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Apple AirPods Max Wireless Over-Ear Headphones, Active Noise Cancelling, Transparency Mode, Personalized Spatial Audio, Dolby Atmos, Bluetooth Headphones for iPhone – Space Gray

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About this item.

• BREATHTAKING AUDIO QUALITY — Apple-designed dynamic driver provides high-fidelity audio. Computational audio combines custom acoustic design with the Apple H1 chip and software for breakthrough listening experiences.
• FOCUS ON WHAT’S PLAYING — Active Noise Cancellation blocks outside noise so you can immerse yourself in music.
• HEAR THE WORLD AROUND YOU — Transparency mode lets you hear and interact with the world around you.
• PERSONALIZED SPATIAL AUDIO — With sound that suits your unique ear shape along with dynamic head tracking, AirPods Max deliver an immersive listening experience that places sound all around you. You can also listen to select songs, shows, and movies in Dolby Atmos.
• ACOUSTIC-FIRST DESIGN — Designed with a knit-mesh canopy and memory foam ear cushions for an exceptional over-ear fit that perfectly seals in sound.
• MAGICAL EXPERIENCE — Pair AirPods Max by simply placing them near your device and tapping Connect on your screen. AirPods Max pause audio when you take them off. And Automatic Switching makes listening between your iPhone, iPad, and Mac completely effortless.
• LONG BATTERY LIFE — Up to 20 hours of listening, movie watching, or talk time with Active Noise Cancellation and Personalized Spatial Audio enabled.
• PRECISION CONTROL — Use the Digital Crown to play and pause music, to answer, end, and mute yourself on calls, and to control volume and skip between tracks.
• A SMARTER CASE — Store in an ultra low-power state with the slim Smart Case.
• LEGAL DISCLAIMERS — This is a summary of the main product features. See “Additional information” to learn more.

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Customer Reviews, including Product Star Ratings help customers to learn more about the product and decide whether it is the right product for them.

To calculate the overall star rating and percentage breakdown by star, we don’t use a simple average. Instead, our system considers things like how recent a review is and if the reviewer bought the item on Amazon. It also analyzed reviews to verify trustworthiness.

Customers say

Customers like the sound quality and build quality of the headphones. For example, they say the sound is magnificent and the noise cancelling works well. They also say the headphones are a solid choice and the build quality is excellent. That said, opinions are mixed on comfort and value.

AI-generated from the text of customer reviews

Customers like the sound quality of the headphones. They mention that the sound is magnificent, and the noise cancelling works well. They also appreciate the transparency and the ability to adjust the bass to sound best depending on the shape of ears. Overall, customers say the headphones do a good job of picking up your voice in telephone or FaceTime mode.

"...even better—much better because almost completely neutralized almost all ambient aircraft noise ; I slept on the airplane feeling like I was not..." Read more

"...taking samples of sound inside the ear ups and then actively adjusts the bass to sound best dependent on the shape of ears, the seal of the pads, etc..." Read more

"...Generally they do a good job of picking up your voice in telephone or FaceTime mode.4. They are an excellent value...." Read more

"...Overall, I love this product. The noise cancellation works perfectly , the transparency mode works very well, & high-fidelity audio is better than..." Read more

Customers like the quality of the headphones. They mention that the build quality is excellent, and the headphones are a solid choice for those within the Apple ecosystem. The headphones feel premium and sound great, and are the best in class.

"...Max might bother you, but if you don’t and you’re looking for a sturdy , stainless steel framed, (aluminum earcups) work horse with amazing technology..." Read more

"...The carrying case looks premium and is compact. It is smaller than the NC700 case and even more compact than the QC45’s storage option...." Read more

"...This is an excellent headphone . They blow away my bluetooth Sennheisers on sound quality. They even compete with some wired headphones...." Read more

"...These Pro max ones are real nice. Apple foam quality . 4. Charges really fast, was at 50% and plugged in and in 20 mins was at 95%. 5...." Read more

Customers are mixed about the value of the headphones. Some mention that the price tag is worth the investment, the quality is out of this world, and the physical controls are satisfying to use. However, others say that the air Kindergarten are a little overpriced, a waste of money, and didn't meet their expectations.

