short biography introduction

What more do you need to know?

Ian doesn't take his bio too seriously but uses every character to highlight everything about him.

He includes his skills as a marketer and podcast host, who he is outside work as a dad, and what he can help you do. His smiles also give the bio a sense of humor and realness.

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Enchanting Marketing

Writing advice for small business

How to Make a Rip-Roaring First Impression, With Only a Few Words

by Henneke | 95 enchanting opinions, add yours? :)

Even if you don’t need a short bio right now, writing one is a great exercise. You learn how to say more with fewer words. You learn how to position yourself and how to make a big impression from the get go.

But last week, when I started preparing this post, I made a big mistake.

I looked for inspiration on Twitter.

I scrolled through hundreds of Twitter bios, and I almost gave up on this post because most Twitter bios are utterly dull. And they say almost nothing, like this:

If you try to explain a lot about yourself in a few words, you end up saying nothing. No personality. No big impression. No sense of connection. You sound the same as everyone else.

So, I decided to look for inspiration elsewhere. How do fiction writers introduce their characters in a few words?

4 examples of saying a lot with a few words

I skimmed through the books I’ve read recently to look for powerful descriptions of people.

For instance, here’s how William Kent Krueger typifies an FBI agent in “Boundary Waters:”

How powerful is that comparison to a pit bull! In only 11 words, Krueger gives us a picture of an aggressive guy who’s persistent, too.

It made me wonder, if I were a dog, what dog would I be?

Here’s a longer example by the same author, from “Iron Lake:”

Why is this description powerful? Because the author focuses on one aspect of the person and he gives specific examples. The description is visual, so we can picture this guy sparking fires, tying knots and shooting arrows.

The description may be a little long, but you can cut it easily by 50% and still make a strong first impression.

Here’s a shorter character description from “Force of Nature” by Jane Harper:

Three specific details (jogging, yoga, deep-conditioning her hair) help us visualize Breanne, and we can imagine how she glows even in the unflattering office light.

And here’s one last example, from “The Keeper of Lost Things” by Ruth Hogan:

Again, three specific details express a lot: Prozac, Pinot Grigio, and pretending things weren’t happening. The words even alliterate for extra flair.

When you focus on one character trait or skill, you make a strong first impression and you invite readers to learn more. In contrast, if you try to say too much too quickly, a description of a person falls flat and nobody gets a feel of who they really are.

Choose what to tell in your professional bio

Of course, the fiction examples above are different—you wouldn’t write about Prozac in a professional bio.

But the principles of what makes a good bio remain the same. Choose what to tell and, even more importantly, what to leave out. You can’t cram your whole resume into one sentence. You have to be ruthless.

Twitter bios, for instance, are so short, you can only communicate one or two things. That’s it.

The Twitter bio of Unbounce’s Twitter bio explains what their software can do for you plus invites you to try it for free:

Casa Collective’ s bio is similar:

If you Tweet as a person rather than a company, I like bios that show personality, like this one from Haemin Sunim :

Or this bio from John Espirian :

Or this bio from Kitty Kilian is one of my favorites (the original is in Dutch, I’ve translated it):

A Twitter bio is super short, and you can only make a strong impression if you choose carefully what to write.

The 3-step professional bio

If you have three sentences, for instance for an author bio, then you can say a little more. But be careful, the same rule applies as with the one-sentence Twitter bio. Keep it short to make a strong first impression.

For a three-sentence bio, consider these three objectives:

• Tell readers who you are and what you do
• Reveal a glimpse of your personality
• Encourage readers to find out more

For instance, my author bio is:

In three sentences, I explain what I do (writing), what I’m passionate about (stamping out gobbledygook), and I invite you to join my course so you can learn how to write more persuasively.

Jessica Blanchard’s bio follows a similar pattern:

And Ry Schwartz’ bio:

Ry’s call to action isn’t very strong, but “More reclusive than J D Salinger on a rainy day” is a superb way to sketch a personality in a few words.

How to write a short professional bio

Want to make a big impression with only a few words?

Communicate less instead of more:

• Start with answering the question “What do you do for your clients?” or even better, finish this sentence suggestion from Mark Schaefer : “Only I …”
• Think about an adjective describing you well; Ry Schwartz uses “reclusive,” John Espirian uses “relentlessly helpful” and I use “irreverent” to present a quick glimpse of who we are
• Consider a metaphor to communicate more with fewer words, such as the “pit bull” or “delicate as a hand grenade”
• If you have space, have a clear call to action

In short, communicate what makes you different, and tell clients what you can do for them.

Because a professional bio is not only about you.

It’s about your clients, too.

Books mentioned in this post:

Recommended reading on writing about yourself:

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Reader Interactions

Leave a comment and join the conversation cancel reply.

October 31, 2022 at 6:47 am

I love the way you gave perspective from books you read. Very relative and helpful. You keep giving me hope. Thanks.

October 31, 2022 at 11:56 am

Thank you, Andrea. Happy writing!

April 12, 2022 at 4:47 pm

Thank you! You helped me make mince-meat out of a project I always dread – writing about myself. I did a quick search for “how-to write a short bio” and found my favorite writing coach.

April 12, 2022 at 4:52 pm

Wow. So, great when Google delivers exactly what you need 🙂

And thank you also for your lovely compliment, Amy.

April 28, 2021 at 6:50 am

Yet another comment, after reading close to a couple of your blogs. l was asked for a CV today.

Definitely l had to make a search. These days whether its something about writing or not, l first input the search topic with Enchanting marketing.

Sometimes , l don’t really get anything but when l do like today, l get so thrilled like a 5 yr old with a favourite toy.

Let me stop gaping at your writing talent and get on with this CV. Thank you & Cheers Henneke.

April 28, 2021 at 3:14 pm

Thank you so much for your lovely comment, Emily. I’m happy to read that Enchanting Marketing has become your #1 source for writing advice. Good luck with your CV!

April 18, 2021 at 2:34 am

I just landed a new job and it asked or a bio. Google search presented me this page. What an inspiration… I am awestruck with all the wisdom in such a simple article, yet as mentioned in several of the conversations below, writing something in a couple of sentences is far from easy. I admire your patience in responding to every individual comments. I have to get to work in crafting something, which is creative and succinct.

April 18, 2021 at 2:40 pm

I’d say clarity is more important for a bio than being creative. Being creative is a bonus but not a requirement. Have fun!

September 17, 2020 at 4:17 pm

Thanks so kindly, Henneke. This is quite helpful. How does this sound? …a necessity entrepreneur, an avid supporter of women entrepreneurs, helping small business owners fall in love with their business.

September 17, 2020 at 6:38 pm

I don’t know what a necessity entrepreneur is. But maybe your potential clients know what it means? That’s more important than that I understand it.

Also, it’s unclear whether you help women entrepreneurs or all small business owners. Better to focus on one option instead of risking confusion.

May 23, 2020 at 2:17 pm

If you are guest posting, and the host allows for a much larger word count, do you include more information about yourself? Or do you include more about your results? Or maybe 50/50? Or do you keep with the short version and resist the temptation to change it any? I’ve revisited all mine and realize how many I’ve written, each one different. I did not even notice until now, so thanks for that! Also, I totally missed this post when it first came out and I love the tulips! 🙂

May 25, 2020 at 5:54 pm

I’m glad you enjoyed the tulips!

The bio I used for guest posts is the one I’ve quoted above—it’s relatively short: Henneke Duistermaat is an irreverent writer on a mission to stamp out gobbledygook. Get your free 16-Part Snackable Writing Course for Busy People and learn how to enchant your readers and win more business.

Even if the host allowed a longer word count, I haven’t made the bio longer because I was always afraid people might lose interest. Also, they’ve already read a whole blog post so I’ve already built up some credibility with the advice shared in the blog post. But this is not something I’ve tested. It’s mainly based on gut feeling.

May 26, 2020 at 2:20 pm

Thanks! I think you’re right!

January 24, 2020 at 7:46 am

Am still kind of confused but am sure I will get the hang of it. And thanks a lot.

January 24, 2020 at 10:54 am

What are you confused about?

January 9, 2020 at 1:28 am

Wow! I stumbled upon this article and you have successfully provided the unique kind of ideas I was looking for : ) Thank you Henneke

January 9, 2020 at 7:17 pm

Great 🙂 That makes me happy. Have fun writing your bio!

November 29, 2019 at 5:40 am

Oh my goodness! marvellous bio! Thanks.

Thank you so much, Henneke.

November 29, 2019 at 10:02 am

Thank you, Abhinav. Happy writing!

November 12, 2019 at 3:01 pm

You play a dangerous game when you automatically assume the author who used the pit bull reference intended to self describe as aggressive. Pit bulls are smart, loyal, and most of all affectionate. People like you spread bullshit and add fuel to the stereotype of pit bulls being aggressive. I highly suggest you educate yourself before making a blanket statement about an entire breed of animal. Do better.

