresso, while a coarse one works wonders for French press. Temperature is another crucial element. 
• Balance of Ingredients : Much like a classic recipe, getting the coffee-to-water ratio right is crucial. Whether you’re making a robust shot of espresso or a milder pour-over, ensuring you measure out your coffee and water will provide consistency. This guarantees that your customers know exactly what to expect with every cup they order.

Choosing the Right Brewing Method

• From Espresso to Drip : Some coffee enthusiasts swear by the rich and potent espresso, while others prefer the smoothness of a drip coffee. Espresso involves forcing hot water through finely-ground coffee, resulting in a concentrated shot, while drip methods allow water to flow through the coffee grounds, gathering flavors along the way. 
• Experiment and Evolve : It’s always a good idea to keep an ear to the ground. Listen to your customers, attend workshops, or even hold tasting sessions. Feedback is a treasure trove. It can help you tweak and refine your brewing techniques, ensuring you keep up with changing tastes and preferences while maintaining the soul of your coffee kiosk.

Creating a Menu and Serving Customers

Crafting an enticing coffee menu is more than just listing down drinks. It’s about curating a selection that resonates with your target audience while also being true to your brand. Couple this with impeccable customer service, and you’re on your way to being the talk of the town.

Developing a Coffee Menu

• Classic to Contemporary : Begin with staples like the classic espresso, cappuccino, and americano. But don’t stop there. Venture into the world of contemporary coffee concoctions. Think nitro cold brews, turmeric lattes, or even oat milk cappuccinos. 
• Seasonal Specials : Spice up your menu periodically by introducing seasonal drinks. For instance, a pumpkin spice latte in the fall, or a refreshing iced mint coffee in the summer. Not only does this give regulars something new to try, but it also taps into the vibes of the season or festive moods.

Providing Excellent Customer Service

Barista Training : A barista is the heart and soul of a coffee shop. They aren’t just there to whip up delectable drinks but also to represent the brand. Comprehensive training ensures they not only make coffee to perfection but also understand the nuances of customer engagement. 

Quick Service : In today’s fast-paced world, time is of the essence. While some customers might love a leisurely coffee, many are on the go. Ensuring a system that caters to quick orders, especially during peak hours, can make all the difference. It’s about finding the right balance between speed and quality, ensuring neither is compromised. 

Managing and Growing Your Coffee Kiosk Business

Embarking on the coffee kiosk journey is only the beginning. The true challenge, and indeed the thrill, lies in nurturing and expanding the venture. Success in this space is marked by a blend of traditional business acumen, an ear to the ground, and an eye for the future.

• Engage and Evolve : A business is only as strong as its relationship with its clientele. Actively solicit feedback from your patrons. Be it through comment cards, online reviews, or face-to-face conversations, understand what’s working and where there’s room for improvement. 
• Market Effectively : In today’s digital age, a strong online presence is paramount. Leverage social media platforms to showcase your offerings, share behind-the-scenes glimpses, and engage in interactive sessions. Platforms like Instagram, with its visual emphasis, can be especially effective for a coffee business. 
• Diversify Thoughtfully : While coffee might be your forte, don’t be limited by it. Keep an eye on beverage trends. For instance, the rise in health consciousness has seen an uptick in demand for smoothies, herbal teas, and even kombucha. Test and trial new additions, and based on their success, integrate them into your main menu. 

Embarking on the adventure of establishing a coffee kiosk is akin to brewing the perfect cup of coffee: it requires the right ingredients, precise timing, and a touch of love. From selecting the choicest coffee beans to mastering the nuances of brewing and serving, every step of this journey is infused with dedication and zeal. 

Yes, the path is paved with challenges, from managing operations to wooing customers. However, the satisfaction of witnessing a smile on a patron’s face as they take that first sip is unparalleled. 

In case you want more content like this, visit Orderific right now!

What is a coffee kiosk and how is it different from a coffee shop or café?

A coffee kiosk is a smaller, often standalone establishment primarily focused on selling coffee and related beverages. 

What are the advantages and disadvantages of starting a coffee kiosk business?

Advantages: lower overhead costs, flexibility in location, and a streamlined business model. Disadvantages: limited seating, dependence on foot traffic, and weather-related challenges.

What kind of market research should I do before starting a coffee kiosk?

Understand your target audience’s coffee preferences, survey potential locations for foot traffic, and study competitors in the vicinity.

How do I choose the right location for my coffee kiosk?

Opt for high-footfall areas with good visibility, accessibility, and complementing nearby businesses.

What kind of equipment and supplies do I need to start a coffee kiosk?

Key equipment: a coffee maker, espresso machine, grinders, storage units, and display cases. Supplies: coffee beans, milk, syrups, cups, and other beverage ingredients.

How do I source high-quality coffee beans for my kiosk?

Establish direct relationships with coffee farmers or reputable distributors, ensuring freshness and ethical sourcing.

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Coffee flows from barista to consumer in a variety of ways and settings, including coffee shops, coffee stands, and coffee kiosks.

Each serves a great cup of coffee and a purpose for both consumers and operators.

Benefits of a Drive-Thru Coffee Kiosk

A major advantage a drive-thru coffee kiosk has over a purely sit-down coffee shop is that the kiosk can serve more customers.

For customers, a full coffee shop can be a gathering place and a spot to hang out, while a coffee kiosk can be a convenient way for people on the go to grab a cup. For entrepreneurs, a kiosk is also an amazing opportunity to enter the coffee world at a low investment.

A Statista report found that drive-thru coffee orders have increased over the past five years and that 46 percent of people bought coffee at a drive-thru the day before.

Consumers commuting to and from work or running errands want an amazing cup of coffee at arm’s reach.

Lower Costs

The costs are generally lower to open a kiosk.

The real estate investment is significantly lower for a drive-thru than for a traditional coffee shop because a kiosk simply doesn’t require as big a footprint as a coffee shop. The kiosk also doesn’t need to be embedded in an expensive, trendy neighborhood to capture foot traffic; it need only be easy to access and visible, in an area with the right demographics.

A drive-thru coffee kiosk needs fewer employees than a coffee shop, reducing labor costs dramatically. Interior decor and furnishing costs are non-existent in a kiosk. And even less equipment may be necessary than in a coffee shop, depending on the menu.

Scooter’s Coffee’s® more than 300 locations include both models, a coffee shop and a drive-thru kiosk. Each offers outstanding opportunities for entrepreneurs, according to a report by QSR . The investment to open a Scooter’s Coffee ranges from $381,000 to $587,000, depending on the model, and includes the franchise fee of $40,000.

A kiosk concept also can lend itself to scalability for multi-unit franchising. Customers become familiar with the brand and rely on the sameness of each unit’s ability to give them the amazing coffee they want.

How to Get Started

If you choose to buy into a franchise brand, you essentially can skip this section, because the company will have a system in place to get you rolling.

But, if you are opening an independent kiosk, you have a lot of homework to do. First, decide what your level of offering will be. Will your drive-thru coffee kiosk offer sophisticated drinks or just basic coffee? Will you offer baked goods or other foods?

Analyze the market. Who are your competitors, where are they, and what do they offer? How will your business be organized, managed, and staffed? How will you handle marketing? What about funding and financial projections.

Where will your kiosk be located , and why?

These considerations and a number of others will go into your business plan .

As for opening the kiosk itself, you can borrow from a lot of the advice for opening a coffee shop .

The Rewards

Because of the lower costs of launching and operating a coffee kiosk, along with the higher volume a kiosk can serve, the potential profit margins look very good.

For example, a Scooter’s Coffee kiosk can bring in an average unit volume of $761,277 annually, with a 26.3 percent net profit margin. Labor cost for a kiosk typically runs an average of 21.6 percent. Owners of Scooter’s Coffee saw an average of 11.62 percent year-over-year growth from 2018 to 2019.

All in all, a drive-thru coffee franchise makes a lot of good sense for entrepreneurs entering the coffee market.

Scooter’s Coffee has been serving up delicious coffee, tasty treats, and genuine smiles since 1998. Visit OwnAScooters.com today to learn more about joining the Scooter’s team and making your dreams a reality.

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Download Now: Ultimate Drive-Thru Coffee Kiosk Business Plan PDF

Planning to start a drive-thru coffee kiosk or shop? Then you owe it to yourself to draft a well researched business plan. While a drive-thru kiosk is lower in cost than opening a retail store, be prepared to invest $40,000 at least before you open the serving window to your establishment for the first time. Your overall startup costs will likely be around $100,000 depending on the permits, insurance, equipment, location, size of the kiosk and design. Bottom line you need to take a coffee shop startup seriously because we’re talking about real money here.

When you approach researching a business plan the right way, it increases your odds of success. A real business plan takes time to prepare and eventually birth into the world. The point of the planning process is not to check off boxes to show you did something like you may have done for a course in college back in the day. Instead, the entire point is to better understand the business you’ll be operating. After you complete your business plan you should have answers to the following important questions:

• How do I plan to bring in customers to my business?
• What if my first idea to attract customers doesn’t work as well as I though (gasp!)? Do you have a back-up plan to make sales?
• How much will it cost to start my coffee kiosk? What equipment will I need to invest in?
• Where will I source my coffee, cups, stir straws?
• Will I have employees or do all the work myself?
• How much net profit can I expect to make per cup of coffee?
• How will you differentiate your business from the nearby Starbucks location?

If you can’t answer the questions above than you haven’t done enough research yet. Fortunately, by following the steps laid out in this business plan training document, you’ll be able to find answers to each of these questions.

At the bottom of this post you’ll also find helpful PDFs and business plan examples for coffee shops. We recommend taking the opportunity to look under the hood of these plans and see how these other coffee businesses operate profitably. With the increased footprint of nationally recognized coffee brands like Starbucks or Caribou Coffee, it won’t be easy to launch your own premium coffee shop. But through careful planning, an ability to create a unique customer experience, and determination to work your butt off it is possible to create a thriving coffee business!

Attractive Drive-Thru Coffee Shop. Photo Credit: Pinterest

Key Components of a Coffee Kiosk Business Plan 

Executive summary .

Think of the executive summary as a quick explanation of your business. After reading the executive summary, the reader should come away with a clear understanding of what service or product need the organization provides. In other words, you’ll briefly describe you are doing and how will you make money.

While you’ll want to spotlight unique advantages in this section, save the detailed supporting evidence, including charts and graphs for future sections of the report. Another way to think about this section of the business plan is like the back cover of a novel. When you read the back cover of a book you expect come away with an understanding of what the story is about, but you’ll need to read the book to get the full story and details. The same goes for the executive summary.

Since the goal in writing your business plan is to open a drive-thru coffee shop, the organization of this section is less critical than someone requiring a few million to launch a business idea.

You will likely be using this business plan as a way to get clear on the costs, operation plan, and details of your future business, not secure millions in capital. This section is still a requirement for future kiosk owners, however, as you’ll in most cases need to provide a business plan to demonstrate seriousness and viability.

While you shouldn’t be overly concerned about the structure of this section, Inc.com   offers   good suggestions for the content of this section. A description on how this section might look for a coffee business is below:

Company Description

Natural Blend’s Roasters is a drive-thru coffee shop that will serve sustainably sourced and organic coffee’s to residents in Temecula, California. The company will differentiate itself by telling the story of it’s coffees sourced from around the world. In addition to offering flavor profiles and taste combinations not available elsewhere in the city, we will contribute 5% of all revenue to charity.

The problem.

Temecula, California, is covered in chain coffee shops (Starbucks, McDonalds). The competition does not offer organic, sustainably sourced coffee offerings. This is also an area traveled by commuters that drive to San Diego or Los Angeles for work Monday – Friday. Some coffee shops do not offer drive-thru service that are more convenient for this group.

Your Solution

Our goal is to fill the gap in this area by offering a fast and convenient naturally sourced coffees that are not available elsewhere. Our coffee kiosk will be located just off the I-15 freeway enabling commuters to quickly purchase a cup of coffee and light breakfast.

The city of Temecula has steadily grown in population since the 1990s. In 1990, the city had only 27,000 residents. Fast forward to 2016, the population was 113,000. More families continue to move to the area in part due to more affordable housing in Southern California. Although housing is affordable, many high-paying jobs are located in San Diego or Los Angeles areas meaning that many of the residents commute 5-days per week.

Natural Blend’s Roasters plans to establish a brand in this growing Southern California town that does not currently have competition in the organic coffee space. We intend to build our brand in Temecula and expand to other nearby Southern California cities. 

Outdoor Coffee Kiosk. Photo Credit: Pinterest

Company Description 

The company description comes right after the executive summary. Here you will offer additional detail about your company that was not already covered in the summary. Some details you should include in this portion includes your coffee shop’s location, how large the company is, and what you plan you do.

You’ll also need to provide a brief mission statement in this area. This statement should be brief and provide an overarching direction for the business.

Mission Statement: We seek to provide an organic, responsibly sourced boutique coffee blends unavailable elsewhere in the Temecula / Murrieta area.  We will serve our customers with a drive-thru coffee kiosk that will make this offering more convenient for our customers and seek to make our community a better place.

Market Analysis For a Drive-Thru Kiosk

The market analysis will evaluate key components critical to your small business. First, you will research the market size where you plan to operate. Fortunately, you don’t need to live in a big city to make a family-run coffee shop profitable. A town with 20,000 residents or more can provide a sufficient customer base. Thanks to the power of the internet, you won’t need to invest much time researching the market size and demographics. A few quick Google searches should yield the information you need for the first part of the market analysis like the one below:

Natural Blend’s Roasters will be located in Temecula, California. As of 2016, the population of Temecula was 113,000. Since 1990, the city has continued to grow by over 2,000 residents per year. We anticipate continued population growth over the next 5 years, which will benefit our business and bring in more potential customers. The median age in Temecula is 34 years of age. Roughly 68% of the population considers themselves Caucasian, 10% Asian, and 4% African American. There is also a significant Hispanic population as well.