"...CON:**As noted, the Price seems high at first , but my field test of Airpods Max during my recent marathon overseas trips proved to me..." Read more

"...They are nicer in person. Sleek, premium , modern and minimalistic.COMFORT..." Read more

"...The issue I have is that these did not meet my expectations . I did not expect something BETTER, but I expected something DIFFERENT...." Read more

"...That said, there's no denying that they are expensive . At the same time, they pretty much reside in their own category of headphones...." Read more

Customers have mixed opinions about the comfort of the headphones. Some find them totally comfortable and not heavy at all, while others say that they are uncomfortable and itchy. Some say that the ear pads do hurt a bit after an hour or two, and that the neck starts to hurt after awhile of gaming online.

"...find and use than the features on the pair I returned, ** Comfort & Fit on large heads – I have a large head and cannot feel the 13.6 ounces of..." Read more

"... Comfort is about the same ! AirPods Max are definitely heavier but do not necessarily feel much heavier on he head as the weight is balanced well...." Read more

"...Also, the Apple cable that you HAVE to use is super cheap feeling and thin, instead of the normal thick or braided casing most headphone cables use...." Read more

"...2. Comfort/Fit. One goes with the other. The head band is comfortable for my large head and does not squeeze my ears...." Read more

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Comprehensive Business Case Studies Bundle: Apple, Amazon, Starbucks

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Unlock the power of real-world business analysis with our Comprehensive Business Case Studies Bundle, perfect for high school business education! This bundle includes three meticulously crafted case studies focusing on some of the most influential companies in the world: Apple Inc., Amazon, and Starbucks. Each case study is designed to engage students with practical insights into innovation, market strategies, and customer experience.

What’s Included:

• Dive into Apple’s remarkable journey of innovation and design. Students will explore Apple's key product developments, patent strategies, and how the company continuously shapes the tech landscape.
• Analyze Amazon’s aggressive strategies that led to its dominance in the e-commerce sector. This case study covers Amazon's smart logistics, customer-centric approaches, and its impact on global retail.
• Uncover the secrets behind Starbucks' success in building unparalleled customer loyalty through innovative marketing and branding strategies.

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• Enhance critical thinking and analytical skills through real-world business scenarios.
• Foster a deeper understanding of strategic planning, business ethics, and consumer relations.
• Encourage discussions on global business dynamics and innovation.
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My Starbucks Idea: An Open Innovation Case Study

Since opening its first store back in 1996, the Seattle-based coffee behemoth now includes almost 30,000 coffee shops around the world and is valued at a staggering $30 billion . A strong commitment to open innovation has helped to drive this incredible growth.

This zest for open innovation led to the "My Starbucks Idea" platform, a customer participation experiment. Now that the company has retired this platform after nearly ten years, we thought it would be a good opportunity to look back and ask a few questions.

So, what can a case study of the "My Starbucks Idea" platform tell us about open innovation? What were the benefits to Starbucks from managing this platform, and how can other businesses take advantage of these benefits?

Pour yourself a little cold brew, and we’ll show you how it all came together.

How did they do it?

As a company, Starbucks has always placed a lot of value on refining its products and procedures following customer feedback. In the company’s earliest years, this was reflected in simple systems like suggestion boxes and customer surveys.

In 2008, however, founder Howard Schultz launched the open innovation platform "My Starbucks Idea". This platform encouraged customers and fans to share their ideas and suggestions for how to make the company’s beloved products even better.

“We need to put ourselves in the shoes of our customers,” Schultz said at the time . “That is my new battle cry. Live and breathe Starbucks the way our customers do.”

As it turns out, the as-yet undecided 2020 Presidential candidate was on to something. Starbucks customers had a real thirst to share their ideas: over the first five years of operation, the platform received over 150,000 ideas, and the company put hundreds of them to use.