November 13, 2019 at 12:24 pm

The example you refer to is from the book Boundary Waters, a thriller, in which the author describes one of the characters as a pit bull. He’s an FBI agent who comes as aggressive in the remainder of the book—a fighter.

April 2, 2019 at 8:06 pm

Hey, Henneke

Really amazing content. You’re right a bio define a person and about their profession. So, it’s really important to write an awesome bio.

I will surely use your tips to write a bio of my social media accounts.

March 11, 2019 at 4:15 am

Marketer ExtraOrdinaire, like a stick of dynamite, I blow up old ways of doing things, bringing fresh ideas. The pink bunny can’t keep up with me.

September 13, 2018 at 2:21 pm

Indeed, First impression last. Making an impressive bio needs to convey both professional status and personality in just one or two sentences which creates a great impact to the clients. I sometimes say or write too much and with no idea where I was going or how to make the points I wanted to make. It felt like I was writing in circles, as a result, I was saying nothing. Now I know what to do. Great tips, Henneke.

September 16, 2018 at 1:10 pm

I sometimes write in circles, too, as I don’t always know exactly what I want to say. The writing (even when it seems to lack purpose at first) somehow brings clarity.

Thank you for stopping by to leave a comment, Rebecca 🙂

September 4, 2018 at 11:12 am

September 4, 2018 at 11:33 am

My pleasure 🙂

September 1, 2018 at 10:08 am

I like this. Always playing around with my Short bio for social platforms. What do you think of my twitter bio? @davidgcant Could be improved? Give it your best shot..

A risk savvy health and safety consultant extraordinaire. Cuts through the red tape (with a safety blade of course).

September 2, 2018 at 10:09 am

I like it! I’d be tempted to shorten it a little: A health and safety consultant who cuts through the red tape (with a safety blade of course).

(To me the phrase “risk savvy” doesn’t add a lot as it feels kind of obvious that a health and safety consultant would be risk savvy; that’s what the job is about.)

September 2, 2018 at 4:04 pm

That reads much better. I was thinking of replacing risk savvy with refreshingly practical. What do you think? Or is that too much?

September 2, 2018 at 7:06 pm

The idea of cutting through the red tape already indicates that you’re a practical person rather than a rigid you-must-follow-the-health-and-safety-bible type of person. So, I’d say adding “refreshingly practical” doesn’t really add anything new as you’re already telling me you’re practical—you understand client’s objections to health and safety, plus you have a sense of humor.

August 30, 2018 at 11:44 pm

Succinct and thereby excellent, Henneke. Have to say that I’ve read words of many copywriters down through the years – some good, some not so, even if near-legendary. In my view your writing surpasses most. Please keep it up because I’ve learned more from your posts than I have from anyone else’s. Thanks.

August 31, 2018 at 6:27 pm

Thank you for your lovely compliment, Paul. I appreciate it! 🙂

August 25, 2018 at 5:37 am

Helpful post, as always, but I really just wanted to say I love that drawing of Henrietta with the tulips, on a grey cold day like this it warms the brain. Not that I can complain about the greyness, NSW where I live is 100% in drought. I hope the clouds are not just teasing. Best wishes.

August 26, 2018 at 6:09 pm

Thank you for your lovely compliment on my drawing, Susan. That means a lot to me! I hope the rain will soon ease the drought.

August 22, 2018 at 11:16 pm

Hi Henneke, Thank you for a great article. I remember when I first came across your website (last year, I think), I was impressed with your bio and made a note to myself to use that as inspiration for mine. Of course that mental note was long forgotten! This time I’ve already made a first attempt for my social media profiles. I’ve been a longtime lurker, this is my first comment and is well overdue. Thank you, I can hands down say I learn and apply something useful from each of your articles.

August 23, 2018 at 9:27 pm

That is a lovely compliment. Thank you so much, Sonna.

My own default position is also as a lurker. I appreciate you stepped out of the shadows to leave a comment. Have fun with writing your bio! 🙂

August 22, 2018 at 5:19 pm

Insightful and incisive Love the bonus recommended reading 😉

August 22, 2018 at 5:59 pm

Thank you, Hendel. I started adding the bonus reading recommendations recently as I was asked so often 😉

August 22, 2018 at 9:54 pm

Henneke: Few weeks back, I came across your blog and book.. I not only like the content and but also the presentation style… I really enjoyed reading this article and response to the many comments. I drafted by first short Bio.. could you please review.

Chandra is a Meditation teacher who conducts group meditation sessions in-person and on-line. Her Smile and her energy is contagious. Her mission is to encourage many human beings e discover their SacredSpace with in them through powerful meditations. To know more about her journey visiti https://cvelpula.wixsite.com/mysite/blog/journey-of-discover-sacredspace-within-you

August 23, 2018 at 9:05 pm

I’m glad you enjoyed this blog post, Chandra.

Great start on your bio! You may want to consider tightening it a little as you use the phrase “meditation” three times which is usually a sign that you can make it more concise. Also, what is the ultimate aim of your clients? Do they want to discover their SacredSpace or is their a deeper purpose? This depends on who you’re targeting.

August 22, 2018 at 4:07 pm

Henneke, this was very helpful. I always have trouble writing shorter than longer. Thanks.

August 22, 2018 at 4:19 pm

I find it hard, too. And it takes more time than writing longer!

Thank you for stopping by, Anita. It’s always good to see you 🙂

August 22, 2018 at 11:38 am

Now this is powerful stuff Henneke and thanks to Lisa for sharing.

My bio is not more than 2 sentences but this post just gives me a lot of meat.

I hope you are having a great week

August 22, 2018 at 1:46 pm

I’m glad you found it useful, Enstine! Thank you for stopping by.

August 22, 2018 at 11:12 am

Hi Henneke – I hadn’t thought about writing my bio until I read your article. I’ll certainly follow your excellent advice when the time comes. All the best from sunny Sydney

I hope you’ll have fun writing your bio, Paul!

Still cloudy here 🙂

August 22, 2018 at 1:43 am

Ooh! Henneke, I love this post. And who is Henrietta’s new friend? (or did I miss a post?) I love these smart, smooth, silky, bio’s and would love to add my own. I dream♡ This is my first attempt. Your comments would be sooooo valued. Thanks for all your gorgeous posts Henneke.

Like Columbo shelling his morning egg Joan reveals you to yourself; then helps you delete what no longer serves you and install what does. Joan is an NLP Master Practitioner and Professional Coach working with coaches and service professionals. …… this would be followed with a short CTA

August 22, 2018 at 1:43 pm

Henrietta’s puppy is called Arthur. He’s been around for ages, but often I’m too lazy to draw him! 🙂

You can probably take one step further with your bio, by defining the real benefit of what you do. You can find the real benefit by finishing the sentence: she helps you delete what no longer serves you and install what does, so ….. What is it your clients really want to achieve?

August 23, 2018 at 2:20 am

Thanks, Henneke, that helps. I did add that initially but thought it made it too long – I wrote – “so that you can make a difference and make money as you grow your Lifestyle-Biz.”

I’ll keep playing with it. Now I’m thinking the Columbo piece sounds a bit ‘cheesy’.

August 23, 2018 at 9:33 pm

I’m not sure the Columbo reference adds a lot. I do like the phrase “reveal you to yourself.” I also like “make money as you grow your Lifestyle-Biz” as it’s a true benefit and it’s also specific to your audience. “Making a difference” is a little abstract. So, I’d be tempted to leave that out, or to make it more specific (but that might make it even longer).

August 23, 2018 at 11:26 pm

Terrific, just leave that Columbo piece out. I’ll play with the rest of it. Thanks for the extra input Henneke. ♡

August 21, 2018 at 11:28 pm

The short takes are never easy. How to sum up Hetty in 3 sentenceso ha! So…. Easy going until taken for granted. Lover of stationery, determined to be a success in business. Express your thoughts in our Ankara Fabric Covered Notebooks

August 22, 2018 at 1:41 pm

Great start on your bio, Hetty. It makes me wonder what’s special about your notebooks and why are you passionate about them?

August 21, 2018 at 6:14 pm

Brilliant and enchanting as usual! Thanks for confirming how difficult it can be to engagingly summarize one’s life in two sentences. I get to put a short bio on most of the articles I write for magazines and I am so disappointed in the various versions I have come up with over the years. Now I see why, I conveniently left out my real personality. Shoot.

August 21, 2018 at 8:58 pm

Don’t beat yourself up over it, Thea. Most people leave their personality out of their bios. It IS a tough challenge.