One of the other advantages of operating in Temecula is that is has become a weekend destination for residents all over Southern California. Each weekend thousands of visitors drive to the Temecula Wine Country to enjoy wineries and dining. A significant number of breweries have also popped up in recent years that are attracting even more visitors. Our location off of the I-15 freeway will make us highly visible to visitors and offer a unique coffee experience that’s not available anywhere else in the area.

According to recent reports , coffee is consumed even more frequently than it was 5-years ago. On average in the United States, coffee drinkers consumer 3.1 cups per day . Independent coffee shops in the United States contribute $12 billion in annual sales. We hope to take a cut of this growing market within the Temecula / Murrieta area.

In the next section of the market analysis plan you will evaluate the strengths and weaknesses of local competitors. You should be looking for ways to integrate strengths and learn from what other coffee shops are doing wrong to serve unfulfilled needs locally.

Competitor #1: Starbucks – Globally recognized coffee chain with multiple retail and kiosk locations inside of grocery stores and Target.

Strengths: 

• Brand recognition
• Over 10 locations in the Temecula / Murrieta area.
• Customer loyalty.
• Consistent product offering and experience across locations.
• Free Wifi for guests.
• Some people don’t like Starbucks coffee.
• Market saturation. There are over 10 locations / kiosks in the Temecula / Murrieta area.

Competitor #2:  The Liquid Leaf – Independent coffee shop located in Murrieta.

• High-quality coffee.
• Wide variety of high-quality teas.
• Nice and comfortable interior.
• Less market awareness than other shops.
• Single location, independent shop.
• Some people incorrectly believe they only serve tea.
• No drive-thru service.

Competitor #3:  Intazza Coffee Works – Honest Trade coffee shop located near a well attended church and business park.

• Beautiful and spacious coffee shop.
• Wide selection of cold brews, coffees, and small plates.
• High-traffic location.
• Strong overall branding and mission statement.
• Wine, beer, and music on Friday nights.
• Near other independent coffee shops.

Organizational Structure and Management

This is your opportunity to define the team member roles inside your organization. If you’re starting a small drive-thru kiosk, the initial management structure may be very simple: You’ll the be the CEO, head barista, and janitorial staff all in one! If this sounds like your situation, you won’t need to invest much time into developing this section of the business plan.

We also know that many of you will be running this business with a family member or partner. Even if you plan to operate the kiosk as a true two-person partnership this is a terrific opportunity to define clearly define each persons role inside the business. A clear role definition between partners is essential to ensure you’re both on the same page and prevent future issues.

In the planning stages of a business, it can be easy to overlook the often mundane aspects of operating a business. For example, who will do the book-keeping on a regular basis? How much will each business owner be paid as a salary? What days and hours will each part of the business? Who will be in charge of marketing? How will be in charge of ordering more coffee beans from the supplier? Getting the responsibilities of each partner on paper helps to clear up future misunderstandings that will happen after opening the business. This also helps to prevent feelings that one partner is working harder to make the business succeed than the other.

In addition to partners of the business, you’ll need to list employees and advisers you’re bringing on advise the business. If you hire an experienced mentor to offer coaching in the early days it can also help you to secure a loan because you’re business is more likely to succeed and help demonstrate seriousness.

Finally, here’s an example of how simple the organizational structure could look in a partnership in a small coffee shop:

Sally, Co-Founder / Owner. Roles: Handles day-to-day management of coffee shop Monday – Friday. Orders supplies and maintains inventory for business,

Betty, Co-Founder / Owner Roles: Manages book keeping / accounting for business, Day-to-Day management of coffee shop Saturday – Sunday. Secures catering, events, and completes marketing for the business.

Charles, Part-time Barista – Employee, Roles: Serve customers, make coffee, clean kiosk, provide excellent customer service.

Pete, Part-time Barista – Employee, Roles: Serve customers, make coffee, clean kiosk, provide excellent customer service.

Product Line 

Here you will list the types of coffees and food items you plan to serve at your coffee kiosk. In addition to beverages, it’s a wise idea to offer snacks or quick breakfast items to increase your average order value and total revenue for your business. Don’t feel obligated to make these side items yourself. If you notice with Starbucks, the food items are all pre-made and only need to be heated before served to customers. By serving already prepared items you remove preparation time, employee salaries (associated with food prep), and ensure faster service for customers. Here’s an example of what your menu might look like for a drive-thru coffee stand:

Note: Don’t forget to be as specific as possible in the business plan on where you plan to source products. If you have time, research your options for similar products from other vendors. In the event one of your vendors increases prices or goes out of business, you’ll already know where you can turn to source alternative products and keep things running smoothly.

Refuge Coffee Co. Food Truck.

Funding Request

In this section, you’ll list how much money you’ll need to borrow or raise to get the business started. In addition to the total dollar amount you’ll need to get started, be as specific as possible where you plan to invest the funds. Acceptable places to invest include coffee equipment, the building, rent, or inventory.  Whether you’re planning to raise capital through a bank loan or an investor, these individuals want to feel comfortable that money is being put toward a good use. Below is an example of a funding request for a coffee shop of any size:

Coffee Shop Funding Requirements: 

Bunn Axiom APS Twin Commercial Airpot Coffee Brewer – $1,399.00

Rancilio MD 40 Commercial Burr Espresso Grinder – $900.00

Refrigeration Unit – $1,500.00

The Oracle Touch Espresso Machine – $2,499.95

Vollrath 40701 Cayenne Half Size Counter Top Convection Oven (230v) – $1,309.05

Water Filtration System – $2,750.00

Custom Coffee Shop Kiosk Build – $30,000

Working Capital: $15,000

Total Funding Requirements: $55,358

Note: Small businesses are almost never fully funded through outside sources. Both banks and investors will want you to have “skin in the game” by investing a significant portion of your own money into the startup. Business owners often use their personal savings or tap into their 401K to get the initial capital needed to fund their business.

Financial Projections for Coffee Kiosks

In this section, we are going to cover what is arguably the toughest part of the business planning: Estimating how much revenue you’ll make. This process is part science, part art, and some educated speculation too. Until you get out there into the world and start asking for money in exchange for your product or service, you never really know how it’s going to work so be ready to adjust these financial estimates in the weeks and months after you open.

While estimating the future revenues of a business that does not yet exist is difficult, that doesn’t mean it’s unimportant. This section will provide you with insight into the sales volumes you need to achieve a break-even point after expenses. This section forces you to take a hard look and determine the financial viability of the business before taking another step forward.  By the time, you get done projecting your sales figures, you may determine this business opportunity is ultimately not for you. That’s totally okay! You’ve got to make sure you’re starting a business with the potential to provide the lifestyle you want.

Income Expectations

In this area we’ll evaluate how much you can expect a drive-thru coffee shop to make in revenue each year. There are a few ways to being your research in this area. The first is simple enough start researching how much income independent coffee shops generate annually. According to this report from 2011 , the typical coffee shop generated $500,000 in annual revenue.

While this might sound like a pretty good annual revenue, keep in mind that these don’t offer much context to each coffee shop’s situation. These reports don’t tell you where the shops are located and how long they’ve been in business. The other flaw with being average is understand that half of the coffee shops make less than this number annually. It’s also a harsh reality that more than 50% of coffee shops will close their doors within the first 5-years of business.

When estimating revenue numbers for a small coffee business, we recommend being conservative with your sales figures. Even with the best spot in town, it will take time people to discover you. Here are some estimates that will influence your own sales figures:

Hours of Operation:  The longer you’re open, the more opportunity you have to generate sales. That being said, you probably don’t want to be open 24/7 because that would be both exhausting and higher in cost from a labor standpoint. Most coffee shops do the majority of their sales in the early morning and afternoon hours so we’ll assume the same to be true for your business.

You’ll also need to consider how many days you’ll want to be open each week. You’ll also need to ask yourself if you want to be open major holidays like Thanksgiving and Christmas Eve. While you may decide to be closed for certain holidays that is perfectly acceptable. Just make sure to account for these days off in your planning as you won’t make sales on days you’re closed.

Estimated Daily Sales for a Coffee Kiosk: 

Below is an example of hours of operation for a coffee kiosk.

5 a.m. – 3 p.m. Daily. – 10 hours per day. 7 Days per Week.

Using these hours, you have 70 total vending hours per week assuming no holidays. To keep the numbers simple, let’s estimate that you plan to sell 100 large cups of drip coffee per day at $3.00 a piece. This means you’re expecting to sell 10 cups of coffee per hour on average. At this rate, you’ll generate $300 in sales per day. This is a pretty conservative number considering many customers will order more than one cup of coffee or a snack. Still, these conservative numbers are smart approach when determining the viability of this business.

$3.00 Average Sale X 10 Average Transactions Per Hour = $2,100 per week in average revenue. Applying some basic math you would be yielding $8,400 per month. Annual sales numbers would be $100,800. Again, these numbers assume you are open for business 365 days per year and sell the same amount each day.

At this stage in your business, it’s acceptable to play around with the numbers a bit. Understand how much extra revenue you could generate by increasing your average order value to $4.50 instead of $3.00. Estimate what you business would look like if you increased average transactions per hour to 15 (not an unrealistic number for a coffee kiosk).

In reality your sales volume will change on different days and times of the day. Here’s a closer to real-life example of what a daily sales of a well-run coffee kiosk might look like:

• Monday:        $400
• Tuesday:       $275
• Wednesday:  $225
• Thursday:      $525
• Friday:           $600
• Saturday:      $800
• Sunday:        $600

Total Revenue:  $3,425 for the week (Or $13,700 per month, or $164,400 per year.)

Factors that Directly Influence Future Sales: 

As a business owner there are plenty of things you can do to increase revenue of a business. Here are some of the options available to you to increase revenues:

• Location: If you’re located in a busy parking lot next to a grocery store or off a major highway, you can expect to generate more sales. Finding the right location for your business is critical for it’s success.
• Average Order Value: If you’re able to increase the average sale amount, you can add a lot of money to the bottom line at the end of the year.
• Frequency of Visitors: In addition to finding more customers, getting the same customer to visit your kiosk 2 – 3 times per month can really increase bottom line metrics.
• Marketing: This broad category includes your signage, personal relationship, networking skills, and social media marketing skills.
• Catering and Event Business: By adding a catering arm to your coffee business, you can immediately add thousands in annual revenue to your small business. The success of catering and event businesses can be the difference between success and failure for coffee cart businesses.

Expenses For a Coffee Kiosk

Startup Costs:

• Drive-Thru Coffee Stand: Pricing depends largely on size and type of structure. Kiosks, carts, shipping containers, trucks and stands can all be utilized for this business.
• Construction: Curb modifications, landscaping, lighting, electrical or signage installation.
• Coffee Shop Equipment: Espresso machines, water purification systems, refrigeration units.
• Initial Inventory: Coffee beans, creams, syrups, cups, straws, sugar, napkins.
• Point-of-Sale System / Cash Register

Total startup costs are extremely variable. On the low-end you can start a drive-thru coffee kiosk for around $40,000. After considering minor construction updates to the vending area and commercial grade coffee equipment you can expect to pay $100,000 – $150,000 all-in for startup costs.

Monthly Business Costs:

• Cost of Goods Sold (COGs):
• Debt Payments (If Any):
• Accounting / Bookkeeping:

Additional Resources 

Business Plan Template : Looking for more examples of a business plan that you can download? Check out our previous podcast interview / template created by a food truck vendor.

POS System : If you’re planning to open a coffee kiosk, you’ll need a way to accept credit card payments fast and safely. Learn more about the point-of-sale systems we recommend for food and beverage businesses.

Coffee Business Startup Costs : An estimate of all he costs associated with opening a coffee business.

How Much Does a Drive-Thru Coffee Stand Make in a Year? : Annual estimates and opinions from a variety of folks on Quora.

Looking for additional resources to help you start a coffee kiosk? Here’s some of the best we’ve found published online. The PDF below for a company called The Daily Perc is worth checking out while you’re still in the business planning phase.

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Hey! 👋I’m Brett Lindenberg, the founder of Food Truck Empire.

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About the Author: Brett Lindenberg

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How To Start a Drive-Thru Coffee Stand

How to start a drive-thru coffee stand.

Your Guide To Start a Drive-Thru Coffee Shop

A drive-thru coffee shop is a common retail coffee concept that usually consists of a small structure – or stand – with one or two drive-thru service windows. Customers typically drive up to the window and order their coffee and food. As you can imagine, this is super convenient for most customers since they never have to leave their car!

Drive-thru coffee stands can vary in size and design, but typically, they serve one purpose: they conveniently offer coffee to drivers. Customers can often walk up to a coffee stand as well! The term “Drive-Thru Coffee Stand” is used interchangeably with “Drive-Thru Coffee Shop.”

Drive-thru coffee stands are widespread in the Pacific Northwest but can be found all over North America.

Starting a drive-thru coffee stand can save you a lot of money in startup costs compared to traditional coffee shop startup expenses. In addition, if you pick the right location, you can generate just as much revenue as a regular coffee shop with a potentially less up-front investment.

Write a Drive-Thru Business Plan

To start a drive-thru coffee shop successfully, you will want to write up a business plan. Your business plan will help you determine your concept, budget, and best location, among other things. 

A well-written business plan will guide your strategy by detailing the actions from everything from your menu, coffee equipment, location, and target market. 