The format was simple. All customers had to do was create a profile, write (and categorize) their suggestion, and submit it for others to comment on. If the idea gathered enough steam, or if the Starbucks administrators liked the looks of it, it could then be adopted by the company.

Plenty of companies crowdsource product ideas via customers. So, what made "My Starbucks Idea" unique?

What made "My Starbucks Idea" unique?

"My Starbucks Idea" was a lot more than just a fancy suggestion box.

To help encourage a community of fans, Starbucks enabled users to vote and comment on ideas they liked. There was also a public leaderboard showing the most dedicated fans, as well as those with the most popular ideas.

Users could also see profiles for the Starbucks ‘Idea Partners’ - the company representatives tasked with managing and monitoring online discussion and working with customers on their suggestions. This helped put a human face on the company.

This blend of open innovation, customer co-creation, and fan community site proved immensely popular. Not only did it create a lot of great product innovations for Starbucks, but it also helped to drive increased customer loyalty.

Through actively managing the "My Starbucks Idea" platform, Starbucks engaged customers, making them feel they were being listened to. By rolling out fan-driven ideas like cake pops and pumpkin spice lattes, Starbucks created greater product diversity.

In June 2018, after almost a decade, the company retired the "My Starbucks Idea" platform. Starbucks still encourages its customers and fans to submit their suggestions for new products on Twitter , of course, as well as via its website .

Now, let’s dig into the detail a little more. What were the results of the "My Starbucks Idea" platform, and what can these results tell us about customer-driven innovation?

Cake pops and pumpkin spice: the results of "My Starbucks Idea"

By paying attention to customer preferences, Starbucks was able to hold its spot as the market leader, even in a rapidly changing industry like the food and beverage sector.

The "My Starbucks Idea" concept was based on a core belief: customers know what they want.

The company’s commitment to this concept led to fans submitting over 150,000 ideas, of which hundreds were adopted. And these weren’t just run-of-the-mill suggestions, either - they include fan favorites like hazelnut macchiatos.

More than just receiving product suggestions, however, the platform also led to suggestions around process improvements, including finessing Starbucks’ mobile payment systems and offering free Wi-Fi.

For a better overview of the range of innovations submitted through the "My Starbucks Idea" platform, check out the following infographic, published in 2013:

These examples demonstrate the value of open innovation. By handing power over to customers, and by giving them an incentive to participate by recognizing their ideas, Starbucks was able to channel a lot of crowd creativity.

So, it’s clear that the "My Starbucks Idea" platform led to a huge amount of valuable product innovation. But beyond just suggesting new drink flavors, what were the wider benefits of this experiment?

What were the benefits for Starbucks?

First, there’s the obvious benefit: empowering customers to make suggestions for product improvements meant that Starbucks had access to new, and potentially very valuable, ideas. Many of these were things that would only have occurred to dedicated customers.

The "My Starbucks Idea" platform created significant benefits for Starbucks.

Besides the simple value of these ideas, however, the platform also helped generate a lot of media attention and free advertising. By encouraging die-hard fans to engage online, Starbucks created a new way to market their products to their most valuable customer segment.

The platform also served as a market research tool, too. Many thousands of fans signed up to submit their ideas, and in doing so provided the company with demographic information. This allowed Starbucks to build detailed customer profiles.

The benefit didn’t go just one way, though: Starbucks customers also got plenty of value out of the platform. By engaging with the company, customers experienced a greater sense of inclusiveness, with the platform helping to build a real community.

It wasn’t all sunshine and rainbows, however. As significant as the benefits were for both Starbucks and its customers, the "My Starbucks Idea" platform still created a number of risks to be managed.

How did Starbucks manage the risks of open innovation?

As we’ve seen in the examples of General Motors crowdsourcing advertisement suggestions on Twitter, handing the keyboard over to the customer can open a company up for online criticism, and even harassment.