Thank you for your lovely comment. I appreciate it! 🙂

August 21, 2018 at 5:33 pm

To be honest, I skimmed your initial email the first time and, because my day is the usual crazy, didn’t click through initially. But I’m so glad I made the time to do it now. This was an absolutely genius post—and the examples were outstanding! I’ve added a note to do some brainstorming on my bio next week. As always, thank you for the inspiration and the easily digestible and actionable advice!

August 21, 2018 at 8:56 pm

You know, it really humbles me when you make time on a crazy busy day to not only read my post but also leave a comment. You’re a star. Thank you 🙂

August 21, 2018 at 4:41 pm

Thank you for the valuable insights.

August 21, 2018 at 4:47 pm

Thank you, Mohsin. Was there anything in particular you found valuable?

August 21, 2018 at 3:43 pm

Hi Henneke:

For me the fight to find the perfect bio is unending…seems like I’m forever tweaking. Also, in my constant state of evolving (or is it experimenting?) I’ve taken to changing my bio for different places I publish! Oh Henneke, why can’t I just do one perfect one like you and it’s everywhere!!! Geez. P.S. But, don’t forget you need to add “illustrator” to yours!!! Bi Oh My!! Take care, Sue-Ann

August 21, 2018 at 4:43 pm

I don’t have one perfect bio either. I don’t think the perfect bio exist. Unless you’re Andy Murray whose Twitter bio simply says: “I play tennis.” How brilliant is that? Unfortunately, that doesn’t work for mere mortals like you and me.

And you see … you already mention “illustrator,” but somehow it didn’t feel right. Also, I have a different bio on Instagram because I mainly share my drawings there. My Insta bio is: I play with words and colored pencils.

Perfection doesn’t exist. Experimentation is what life is about, isn’t it?

August 22, 2018 at 8:34 am

Ha ha! I always laugh at Murray’s twitter bio as it’s so deceptively simple yet at the same time understated. I like how he doesn’t feel the need to list out all his achievements. By the way, I missed my flight home from NYC in 2012 to see him win the US Open, which was amazing.

Anyway, back on topic, trying to do a short About section for my new “personal branding photography” landing page. Trying to work in something like my “hobbit-like stature and tenacity”, along with being eco-friendly and helping businesses save time by creating images for their online content. It’s still a work in progress.

August 22, 2018 at 1:45 pm

Murray’s bio is brilliant. I love how understated it is. And lucky you for seeing him play (and win!) live!

I like “hobbit-like tenacity” 🙂

August 21, 2018 at 3:02 pm

Thanks, Henneke. I’m honoured to get a mention here – much appreciated!

I hate it when all those letters, spaces and punctuation marks don’t amount to anything meaningful.

August 21, 2018 at 4:51 pm

It was rather demotivating to read through all those Twitter bios!

Thank you for stopping by, John.

August 21, 2018 at 2:33 pm

Great post and I loved the examples you gave.

I find writing bios very hard. I have this instinct to look at what others in my field are writing and try to find something that would work for me. It’s insane! I know it’s wrong, I know it’s useless and yet, I’m attracted to it.

What’s with the copycatting? I have a strong identity, I know what I want and who I am. Why does it all go to smoke when writing things like bios on social media?

I’m going to get to work in a dark room with no phones or internet and write away. Well, scratch the dark room part. You know what I mean. 😀

August 21, 2018 at 4:38 pm

I think most of us look at what others in our niche are doing, and there’s nothing wrong with trying to learn from others. I’ve found it’s often easier to look outside our own niche for inspiration.

And out of all the different writing tasks, writing a bio is probably one of the most difficult. Play for a while, then let it simmer for a while, and then play a little more. Have fun!

Thank you for stopping by, Elfin!

August 21, 2018 at 2:16 pm

You’re inspired me! Awesome post – and glad you said it took weeks to come up with your bio. These examples make it look easy.

August 21, 2018 at 4:36 pm

Writing so often looks easy, but we don’t see how much effort has gone into it. For me, the biggest challenge was to decide what I wanted to say. I was just starting out and I hadn’t figured out my positioning yet.

Thank you for stopping by, Cathy. I appreciate it 🙂

August 21, 2018 at 2:08 pm

Great advice Henneke! I took notes and will check out some of your examples!

August 21, 2018 at 4:34 pm

Yay! Happy bio writing, Kim 🙂

August 21, 2018 at 1:59 pm

Hi Henneke,

Thank you for this post. It came just in time as I am currently trying to re-do my website about page and social profiles.

Here’s what I came up with after reading your post. What do you think? Storytelling is my superpower, so I thought to highlight that. So how’s this for a try:

Enamored with writing. I spin engaging stories about your brand so your clients don’t have to shop elsewhere. Just call me your Fairy Wordmother.

August 21, 2018 at 4:45 pm

I’m glad this post came at the right time, Zika 🙂

Using a positive is often stronger rather than a negative. So, for instance, instead of “so your clients don’t have to shop elsewhere,” you could have: “so your clients fall in love with your brand.”

August 21, 2018 at 4:57 pm

Thank you so so much, Henneke.

August 21, 2018 at 1:38 pm

I read your post not for my own bio actually but because I need help writing one and two sentence introductions for 40 – 50 historical puzzle pages. And it works for that! Where yesterday I was plodding through it like an elephant in quick sand this morning I’m inspired to have more fun with my project. Especially love the suggestion to use metaphors. That would make a whole blog on its own. Maybe you already have?

August 21, 2018 at 4:33 pm

Yay! I’m so glad you feel inspired, Patty 🙂

I wrote about metaphors here and here . But I could probably write another one 🙂

August 21, 2018 at 1:37 pm

Brilliant and not boring bios. That draw you in.

Excellent article Henneke.

August 21, 2018 at 4:31 pm

Thank you, Ray. I appreciate your comment 🙂

August 21, 2018 at 1:26 pm

I’ve rewritten my Twitter bio using this post as inspiration! It originally said;

#Blogger & #copywriter for #software & #tech (esp #IoT). Loves #design, productivity & mindfulness. Newcastle upon Tyne. Ravenclaw. INTP. Chocoholic.

I was clearly so very guilty of trying to say as much as possible in a short space of time. Now it says this;

Chocoholic copywriter LJ enjoys making tech sound fun, not scary. She’s also as subtle as a sledgehammer and wants to help startups build brilliant blogs. Start here; http://eepurl.com/cS8g99

My dad is the one who describes me as being as subtle as a sledgehammer 😉

I love the changes you’ve made! 🙂

I wonder whether you can connect “subtle as a sledgehammer” somehow to building blogs. Something like: Subtle as a sledgehammer, she helps startups build blogs that rip through online noise. Maybe not quite, but it’d be great if you could show the advantage of being like a sledgehammer 🙂

What do you think?

August 21, 2018 at 1:23 pm

One of your best Henneke!

I’ve long felt the same about “elevator speeches” — the reason they don’t work is we try to jam too much information into what should be a single thought-provoking nugget.

August 21, 2018 at 4:27 pm

Yep, I agree with you. The idea of elevator speeches makes me roll my eyes. But that’s silly because a good elevator speech is fab. As you say, you need just one thought-provoking nugget, something to connect with your audience.

August 21, 2018 at 1:16 pm

Great tips and examples Henneke!! It’s awesome to see examples that are different from the norm. Love the visuals.

You’ve inspired me to improve my byline. What do you reckon?

Cynthia is a copywriter powered by chai lattes, rockclimbing, and remedial massages. She’s on a mission to draw out personable, reputable, small health and fitness businesses from the shadows. Grab her free guide on how to sound intelligent by writing in plain English.

August 21, 2018 at 4:25 pm

I like it. You can probably still improve the second sentence a little more. Try to find a stronger phrase than “draw out from the shadows”—something that sounds more positive, and reduce the number of adjectives as “personable, reputable, small health and fitness businesses” is quite a mouthful.

I love the idea of a free guide on sounding more intelligent 🙂

September 11, 2018 at 5:38 am

Thanks for the feedback. I find it tough to keep it simple sometimes! 🙂

How about this version? Cynthia is a copywriter powered by chai lattes, rockclimbing, and remedial massages. She’s on a mission to help small health and fitness businesses connect with clients through writing that sticks in their reader’s minds. Grab her free guide on how to sound intelligent by writing in plain English.

September 12, 2018 at 2:09 pm

Yes, I like it. If you like, you can consider making your mission more specific to your audience. For instance: help small health and fitness businesses inspire their clients to lead a more healthy lifestyle.

August 22, 2018 at 1:53 am

I like it! And Henneke’s suggestions.