Finding a great location will be the cornerstone of your drive-thru coffee business strategy. As such, you will want to ensure that your location is appropriately zoned for a food business and accessible to cars and pedestrian traffic.

Planning and preparing for your drive-thru coffee shop will be the foundation for everything you set out to do. The more you plan, the better your chances for success. 

So, with these elements in mind, let's get started!

Photo credit: Alfiedude

Why Start a Drive-Thru Coffee Stand?

Lower costs, healthy profits, & high demand.

Opening a drive-thru coffee stand can be an excellent business opportunity, no matter where you live. From big cities to small towns, suburbs, and rural areas, a drive-thru coffee stand has the potential to be very successful. 

As a popular business concept, a drive-thru coffee stand business ranks high among our best low-cost coffee business ideas – as it's common to reach the same profitability as a traditional coffee shop.

Much like the hamburger roadside stands generations ago, a drive-thru coffee stand caters to the same demographic: people on the move .

Demographic studies indicate that busy coffee drinkers want to treat themselves to fast, convenient, low-cost splurges, even in a downward market. As a result, it makes complete sense to open a drive-thru coffee shop if the location is right. However, before you begin, you will need to know how to move forward and adequately plan in order to improve your chances of success.

How to Start a Drive-thru Coffee Shop

Why Do Some Drive-Thru Coffee Shops Fail?

It's not because of their coffee.

One main reason coffee businesses often fail is due to a lack of planning. Unfortunately, coffee shop owners often fail to adequately plan their business from A to Z. A lack of preparation leaves them susceptible to  common traps that can drive up costs, reduce sales, and increase headaches.

Compared to a traditional coffee shop, the lower-cost investment of a typical drive-thru coffee stand can feed one's overconfidence in executing one's business strategy.

In other words, many aspiring entrepreneurs can be seduced into thinking that no real planning is needed. Yet, t his is far from the truth!

Unfortunately, many coffee shop owners believe they can simply “wing it” when starting a drive-thru coffee shop. Unfortunately, this  fundamental assumption is what often leads to a variety of problems and eventual failure. 

A coffee business rarely fails because of its coffee.

Sometimes, serving your coffee is the easiest part. Unfortunately, failure commonly occurs due to operational knowledge, poor accounting, mismanagement, and insufficient funding. This is especially true for drive-thru coffee stand owners who too often start their business with a minimum budget. You will want to avoid these traps as you plan out your drive-thru coffee stand.

Drive-Thru Coffee Stand Article Resources:

The ultimate guide to start a drive-thru coffee stand.

1. Determine Your Drive-Thru Coffee Shop Concept

What will your drive-thru coffee shop look like? What type of experience will your customers have? Developing your vision and concept of your drive-thru coffee stand will be a significant first step in answering these questions.

By writing your thoughts down on paper, you will mold your ideas into a cohesive coffee shop concept . 

When first thinking about your drive-thru coffee stand business, your thoughts may be all over the place. That’s okay! Write them all down—all  of them. You will be able to come back later and sort out your ideas. But for now, write them down.

Pro Tip: M any thoughts you capture on paper will be used to build your coffee shop business plan shortly. So, keep your notes readily available. 

If you don't know where to start, consider visiting some local drive-thru coffee stands in your area. Pay attention to their location, coffee, food, and coffee branding .

Whether they are “family-friendly” drive-thru coffee stands or bikini barista coffee stands , you can learn a lot from visiting existing drive-thru businesses.

2. Write a Coffee Shop Business Plan

Every successful business starts with a plan. Writing a well-written business plan before you begin a drive-thru coffee stand will better position you for success. It will only serve to help you develop, execute, and launch a coffee stand business the way you envision it to be.

Having a business plan will help you save money from the start, help you avoid mistakes, and ensure you cover everything. In addition, it will help streamline your efforts and spending.

For more information on how to write your coffee shop business plan, please read our article, How to Start and Write a Coffee Shop Business Plan.

3. Develop Your Drive-Thru Coffee Shop Menu

Your menu will decide how you will ultimately proceed when you start your drive-thru coffee stand.

Specifically, y our menu determines your need for space, coffee equipment , workflow, and how many baristas you plan to hire.

Before choosing a location and a menu for your drive-thru coffee stand, you want to look at your future customers. Next, consider what you will sell to them. While serving coffee is high on the list, many drive-thru coffee stands have sophisticated menus. Your menu all depends on your location and target market’s needs.

Your coffee menu may also impact the permitting requirements necessary to operate your business. For example, frying fresh doughnuts sounds excellent, but it complicates your building code and permitting process.

Because of potential space and permitting limitations, you will probably be unable to bake your muffins or cook any of your products on-site. For example, you may want to offer soup and grilled sandwiches for lunch, but your space may not allow for that. In addition, your drive-thru space capacity may force you to get your products off-site or prepare them at your commercial commissary . 

Keep Your Menu Focused on Pleasing Customers

Offer a simple menu that caters to your customers and grows it from there.  For example, you may want to provide:

• Drip coffee
• Espresso-based drinks (Lattes, Americanos, & espresso shots)
• Cold-brew coffee
• Energy drinks
• Non-caffeinated beverages
• Water and soda
• Prepackaged goods (muffins, cookies, bagels, etc.)

Once you determine who your customers are, you can deepen your drive-thru menu options. Muffins, scones, and cookies are popular drive-thru coffee stand options. These all go well with espresso-based beverages.

Other popular coffee drive-thru menu options are smoothies and energy drink-based beverages. Commercial blenders and ice machines may be added to your coffee equipment list to deliver these popular options. You can develop your menu to capture your afternoon and evening customers, including nitro coffee, cold brew, and ice cream. 

Coffee Shop Menu Tips:

When brainstorming your menu plan, write it down.  In fact, write everything down. Creating a coffee menu plan will set the rest of your drive-thru coffee business in motion.

Heads up: Various county health departments may often require a complete menu and ingredients list from you before approval of your permit. If you offer certain products like soft cheese, ice cream, or fried items, your health department may categorize your business differently than if you were strictly serving espresso or smoothies. This new categorization may come with new or greater requirements to satisfy.

Create a Coffee Menu Board That Stands Out

Your drive-thru coffee shop menu is one way to differentiate yourself from competitors. If you are known to serve high-quality coffee and food that your local customers want, you'll be one giant step ahead of your competition.

To get started on your coffee menu, ask yourself:

• What will your customers get excited about?
• What will your business have that other coffee stands will not have ?
• Are your menu options ultimately going to keep customers coming back?
• Can you find vendors to source your ingredients or finished products?

Remember, your coffee menu is an integral part of coffee business planning. If you need help or feel stuck with your menu decisions, consider visiting other coffee shops, drive-thru coffee stands, and coffee carts in your area. What are these drive-thru coffee stands serving that you like? Could you do a better job of serving a better product?

Read our article on How to Develop Your Coffee Shop Menu Board for more information .

4. Find a Perfect Drive-Thru Coffee Stand Location

Start your search early for a drive-thru coffee stand location. It's no secret that when you start a drive-thru coffee stand business, your location means just about everything to your success.

The fate of your entire drive-thru coffee business will rest on you getting the most optimal location. Unfortunately, this isn't always easy.

Finding the right location actually depends on the following:

• Accessibility
• Thriving traffic
• Healthy customer base
• Monthly costs
• Zoning requirements
• Existing competition

In addition to healthy foot traffic and vehicles, you will want to look at factors that include competition, labor laws, taxes, and zoning requirements.

Convenience, Customer Safety, and Accessibility

The natural traffic flow during various times of the day will impact our location selection. Remember that convenience and accessibility is your primary selling point to your customers. People want to get in and out – and fast. Because of this, take a moment to consider how your customers will enter your drive-thru stand and how they will exit. Are both easy to do?

If they can easily enter your drive-thru entrance but have difficulty exiting due to heavy traffic or a design flaw, they will be less inclined to visit next time. Your drive-thru customers’ convenience and safety go hand in hand. Additionally, consider what a customer vehicle backup would look like. If you had four or five cars waiting in line, would they fit safely in your area?

You know from your own experiences that most people visit drive-thru coffee stands to buy convenient coffee when commuting to school, work, or running errands. Generally, people are in a hurry, so speed and convenience will be important to maintain for your customer base.

Additionally, you will also want to plan for walk-up customers. About 10% -30 % of drive-thru customers are on foot. You will want to ensure your pedestrian customers have a safe place to order, wait, and even enjoy their coffee.  This may mean you must design a physical barrier where customers can stand and wait for their orders.

Common drive-thru coffee stand locations:

• Empty parking lots
• Gas stations with extra space
• Empty commercial lots 

If you want to set up at a particular location, approach the property manager. You can do this by inquiring with local businesses already on or near the site. They can often provide you with the names and contact information of those managing the site. Before contacting them, consider reviewing your local zoning rules to see if they would work out. Also, consider the multiple layers of government agencies that will play a role. Individual cities, counties, and your state may all have some layer of influence over your drive-thru coffee stand.

A city’s business development office can help point you to the specific agencies involved. Seeking out this information as early as possible can save you a lot of time and headaches.

As mentioned, having the right location involves assessing your competition, the general market base, and your specific target customer. It will also require you to review the area's laws, taxes, regulations, and permitting requirements. All of these things will (or at least should) impact your final decision on where you decide to call your coffee stand business home.

Read our article Finding the Best Location for Your Coffee Shop for more information .

Start a drive-thru coffee stand

What's the right location for your drive-thu coffee stand.

Choosing a Drive-Thru Coffee Shop Location

The perfect location for your drive-thru stand will find a sweet spot between your competitors, target market, zoning laws, and leasing terms. For example, for  a drive-thru coffee stand, competitors could mean anything from a local coffee shop, fast food restaurants, a gas station, or other drive-thru coffee stands.

Other location issues: D epending on your municipality, you may need to offer parking and a certain amount of physical space for cars to turn around safely. Special parking and accessibility points may be required for  disabled individuals.

Additionally, you may need to have a restroom or toilet access for your employees within a certain amount of feet. You should research all of these points regarding your specific state and city. You will want to check with your city's transportation department for any issue that impacts city streets.

Remember that premium coffee stand locations will cost more because of ideal traffic conditions, parking, visibility, access to water, the availability of electrical outlets, restrooms, and a commissary.

For further reading, read our article, 15+ Great Locations for a Coffee Shop.

5. Your Drive-Thru Coffee Shop Competition

Sizing up the competition matters. Drive around and do a Google or Yelp search to find coffee shops, drive-thru coffee stands, and substitute businesses in your area. Substitute businesses are those like McDonald's, Denny’s and IHOP, etc.

What are these coffee businesses offering, and what can you add to your menu to help differentiate yourself from them?

Additionally, look at how the local customers behave during specific times of the day. For example, your drive-thru coffee stand may serve an entirely different crowd than the area's popular breakfast or brunch café. Of course, customers can be price-sensitive. But customers are also sensitive to convenience, menu options, and customer service. 

I recommend you analyze your competition within a 2-mile radius of your proposed location. For example, your  drive-thru coffee shop competition may include:

Ask important questions regarding your competition:

• What is your competition doing right?
• What are they doing wrong?
• Where are their existing customers coming from?
• How can you better capture their attention?
• How can you differentiate yourself?

Your Competition Makes You Better

Figuring out your competition is critical to your drive-thru coffee stand success. So start analyzing your competition earlier in your planning. Visit them. Talk with them. Your competition isn't necessarily the enemy. Together you are likely part of a healthy market. Perhaps you can gain some vital information about the area and work with the city government and the community in general.

Competition does not necessarily mean a bad thing. Competition can mean a healthy and thriving local market. And a healthy market means profits for those that work to leverage their competitive advantage. So when you start a drive-thru coffee stand, expect competition and plan for it.

6. Getting a Drive-Thru Coffee Stand Structure

Decide if you will build, rent, or buy your drive-thru coffee stand structure. Each option significantly impacts your overall startup budget, time constraints, and access to available supplies and contractors.

Building Your Drive-Thru Coffee Stand

Building code requirements ensure that the structure is safe to operate. If you are unsure how to start, contact your state’s buildings department for structure requirements before beginning any work. Unless you are a licensed electrician and licensed plumber, you also may need to hire a licensed contractor in your state to ensure the proper installation of wiring and plumbing is done for commercial use.

While building out your drive-thru coffee stand from scratch is a viable option, building it out completely may take a while. So, consider the time involved in building a well-built structure and moving it to your intended site. Alternatively, you can buy an RV trailer or food truck and build your drive-thru operation using a mobile vehicle.

Buying Your Drive-Thru Coffee Stand

Next, you can also choose to buy a drive-thru structure that is new or used. Buying an existing drive-thru stand can speed up the process of opening your coffee business. A variety of online websites and sites like Craigslist may feature drive-thru coffee stands for sale. Read our article on How to Buy a Drive-Thru Coffee Stand.

Several manufacturers of drive-thru coffee stands can either sell you a stock or “off the shelf” drive-thru structure or build you a customized stand for your particular property and needs. Of course, you will want to also budget for transporting and storing your drive-thru stand.

Read our article, How to Buy a Drive-Thru Coffee Stand Business , for more in-depth coverage .

Leasing Your Drive-Thru Coffee Stand

Renting out a drive-thru stand is also a common and lower-cost alternative to buying or building out your own stand. If you are renting your structure, you may have to rent at a specific site, or you may have to move to your location of choice. Remember that your rental may also need upgrades, such as lighting, electrical wiring, plumbing, and installation.

Any of these choices are valid options. However, I want to caution you again that you should check your local agency’s regulations before building, buying, or renting. Everything from the width of your door to the type of wire gauge you have installed, the number of sinks you have, and your ventilation system will need to be signed off.