Sometimes, open innovation can be something of a double-edged sword.

For "My Starbucks Idea", this risk was definitely present. Starbucks employees were required to sift through the online ideas and comments on a regular basis to weed out any trolling or abuse , and to prevent the platform from becoming a tool for corporate mockery.

Managing the risks of online abuse and platform misuse took a lot of dedicated resources, requiring an active approach from the company. Despite a strict set of community guidelines, the platform still required a lot of moderating.

But enough about the negative stuff. What can "My Starbucks Idea" tell us as a case study in open innovation, and how can you put these ideas to use in your own business?

How to make open innovation work for you

As we’ve seen in our article on ten companies showing us how to get it right when it comes to customer co-creation, successful open innovation takes careful planning and foresight.

If you want to make open innovation work for you and your customers, you need to:

• Appeal to the intrinsic motivations of your fans and customers
• Set clear limits and guidelines for the exercise
• Encourage and reward different perspectives

Embrace open communication

Let’s take a closer look at these things one by one.

Appeal to intrinsic motivations

Whether it’s a beer fan giving Anheuser-Busch suggestions on their new line of craft lager , or the LEGO community suggesting new toy sets , nobody ever wants to give away a great idea for free. If a product suggestion is valuable, it’s only fair that a company should pay for it.

So, before you ask your customers and fans to put on their thinking hats, give them a reason to participate in the exercise. Whether it’s monetary compensation, public recognition, or a mixture of the two, there should be something on the line if their idea succeeds.

This is something Starbucks got right with its open innovation platform. Not only did fans get the public recognition associated with having their names attached to the ideas, they were also eligible for monetary compensation, too.

Set clear guidelines and limits

Sometimes, a little structure can be a great way to encourage creativity.

Rather than simply asking fans for ideas, "My Starbucks Idea" included guiding categories for suggestions. These included ‘products’, ‘atmosphere & location’, ‘service systems’, and others. These categories helped guide the submissions process and helped stimulate fan creativity.  

Starbucks also set clear community guidelines to help manage online exchanges, too. This not only gave customers a more secure environment in which to share their ideas, it also cut down the amount of work for Starbucks employees managing the site. Win-win!

Encourage different perspectives

The true value of open innovation rests in the ability to encourage customers to share different perspectives on a product or service. After all, you can have the world’s most amazing thinkers on your payroll, but having access to a broad pool of opinions will still get the best ideas.

Starbucks really got this right with "My Starbucks Idea". By actively encouraging and rewarding a range of perspectives and values, the company was able to unlock the innovative potential of a huge number of people, with great results.

If you’re thinking about how to embrace open innovation, make it a priority to encourage people with a range of different perspectives, opinions, and life experience to participate.

When it comes to encouraging innovation , open communication is a must - especially given the rise of company representation on social media platforms like Twitter and Instagram.

Businesses need to engage their customers with transparency, consistency, and, above all else, respect. If open innovation participants feel they’re being listened to, and are getting a trusted source of information, they’re more likely to contribute.

Once again, Starbucks really nailed this with "My Starbucks Idea". By communicating regularly with fans, and providing a clear source of dependable information about the platform, Starbucks was able to build trust and reward fans for their ideas.

For Starbucks, open innovation is much more than just cake pops.

Don't just take it from us - here is Matthew Guiste, one-time Director of Social Media at Starbucks, talking about the value of open innovation for the company.

By unleashing the creative potential of its diverse customer base via the "My Starbucks Idea" platform, Starbucks was able to source valuable new product ideas, engage with their most dedicated fans and gather market information to stay on top of trends.

All it took was a little investment in a web platform, some community guidelines, and a commitment to open communication. That’s a small price to pay for such a valuable tool.

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What the success of Google Maps on iPhone tells us about Apple and monopolies -- and what the DOJ needs to understand about good products

T here are all manner of navigation apps for the iPhone. Apple Maps is the default choice, and is pretty extensive these days, but it's far from the only option. Just check the App Store. And in the battle to be top map app, Google Maps seems to have nabbed the chequered flag – even on iPhones.