August 21, 2018 at 12:27 pm

Hi Henneke, Another great of your posts here. The goal of every writer is to have their target audience read through to the last word. That said, it is genius to be artistic if a writer has to stand out of the crowd. This is where you have touched best ~ Use of a BIO ~ and a captivating bio for that matter. Most of the time readers will look at the bio of an author before they could dedicate their time to read the author’s article. You nailed it as always. I always read your articles to enrich my knowledge Keep doing what you do BEST 🙂

August 21, 2018 at 12:43 pm

Thank you for your lovely comment, Tony. A dash of creativity can definitely make a bio more captivating.

August 21, 2018 at 12:23 pm

‘More reclusive than J D Salinger on a rainy day,’ >> yes! Jealous of that.

And thanks for including me 😉 Interesting that the second sentence translates from 6 words in Dutch to 11 in English – usually it’s the other way round.

August 21, 2018 at 12:42 pm

Yes, I found it also weird that I ended up with more words. I somehow couldn’t make it shorter and it doesn’t feel as good as the Dutch version (probably because that one is shorter).

I love “delicate as a hand grenade,” too! 🙂

August 21, 2018 at 12:18 pm

Henneke, I love this one: “Because a professional bio is not only about you. It’s about your clients, too.” We have to think more like our own client to help us create a catchy bio that will work and answer “what’s in it for me?” Thanks for the info and the great examples here Henneke. I’ll be playing around with mine in the coming days.

August 21, 2018 at 12:40 pm

“Playing around” is a good phrase for writing a bio!

I can’t remember how long I played around with mine, but it was weeks rather than days (and writing this post makes me wonder whether I have to revisit my Twitter bio again!).

Happy playing, Lisa, and thank you for stopping by.

August 22, 2018 at 10:48 am

Oh yes, I try to update my Twitter bio every month or so. Things change, you know? You are most welcome. Love your mugs by the way as I’ve seen them via Sue-Ann.

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How to write a professional bio (with examples and templates)

• Rebecca Strehlow
• 11 min read

Get started by: Creating a website →  | Getting a domain →

Which three words would you use to describe yourself? Most of us have been asked this question, and many of us have fumbled through it awkwardly.

Coming up with a personal description can be daunting. But there are times when it’s essential - whether we’re updating our LinkedIn profiles, blogging for Medium or creating a business website of our own.

In this post, we’ll go over how to write a bio, step by step. To help guide you, we’ve also included a handy template, along with some professional bio examples for your inspiration. With these resources, you’ll find that writing a bio, as part of making a website , is much easier than you might think.

What is a bio?

Before you learn how to write a bio, you should have a clear understanding of what it is and why you need it.

In the world of literature, a personal biography can span the length of an entire novel, like Nelson Mandela’s Long Walk to Freedom or Malala Yousafzai’s I Am Malala . In the online world, however, a bio is a short paragraph in which you introduce yourself. Typically, people place bios on the About Us page of their professional website, as well as on their social media pages and other networking platforms.

What to include in a bio

Depending on your audience and goals, your bio can highlight your personal interests, your professional achievements or a mix of both. Here are some of the elements a bio might include:

Job title or workplace

University degree and other qualifications

Hometown or city of residence

Personal or professional goals

Mission statement and values

Skills and expertise

Interests and hobbies

The goal of writing a bio is to provide people with a snapshot of who you are. This is important for a variety of reasons, whether it’s drawing people toward your personal website or promoting your blog, attracting clients and business partners to your brand, or highlighting your achievements for job interviews.

How to write a short bio

The most effective online bios are both professional and concise. Here’s how to write a short professional bio that suits your website or brand:

Introduce yourself

State your company or brand name

Explain your professional role

Include professional achievements

Discuss your passions and values

Mention your personal interests

01. Introduce yourself

Begin your bio by stating your first and last name. If you’re writing in the third person, these should be the first two words of the paragraph. This makes your name easy for your audience to identify and remember. Your bio is a huge part of your personal branding efforts, and should start with a strong intro to make a positive impact.

02. State your company or brand name

Think about whether you want your bio to represent yourself on a personal level, or whether you’d like it to come across as more professional. If you have a personal brand or business - for example, a blog, freelance business or eCommerce site - be sure to mention your brand name at the beginning of your bio. Don’t be afraid if the name sounds simple or redundant. It’s perfectly fine, for instance, to say Mary Smith is the founder and CEO of Smith Digital.

Likewise, feel free to mention the name of another company or brand that you work for if you’d like to associate it with your professional accomplishments - e.g., Mary Smith is a consultant at Google and the founder and CEO of Smith Digital.

03. Explain your professional role

Next, briefly explain your current position. This is relevant whether you’re the founder of a company, a high-level specialist or a beginner in your field, and it can be similar to the description you have on your resume. Your website visitors won’t necessarily know what your job involves, so elaborating on your primary responsibilities helps paint a picture of who you are and what you have to offer. This can also be used, if needed for employment and recruitment opportunities. If you're a freelancer a strong bio can make all the difference in how successful sourcing work can be.

04. Include professional achievements

In addition to explaining what your job entails, highlight milestones that make you stand out. Even if you haven’t won an award or gained external recognition, you can discuss ways in which you’ve contributed to your professional role and touch on new ideas or approaches that you bring to the table.

05. Discuss your passions and values

Once you describe what you do and how you contribute to your role, you’ll need to explain the why . This is one of the most important elements to focus on as you consider how to write a bio.

Think about the values and passions underlying your work, as well as your professional philosophy. What gets you up in the morning? What’s the driving force behind what you do?

You can also think of this part of your professional bio as a kind of mission statement. Perhaps your mission is to serve others, contribute to society, grow your expertise or learn new skills. Whatever your reasons, expanding upon these ideas can help your audience get a better understanding of what truly matters to you. Don't be afraid to deploy storytelling in this part of creating your bio. Explore your narrative and then convey it.

06. Mention your personal interests

The most effective short bios will not only focus on your professional experience, but will also touch on what you like to do in your spare time. Consider mentioning:

Your family

Your hometown

Your hobbies

Side projects you’re working on

Transitioning to a more casual discussion of who you are outside of work is a great way to conclude your bio. This will present you as a more well-rounded person while making you relatable for your audience.

Professional bio template

As you go through the steps on how to write a bio, this handy template will help you get started:

Sentence 1: [Name] is a [job title] who [job description].

E.g., Lisa Green is an English teacher who teaches beginning to advanced literature courses for 10th and 11th grade students at Bloomfield High School.

Sentence 2: [Name] believes that [why you do the work you do].

E.g., Lisa believes that written and analytical skills are not only a fundamental part of academic excellence, but are also the building blocks of critical thinking in high school and beyond.

Sentence 3: [Name/pronoun] has [mention your achievements].

E.g., In addition to managing the English curriculum for the school, she runs an after school program where she works one-on-one with students.

Sentence 4: [Name/pronoun] is a [mention any relevant awards, training or honors].

E.g., She has also been nominated Teacher of the Year for two consecutive years.

Sentence 5: [Name/pronoun] holds a [insert degree] in [field of study] from [university].

E.g., Lisa holds a BA in Creative Writing and a Master’s Degree in Teaching from the University of Michigan.

Once you’ve filled in this template, put it all together into a single paragraph to create an initial framework for your professional biography. Note that you can shorten or expand upon this bio according to your unique needs.

Professional bio examples

Now that you know the basics of writing a professional bio, here are some short bio examples to inspire you. You can use these examples as additional templates for guidance as you craft your own personal biography.

Like the creators of these examples, you can place your bio on your personal or professional website and, later, revise the structure for other online platforms.

01. Bristol Guitar Making School

Of all the professional bio examples, Alex Bishop’s content exudes passion. Strategically placing the bio on the About page of his small business website , he highlights his skills and explains why he finds his work meaningful. In particular, we love his description of why he chose to pursue guitar making:

“​My passion as a guitar maker comes from a life-long obsession with making things. From a young age I have always tried to manipulate objects and materials in order to create something entirely different. I find that working with wood is a way for me to connect with nature. The simple act of shaping wood to make something functional or beautiful brings me endless satisfaction.”

He also lists his accomplishments and awards, adding credibility to his business and building trust among prospective clients.

02. Alexandra Zsigmond

As someone who has served as art director for both The New York Times' opinion section and The New Yorker , it's no surprise that Alexandra Zsigmond's bio is thorough and detailed. Providing statistics or reflections on the things she achieved in her career is a clever way to demonstrate her value without saying so directly. As she explains:

"She has collaborated with a roster of over 1000 artists worldwide and art directed over 4000 editorial illustrations. She is known for greatly expanding the range of visual contributors to the Times, drawing equally from the worlds of contemporary illustration, fine art, animation, and comics."