7. Find Your Coffee Vendors and Partners

If you have figured out your drive-thru coffee stand menu , you will know which vending partners to seek out to serve your customers best.

For example, if you plan to sell bagels, you will determine who can regularly provide you with a fresh assortment of wholesale bagels. Everything on your menu will require a wholesale source unless you make it yourself. 

Consider the following vendor questions:

• Where will you get your coffee from?
• Where will you get your muffins and doughnuts from?
• Which vendor will you get your paper cups, lids, and napkins from?

Developing professional relationships with your vendors or partners will be worthwhile. For example, choosing a wholesale coffee roaster will be a big decision for your coffee business. It takes time to visit with coffee roasters and determine what coffee blends are worthy of your business.

Aside from your labor, coffee, and rent, your supplies (such as lids, straws, napkins, plates, and cups) are among the biggest month-to-month expenses for a drive-thru coffee stand business. If you live in the U.S., you might decide to shop at a local Cash and Carry store, COSTCO, or another restaurant supply business. When you get your reseller's license, you can buy your inventory without paying sales taxes on those items – as long as its sole purpose is for your business.

For further reading, check out our article, How to Choose a Wholesale Coffee Roaster .

8. Choose Your Drive-Thru Coffee Shop Equipment

Your business cannot run without essential coffee equipment, from refrigerators to coffee grinders. Planning and budgeting for your coffee equipment purchases early. In doing so, you will feel more confident that you are choosing the right equipment at a good price.

There are several major pieces of equipment you will need to open a drive-thru coffee stand:

• Espresso Machine
• Coffee grinders
• Ice-machine
• Refrigerator

A Focus on Your Espresso Machine

Your espresso machine may be the most significant purchase.  Choosing the right espresso machine means estimating your space, speed, and capacity to handle customers' busy rush hours.

Espresso machines come in one-group to four-group heads. A one-group espresso machine will take up less space and power but will only serve half the volume of a two-group espresso machine. If you have a four-group machine, you must consider the size but the practicality of baristas working around each other to pull espresso shots.

If you estimate having a bustling drive-thru coffee stand, you might consider getting 2 two-group espresso machines that your baristas can work around.

An espresso machine can be costly, depending on the brand, number of groups, and bells and whistles. While you want to be mindful of your budget, I recommend buying an espresso machine for which you can easily find replacement parts. Your espresso machine will also require maintenance from time to time. Consider the accessibility of spare parts for your espresso machine before buying one. If you can't find parts, you may have to buy another machine if it breaks down.

Your Coffee Equipment: Menu, Physical Space, and Budget

While your espresso machine may constitute the biggest cost investment, other coffee equipment will be just as vital to your operations. For example, investing in commercial-grade coffee grinders will determine the quality of your espresso shots. Usually, coffee shops and drive-thru coffee stands have at least two coffee grinders – o ne grinder for the espresso blend and decaf coffee beans.

I have used various coffee grinders, but I like the Jolly Mazzer or Super Jolly Mazzer because they are reliable, have great burr grinders, strong motors, and take up less room.  If you want to window shop coffee equipment, I would check out equipment vendors like Seattle Coffee Gear, Espresso Parts, and Webstaurantstore.com. 

You will also have a water heater, water filter system, refrigerator, blender, scales, and ice maker.

For more information on choosing the right coffee equipment, read our article, Coffee Shop Equipment You Need For Your Coffee Shop .

9. Local Laws and Health Department Requirements

Knowing your local business requirements and regulations is critical to getting your drive-thru coffee stand business open successfully. In addition, knowing your requirements can save you lots of money in fees, fixing errors, and re-application costs.

Don’t be afraid to make calls to various departments. The few main departments you may need to work with are your buildings department, health department, and sometimes fire marshal office. Some communities compartmentalize municipal codes within these general departments.

Recommendation: You will be making repetitive calls, so start early and keep a list of who you need to call. Once you get a name and direct line, keep it!

If you have a free-standing drive-thru coffee stand, you will need a commissary and restroom facilities that satisfy your local health and building requirements – check that out, too. Every locale is different – but working with all these agencies is the same: stay focused, stay organized, and always follow up.

Talking with your local health department officials can really be helpful and informative. Don't be intimidated. Most of the time, these agencies are here to help you succeed.

10. Signing Your Drive-Thru Coffee Stand Property Lease

Unless you own a property zoned for a drive-thru business, you must rent the land to set up your drive-thru coffee shop.

Your leasing of the land allows you to operate your drive-thru stand in that specific location. Your lease may also allow you to have access to certain amenities like water, power, sewage, exterior lighting, parking spaces, and restroom access. Some properties may allow you to access the land but may not be hooked up to any utility company or access any nearby restrooms. You may have to pay to install the infrastructure to connect your utilities to get electricity, so consider the cost of this type of installation before you agree to a location.

Before signing your lease, consider the following:

• Property zoning
• Access to the city water lines
• Ability to connect to the power supply
• Close to restrooms
• Signage options

If you do not have water and power, you may still operate in the same manner as a coffee truck or mobile coffee unit. You would have to supply your water and power using freshwater containers and a gray water tank. A fuel-powered generator would generate the power supply. You want to know your ability to put up signs, billboards, or markers on your leasing property. Your signs will play an important role in attracting customers. Your leasing terms should be favorable and open to your ability to install signs. Realize that some cities may add on an extra occupancy tax for signs or have restrictions of their own.

11. Hire Amazing Baristas

Hiring amazing baristas will be your secret weapon. The quality of your staff hiring will directly translate to the success of your business.

We encourage you to hire baristas for personality , trainability, and reliability rather than experience. Although experience is important, we believe that you can't train for personality. However, you can train for skills. Therefore, hiring bright, energetic, and personable employees is essential to your coffee stand's success. 

A good employee can help keep your business afloat. An excellent employee, however, can make your coffee business very profitable .

On the other hand, a horrible employee can slowly sink your coffee business into the depths of disaster. Theft or giving away drinks to friends, wasting drinks, practicing poor equipment maintenance, or delivering poor customer service can quickly spiral out of control.

Many coffee stand owners get everything right except hiring the right employees. Often, even if drive-thru coffee shop owners see potential problems with their employees, they put off dealing with it because they don't like to fire people or are afraid to be confrontational. 

Excellent Service Starts With Your Hiring Choices

Start a drive-thru coffee stand to provide excellent customer service with every transaction .

A drive-thru coffee stand business will set itself apart from the competition by its marketing, convenience, quality. Of course, your price point matters, too, but people on the road want their coffee fast and served in a manner they can’t get at home. Your goal as a drive-thru coffee stand owner is to consistently provide reasonably priced coffee with excellent service. This is what it's like being in the hospitality industry. Those who provide the best hospitality service will be better positioned to thrive. 

You can do this by decreasing your waste and generating efficiencies. Hiring great employees will be important to keep your prices low because it decreases waste and generates efficiencies. Additionally, training baristas can shave off important seconds per serving and boost the quality of each espresso beverage you serve.

Pro tip: Speed and accuracy are critical in running a drive-thru coffee stand. If you are running a very busy drive-thru, have one of your baristas take orders, work your coffee shop POS system , and prepare the paper cups and syrup shots while the other barista pulls shots and steams the milk. Having one barista work the money and keep your POS register clean and constantly wiped down with disinfectant will help move your customers out faster and safer.

12. Build a Great Drive-Thru Coffee Shop Brand

Plan your coffee business marketing and outreach early. Not many coffee business owners actively think of having a marketing campaign, but it may be worth it.

The success of your marketing efforts will drive up business and brand awareness. To begin, create an attractive drive-thru brand with a catchy and appealing logo.

Many of your first-time customers will decide within seconds if they want to be your customer as they drive by. Consider a fresh paint job, trim any foliage, and make the exterior as bright and appealing to the customer’s eye as possible.

You want to create a brand that is attention-seeking. You want your customers to say: “Oh, I want to stop there for coffee!” Once you develop your coffee shop brand , you will want to protect it and develop it as your business evolves.

When marketing your drive-thru coffee stand, it’s not the time to be shy. Invest in bright, catchy signs and good lighting.

Additionally, relatively simple marketing actions can be easy to start.  Starting your own coffee shop website to help you get the word out, market to potential customers, and develop your branding platform are excellent examples. Setting up a coffee shop website is an easy, affordable, and very effective way to get your marketing off the ground.

13. Set a Date for Your Grand Opening

It's time to get excited!

Your drive-thru coffee stand Grand Opening will be an important event! Make it count! Your grand opening marks not the end – but the beginning of your business planning – and your coffee business success!

You don’t have to spend much money to make your coffee stand grand opening effective. You have to spend adequate time planning and utilizing the resources available to you.

Your grand opening can generate excitement, buzz, and sales! And that means profits! That means you have the ability to pay for your light bill!  Allow yourself to learn from your “soft opening.” Determine your weaknesses, strengths, and opportunities – and make the appropriate changes.

Take time to plan out your grand opening: You are, after all, announcing your baby project to the world! Talk to local newspapers, bloggers, and television stations. Buy balloons, signs, etc. Invite local schools, businesses, or groups to your drive-thru coffee stand grand opening .

14. Strive Always to Be Better

Congratulations, you are well on your way to starting a successful drive-thru coffee stand business! While it will take a lot of planning, money, and effort to get this far. You will realize that this is where the fun starts! Operating a drive-thru coffee stand is a process.

There is always something to improve. Commit always to be better. To offer better service, pour better coffee and lower inefficiencies. Take the time to listen to your customers, employees, and the data telling you to increase your managerial skills. Sometimes, you will need to improve your customer service or make something right with the health department. Learn from each experience and strive to be better.

Starting an independent drive-thru coffee shop or a franchise is an available option for jumping into retail coffee. It's best to prepare yourself for either business concept.

Additional Drive-Thru Coffee Stand Business Questions:

What are the special factors important to operating a drive-thru coffee stand.

To operate your drive-thru coffee stand, you will need a few things for you to deliver your coffee.

These items include:

• Power (electrical, gas, or propane)
• Water (plumbed or self-contained)
• Restrooms need to be available for you and your employees
• Commercial commissary

WITHOUT these four basic listed items, you will not be able to serve coffee in many U.S. cities and counties.

If you have already considered several locations where you would like to set up your drive-thru,  you will have to determine whether or not you will have access to water and power. 

Does my drive-thru coffee stand need a commissary?

In nearly every potential location available to your drive-thru coffee stand, you will need a commissary agreement as mandated by your local health department. In addition, your menu often dictates if a commissary is needed. For example, if you bake your cupcakes or make your own hot sandwiches, you will need a commissary.

You may be able to avoid having a commissary if your drive-thru coffee stand by simplifying your menu. Your drive-thru stand must also be equipped with essential equipment, such as a three-compartment sink, a hand-wash sink, a mop sink, and enough hot water to rinse, wash, and sterilize your utensils and milk pitchers. 

Depending on where you are located, you may find a commissary nearby or have to look for one nearby. The type of commissary you need ultimately depends on what's on your coffee menu. For the most part, your commissary will require multiple sinks, a place to wash and sanitize your dishes and utensils, and prepare and store your food.

As you narrow down your location options and plan your coffee shop, make sure that these basic issues can be satisfied before you choose  a spot. If they can’t be satisfied, look elsewhere. You can pay to rent commissary privileges at a commercial commissary or rent space from a  local restaurant or community kitchen.

How do I compete with the stiff competition?

Stay laser-focused on your customer ..

By staying customer-focused (satisfying what they want and what they need and how they need it) then, your coffee business has an excellent opportunity to thrive in any competitive environment.

Lean on your competitive advantage .

As you develop your coffee business, you should figure out what will make your coffee business unique or special. Whether it’s the choice of your coffee beans, your drink options, or your customer service, you should focus on that “one thing” that makes you special.

Anticipate competition.

There will always be competition. Whether it’s an existing coffee shop, fast food place, or a new coffee business coming in. Competition is part of the game. This puts pressure on you to deliver delicious coffee and great customer service at a reasonable cost daily.

Additionally, anticipate that your competition will adapt to entering the “their” market. Whether they decide to lower prices, offer new products, or re-focus on their competitive advantage, you should know that your entrance will generate a response from your competitors.

Adapt to a changing market.

Whether you have a changing customer base or are experiencing new coffee trends and tastes, you must adapt. Change your menu. Update your seating layout. Offer a new choice, music, etc. Listen to your customers and what they are asking for. However, we recommend not adapting to be more like the competition. Instead, adapt to satisfy your customers.

Be thoughtful before choosing a coffee stand location.

Placing your drive-thru coffee stand business right in the middle of a major coffee chain location and a well-established independent coffee house may not be the best idea.

Ask yourself, are customers in this area looking for coffee? Are there their needs already being met in one way or the other?

How Much Will it Cost to Start a Drive-Thru C offee Stand?

Your business concept, among other things, will determine the overall cost of your drive-thru coffee stand.   

Cost factors for your drive-thru coffee shop:

• Your concept
• Ideal location
• Size of your stand
• Cost of build-out
• Menu items (and coffee equipment)
• Lease terms

A drive-thru coffee shop business can cost between $15,000 to $250,000, depending on your business concept and how you plan on developing it. This is obviously a super-wide cost spectrum! 

However, as you develop your concept and business plan to complete it, the actual cost estimates will begin to shape.

Drive-thru coffee stands business startup costs vary depending on size, location, menu, and amenities. While opening a drive-thru coffee stand may not be as expensive as opening a new coffee shop from scratch, it can cost a substantial amount of money if you decide to “Go Big.”

Additionally, some costs can’t be avoided when starting any type of coffee business, including a drive-thru coffee stand. However, depending on your overall drive-thru coffee stand concept and location, you can significantly reduce your overall startup costs.