According to this survey by MarketWatch, a whopping 70% of respondents flagged down Google Maps as their go-to navigation copilot. While Waze, Google's other prodigy in the mapping arena, snagged a commendable second place with 27%, Apple Maps trailed with 25%. It's somewhat unexpected that Google Maps is so popular, when Apple Maps comes enabled by default on the best iPhones – the most popular smartphones in the US.

This MarketWatch study wasn't just about counting hands, though; it was a deep dive into the habits of 1,000 US drivers. The study specifically focused on how these mapping applications were used to spot speed traps -- yep, traps on map apps. But it speaks to the popularity of Google's primary navigation app, especially over Apple's default option.

Could it be that good products are more popular?

Despite Apple Maps catching up to Google Maps' feature offerings recently, Google's map app has been a long-time favorite among iPhone owners. Historically, it's offered more features , an integrated experience, and better navigation overall. Plus, you can use it across all Apple devices, most notably CarPlay . In short, it's a good product. Arguably, it's a better product than Apple Maps.

So could it be that Google Maps is more popular because it's a better product? While you'd think that's a simple "yes", the DOJ might disagree with you.

The DOJ  filed a landmark lawsuit  against Apple last week, alleging the company has a smartphone monopoly. In the suit, the government claimed that one of the world's most successful and valuable companies has a stranglehold on phones, and stated bluntly that Apple uses it to extract more money from consumers. "Apple has gone from revolutionizing the smartphone market to stalling its advancement," said Deputy Attorney General Lisa Monaco. You can read the full lawsuit  here .

Google Maps is an interesting case study here, showing that a good product is usually the more popular option. Which is considered by users to be the case with iPhones, even if the tech-averse folks over at the DOJ might disagree.

If anything, this survey showing the popularity of Google Maps goes directly against the DOJ's lawsuit. The DOJ argues that Apple stifles competitors to make it harder for iPhone users to switch away. And I don't know about you, but the popularity of Google Maps on iPhones isn't particularly stifled. And Google is, I don't know, Apple's biggest competitor, perhaps. It's ironic, really.

More from iMore

• Maps App for iPhone and iPad: The ultimate guide
• Apple Maps transit directions: Which cities have them?
• How to share location and directions with Maps for iPhone and iPad

High Tech: Transform the industry that transforms the world

The pressure is on to build innovative tech products and services, reimagine supply chain and manufacturing networks, and identify new talent sources. Those who reinvent will lead.

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of CXOs are prioritizing investments in developing their digital core—cloud, data, AI, platforms, security—in 2023

in grants and research investments are shifting manufacturing to the US and Europe requiring the redesign of the supply network

of STEM-educated workers actually work a STEM job. The competition for talent is extremely competitive

of executives agree AI foundation models will play an important role in their organizations’ strategies in the next 3 to 5 years

How to reinvent high tech

Gain competitive advantage through innovative operating models.

High tech companies have an opportunity to explore a new future for manufacturing

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Explore Accenture's Technology Vision 2024 report, revealing trends in high tech industry. Discover how technology is reshaping businesses and driving innovation.

A leading circuit board supplier undergoes an HR transformation to enhance efficiencies, attract top talent and establish a unified HR structure.

The high tech industry is transforming the world, having totally changed our lives and work. But in this fast-changing world, it needs to reinvent itself to keep up with customers’ changing needs. Let’s explore Reinvention in the age of GenAI.

Learn and Lead at the same time. High tech companies need to be both adopters and enablers of Gen AI, putting it to work in their own organizations and creating the ecosystem required to bring tailored solutions to customers.

High Tech is racing to onshore fab facilities. We believe the direct path to success includes engaging in partnerships, rethinking talent strategies, enabling security and technologies and re-assessing ROI expectations.

Can you see and act on emissions across all supplier tiers? You can now. Learn more about Accenture’s research and new tools to shed light on Scope 3.