03. Amanda Shields Interiors

Amanda Shields provides us with another effective bio example on her interior design website. Importantly, she spices up her bio by explaining how home decor aligns with her personal life and why it’s so close to her heart as a mother and entrepreneur:

"After working as a product designer for numerous retailers over the years, and after I had my first child, I decided to take the plunge and start my own home staging business…. Coincidentally, a month later I discovered I was pregnant with my second child. I loved the new challenges I faced as a new entrepreneur and mom and it didn't take long for me to discover that this was my calling…. I felt the need to expand my business and launch Amanda Shields Interiors as its own entity to focus specifically on residential interiors and design."

By placing this content on her website’s About page, she provides potential clients with insights into her expertise and professional experience. She expands upon the choices she made along her career path, strategically making note of her achievements and acquired skills along the way.

Tips for writing a bio

As you write your bio using the professional template above, make sure to keep the following tips in mind:

Keep it concise: Your bio should be sufficiently explanatory, but it should also be short and to the point. A good rule of thumb is to keep each element of your bio - from your job description to your mission statement and hobbies - to about 1-2 sentences. That way, you’ll end up with a brief paragraph that holds your readers’ attention without rambling on.

Consider your audience: The voice and tone you choose for your biography largely depends on your audience and personal goals. If you’re looking for a job and are writing primarily for recruiters, you’ll want to use a serious, professional tone. On the other hand, if you’re creating an Instagram bio , consider using more casual, conversational language that reflects your personality.

Add humor: Relatedly, consider adding humor when appropriate. This is especially valuable if you’ve founded your own business or created your own website , as it can give you a distinct brand identity while helping your audience build a stronger sense of connection with your brand.

Link to your website: When writing a bio for a platform other than your own website - a social media page, another company page, or a guest blog or publication - remember to include a link to your website. This will help you promote your website while highlighting your professionalism and authority.

Adapt for different platforms: You’ll most likely need to adapt the length and writing style of your biography to suit different platforms. For example, you may place a longer bio on your website’s About page and a shorter one on your LinkedIn page. In these cases, use the same main principles for writing a bio while scaling down the most important elements.

By following these tips, you can create a powerful bio that helps you stand out in your field and allows your audience to get to know you better.

How to write a bio in four sentences or less

Really need to create a super short bio? We'd suggest following some of the tips above, just condensing them into less word for a short bio that still makes impact.

But if we really had to choose we'd say focus on - you, your professional role and company. That condenses everything that matters for bio into three sentences. Humor, creativity and uniqueness still all matter - just use fewer words to convey them.

Creating a bio for your website

As we’ve noted in the examples above, one of the most strategic places to put your bio is on your website - so be sure to consider it within your web design plans. Whether the goal of your site is to start and promote your business , showcase your design portfolio or display your resume, including a bio gives your audience a glimpse into the person behind your content. It can also kickstart your professional growth . Show the world what you do, how you do it and why it matters, and people will be drawn to your passion and inspired by your experience.

Pro tip: You can add a bio to many different types of websites, so using templates can help you create yours faster. For example, if you're creating a portfolio website , explore portfolio website templates to help you get started.

Creating a bio for social media

Crafting a professional bio for social media is vital as it introduces you or your brand, and it builds credibility and trust. A well-written bio establishes your expertise, attracts the right audience, and fosters engagement. It helps maintain a consistent brand image, optimizes search and discovery, and opens doors to networking and career opportunities. A compelling bio delivers a concise, informative snapshot of who you are, what you do, and the value you bring, leaving a lasting impression on visitors and potential collaborators alike.

You may need to edit your bio depending on which social media platform you plan to use it on. Some of the most popular ones include Twitter, Facebook, Instagram and TikTok. Focus on getting your bio right on the platforms you plan to focus your personal or brand social media marketing efforts on.

Writing a bio with AI

If you're looking to write your bio fast while creating your website, consider using an AI text generator to build your draft. You'll still need to make sure it goes through. an intensive editing process, so that it really captures the essence of who you are and your professional skills. A bio is about much more than just basic information, so don't forget to include the storytelling too. Build a website with Wix and you can make use of the in-built AI text generator within its Editor .

Why good bios are important for a professional

In a world where first impressions matter, a well-crafted bio can make a significant impact in establishing trust and credibility with potential clients, employers or collaborators. It also offers insight into your personality and values, helping to forge authentic connections with your audience. It acts as a powerful tool for personal branding, allowing you to differentiate yourself in a competitive landscape and leave a memorable impression.

A strong bio also serves as a gateway to opportunities, whether it's securing new clients, landing job interviews or establishing partnerships. It acts as a professional introduction, allowing you to showcase your expertise. A polished and impactful bio is essential for you to effectively communicate your professional identity and stand out in your field.

Writing a bio without experience

Writing a bio when you don't yet have experience can be challenging, but it's an opportunity to showcase your potential and aspirations.

Begin by highlighting your educational background, skills and any relevant coursework or projects you've completed. Focus on your passions, interests and personal qualities that make you unique. Consider including volunteer work, internships or extracurricular activities that demonstrate your commitment and initiative. Emphasize your eagerness to learn and grow in your chosen field and express your future goals and aspirations. Don't be afraid to be honest about your current stage and your willingness to gain experience and develop professionally.

If you don't know what to write in your bio, start by brainstorming your key experiences, achievements, skills and personal attributes. Consider what sets you apart and what you want others to know about you. Look for inspiration from other bios or profiles in your field, and consider seeking feedback from friends, mentors or colleagues. Don't hesitate to highlight your passions, interests and goals, as well as any unique experiences or perspectives you bring to the table. Remember to keep it concise and engaging, and don't be afraid to revise and refine your bio until it accurately represents you.

How to write a bio FAQ

What is a short bio.

A short bio, short for biography, is a concise summary of a your life or professional background. It provides a brief overview of your key achievements, qualifications, experiences, and relevant details. Typically written in the third person, a short bio is often used in various contexts, such as professional profiles, social media accounts, introductions for speaking engagements, author descriptions, and other situations where a brief introduction is required. The length of a short bio can vary, but it's generally kept to a few sentences or a short paragraph to provide a snapshot of the person's background and expertise.

How do I write a bio about myself?

What should i include in a short bio, how do you write a fun bio for work, how do i make my bio stand out, related posts.

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A Simple Guide to Professional Short Bios (With Examples)

A short bio is practical whether you are a job seeker, a freelancer, or simply want to have a presence online. This will be the first impression a potential employer, client , or contact will have of you, so you need one that packs a punch and leaves a positive impression on your audience .

Your bio needs to be captivating for your profile to be worthwhile to recruiters. It's way easier than you might think. In this blog post, we’ll give you some tips and tricks to write a useful professional bio.

What is a short bio?

A short bio provides a quick overview of your identity and career goals to the outside world. It's all about showing your audience who you are, what you've done, and what you want to do. You can see them on social media, on resumes, on personal websites, and in company team directories. Think of a professional bio as the author's biography found on the back flap of a book. Simple, right?

What to include

Most social media platforms only allow one or two sentences, so the key is to be concise. Moreover, your bio should fit your resume’s header, and you know that a resume can’t exceed a single page. The basis for any short bio is

• Your current job or education (if you’ve never had a job)
• Your personal and professional goals
• Your biggest achievement

Nevertheless, if you are planning on a resume, a personal website, or a job-seeking platform, you would also want to add the following information:

• Where you’re based right now
• Your skills and areas of expertise
• Your passions and hobbies
• Your availability

If you have no experience , just say it. Everyone has to start their career somewhere, and there is nothing wrong with that. In turn, include a sentence about yourself that might be intriguing and show determination. If you can outwit the “I’m passionate and stubborn” tribe and write something a bit more intriguing instead, you’ll catch the interest of an HR professional. It’s a given.

What you should consider for your short bio

If your bio draft is already short, to the point, and includes the bullets we outlined below, you’re on a good track. You should still pay attention to the following style suggestions:

Before you get into writing your bio, you need to find the voice that fits your needs the best. And by that, we mean first or third person . Are you going to talk as yourself, using “I” and “me”, or as someone else, using your name and pronouns? Your decision should be based completely on the purpose of your bio.

The best match for a somewhat informal bio is the first person. Talking as yourself is a great way to connect with your audience and makes you seem more approachable. It works wonders when you are trying to build a personal brand. Still, don’t overdo it. Don't start every sentence with “I”, It’ll make your writing look untidy. Using the third person is more effective in formal settings because it creates a distance between you and the reader. It’s more assertive and professional. This way, you are letting the facts speak for themselves.  

If you’re overly formal, you write a résumé instead of a resume and want to address your potential employer with very specific etiquette, you can always talk about yourself without using pronouns. This is aligned with very ceremonious settings such as academia. If you’re writing to a Computer Science department in a European university, you could describe yourself as: “Programmer with six years of experience in embedded systems, large-language models and AI research. Doctor Honoris Causa at Oxford University,” and such. If you’re consistent, it won’t read weird. And it proves that you took the time to investigate their tone, which is very positive.