There are two general categories of costs for your drive-thru coffee stand:

• Startup Costs
• Operational Costs

Sample Drive-thru Coffee Stand Startup Costs:

These are just sample-scenario drive-thru coffee shop costs..

This general list does not include every one-time payment you may encounter. Additionally, the costs listed above may be higher or lower for your coffee stand business, depending on your concept, equipment needs, location, etc.

Your initial drive-thru coffee stand's startup costs will often be paid only once. This includes paying for your espresso machine, coffee grinders, or drive-thru coffee stand structure.

However, the payment method may require you to include them in your ongoing operational costs as well. For example, if you take out a loan for $10,000, you will most likely pay principal and interest every month on that loan for a given period of time. Therefore, that monthly interest will be included in your operational costs.

For more information, please read our article, Understanding the Costs of Starting a Coffee Shop.

Secrets For a Profitable Drive-Thru Coffee Stand

The following are tips to increase your drive-thru coffee stand sales, revenue, and profitability. Doing one or more of the following will help you achieve your revenue goals.

Eliminate Waste

Waste plays a big role in shrinking your profit margins. Wasting milk, coffee grounds, paper napkins, and cups can add up every day, week, and month. You’d be surprised at how much waste can be eliminated by looking at your workflow and how you and your baristas work. Training your baristas will help you eliminate waste and return your profit margins to your original estimates.  

Optimize your Scheduling

Hiring is a big role for any drive-thru coffee stand owner. Finding the right balance in hiring and scheduling your baristas is uniquely important, which will either optimize your customer service and revenue or drain your margins. Having a good coffee shop POS system will provide you with some data you’ll need to make these decisions.

Better Signage

Having colorful or eye-catching signage at well-positioned points can help to increase the flow of customer visits.

Customer Service

Delivering excellent customer service every time will drive repeat business. Customer service includes adequately training your employees and preparing them for high peak times that you will probably encounter.

Utilize Data

The data collected by your coffee shop POS system will help give you the information you need to make better decisions. Things like avoiding ordering items that don't sell or pricing out your items with better margins.

Start a drive-thru coffee shop

Your drive-thru coffee shop is waiting, your action plan to start a drive-thru coffee stand.

Here are a few quick action steps you might consider taking to get your coffee stand business started:

1. Give your drive-thru coffee shop a name.

I believe that if you name something, it becomes real. So, take the first step in making your drive-thru coffee stand a reality and give it a name! Additionally, consider buying your domain name with a company like BlueHost.

2. Learn everything about retail coffee.

Learn from existing or former coffee shop and coffee stand owners.  This is by far the best way to invest your initial time and effort. Introduce yourself and ask questions.  We make learning about opening your own coffee business very convenient in our Complete Coffee Shop Startup Kit .

3. Develop your drive-thru coffee stand planning.

Ask yourself the following questions:

• What is your vision for your drive-thru coffee stand?
• What menu items will you serve? (Be specific)
• Where will your location be?
• Who are the competitors at your planned location?
• Which vendors will you be working with?
• What coffee equipment will you need?

4. Start writing your coffee shop business plan.

This step takes you from a coffee business “dreamer” to an actual coffee entrepreneur. To help you start your business plan, we offer a coffee shop business plan template in our Complete Coffee Shop Startup Kit . Additionally, you want to read How to Start Writing Your Coffee Shop Business Plan .

How to Start a Drive-Thru Coffee Stand

(A Summary)

• Look for opportunities
• Start small and then work your way out
• Plan before diving in

Many different drive-thru coffee shops can work, depending on your area. Let's summarize the steps to open a drive-thru coffee stand below:

• Determine your drive-thru coffee shop concept.
• Write a coffee shop business plan.
• Develop your drive-thru coffee shop menu.
• Find a perfect drive-thru coffee stand location.
• Consider your drive-thru coffee stand competition.
• Get your drive-thru coffee stand structure.
• Find your coffee vendors and partners.
• Learn about your health department's requirements.
• Sign your drive-thru coffee stand lease.
• Hire amazing baristas.
• Build a great drive-thru coffee shop brand.
• Set a date for your grand opening.
• Strive always to be better.

Are You Ready To Get Started?

Unlock Your Dream Coffee Shop Business with Our Drive-Thru Coffee Business Ebook!

Coffee Shop Startups

Based in Seattle, Washington, USA, Coffee Shop Startups is dedicated to providing you with the most relevant information on how to start a coffee shop business successfully. Over the last 11 years, we've helped thousands of aspiring coffee business owners worldwide. We harness the experience, wisdom, and knowledge of many successful coffee shop owners to help you increase your chances of success and profits. We support business owners who want to start a coffee business by providing them with valuable information on starting their coffee business successfully.

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Based in Seattle, Washington, USA, Coffee Shop Startups is dedicated to providing you with the most relevant information on how to start a coffee shop business successfully.

Over the last 10+ years , we’ve helped thousands of aspiring coffee business owners worldwide. We harness the experience, wisdom, and knowledge of many successful coffee shop owners to help you increase your chances of success and profits.

Your trust in us is important. Buy securely online with our Teachable Payment System. We have a no-hassle 14-day refund policy. Email us, and we’ll refund your money within 14 days of your purchase. Please read our testimonials from satisfied customers!

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The author and publisher make no representations or warranties regarding the outcome or the use of the information within this website and products and are not assuming any liability for any claims, losses, or damages arising from the information.

Sample Coffee Shop Business Plan

Writing a business plan is a crucial step in starting a coffee shop. Not only does it provide structure and guidance for the future, but it also helps to create funding opportunities and attract potential investors. For aspiring coffee shop business owners, having access to a sample coffee shop business plan can be especially helpful in providing direction and gaining insight into how to draft their own coffee shop business plan.

Download our Ultimate Coffee Shop Business Plan Template

Having a thorough business plan in place is critical for any successful coffee shop venture. It will serve as the foundation for your operations, setting out the goals and objectives that will help guide your decisions and actions. A well-written business plan can give you clarity on realistic financial projections and help you secure financing from lenders or investors. A coffee shop business plan example can be a great resource to draw upon when creating your own plan, making sure that all the key components are included in your document.

The coffee shop business plan sample below will give you an idea of what one should look like. It is not as comprehensive and successful in raising capital for your coffee shop as Growthink’s Ultimate Coffee Shop Business Plan Template , but it can help you write a coffee shop business plan of your own.

Coffee Shop Business Plan Example – BeanBrews Corner

Table of contents, executive summary, company overview, industry analysis, customer analysis, competitive analysis, marketing plan, operations plan, management team, financial plan.

At BeanBrews Corner, we’re proud to introduce our community-focused coffee shop located in the heart of the city’s bustling downtown area. Our mission is to serve high-quality, artisanal coffee and a selection of gourmet pastries and sandwiches, catering to both the early morning rush and the leisurely afternoon crowd. Our establishment is not just about serving great coffee; it’s a place where patrons can feel at home, whether they’re grabbing a quick takeaway or settling in for a few hours of work or relaxation. With our prime location and commitment to excellence in every cup, BeanBrews Corner aims to become a beloved staple in our local community, offering a warm, welcoming atmosphere that coffee lovers will cherish.

Our journey at BeanBrews Corner has been marked by several key success factors and accomplishments. Our focus on high-quality ingredients, coupled with our staff’s expertise in coffee brewing, has allowed us to offer a distinctive selection of coffee blends and drinks that stand out in the market. Our location has also played a crucial role in our success, providing us with high foot traffic and visibility. To date, we’ve successfully fostered a loyal customer base through our exceptional service and inviting atmosphere. Additionally, our engagement with the local community through events and partnerships has strengthened our brand presence and contributed significantly to our growth.

The coffee shop industry is experiencing a period of robust growth, driven by increasing consumer demand for specialty coffee and a rising culture of coffee appreciation. This industry is characterized by its high competitiveness and the importance of location, product quality, and brand differentiation. There is a significant trend toward sustainability and ethical sourcing of coffee beans, as well as an increasing preference for unique and customizable coffee experiences. Given these trends, BeanBrews Corner is positioned to thrive by focusing on quality, sustainability, and creating a unique customer experience that resonates with the values and preferences of today’s coffee enthusiasts.

Our target customers range from busy professionals seeking a quick coffee fix to students and remote workers looking for a cozy place to spend several hours. We also cater to coffee aficionados who appreciate the art of coffee making and seek unique blends and brewing techniques. Recognizing the diverse needs of our clientele, we’ve designed our product offerings and store layout to create a welcoming environment for everyone. Our approach to customer service is tailored to make every visit memorable, ensuring that BeanBrews Corner becomes a preferred destination for a wide range of coffee lovers in our community.

Java Joe’s: A chain with a wide selection of coffee and quick service. The Grind: Known for its cozy atmosphere and strong community engagement. Café Artisan: Focuses on high-end, specialty coffee offerings.

Our competitive advantages lie in our commitment to quality, our prime location, and our strong community ties. Unlike our competitors, we balance the convenience of quick service with the experience of enjoying artisanal coffee in a welcoming environment, making us a go-to spot for a broad customer base.

Our product line includes a wide variety of artisanal coffees, gourmet pastries, and sandwiches, with a focus on quality and uniqueness. Our pricing strategy is competitive, aimed at offering value for premium products. To promote BeanBrews Corner, we leverage social media, local events, and word-of-mouth, emphasizing our community involvement and unique offerings. We plan to introduce loyalty programs and seasonal promotions to encourage repeat business and attract new customers.

At BeanBrews Corner, our daily operations are centered around ensuring excellence in every aspect of our service. This includes meticulous inventory management, strict quality control, outstanding customer service, maintaining cleanliness and hygiene, efficient order fulfillment, effective financial management, strategic staff management, proactive marketing and promotion efforts, attentive feedback collection, and responsible energy and resource management. Our operational milestones include achieving consistent customer satisfaction, expanding our product offerings, and implementing sustainable practices across all operations.

Our management team at BeanBrews Corner brings together individuals with a passion for coffee and a wealth of experience in the hospitality industry. Led by our founder, a seasoned barista and entrepreneur, our team includes experts in operations, marketing, and customer service. Together, we share a commitment to creating an unrivaled coffee experience for our customers, fostering a positive work environment for our staff, and contributing to our community’s vibrancy. Our collective expertise and dedication are the driving forces behind our success and growth.

Welcome to BeanBrews Corner, a fresh and vibrant coffee shop nestled in the heart of Charlotte, NC. As a local coffee shop, we pride ourselves on filling a much-needed gap in the area—a high-quality, local coffee experience. Our passion for coffee, combined with a commitment to our community, drives us to serve not just a drink, but an experience.

At BeanBrews Corner, our menu boasts a wide range of offerings designed to cater to diverse tastes and preferences. Our coffee beverages stand out for their quality and variety, ensuring every coffee lover finds their perfect cup with us. For those who prefer a different kind of warm comfort, our tea selection offers both classic favorites and unique blends. But we don’t stop at drinks; our pastries and bakery items are the perfect companions to our beverages, made fresh daily. For those looking for something more substantial, we offer a selection of sandwiches and snacks, ideal for a quick lunch or a leisurely afternoon treat. And for those special occasions or simply to indulge, our specialty drinks provide a unique BeanBrews Corner experience.

Our location in Charlotte, NC, is no accident. We chose this vibrant city to be close to our customers, understanding their needs and being part of the community we serve. It’s not just about serving coffee; it’s about creating a space where people can gather, share, and connect.

BeanBrews Corner’s potential for success is rooted deeply in several key factors. Our founder brings invaluable experience, having previously run a successful coffee shop. This experience guides our vision and operations, ensuring we understand the intricacies of creating a beloved coffee destination. Furthermore, our commitment to quality sets us apart; we confidently claim to make better coffee than our competition, supported by our extensive variety of coffee and tea options. This combination of experience, quality, and variety positions us uniquely in the market, ready to become a favorite among the coffee-loving community of Charlotte.

Since our founding on January 6, 2024, we’ve made significant strides as a Limited Liability Company. Our journey began with the essentials: developing a company name that resonates with our vision, designing a logo that reflects our brand, and securing a great location that meets the needs of our customers and our business. These accomplishments are just the beginning of our story—one that we are excited to continue writing with our community in Charlotte.

The Coffee Shop industry in the United States is currently a thriving market, with an estimated size of over $45 billion. This figure reflects the growing popularity of coffee culture and the increasing demand for specialty coffee beverages among consumers. With a steady increase in coffee consumption over the years, the industry is expected to continue its growth trend in the coming years.

One of the key trends in the Coffee Shop industry is the shift towards customization and personalization. Consumers are looking for unique and personalized experiences when it comes to their coffee choices, driving the demand for specialty coffee shops like BeanBrews Corner. With a focus on providing high-quality, customizable coffee options, BeanBrews Corner is well-positioned to capitalize on this trend and attract a loyal customer base in Charlotte, NC.

Furthermore, the increasing preference for convenient, on-the-go coffee options has also been a driving force in the industry. With more consumers opting for quick and efficient coffee solutions, BeanBrews Corner can leverage this trend by offering fast service and grab-and-go options for busy customers. By aligning its offerings with the current market trends, BeanBrews Corner can establish itself as a competitive player in the Coffee Shop industry in Charlotte, NC.

Below is a description of our target customers and their core needs.

Target Customers

BeanBrews Corner will target a diverse range of customers, with local residents forming the core of its clientele. These individuals, seeking convenience along with quality coffee and a comfortable space to relax or work in, will find BeanBrews Corner especially appealing. The shop will tailor its offerings to meet the preferences and needs of this group, ensuring a steady flow of patrons from the surrounding neighborhoods.