Finance and IT are the right places to start your Automation journey and building trust in automation throughout the enterprise is key to adoption.

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How to utilize customer reviews for business success

Customer reviews are a powerful tool for businesses looking to grow and succeed in today's competitive market. Leveraging user feedback can provide valuable insights into customer preferences, improve product offerings, and drive traffic to your website.

This article will explore different strategies for incorporating customer reviews and testimonials into your business operations to maximize your success.

Leveraging user feedback for business growth

One powerful way to utilize the potential of customer reviews is to strategically incorporate testimonials and reviews across your website. By prominently featuring positive feedback from satisfied customers on your homepage, you can significantly enhance trust and credibility with potential customers. 

Consider featuring customer quotes and ratings strategically on product pages to highlight the positive experiences others have had with your offerings.

Utilize the power of social proof by including customer reviews on your product pages. You can embed reviews from popular review platforms or create a dedicated section for customers to leave feedback directly on your website. This transparency demonstrates transparency, strengthens your branding, and builds trust with potential customers.

In addition to your website, you can also leverage customer reviews to drive social media traffic. Encourage customers to share their positive experiences on social platforms and consider running giveaways or contests that reward users for sharing their reviews. This will help generate buzz around your brand and attract new customers who are more likely to trust the opinions of their peers.

Utilizing customer feedback for product innovation

Customer reviews can be a valuable source of insights for product innovation. By analyzing reviews, you can identify common pain points and areas for improvement in your products or services. Use these insights to make informed decisions about product updates or new offerings that will better meet customer needs.

Integrating reviews and testimonials into your marketing campaigns is another way to leverage customer feedback. Incorporate positive reviews into your ad copy, email marketing campaigns, and landing pages. By highlighting the positive experiences of others, you can create a compelling narrative that resonates with potential customers.

Don't limit yourself to just one marketing channel. Utilize reviews in various marketing channels, such as social media, search engine optimization, and influencer partnerships. 

Each channel offers unique opportunities to reach different segments of your target audience. By strategically placing customer reviews across multiple channels, you increase your chances of capturing potential customers' attention.

Turning negative reviews into opportunities

Negative reviews are not something to fear but rather an opportunity for growth. Embrace negative feedback as a chance to improve your products and services. 

Respond promptly and professionally to negative reviews, offering assistance and solutions to unsatisfied customers. This shows your commitment to customer satisfaction and can even turn a dissatisfied customer into a loyal advocate.

One effective way to showcase your commitment to improvement is by sharing case studies highlighting how you have resolved customer issues.

Demonstrating your ability to address concerns and make necessary changes can instill confidence in potential customers and differentiate yourself from competitors who brush off negative feedback.

The power of case studies in showcasing success

Consider utilizing case studies to showcase the success stories of your satisfied customers. You can inspire trust and confidence in potential buyers by highlighting real-world examples of how your products or services have helped your customers achieve their goals. Case studies provide in-depth insights into your business's value and can be a powerful tool in convincing potential customers to choose your brand.

Customer reviews are a goldmine of insights and opportunities for businesses. You can maximize your success by incorporating testimonials and reviews into your website, utilizing feedback for product innovation, and embracing negative feedback as a chance for improvement. Additionally, leveraging case studies can help demonstrate the real-world impact of your offerings and build trust with potential customers. Make customer reviews an integral part of your business strategy, and watch your success soar.

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Frequently asked questions

Not sure if TeamUp is right for you? Here are some common questions we’ve heard from gym businesses like yours.

How do customer reviews impact a business?

Customer reviews can significantly impact a business. Positive reviews can increase customer trust and loyalty, while negative reviews can damage a business's reputation.

How can businesses encourage customers to leave reviews?

Businesses can encourage customers to leave reviews by providing an easy and accessible platform for reviews, such as on their website or social media pages. It can also be helpful to incentivize customers with discounts or rewards for leaving a review.

What should businesses do with negative reviews?