2. Writing style

The words you choose to use in your bio will also affect its professionalism. You can play with the style to your liking to make it more formal, friendly, or witty. Remember to use accessible language throughout, especially when talking about your achievements. If all types of readers get the message, you’ve got yourself a winner.

The bottom line is that you should adapt. For very high-traffic websites, you can use a succinct and broad message, leaving wits aside. Now, if you’re sending applications to startups with a reputation for being laid back, you can put together a resume that has a humorous bio instead. Since having plenty of resumes for different audiences takes time, you can always lean on AI to get it done faster.

3. Be concise

The rule of thumb for short bios is to keep them short and sweet. You only have about six sentences to work with, so be sharp. To determine what information will be useful, you must consider two important factors:

• Your target audience, and
• Your goal (we’ll get onto this later)

Are you looking for a programmer position? Then include what programming languages you are fluent in and your experiences in the field. In this example, your past life as an Account Manager seems almost superfluous; however, they might be intrigued by it if you’re seeking employment that involves dealing with clients.

Your goal is getting hired, right? Most times, yes. Now, at a certain stage of your career, you might not be looking for a new job. You might want to be invited to conferences instead and build a name as a speaker, to give an example. Well, this case demands a different bio where you can flex your experience.

4. Use figures

AI resume builders got this one right. When you participate in a company, you’re part of a wider team. So if the company grew by 20% in revenue and landed an IPO while you actively worked there, you can very confidently say: “Helped a YC company grow 20% in revenue YoY thanks to our team’s scalable SaaS deployment.” You’re keeping it slightly veiled deliberately in case there’s an NDA in between. Don’t assign yourself merit if you didn’t do that, though. HR professionals are experts at spotting overinflated claims.

5. Add keywords

On social media networks and job boards, recruiters will search through keywords. Add words that are relevant to the job/role you are looking for, like “software developer”, “software engineer,” or the names of the programming languages you are fluent in. If you have a keyword-rich bio, you are one step closer to a new interview call.

6. Be authentic and don’t overthink it

To properly connect with your reader, your bio should humanize you. Mentioning some of your passions or hobbies will make your bio more relatable, and it will shine a light on your personality. In other words, be authentic, don't oversell yourself, and have fun with it. Don’t worry about trying to sound fancy or overqualified.

Real-life examples of successful bios

Our first example comes from one of the top software engineering startups in 2023 , Panorama Education ’s chief technology officer, Daniel Johnson .

“Danny Johnson loves to build organizations that deliver great software. He’s developed and led large product management and engineering teams at PeopleSoft, Oracle, Workday, and Ridgeline. In addition, he’s built organizations from the ground up across multiple functions and geographies.

He has 25+ years of experience delivering enterprise-class solutions to help customers achieve their business objectives with technology-forward solutions. Proven expertise from a disruptive startup to a global industry leader. Hands-on passion for building a lasting culture through hard work, leadership, and a focus on people.”

Notice how, even though he benefits from the professionalism of the third person, he uses the nickname, making the bio more welcoming. He accentuates his passion for software engineering and his accomplishments throughout his career. Saying he has worked on a “disruptive startup” emphasizes he’s always on the edge. In only six sentences, he shows us both his skills and his personality.

If you’re super successful, you can be very frank and go for something minimalist that still tells a story. Like Greg Brockman here, President and Co-Founder at OpenAI :

“I love to build.”

However, I wouldn't recommend doing that if you're still a rookie.

Awais Kamran’s example is great for a LinkedIn summary; unfortunately, it's too long. This will make it difficult to adapt it to other mediums, like resumes or social media. We are trying to build a professional short bio you can use and reuse in multiple settings.

Examples of short bios

“ Jennifer Hartman has a decade of expertise using the Java programming language and database development with SQL. Hartman is fluent in English, Spanish, and French and is enthusiastic about working with teams from abroad. She is detail-oriented and wants to strengthen her skills through on-the-job learning and coaching. Currently, she is searching for a remote job in software development.”

“Hi! My name is Paul, and I'm a professional software engineer with fifteen years of experience in the information technology and services industries. I've spent my career refining my talents in machine learning, natural language processing, computer vision, IoT, real-time analytics, and AI solution design. My favorite project was the smart solar panel farm we developed in CO to power 20,000 homes in the U.S. — I’d be delighted to chat about it."

Both examples are keyword-rich and highlight achievements and experiences rather than roles. They show glimpses of their personalities by mentioning what they are passionate about and what they are looking for in the future. See the difference between writing in the first and third person? The first example is much more aloof and businesslike, while the second is more friendly and approachable, and includes a “call to action”: let’s chat.

Understanding company culture to write a specific bio

Now you know how easy it is to make a positive first impression . Now just remember to update it as you grow and learn. And if you make it to the interview , you should practice for typical questions like “ Why do you want to work here? ” and “ What are your greatest weaknesses? ” We’re offering company reviews that allow you to glimpse into company culture. And by understanding company culture, you might predict what kind of bio will have them intrigued. So check testimonials before you send your application their way. Good luck!

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You might also like, the best questions to ask after an interview.

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How To Write a Bio (With 16 Examples And Templates)

Table of Contents

Picture this:

You have mustered the courage to finally sit down to write a short bio. You’re pumped to reveal to the world your professional self and those glorious achievements.

But your mind goes blank . All of the words and phrases you had been stockpiling for months in your head suddenly disappeared.

Not to worry.

Today, you’ll learn how to write a bio. Here’s what the guide covers:

• Definition and basics of writing a professional bio,
• Step-by-step process describing how to write a short, professional bio,
• Creative bio examples and bio templates for inspiration,
• 5 personal bio generators.

By the end of the article, you’ll have an authentic way to describe your professional background and showcase yourself as a credible, accomplished, and likable expert .

Let’s begin with the basics.

What is a Professional Bio?

A professional bio is a brief description of your professional background, skillsets, achievements, and career information. It’s generally present on a company’s about us page, or on personal social media accounts.

Purpose of a Bio

Business professionals write a bio to persuade their customer base and prospects. However, an employee may also use it in their job application to grab the attention of their prospective employer.

Your professional bio should introduce yourself and how you stand out in your industry. You can also list your values, interests, and goals — and add a touch of your personality to it.

On your social media profiles, you can also entertain your audience by making your bio humorous.

How Do I Write a Bio About Myself?

Your online bio should be short, engaging, and relevant to your target audience. It can include:

• Your current professional title
• Your key skills or areas of expertise
• A personal touch (such as your interests or something fun about you!)

First-Person Vs. Third-Person Bio

Depending on the platform etiquette and context you’re writing a bio for, you can choose to use the first or third-person perspective.

The first person is warmer, personable, and can be effective in emotionally connecting with your audience. It’s suitable for social media platforms (like X, Instagram, and Pinterest), personal blogs, or informal settings.

The third person carries a formal tone, typically relevant for professional scenarios. It can make reporting of your achievements and background a tad neutral and objective.

Such bios are generally used in conference speaker profiles, professional industry websites, press releases, and corporate settings.

How to Write an Interesting Bio: 4 Simple Steps

Great professional bios are succinct and memorable. Here are the four specific steps to write one.

1. Begin with your name and professional title: Your professional bio should articulate who you are, your professional designation, and your responsibilities.

Answer questions like:

• What am I known for?
• What do I do for a living?
• How much experience do I have?

For example, the majority of my guest post author bios begin with “I am a B2B copywriter and marketing consultant ,” or “Asavari Sharma is a marketer and writer.”

No matter who I work for, I will always stick to the writing and marketing space. That’s how I want people to know me.

2. List your professional achievements: Establishing credibility is vital to stand out from others in the industry. Depending upon the length of the bio, list a few professional achievements to earn the trust of the audience.

Ultimately, remember to focus on how your impressive feats can add value to the readers. Instead of blabbering paragraphs about how cool you are, think from the reader’s perspective and ask yourself, “What’s in it for them?”

Here’s the LinkedIn headline of Sam Browne, who first shares his mission to “help entrepreneurs grow to 10k+ followers on LinkedIn.” But that is only after he’s established credibility, stating he has 82,777 followers himself on the platform.

3. Inject some personality : Don’t hesitate to share personal information like your interests outside of work, side hustles, your hometown, the music or cuisine you like, and anything that shows people who you are.

For instance, String Nguyen uses a lot of 🍗 creatively in her LinkedIn headline. It aptly conveys her journey from being a “KFC chick” to building a multi-million dollar brand.

4. Make it memorable : What makes you unique? Taking help from your personal brand statement , try to begin your bio with a hook that highlights your passion or interests.

For instance, Ann Handley shares a lot of relevant professional details on her website’s “About” page. But beyond her glorious professional achievements, what stands out is that she’s the “world’s first Chief Content Officer.”