Commuters and professionals working in or near Charlotte will also constitute a significant customer segment for BeanBrews Corner. The shop will provide a quick and efficient service for those in need of a morning coffee fix or a casual meeting spot. By offering Wi-Fi and work-friendly spaces, BeanBrews Corner will cater to the demands of this busy demographic, establishing itself as a go-to spot for both convenience and quality.

Moreover, BeanBrews Corner will also attract students and young adults looking for a cozy place to study, socialize, or enjoy artisan coffee. This segment values atmosphere as much as the quality of the coffee, and thus, the shop will create a welcoming and vibrant environment. Special promotions and events aimed at this demographic will further ensure their loyalty and frequent visits.

Customer Needs

BeanBrews Corner provides high-quality coffee that meets the expectations of residents with a discerning taste. Customers can savor an array of expertly crafted beverages, ensuring that their desire for premium coffee is fully satisfied. This commitment to excellence sets the foundation for a loyal customer base that values superior taste and quality.

In addition to serving top-tier coffee, BeanBrews Corner creates a welcoming atmosphere where individuals and groups can gather, work, or relax. The shop offers comfortable seating and complimentary Wi-Fi, catering to the needs of remote workers, students, and casual meet-ups. This environment encourages customers to spend time enjoying their coffee, fostering a sense of community and belonging.

BeanBrews Corner understands the importance of convenience for its customers. The coffee shop provides options for quick service, including online ordering and a mobile app for fast pick-ups. This ensures that even the busiest customers can enjoy their favorite beverages without significant delays, meeting the modern need for efficiency and time management.

BeanBrews Corner’s competitors include the following companies:

Summit Coffee – SouthPark:

Summit Coffee – SouthPark offers a wide variety of coffee blends and specialty drinks, as well as a selection of baked goods and light bites. Their price points cater to the mid-range consumer, providing a balance between affordability and premium quality. The revenue generated by Summit Coffee – SouthPark signifies a strong presence in the Charlotte market, with growth reflecting a loyal customer base and effective marketing strategies.

Summit Coffee – SouthPark operates primarily in the SouthPark area, serving a diverse clientele that includes young professionals, families, and students. Their key strength lies in their commitment to sustainability and community involvement, which resonates well with their customer segment. However, their location, while advantageous for reaching a specific demographic, may limit their geographical reach compared to competitors with multiple outlets.

Mugs Coffee:

Mugs Coffee is known for its cozy atmosphere and a broad selection of coffee and tea options, alongside a variety of sandwiches, pastries, and vegan options. They position themselves at a competitive price point, appealing to budget-conscious consumers without compromising on quality. The revenue of Mugs Coffee suggests a steady flow of regular customers and a positive reception in the local market.

With its location in a bustling neighborhood, Mugs Coffee attracts a mix of students, freelancers, and local residents looking for a comfortable place to work or relax. One of their key strengths is the welcoming environment and free Wi-Fi, making it a popular spot for work and study. A potential weakness for Mugs Coffee is the limited seating capacity, which can deter larger groups or peak-hour customers.

Thousand Hills Coffee:

Thousand Hills Coffee prides itself on its direct trade coffee, offering a premium range of single-origin coffees and artisanal blends. Their price points are on the higher end, targeting coffee connoisseurs and those willing to pay a premium for ethically sourced beans. The revenue trends for Thousand Hills Coffee indicate a niche but growing market share, benefiting from the increasing consumer interest in sustainable and ethical consumption.

Thousand Hills Coffee serves the greater Charlotte area, with a particular focus on the upscale market segment, including professionals and ethically conscious consumers. Their key strength is their commitment to quality and ethical sourcing, which distinguishes them from competitors. However, their premium pricing and niche focus could limit their appeal to a broader audience, potentially impacting their market reach.

Competitive Advantages

At BeanBrews Corner, our commitment to quality sets us apart in the vibrant Charlotte coffee scene. We pride ourselves on making better coffee than our competition, a claim rooted in our meticulous selection of beans and our perfected brewing techniques. Our baristas are artisans, trained in the craft of coffee making, ensuring each cup exceeds our customers’ expectations. This dedication to quality is not just a promise but a reality that can be tasted in every sip. Our customers come back not just for the coffee, but for the assurance of excellence that comes with every visit.

Furthermore, our variety is unmatched. We offer an extensive range of coffee and tea varieties, catering to the diverse preferences of our community. Whether a customer seeks the comfort of a classic espresso or the adventure of trying a new, exotic blend, we have something to satisfy every palate. This extensive selection allows us to provide a unique experience for each customer, making BeanBrews Corner a destination for both coffee aficionados and casual drinkers alike. Our variety extends beyond beverages; our cozy, welcoming space is designed to suit a range of needs, from a quiet spot for studying to a comfortable venue for social gatherings.

In addition to our superior coffee and wide variety, our location offers an added advantage. Situated in a convenient spot in Charlotte, we are easily accessible to both locals and visitors, making us a popular choice for anyone in search of quality coffee in a comfortable setting. This strategic location, combined with our commitment to excellence and variety, positions BeanBrews Corner as a leading coffee shop in the area, inviting more customers to discover the unique experience we offer.

Our marketing plan, included below, details our products/services, pricing and promotions plan.

Products and Services

At BeanBrews Corner, customers can indulge in a variety of meticulously crafted coffee beverages. The coffee menu encompasses everything from the classic espresso to more contemporary concoctions, ensuring there’s something for every coffee enthusiast. With an average price point of $3 for a basic coffee to around $5 for more intricate beverages, patrons can enjoy high-quality coffee without breaking the bank.

Aside from coffee, BeanBrews Corner offers a broad selection of teas to cater to non-coffee drinkers or those simply in the mood for something different. From traditional black and green teas to herbal and fruit-infused blends, the tea selection is designed to satisfy a wide range of palates. Prices for tea beverages are generally in the range of $2 to $4, making it an affordable option for tea lovers.

Complementing the beverage options, BeanBrews Corner also boasts an assortment of pastries and bakery items. Whether customers are in the mood for a sweet treat or a savory snack, the bakery section offers fresh, daily-made options including croissants, muffins, and scones, with prices averaging between $2 and $5. These bakery items are perfect for pairing with a cup of coffee or tea.

For those seeking a more substantial meal, the coffee shop also serves a variety of sandwiches and snacks. From gourmet sandwiches to wraps and salads, there’s something to satisfy any appetite. These menu items are ideal for lunch breaks or a quick, healthy snack, with prices ranging from $5 to $8, offering both value and quality.

Last but not least, BeanBrews Corner prides itself on its specialty drinks menu, which includes a range of unique and seasonal beverages. These specialty drinks are a testament to the creativity and passion of the baristas, showcasing flavors and combinations that can’t be found elsewhere. With an average price of $4 to $6, these specialty drinks offer a unique experience for those looking to try something new and exciting.

In summary, BeanBrews Corner caters to a wide range of tastes and preferences with its extensive menu of coffee and tea beverages, pastries, sandwiches, and specialty drinks. With its focus on quality, affordability, and variety, it’s the perfect spot for anyone looking to enjoy a delicious beverage or snack in a welcoming atmosphere.

Promotions Plan

BeanBrews Corner embraces a comprehensive promotional strategy to attract a vibrant customer base. At the heart of its efforts lies a robust online marketing campaign. The coffee shop leverages social media platforms such as Instagram, Facebook, and Twitter to engage with potential customers. By posting captivating content, including high-quality images of their coffee and pastries, BeanBrews Corner will build a strong online presence. Moreover, the shop will utilize targeted ads to reach coffee enthusiasts within Charlotte, NC, ensuring that their marketing efforts resonate with the local community.

In addition to online marketing, BeanBrews Corner will implement several other promotional tactics. The coffee shop will initiate a loyalty program to encourage repeat business. Customers will accumulate points with every purchase, which they can redeem for discounts or free items. This program not only incentivizes frequent visits but also fosters a sense of belonging among customers.

Furthermore, BeanBrews Corner will harness the power of local partnerships. By collaborating with nearby businesses and community organizations, the shop will gain exposure to a broader audience. These partnerships could include coffee pop-ups at local events or offering exclusive discounts to employees of partner organizations. Such collaborations will bolster BeanBrews Corner’s visibility and reputation within the community.

Email marketing will also play a crucial role in BeanBrews Corner’s promotional efforts. By collecting email addresses both in-store and online, the shop will send out regular newsletters. These newsletters will feature new products, special promotions, and upcoming events, keeping customers informed and engaged.

To cap off its promotional strategy, BeanBrews Corner will host a grand opening event. This event will not only serve as a celebration of the shop’s launch but also as an opportunity to showcase its offerings to the community. Live music, free samples, and special deals will attract a large crowd, generating buzz and excitement around the brand.

In summary, BeanBrews Corner employs a multifaceted promotional strategy encompassing online marketing, loyalty programs, local partnerships, email marketing, and a grand opening event. By executing these tactics, BeanBrews Corner will attract and retain a loyal customer base, establishing itself as a cherished destination for coffee lovers in Charlotte, NC.

Our Operations Plan details:

• The key day-to-day processes that our business performs to serve our customers
• The key business milestones that our company expects to accomplish as we grow

Key Operational Processes

To ensure the success of BeanBrews Corner, there are several key day-to-day operational processes that we will perform.

• Inventory Management: We continuously monitor our stock levels to ensure we have all necessary ingredients and supplies, such as coffee beans, milk, and paper cups. This enables us to serve our customers without delay.
• Quality Control: Daily checks are performed on our coffee machines and grinders to maintain the highest quality of coffee. We also taste our coffee throughout the day to ensure consistency in flavor.
• Customer Service: Our staff engages with customers in a friendly and helpful manner, taking orders accurately and providing recommendations when asked. We ensure a welcoming atmosphere for all customers.
• Cleanliness and Hygiene: Regular cleaning schedules are maintained throughout the day to ensure the shop, including the kitchen and seating areas, is clean and hygienic. This also includes sanitizing surfaces and equipment regularly.
• Order Fulfillment: We efficiently manage the queue and prepare orders promptly while ensuring that every coffee served meets our quality standards. This minimizes wait times and improves customer satisfaction.
• Financial Management: Daily sales are tracked, and expenses are monitored to manage the shop’s budget effectively. This includes performing cash handling duties and preparing deposits.
• Staff Management: We schedule staff shifts to ensure adequate coverage during peak hours and manage the workload effectively. Staff training sessions are also conducted regularly to improve service quality.
• Marketing and Promotion: We engage with our customers on social media platforms to promote our daily specials and upcoming events. This helps in building a community around our brand and attracting new customers.
• Feedback Collection: We encourage customers to provide feedback on their experience and suggestions for improvement. This information is used to make necessary adjustments to our service and offerings.
• Energy and Resource Management: We implement measures to reduce energy consumption and waste, such as using energy-efficient appliances and recycling, to ensure our operations are sustainable.

BeanBrews Corner expects to complete the following milestones in the coming months in order to ensure its success:

• Securing a Prime Location : Identify and secure a lease for a location that is visible, accessible, and situated in a high-traffic area within Charlotte, NC, to ensure a steady flow of potential customers.
• Obtaining Permits and Licenses : Successfully navigate the local regulatory environment to obtain all necessary permits and licenses required to legally operate a coffee shop in Charlotte, NC. This includes health department permits, business licenses, and any other local requirements.
• Building Out the Coffee Shop : Complete the interior design, purchase, and installation of all necessary equipment and furniture to create a welcoming and efficient space for customers. This also includes ensuring the space meets all health and safety standards.
• Hiring and Training Staff : Recruit, hire, and thoroughly train a team of baristas and support staff who are passionate about coffee and customer service. This team will be crucial in creating a positive customer experience and building a loyal customer base.
• Marketing and Promotional Activities : Implement a strategic marketing plan that includes a grand opening event, social media campaigns, and local community engagement to generate buzz and attract customers to the shop.
• Launch Our Coffee Shop : Officially open BeanBrews Corner to the public, ensuring that all operational, staffing, and marketing elements are in place for a successful launch.
• Establishing Supplier Relationships : Secure relationships with high-quality coffee bean suppliers, local bakeries, and other necessary vendors to ensure a consistent and premium product offering.
• Implementing a Customer Loyalty Program : Develop and launch a loyalty program or system to encourage repeat business and build a dedicated customer base.
• Monitoring and Adapting Operations : Regularly review operational efficiency, customer feedback, and financial performance to identify areas for improvement and adapt strategies accordingly.
• Get to $15,000/Month in Revenue : Reach the critical financial milestone of generating $15,000 in monthly revenue, which indicates a growing customer base and operational success. This will involve continuously optimizing the menu, pricing strategies, and marketing efforts to increase sales.

BeanBrews Corner management team, which includes the following members, has the experience and expertise to successfully execute on our business plan:

Benjamin Taylor, CEO

With an impressive track record in the coffee shop industry, Benjamin Taylor brings a wealth of experience to his role as CEO of BeanBrews Corner. His previous success in running a coffee shop demonstrates his deep understanding of the business, from operations to customer satisfaction. Benjamin’s leadership skills, combined with his passion for coffee and commitment to excellence, make him uniquely qualified to lead BeanBrews Corner towards lasting success. His experience not only in managing day-to-day operations but also in strategic planning and execution, places BeanBrews Corner in capable hands.

To achieve our growth goals, BeanBrews Corner requires a strategic investment in marketing, product development, and further establishment of our community presence. This investment will support our expansion plans, including enhancing our existing location, extending our product range, and implementing innovative marketing strategies to attract a broader customer base. Our financial strategy is designed to ensure sustainable growth while maintaining our commitment to quality and community engagement.