Businesses should respond to negative reviews in a professional and empathetic manner. They should address the customer's concerns and offer a solution or explanation. This can help to mitigate the impact of the negative review and show other customers that the business cares about their satisfaction.

How can businesses utilize customer reviews to improve their products and services?

Businesses can analyze customer reviews to identify common themes or issues that customers are experiencing. this can help companies to improve their products or services and address any areas of dissatisfaction. , are fake reviews ethical.

No, fake reviews are not ethical. They can mislead customers and damage a business's reputation. Businesses should encourage honest and genuine reviews from their customers.

Product Development (Innovation Clinic)

We support you to develop and enhance your business proposition. We specialise in product, graphic, service design and development. From design engineering, product design to UX and UI.

Here at the Innovation Clinic, we understand the complexities and challenges of new product development and we are here to help. The project is funded by the European Regional Development Fund and delivered by the University of Central Lancashire.

We understand how to optimise the business structure for growth and critically identify and grow the knowledge, skills and capabilities needed to compete at the highest level. Assessing feasibility and viability for early entrepreneurs to established businesses.

We have an outstanding track record in identifying and developing ideas and turning them into globally successful product and business solutions. Our team have worked internationally for Adidas, BT, Jaguar Land Rover, Toyota, Starbucks, Pentland Plc and Glasdon Group Ltd.

How can we benefit your business?

We offer the following:.

• Independent idea evaluation and feasibility
• Market research, demand and competitor analysis
• Innovation strategy
• Product design and engineering
• Graphic design and packaging
• Service design and diagnostics UX/UI
• Resource efficient design, enhancing sustainability
• Prototype development
• Product/Biomechanical testing/Usability Testing
• Brand development
• Materials, supply chain and manufacturing advice
• Commercialisation
• Signposting to follow-up programmes and identifying further support opportunities

Are you eligible?

• Based in Lancashire looking to develop new products
• Registered as self-employed, a sole trader or on Companies House
• Employ less than 250 full-time people
• Have an annual turnover of less than £40 million and/or an annual balance sheet total of less than £35 million
• Have received less than €200,000 of publicly funded support in the last three fiscal years.
• Operating as B2B or are direct to market B2C.

As the government funding for this project ended on 30 June 2023 please contact our Business Enquiries Team or call us on +44 (0) 1772 895500 . We can discuss with you what other options may be available to you to support you. This could be in your research, development, training and consultancy needs.

Email: [email protected]

Tel: +44 (0)1772 892703

Twitter: @UCLanBusiness

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Introducing JM's new HyRefine™ technology

Introducing jm's new hyrefine™ technology.

As the hydrogen economy takes off, embedding circularity is critical to conserve precious resources and minimise the environmental impact of manufacturing fuel cells and electrolysers. While there are established routes to recycle the platinum group metals (PGMs) from these materials, often the ionomer isn’t recovered. Through our new HyRefine technology we’ve successfully demonstrated circularity for the PGMs and the valuable ionomer together. "This is the first demonstration of a process that can recover both the ionomer and the PGM, thereby guaranteeing a fully circular secondary output, returning them back to new devices so they can be reused." - Johnathan McCree-Grey, Hydrogen Technologies Recycling Technical Lead Following successful five litre lab scale demonstrations, we are now scaling up this technology to run 50 litre pilot trials in our facility in Brimsdown, UK.

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Giving infants a healthier start in life by boosting their gut microbiome

The challenge.

“ Breast is best” is a phrase commonly used to describe the benefits of breastfeeding. Breast milk contains a diverse population of bacteria that are essential for a newborn’s gut microbiome, which contributes greatly to their overall physical, immune and cognitive health and development. 

However, for a multitude of reasons, breastfeeding can present challenges meaning that infants can be deprived of the beneficial bacteria found in breast milk that play an important role in establishing a healthy microbiome. Ultimately, this means that they need extra support with establishing good microbes in their gut. 