What to Include in a Website Bio

A bio for your professional website gives a brief of who you are, your career path, and your accomplishments. It also throws light on the mission of your website — how you intend to help your readers.

Brownie points for weaving personal stories in your bio that establish the “why” behind your professional goals, and make you relatable to the reader. If you like, you can also add a contact form below your bio, inviting readers to get in touch.

6 Tips To Write a Badass Bio

Now that you have got the steps down, here are some killer tips for writing a short bio.

1. Get to The Point

Less is more when it comes to a bio for online platforms. Stay under 100 words — that’s just about enough to give your audience a taste of your professional skills and a narrative of your career.

You don’t want to warm up the audience by sharing that you have a bachelor’s degree. Just share a relevant event or two to help your audience connect with you and your professional mission.

2. Update It Every Year

As a professional, you are going to grow, learn new skill sets, and work experience with different brands. It’s inevitable. Over time, your bio may not define your professional journey accurately.

Therefore, wherever your bio is up, make sure you review it every year or so to keep it fresh.

3. Crack a Joke or Two

Humor always leaves a lasting impression, so use it to your advantage.

Comedian Aparna Nancherla’s X handle (@aparnapkin) is a play on her name, and that is silly enough. She makes people laugh for a living. Don’t you think her Twitter bio below is proof of that?

But be cautious of how the industry you work in views humor. For instance, if you are a serious political writer, a funny bio is probably not going to bode well with your audience.

4. Use The Right Words to Brand Yourself

The words you use in your bio influence others’ perceptions about you. Therefore, you may want to steer clear of using words like ‘part-time’ or similar words that carry casual connotations.

You don’t want potential clients to view you as a low-level social media worker when you are, in reality, a CMO-for-hire focused on social media and branding strategy.

5. Accompany Your Bio With a Professional Picture

Visuals convey information about a person’s brand. If you are friendly and approachable, then upload a high-resolution smiling photo beside the text of your bio.

If you don’t have one, get a picture clicked. If you value your brand, value your bio photo.

6. End With a Call to Action (CTA)

Think of your professional bio as a marketing tool, where you can also put a request for the readers. Here are some CTAs you can consider:

1. Inviting visitors to your website: English author, John Cleese, wants his audience to know more about his app, The Silly Walk. He uses Twitter to drive traffic to the site.

2. Signing up for your email newsletter: You can also include a link to your newsletter, letting your audience stay connected with you over email.

3. Follow you on social media: If you are struggling to find the perfect way to end your author bio, add a line like “connect with me on Twitter” or “let’s socialize on Instagram.”

4. Buy your books: Content marketer Peter Sandeen offers a free download in one of his guest post author bios. A smart way to pitch a lead magnet!

5. Your contact information: If you represent a company, you can share its email address or phone number in the bio. Your contact info lets your prospects get in touch to enquire about your services or products.

What is a Good Bio Example?

Here’s a short professional bio template you can use to write yours:

[Your name] is a [professional title] specializing in [your expertise]. He’s helped [professional accomplishments to establish credibility]. Outside of work, they like [personal interests].

7 Short Bio Examples

Let’s look at a few short bios you can take inspiration from.

1. Dan Sally

Platform: HuffPost

You want to write a professional bio that’s in sync with what you do. Dan Sally is a comedian, and he uses self-deprecating humor to talk about himself, his work, and his family. I bet you can’t get through the bio without a chuckle —it’s that funny.

2. John Espirian

Platform : Twitter

A significant trait about John Espirian that stands out in the bio is that he is “relentlessly helpful.” He loves LinkedIn and is the author of a book called Content DNA.

His bio gives an overview of what he does in general and what currently keeps him busy (he gives a link to pre-order the book in the bio).

3. Mark Gallion

Venture Capitalist Mark Gallion has different versions of his bio all over the internet. Some are more formal than others. However, when it comes to Twitter, he prefers phrasing his information in a way that helps him engage with his audience on a human level.

In under 160 characters, he not only shares the details about his professional life but also highlights his love for baseball. Therefore, communicate who you are in a tone that’s most suitable for your audience.

Gallion leverages his Twitter bio to connect with like-minded potential investors and followers. You are free to make your bio funny, personal, formal, conversational, and the like depending on the platform you’re writing it for.

4. Brad Colbow

Platform : Udemy

If you want to sound like an industry expert yet come across as being approachable, then Brad Colbow’s Udemy bio is ideal. It includes his job title, what he does for a living, and everything else in between.

Since he is a trainer on Udemy, he also shares his thoughts about learning. His bio will make anyone pick up a pencil and start learning.

5. Old Spice

Platform: Instagram

Old Spice is a brand for men, and their Instagram bio reaffirms that fact. They also post a lot of gifs/videos on the platform, hence the mention in the bio. Want a snazzy bio for yourself or your business? Go the ‘Old Spice’ way.

6. Aaron Orendorff

Platform: Inc.com

Aaron Orendorff is a contributor not just at Inc.com — but also at other popular publications. He also states he dons different hats by day and night, giving a mention about his marketing entity, iconiContent.

Oh, and he gives a link to download his checklist in the bio from his company website. Smart, right?

7. Ian Morris

Platform : Forbes

Ian Morris is a technology writer who has written for popular brands such as CNET and The Mirror. His Forbes bio, as shown below, highlights his decade-long experience in tech as a content producer, his past and present employer details, and the work he has done so far.

In his bio, he establishes his credibility and proves he is qualified to not only write on technology but also host TV shows and podcasts in the domain. He is honest about himself. Readers and potential clients love that sort of thing.

5 Professional Bios

If you’re looking to write a longer biography for your website, an industry conference, and the like, here are a few professional bio examples to get your juices flowing.

1. Ryan Holiday

For his website’s About page, Ryan uses the first person to introduce himself as a media strategist and writer. He shares some of his life story, links to some of his books and lists some of his professional achievements.

Finally, he name drops some big authors (his audience may have heard about) and invites them to his email list. After the CTA, there are a bunch of quotes by entrepreneurs, authors, and other known personalities to further establish his credibility.

2. Natasha Khullar Relph

Personally, I am a big fan of Natasha. She is an award-winning journalist, author, and has worked with many popular publications.

Her bio page starts with a nice overlay of her professional background. But goes on in much more detail about her career trajectory in a timeline format. It’s real and authentic, sharing her challenges and successes without mincing words. Her photos make it even more personal!

3. Mimi Brown

A motivational keynote speaker, Mimi has a third-person narrative on her bio page that persuasively sells her skills. And makes a strong case to book herself speaking engagements.

She directly talks to her audience of leaders and shares tips to get more sales. Then establishes credibility by sharing her licenses, certifications, awards, and a bunch of media logos that she’s been featured on or associated with.

4. Josh Spector

Josh has a succinct bio that he’s put on the homepage of his straightforward website. He simply highlights his mission of helping creative entrepreneurs in a sentence, before going on to share the four ways in which he can help the reader.

It’s a great example of keeping the bio focused on your audience, introducing your products and services, and avoiding complexification.

5. Wait But Why (WBW)

Popularly known as the “stick-figure-illustrated blog about almost everything,” Wait But Why is hilarious. Its “Meet The Team” page is even more so.

The author bios of the team members don’t follow any conventional rules of bio writing, but they stick to what WBW stands for — humor and satire.

4 Bio Templates You Can Use

Here are five short bio templates you can use as starting points to write yours.

1. Professional bio:

“[Your name] is a [professional designation], specializing in [area of expertise]. They have helped [professional achievements]. Outside of work, they are passionate about [your interests].”

2. Creative bio:

“Meet [your name], a [your profession] with a flair for [your creative focus]. They love [your passions], and their work reflects [your creative philosophy]. Join them on their journey to [your mission].”

3. Entrepreneurial bio:

“[Your name] is the founder and CEO of [your company’s name], a [brief description of your business]. They are on a mission to [your vision here]. [First name] was previously [summary of past professional experience].

4. Social Media bio:

“We help [your company’s goal here]. On [platform’s name], we intend to share [your platform’s content strategy]. Follow along to hear from us every [describe how often you intend to post].[Witty insider joke that makes your audience crack up].”

You can replace the placeholder text with your actual info. But if this still doesn’t ring a bell, the AI generators in the next section will be helpful.

5 Online Author Bio Generators

Here are some AI tools that can generate a bio for different platforms:

1. Ahrefs social media bio generator : The Ahrefs bio generator can create a bio for your social media account for free. You just need to choose a tone, and word count (up to 100 words), and press the “Generate Bio” button.

2. Hypotenuse AI : If you like to write articles for other websites, this tool can generate guest post author bios for you. You’ll need to sign up for a free account, though.

3. Nichesss author bio generator : Another cool tool that takes your name and a few bullet points as input to generate a fresh bio. You can use the bio in your blog, books, and other things.