Financial Statements

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Income Statement

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Cash Flow Statement

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Coffee Shop Business Plan Example PDF

Download our Coffee Shop Business Plan PDF here. This is a free coffee shop business plan example to help you get started on your own coffee shop plan.  

How to Finish Your Coffee Shop Business Plan in 1 Day!

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With Growthink’s Ultimate Business Plan Template you can finish your plan in just 8 hours or less!

Start A Coffee Kiosk - Business Ideas

Please note that the data provided in this article are estimates and may vary depending on various factors, and should not be considered as perfect or definitive.

Coffee kiosks sell specialty coffee, including espresso, and lattes, and can include a variety of pastries and other goodies as accompaniments.

There are three basic options for starting a coffee kiosk:

-Purchase a franchise: Jumping in with a built-in business model - Buy an existing coffee kiosk: investing in a coffee kiosk that is up for sale or needs revamping to become profitable - Start from scratch: this requires more effort but offers more flexibility and potential to maximize profits.

Opening a coffee kiosk can be extremely profitable, but if you find a good location, you can set up a relaxing atmosphere. If you plan to open a coffee kiosk, ensure you serve quality coffees and snacks, and provide work-friendly features.

Starting a coffee kiosk requires a great deal of effort, dedication, and most importantly passion .

If you're interested in how to sell coffee, or selling coffee online, you can use this page as a guide for everything you'll need to know.

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How to Open a Coffee Kiosk

by Fraser Sherman

Published on 12 Mar 2020

American coffee drinkers consume the equivalent of more than 20 million 60-kilo bags of dry coffee a year. Caffeine is addictive, and millions of Americans stop by coffee shops or coffee kiosks for their first morning hit. If you want to cash in on that market, it's best to do some prep work before you spend any money.

Research the coffee business in your community and figure out what you can offer to compete with established kiosks, carts and coffee shops. Find a location that has good customer traffic but also falls within your budget. Look for a supplier who can provide quality beans at a price you can afford. Learn the food safety regulations you're required to meet.

Coffee Shops vs. Coffee Kiosk Business

If you're into coffee, you know there are multiple ways to sell it: coffee shops, espresso carts, or a coffee kiosk or coffee stand business. While Starbucks has spread coffee shops across the nation, the company's stores also include mall kiosks and stand-alone exterior kiosks.

The overhead for a coffee kiosk business is typically half of what you need to spend for a coffee shop. If you use a mobile coffee cart rather than a stationary kiosk, your overhead is even less. Among the factors to weigh when you're choosing your business model:

• How much capital do you have to invest? According to one estimate, a bare-bones kiosk could require $15,000, while a bare-bones coffee cart business might take as little as $5,000. A coffee shop costs considerably more.
• What's the market like? If you're in a small town, how many daily customers can you count on?
• What do you plan to sell? The more elaborate and diverse your coffee offerings, the more equipment and space you may need. If you want to sell food, that's another factor to consider.
• What sort of space is available? If you want to set up in a local mall or strip mall, is there a place for a coffee shop? If you set up an exterior kiosk, will you have water and electricity available? If you're hunting a coffee kiosk for sale rather than starting from scratch, these issues may already be resolved by the current owner.
• A coffee cart gives you the most flexibility in finding a location or multiple locations. However, you still need water and electricity available wherever you do business.  
• Are you going it alone or will this be part of another business? A coffee kiosk might make a great addition to your established bookstore or bakery. 
• If you find a perfect location without a kiosk or a cart already there, ask yourself why? Is there a hidden flaw that everyone in the industry knows about, or have you genuinely stumbled on a golden opportunity? 
• If you find an affordable space that doesn't fit your concept for the coffee kiosk business, don't be afraid to walk away. The alternative is to change your dream to fit the space available. 

If you haven't firmed up your ideas yet, take some time and visit local coffee shops, stands and kiosks. See where they're situated, how many customers they deal with in a day, and whether the traffic is drive-by, pedestrians or customers who make a special effort to get there.

Locating Your Coffee Kiosk

Whether you're creating a business from the ground up or looking to find a coffee kiosk for sale, you may find several locations that look promising. It's worth spending several days studying the different candidates before you sign any leases or purchase agreements. Location is important to any business, and you want to know you've found a good one. While you are evaluating the locations, ask yourself these questions:

• What is the cost of renting the space?
• How much potential foot traffic passes the location? A kiosk site with higher rent but much higher foot traffic might be a better deal than a low-rent, low-traffic coffee kiosk business.
• If you're looking at a mall, how much foot traffic do you see in it? Is there an anchor store or a movie theater that draws a steady stream of customers? Can you position yourself close to the anchor rather than in a low-traffic area?
• If you base your location on an anchor store or another nearby draw, are you confident it won't close or relocate soon after you open?
• If you're considering an exterior kiosk, will it be positioned so that it's easy for drive-by traffic to reach your location? Are you on the correct side of the street to catch the morning rush?
• Check on promising outdoor locations throughout the day. How does the light hit the area? Is the location reasonably protected from wind and weather?
• How secure will your location be when you close the kiosk and go home? Can you bolt your kiosk to the ground so that it can't be knocked over easily?
• Is your kiosk location large enough that you can provide seating? If so, is there enough parking where customers can leave their cars and walk over for coffee? 

If you have a coffee cart business or a cart and a kiosk, you have mobility. If there are special events, you can see about moving the cart to wherever the action is.

Coffee Kiosk Business: Your Menu

Coffee is everywhere. It's at Starbucks, Dunkin' Donuts, convenience stores and McDonald's. One of the ways you can compete is with your menu, so give some thought to how your coffee and other offerings can draw customers away from established brands. Try to come up with something nobody else offers or provide the same offerings only better.

• An espresso cart or coffee kiosk business with a limited range of coffee options may be enough if you're in the right location or can find some way to jazz up what you offer. An example is being the only one in town who makes your coffee from fair-trade, organic beans.
• Will you offer tea as well? How about soft drinks? Hot chocolate if the weather's cold? Chai?
• If you offer food, what sort? Do you want to offer homemade baked goods? Prepackaged sandwiches? Bagels? Muffins?  Cookies? Is there some gap in the market that other coffee shops aren't providing?
• Are you going to sell beans or ground coffee as well as the drink itself? 

The ideal menu is one so good that customers make an effort to find your coffee kiosk business rather than you needing to rely only on customers who happen to pass by. Write down your ideas in detail and go over them until you have a clear, precise idea of the menu for your coffee stand business.

Sourcing Your Coffee

Quality coffee is a must for coffee kiosks. If your customers are happy with substandard coffee, they can probably find it cheaper and easier elsewhere. Quality costs, but it leads to repeat business, so search for a supplier that can deliver what you need.

• If you have a good palate for coffee, ask to sample the suppliers' goods. A reputable company will be happy to let you judge their products by taste.
• Ask about the company's experience roasting beans.
• If you plan to offer fair-trade, direct-trade or organic beans, ask potential suppliers about their programs in these areas.
• Ask how quickly the company ships the beans after roasting. The faster they reach your store, the more flavorful they are.
• Find a supplier with low minimums on orders. When starting out, you can't afford to buy large quantities of beans. It may turn out they're not what your customers want.
• Inquire how quickly the supplier can refill your supply if you run short.
• Quality is essential, but don't buy at a price that's too high for you to turn a profit. 

Buying Coffee Equipment

You can start some businesses with nothing but a laptop and the right software. A coffee kiosk business takes more of an investment in equipment.

For starters, there's the kiosk, which you can assemble from modular components. You want a kiosk that can stand up to abuse, such as being scratched, pushed on or leaned on. The same is true of a coffee cart. If you want seating and tables as part of your operation, that costs more unless you're in a mall or other area with public seating nearby.

The need for other equipment varies with the coffee kiosk business concept. You may need some or all of these:

• Espresso machine  
• Bean grinder
• Refrigeration for milk and cream and ice for iced coffee. You may need to refrigerate food too.
• Fresh water
• Hand-washing sink
• Drip coffee brewer
• French press
• Backups for your coffee-making equipment so that you can keep going if the grinder or espresso machine is down.
• Shelves for storage
• Display case
• Froth pitcher
• Syrup pumps
• Mugs or cups
• Cold-brewing equipment

Equipment is not a place to stint on costs. You need the best quality equipment you can afford, durable enough to hold up under constant use. You also want equipment you can easily obtain parts and repairs for if there's a problem.

Health and Food Safety

Your coffee stand business deals in drinks and possibly food, so local food safety laws and regulations apply to you. The county health department for your area can provide you with the necessary information to stay within the law. Coffee is a low-risk food item, but it's still regulated, and milk and snack items even more so.

In California, for example, you have to clean syrup dispensers and coffee grinders frequently enough to prevent mold or dirt from accumulating. One employee, at a minimum, must be certified in food-safety handling, and all employees need basic training. Even if you're working a coffee cart rather than a kiosk, this applies.

The state may require your kiosk to have sinks for cleaning equipment and for hand-washing. Depending on state or county regulations, your kiosk may also need a bathroom. You can expect periodic health inspections to confirm you're not putting the customers' safety at risk.

Still More Rules

Food-safety regulations are only part of the rules you have to meet. For example, the zoning code may restrict whether you can open your business at a particular location. Local regulations may also determine hours of operation, space between you and adjacent activities, and how big your on-site advertising and signs can be.

When you give your business a name, you may have to file a "doing business as" or "fictitious name" statement with your local government. The exact rules for what constitutes a fictitious name vary from state to state. In California, for example, you need a DBA if the business name doesn't include your surname or the nature of the business isn't clear; Sam's Hot Stuff would need a DBA but Johnson's Organic Coffee might not.

You may also need a building safety inspection, a fire inspection and liability insurance, if it is required to meet local standards. More business is usually good for a community so your local government should be happy to explain the rules.

• STARTUP COURSE AND DOCUMENTS

Which Should You Open? A Coffee Shop or Coffee Kiosk?

Table of Contents

When deciding if you should open a coffee shop or coffee kiosk, you should first look at your budget and then your location. In general, a coffee kiosk will be more affordable to start. However, it may require more “workarounds” in regards to regulations, leases, and permits. Find the perfect location and look at any food handler licenses you may need. You may also need special licenses depending on where you set up or what you plan to serve. Both have benefits, and both have downsides.

Coffee shop vs. kiosk/cart.

General things to consider before opening your kiosk or coffee shop:

• Determine Your Target Market
• The second thing you want to do is determine who you most want as customers. If you’re looking for a stay-at-home crowd, a larger space to sit down and meet up with friends or partners may be the best solution.

Create a Business Plan

Licensing and Permits

Look at your competition, keep in mind your advertising..

Frequently Asked Questions

When you’re opening a shop, you do not want to sell only coffee. Think about the items that go naturally with coffee. If you open a shop, you may want to look at things like oatmeal, pastries, biscotti, and other similar things. You may want to sell tea as well to reach a wider variety. During winter, nothing hits the spot like a warm hot chocolate, and nothing is better than a cold smoothie during the summer.

You may see cafes all over the city, and while you want to open a coffee shop, you may find you want more. You could open a coffee shop during the day and turn it into a bar or club (make sure to get the food handler and liquor license) at night. You may want to add something for kids to the shop or find another way to add entertainment. You do not have to open a café just like Starbucks; there are unlimited options.

To learn more on how to start your own coffee shop checkout my startup documents here

Please note: This blog post is for educational purposes only and does not constitute legal advice. Please consult a legal expert to address your specific needs.

Hi! I’m Shawn Chun

My adventure in coffee began when I first launched my first coffee shop back in the early 2000s. I had to figure out so many things on my own and to make it worse within 2 years of opening two large corporate coffee chains moved in just blocks away from me!

As I saw smaller and even some larger coffee shops in the neighborhood slowly lose customers to these giant coffee chains and slowly close up shop, I knew that I had to start getting creative…or go out of business.

I (like you may be) knew the coffee industry well. I could make the best latte art around and the foam on my caps was the fluffiest you have ever seen. I even had the best state-of-the-art 2 group digital Nuova Simonelli machine money could buy. But I knew that these things alone would not be enough to lure customers away from the name brand established coffee shops.

Eventually, through lots of trial and error as well as perseverance and creativity I did find a way to not only survive but also thrive in the coffee/espresso industry even while those corporate coffee chains stayed put. During those years I learned to adapt and always faced new challenges. It was not always easy, however, in the end, I was the sole survivor independent coffee shop within a 10-mile radius of my location. Just two corporate coffee chains and I were left after that year. All told the corporate coffee chains took down over 15 small independent coffee shops and kiosks and I was the last one standing and thriving.

Along the years I meet others with the same passion for coffee and I quickly learned that it is not only “how good a barista is” that makes a coffee shop successful, but the business side of coffee as well.

Hence why I started this website you are on now. To provide the tools and resources for up and coming coffee shop owners to gain that vital insight and knowledge on how to start a coffee shop successfully.

Stick around, browse through my helpful blog and resources and enjoy your stay! With lots of LATTE LOVE!

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Business Plan: How to Start A Coffee Shop Business (Outdoor Cafe & Coffee Kiosk)？

When choosing an industry to implement a successful business, many entrepreneurs prefer the catering industry, which is well justified.

Opening a cafe is a great way to start a business.

Such projects usually pay off quickly and bring big profits in the long run.

That is why all kinds of coffee houses,  waffle stores , pizzerias, coworking centers, and cafes appear at every step.

We will figure out what actions need to be taken to open a cafe so that it becomes popular. How to open a coffee restaurant? We will draw up an approximate business plan, but first, we will deal with the features of this area.

In Canada, the catering segment is considered quite free, despite the demand for such a business, thats why  half of the establishments close during the year .

The situation can be explained by competition, an unsuccessful concept of institutions, or poor-quality services.

That is why drawing up a cafe business plan is so important. Those who approached this responsibly managed to operate in the market successfully.

Bubble tea, fresh fruit  juice bar , and ice creams are good options and ideas to add to your cafe shop menu.

Each new cafe has its characteristics, which invariably attract visitors, some of whom become regular customers.

There are plenty of reasons why such a business is in demand among newly minted entrepreneurs:

• growth in the well-being of the population;
• striving for a modern way of life;
• the opportunity to communicate in a relaxed, comfortable environment;
• development of office centers and shopping and entertainment complexes, whose employees need to eat;
• interest in thematic institutions;
• the existence of lovers of culinary delights, as well as bachelors;
• Celebration of celebrations.

Planning as the basis for success

Honestly, assessing your strengths and capabilities is important at the very beginning.

Indeed, to feed people, it will be necessary to obtain many permits (IP, sanitary and epidemiological service, firefighters).

Subsequently, all standards and norms must be strictly observed. When “laying the foundation,” a competent and attentive approach is important. Otherwise, additional costs cannot be avoided.

The organization of the cafe should not be the result of yesterday’s “insight” with this idea. Any business needs to be calculated to the smallest detail!

And This is the secret of a successful business. The result begins with the planning of indicators: budget, scope, the timing of the launch, and implementation of the project.

The success of the enterprise rests on these three pillars. Think about how much you are ready to invest in a cafe, how long it will operate, and how long will the investment pay off?

If you can answer these and many related questions and understand the relationship between all processes, your project to open a cafe will certainly bring significant income.

The level of service provision in a cafe  restaurant  is simplified compared to a restaurant, so there is no need to perform a super task.

Let us consider in detail what issues need to be given maximum attention.

Permits and Required Documentation

The organization of a cafe requires a mandatory solution to such legal issues  :

• business registration;
• choice of taxation system;
• collection of documents (lease agreement; permission to place a catering establishment in a specific room; results of a medical examination by staff);
• licensing (for trade activities, sale of tobacco and alcohol products);
• registration of cash registers;
• conclusion of contracts for garbage disposal, fire examination, fire alarm, panic button (security), derivatization and disinfection, accounting support;
• obtaining the conclusion of the SES (on the compliance of the selected premises with all sanitary standards);
• obtaining permission to carry out activities from the fire safety authorities;
• Signing contracts for the products.

In any case, you will not be able to avoid the documentary component, so use all your strengths and connections to resolve the issues listed.

Planning to open your cafe should be based solely on sanitary standards, and Customizing the project for them is not the best solution.

All rules for catering establishments regarding compliance with sanitary standards are reflected in the provisions of San Pin 2.3.6.1079-01. Following them manifests respect for the clients who provide your earnings.

Market and competition analysis

Analysis of the catering segment is very important, and it will help you find out which type of cafe is most in-demand and which will be a novelty. Initially, you need to define the following parameters:

• the total number of the population and the proportion of young people and people of working age in it (they will make up the main contingent);
• the average level of income of residents;
• a breakdown of the number of cafes by niche;
• territorial location of establishments;
• demand and supply for services;
• Average check size.

By comparing all these parameters, you will be able to understand the trends inherent in the market, correctly build a pricing policy, create a menu and choose the concept of an institution.

Then study the activities of such establishments in your city, analyzing their pros and cons and the target audience.

The flaws that competitors make are especially important.

Try to avoid them by improving the best practices and contributing your ideas.

It is important to identify the factors that determine the attendance of an institution in a particular place. And Order the Market analysis from consulting agencies if you have free funds.

In this case, a professional niche assessment with detailed specifications and a forecast of industry trends is provided. If the prospects of your idea turn out to be illusory, such companies will select a more profitable project.

Selecting the type of institution

The budget is based on a business plan based on the cafe type. Focus on both your preferences and the number of similar establishments.

Children’s cafe – interior

Today cafes are considered promising on the market:

• children’s;
• vegetarian;
• Internet cafe;
• with karaoke;
• sushi bars;
• franchised;
• fast foods (providing takeaway food);
• anti-cafe (paid for the time of stay, not the cost of dishes on the menu);
• thematic (literary, sports, musical, national style, etc.).

Whatever type of establishment you choose,  consider the specifics of the establishments . For example, the presence of dishes “from the chef” and the branded labeling of cutlery are characteristic of the artsy restaurant style. Do not pursue luxury you do not need, which will only entail extra costs.

But bags of sugar, on the packaging of which comics from your institution are depicted, will be just right . You can also make napkins with a logo or name, a special uniform for the staff, or a compliment from the establishment to regular customers.

Remember, “zest” is always welcome, no matter where – in the menu, interior, or service.

Location selection

If you are counting on a wide audience, make sure that the location of the cafe is convenient for people:

• was in the first zone of visibility;
• disposed to rest (absence near busy highways and noisy highways);
• provided parking and transport access.

Location, of course, affects the attendance of the institution. You need to choose places with high traffic (central squares, walking areas, shopping malls, entertainment centers, train stations, and metro stations) or focus on the main idea.

The concept is an important factor in determining the location of the institution. Understanding the target audience will help you choose the right area, street, or shopping center. For example, youth cafes can be placed near the main places of entertainment in the city, and restaurants for vegetarians – near the centers of spiritual practices.

Regarding the main focus on business lunches, you should choose places near business centers in the city’s business districts. You can count on banquets near motor transport hubs in a residential area for quick snacks.

Coffee houses are popular in the city center because it is convenient to meet there to talk about business for 15-20 minutes.

Opening a  street coffee shop  or mobile  coffee trailer  is another option for new starters.

Features of the room and interior decorations

The premises for the cafe can be bought, built or rented. When choosing, the following criteria are taken into account:

• rent or cost;
• room dimensions;
• the presence of halls and utility rooms;
• layout design;
• proximity to public transport stops;
• remoteness from automobile and pedestrian traffic;
• number of stories (preferably the first one);
• availability of entrances and exits (preferably from the street);
• window exit (great if the room is located at the intersection, and the windows face 2 streets);
• view from the window;
• availability of ventilation systems;
• compliance with the norm (firefighters, SES);
• the condition of the electrical wiring (what is the maximum load the room can withstand);
• previous purpose of operation of the premises;
• the need for repair or restoration.

It is necessary to clearly understand how many halls and seats are in them for guests. and what will be needed to implement your idea on a full scale. According to the regulation, the best option is an area of ​​280 m² / 50 seats.

Do not forget to calculate, in addition to the area of ​​\u200b\u200bthe dining area, the dimensions of the kitchen, toilet rooms, storage spaces, staff rooms, accounting, and management. The more accurately you draw a plan, the clearer it will be for you and investors, and the more likely it is to bring the project to life in its original form.

The interior design should correspond to the cafe’s name and reflect its concept. Come up with a “chip” to help attract customers and make the institution recognizable in the market. And This can help designers, decorators, florists, and marketers.

We can recommend a win-win trick to attract guests’ attention – fresh flowers on the tables. It’s not that expensive, but it always “works.” For a themed  container cafe restaurant , the idea should be traced in everything: from paintings and musical accompaniment to staff uniforms and names of dishes on the menu. This is a prerequisite for such establishments.

Don’t skimp on the budget to beat the idea. After all, this factor allows you to inflate prices on the menu. Remember, in the right atmosphere, the client loses a sense of time and reality, and a feeling of relaxation arises. And This can compensate for the shortcomings in the kitchen and service.

Equipment For Coffee Shop

The estimated cost of purchasing equipment for the full-fledged operation of the cafe depends on the business plan, which sets out the list of dishes you will offer visitors.

Because some products must be stored under certain conditions, this may require additional lockers, and others require special processing devices. Evaluate all the nuances of cooking before adding them to the menu.

For a cafe, a standard set of equipment includes:

• bar counters
• cutting tables;
• display carts
• refrigerators and freezers;
• combi steamer;
• washing equipment;
• Counter top display cases ;
• kitchen equipment (mixers, coffee machine, slicers, microwave ovens, blenders, toasters, etc.).

Also, calculate the amount of furniture, lamps, decorative elements, dishes, textiles, appliances, and appliances necessary for decorating the hall.

It is advisable to divide the estimate (calculated in the business plan) by the type of goods (kitchen equipment, furniture, plumbing, interior elements). This will allow you to receive volume discounts when delivering products.

Hiring unqualified staff is undesirable for a new institution to risk its reputation from the first days. It is foolish to hope that employees will learn everything directly at the workplace.

Food that doesn’t taste good or doesn’t match the name will turn customers away from you once and for all. The impolite and awkward staff, dirty dishes, and “stale” halls do not contribute to the popularity.

Employees must be:

• professional;
• interchangeable.

To operate a small coffee kiosk, 2 to 3 staff is enough. If you open a cafe or larger coffee shop, no more than 10 employees work in turns will do:

• 1 bartender-cashier;
• 1 administrator;
• 1 accountant;

We compose the menu.

To work, you need a basic and banquet menu, which considers the institution’s specialization.

It is important to work out a meal plan:

• children’s menu;
• business lunches (complex lunches);
• compliments for guests;
• alcohol card.

Try to avoid banal names of dishes. Introduce something unusual or change the terms.

The breadth of the range is welcome. However, it is worth observing the measure. Too many dishes on the menu indicate that they are prepared from semi-finished or stale products in violation of sanitary standards.

In addition, choose only trusted suppliers. Random purchases at low prices can turn into a big problem.

A standard full menu should contain up to 50 dishes and up to 50 items of various drinks. And This is quite enough, and it is better to update it every quarter and for holidays (Halloween, Easter, New Year, etc.).

Advertising and PR

An advertising campaign is necessary, but it is better to do it on an ongoing basis (in this case, these costs must be included in the cafe business plan). When developing a marketing policy, consider two components of a successful campaign:

• internal marketing (implies ensuring the maximum level of competence and loyalty of the staff);
• external marketing (presupposes a series of activities to generate demand from potential customers). You can use:
• billboards;
• advertising booklets;
• business cards;
• discount flyers;
• radio advertising.

You can also open  coffee kiosks in shopping malls , office centers, and crowded places. Good partnership option. You place taxi business cards in your area, and they, on the contrary, advertise you. At the same time, small mutual discounts on each other’s services will have a double effect.

Creating pages and groups on social networks and placing information about your cafe in thematic directories is appropriate. Of course, if the budget allows, you can make your website. But remember that it needs to be promoted, which is costly and quite difficult.

Therefore, it is better to postpone it until the cafe is “untwisted.” Think about how to keep your customers. Perhaps you should introduce loyalty programs for regular customers.

Profitability

The profitability of such institutions depends on:

• the scale of activity;
• the location of the object;
• institution themes;
• working hours;
• the quality of the “kitchen”;
• staff qualifications;
• pricing policy;
• amenities and atmosphere;
• the amount of investment.

For example, now fashionable Internet cafes and anti-cafes have profitability of about 100%! But they are in demand only in metropolitan areas.

The children’s cafe is characterized by profitability of about 30%. Equipping a children’s playground with animators and hiring a confectioner can double the profitability of such an establishment.

Cafe business plan with calculations

Here is a brief example of a business plan for opening a “Coffee Lover” cafe.

Purpose:  organization of a compact cafe or pastry shop.

Description of the project.  Cafe “Coffee Lover” is located in the center part of the city in a rented room with 1 hall (capacity of 50 seats) and 1 kitchen area.

The assumptions used to function as a cafe to reduce the purchasing equipment costs.

It is supposed to open an institution with the concept of national cuisine in a low-price category.

The average price of a check is expected to be $5.5. Target audience: students, employees of the office center, and tourists. Working hours: 10-22 daily.

Market analysis.  The place is popular for walking among residents and visitors of the city. There are a lot of similar establishments with a similar concept – only one.

You can obtain Competitive advantages by extending the cafe’s opening hours by one hour, holding “dish of the day” campaigns, and reducing prices by 5%.

Marketing policy.  Large-scale advertising is necessary once. Further, it is supposed to advertise through social networks, the sale of booklets, discount coupons, and business cards.

Equipment.  Most of the equipment in the room is (in good condition). Need to buy:

• refrigerators – 2 pcs.;
• microwave oven – 1 pc.;
• bar counter – 1 pc.;
• production table – 1 pc.;
• new  tables  for visitors – 10 pcs.;
• armchairs in the hall – 40 pcs.;
• hangers – 2 pcs.

Staff . According to the plan, it is supposed to hire 6 employees: administrator, cook, waiter, bartender, washer/cleaner, and accountant (incoming).

Financial indicators.  The costs will be:

• rent – $ 2 thousand / month;
• purchase of products (including alcohol) – $ 3 thousand / month;
• utility bills – $ 1 thousand / month;
• cosmetic repairs of the premises – $ 2 thousand;
• furniture – $ 5 thousand;
• equipment – $ 7 thousand;
• advertising – $ 1 thousand;
• payroll fund – 3 thousand $ / month. (including deductions).

Investments in the amount of 40 thousand $ / month are expected. Projected net profit – 3-4.5 thousand $ / month. The return on investment is 1-1.5 years. The planned income is possible at 50% load. The profitability of the cafe is 30-40%.

Many visit  mall  coffee kiosks, cafes, and coffee shops during the day. Some want to have a bite, others want to celebrate a joyful event, others want to meet friends, and others want to hold business negotiations.

For urban residents, this is the norm of life, and for entrepreneurs, it is an interesting and promising type of business:  Stylish cafe – opening.

The organization of a cafe seems quite expensive, but the efforts and invested funds will pay off with a vengeance if you approach this issue correctly and balanced.

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