4. Smodin personal bio generator : Smodin’s generator requests you to share your name, achievements, hobby, personality traits, tone, and create an account to whip its magic. The tool can also integrate data from Google.

5. Grammarly paraphrasing tool : While it’s only a full-blown grammar checking software , Grammarly can help you rephrase your bio with its AI writing assistance.

Craft a Compelling Bio Now!

Hope the short creative bio examples in the article got your juices flowing.

The best way to create a memorable author bio is to keep it relevant and focused on your audience. While it’s your bio, it’s not really about you — it’s about them.

You should create a bio that’s authentic but only share those anecdotes or stories that will intrigue the readers you’re writing it for.

The idea is to make people care about you and be curious about you. Therefore, make it worth it.

Now, go on, buckle down, and knock it out.

Asavari Sharma

I’m a B2B content marketer and writer for agencies, tech and SaaS companies, and accounting outsourcing businesses. Sometimes, I also dabble in project management and client servicing. Outside of work, I like to watch movies, travel, and cook delicacies.

Elite Content Marketer offers education and software reviews to help beginner creators graduate into the middle class (and beyond) sustainably. Learn more about us here .

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Biography: A Very Short Introduction

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Biography: A Very Short Introduction looks at the origins and development of biographical writing. Why do certain people and historical events arouse so much interest? How can biographies be compared with history and works of fiction? Does a biography need to be true? Is it acceptable to omit or conceal things? Does the biographer need to personally know the subject? Must a biographer be subjective? This VSI considers the cultural and historical background of different types of biographies, looking at the factors that affect biographers and whether there are different strategies, ethics, and principles required for writing about one person compared to another.

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• Biography: A Very Short Introduction | Hermione Lee

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Biography Online

Short Biography William Shakespeare

Short bio of William Shakespeare

William Shakespeare was born in Stratford-upon-Avon on 23rd April 1564.

His father William was a successful local businessman, and his mother Mary was the daughter of a landowner. Relatively prosperous, it is likely the family paid for Williams education, although there is no evidence he attended university.

In 1582 William, aged only 18, married an older woman named Anne Hathaway. They had three children, Susanna, Hamnet and Juliet. Their only son Hamnet died aged just 11.

Due to some well-timed investments, Shakespeare was able to secure a firm financial background, leaving time for writing and acting. The best of these investments was buying some real estate near Stratford in 1605, which soon doubled in value.

It seemed Shakespeare didn’t mind being absent from his family – he only returned home during Lent when all the theatres were closed. It is thought that during the 1590s he wrote the majority of his sonnets. This was a time of prolific writing and his plays developed a good deal of interest and controversy. His early plays were mainly comedies (e.g. Much Ado about Nothing , A Midsummer’s Night Dream ) and histories (e.g. Henry V )

By the early Seventeenth Century, Shakespeare had begun to write plays in the genre of tragedy. These plays, such as Hamlet , Othello and King Lear , often hinge on some fatal error or flaw in the lead character and provide fascinating insights into the darker aspects of human nature. These later plays are considered Shakespeare’s finest achievements.

When writing an introduction to Shakespeare’s First Folio of published plays in 1623, Johnson wrote of Shakespeare:

“not of an age, but for all time”

Shakespeare the Poet

William Shakespeare wrote 154 sonnets mostly in the 1590s. These short poems, deal with issues such as lost love. His sonnets have an enduring appeal due to his formidable skill with language and words.

“Let me not to the marriage of true minds Admit impediments. Love is not love Which alters when it alteration finds, Or bends with the remover to remove:”

– Sonnet CXVI

The Plays of Shakespeare

The plays of Shakespeare have been studied more than any other writing in the English language and have been translated into numerous languages. He was rare as a play-write for excelling in tragedies, comedies and histories. He deftly combined popular entertainment with an extraordinary poetic capacity for expression which is almost mantric in quality.

 “This above all: to thine ownself be true, And it must follow, as the night the day, Thou canst not then be false to any man. Farewell: my blessing season this in thee!”

– Lord Polonius, Hamlet Act I, Scene 3

During his lifetime, Shakespeare was not without controversy, but he also received lavish praise for his plays which were very popular and commercially successful.

His plays have retained an enduring appeal throughout history and the world. Some of his most popular plays include:

• Twelfth Night
• Romeo and Juliet

“All the world’s a stage, and all the men and women merely players: they have their exits and their entrances; and one man in his time plays many parts…”

Death of Shakespeare

Shakespeare died in 1616; it is not clear how he died, and numerous suggestions have been put forward. John Ward, the local vicar of Holy Trinity Church in Stratford (where Shakespeare is buried), writes in a diary account that:

“Shakespeare, Drayton, and Ben Jonson had a merry meeting and it seems drank too hard, for Shakespeare died of a fever there contracted.”

In 1616, there was an outbreak of typhus (“The new fever”) which may have been the cause. The average life expectancy of someone born in London, England in the Sixteenth Century was about 35 years old, Shakespeare died age 52.

Was Shakespeare really Shakespeare?

Some academics, known as the “Oxfords,” claim that Shakespeare never actually wrote any plays. They contend Shakespeare was actually just a successful businessman, and for authorship suggest names such as Edward de Vere, the 17th Earl of Oxford .  Arguments have also been made for Francis Bacon . The argument that Shakespeare was actually the Earl of Oxford relies on circumstantial evidence and similarities in his writing style and relationships between his life and the play of Shakespeare. 

However, there is no hard evidence tying the Earl of Oxford to the theatre or writing the scripts.  By contrast, there is evidence of William Shakespeare working in theatres and he received a variety of criticism from people such as Ben Johnson and Robert Greene. Also, the Earl of Oxford died in 1604, and it is generally agreed there were 12 plays published after this date. (Oxfords contend these plays were finished by other writers.)

It is also hard to believe the vain Earl of Oxford (who killed one of his own servants) would write such amazing scripts and then be happy with anonymity. Also, to maintain anonymity, it would also require the co-operation of numerous family members and other figures in the theatre world. The theory of other writers to Shakespeare only emerged centuries after the publishing of the First Folio.

Shakespeare’s Epitaph

Good friend for Jesus sake forbeare To digg the dust encloased heare Blessed by y man y spares hes stones And curst be he y moves my bones

– More interesting facts on Shakespeare

Quotes on Shakespeare

“Shakespeare, no mere child of nature; no automaton of genius; no passive vehicle of inspiration possessed by the spirit, not possessing it; first studied patiently, meditated deeply, understood minutely, till knowledge became habitual and intuitive, wedded itself to his habitual feelings, and at length gave birth to that stupendous power by which he stands alone, with no equal or second in his own class; to that power which seated him on one of the two glorysmitten summits of the poetic mountain, with Milton’s his compeer, not rival.”

– Samuel Taylor Coleridge , Biographia Literaria (1817)

Citation: Pettinger, Tejvan . “Biography of William Shakespeare”, Oxford, www.biographyonline.net , 18th May 2006. Last updated 1 March 2019.

Popular quotes of Shakespeare

“This above all: to thine own self be true, And it must follow, as the night the day, Thou canst not then be false to any man.”

– Polonius, giving Laertes a pep talk. ( Hamlet )

“To be, or not to be: that is the question Whether ’tis nobler in the mind to suffer The slings and arrows of outrageous fortune, Or to take arms against a sea of troubles, And by opposing end them. To die: to sleep;”

– Hamlet

“There are more things in heaven and earth, Horatio, Than are dreamt of in our philosophy.”

– Hamlet (to Horatio on seeing a ghost)

“We are such stuff As dreams are made on, and our little life Is rounded with a sleep.”

– The Tempest (Prospero)

The fault, dear Brutus, is not in our stars, But in ourselves, that we are underlings.”

Julius Caesar (Cassius to Brutus)

“Life’s but a walking shadow, a poor player That struts and frets his hour upon the stage, And then is heard no more. It is a tale Told by an idiot, full of sound and fury, Signifying nothing.”

– Macbeth (on learning of the death of Queen)

“There is nothing either good or bad, but thinking makes it so.”

— Hamlet in Hamlet

“Self-love, my liege, is not so vile a sin, as self-neglecting.”

—Dauphin in Henry V

“Our doubts are traitors, And make us lose the good we oft might win, By fearing to attempt.”

—Lucio in Measure for Measure

The Oxford Shakespeare: The Complete Works 2nd Edition

The Oxford Shakespeare: The Complete Works 2nd Edition at Amazon

Shakespeare: The Biography

Shakespeare: The Biography at Amazon

Related pages

Other Biographies and Resources on Shakespeare

• Jokes about Shakespeare
• Facts about Shakespeare
• Popular poems of William Shakespeare
• Shakespeare at BBC