Breastfeeding difficulties such as pain and poor latch, and health complications, including mastitis and other infections that require antibiotics, are all factors that can impact access to essential breast milk bacteria. 

This is why CPI collaborated with BoobyBiome , a startup translating cutting-edge breast milk research into innovative products for improving infant health. 

The company approached us for support with its groundbreaking product – a next-generation supplement for babies, containing probiotic microbes isolated from breast milk and prebiotic fibres to support bacterial growth. 

“ CPI was an excellent partner, aiding in demonstrating the manufacturing feasibility of our top bacterial candidates and distinguishing between strains in co-cultures. Their facilities in Darlington were impressive, facilitating rapid data generation. We’re now collaborating with CPI again to complete our preclinical program and prepare for the launch of our symbiotic supplement. I am excited to see this hard work translate into improved health for the next generation of infants!” 

How CPI helped

• Developed, optimised and scaled the bacterial fermentation process for product manufacture. 
• Contributed microbiome therapeutics expertise. 
• Provided access to state-of-the-art equipment, including high throughput bioreactor systems for process development and molecular analytical characterisation methods. 
• Conducted a feasibility study on co-culturing multiple species of bacteria at scale. 

Achievements

• Optimised the culture conditions for individual strains of aerobic and anaerobic bacteria. 
• Developed methods to co-culture a consortium of bacteria, establishing a robust and efficient manufacturing process for a multi-strain probiotic product. 
• Developed an analytical toolbox for product characterisation. 
• Demonstrated the scalability and robustness of the manufacturing process at the 10 L  scale. 

BoobyBiome’s innovative probiotic supplement, informed by breast milk microbiome research , represents a significant leap forward in promoting infant wellbeing. 

CPI collaborated with BoobyBiome to optimise bacterial growth conditions and establish scalable methods for producing the supplement. This groundbreaking solution holds immense promise for infant health and has now been shown to be both scalable and manufacturable, accelerating this product to supermarkets and hospitals in the near future. 

Easily added to formula or breast milk, the supplement will boost the gut health of newborn babies. By supporting early immune system development, through a robust gut microbiome, the supplement will provide both short and long-term health benefits throughout infancy and childhood. 

Our work with BoobyBiome will be key to making the supplement commercially viable so that it can reach the babies that need it the most. It will also pave the way for more research in this important and under-studied area. By enabling the success of this unique and necessary product, we can help give infants and our future generations a better start in life, one tiny gut microbiome at a time.

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• Question : Case Study: A company places a strong emphasis on developing products that meet the changing needs and preferences of customers. They f ...

Question : Case Study: A company places a strong emphasis on developing products that meet the changing needs and preferences of customers. They focus on product innovation and continuous improvement. This philosophy reflects the:   Option 1: Marketing Concept Option 2: Production Concept Option 3: Selling Concept Option 4: Product Concept

Correct Answer: Product Concept

Solution : The correct answer is (d) Product Concept.

The Product Concept is a marketing philosophy that revolves around creating high-quality products and continually improving them to meet or exceed customer expectations. Companies following this concept prioritize product innovation, features, and attributes, aiming to develop products that stand out in the market and provide superior value to customers. The focus is on the product itself and ensuring it meets the evolving needs and preferences of the customer base through continuous improvement and innovation.

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Key Topics Discussed

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Case Study: How Simpson Strong-Tie is Building Supply Network Optimization Inside SAP S/4HANA

Key takeaways, ⇨ limited visibility into production capacity, disjointed supply chain analytics, and lack of standardization of supply chain processes are key challenges., ⇨ having a clear supply chain optimization vision and taking actions to enable it can lead to tangible improvements in forecast accuracy, lead times, labor savings, inventory levels, and customer service., ⇨ focus on the people as much as the technology and processes when implementing a supply chain optimization strategy..

Click Here to View the Session Deck. Simpson Strong-Tie, a leader in structural product innovation, faced significant challenges in supply chain management, including inadequate forecasting, manual planning processes, and limited visibility into production capacities. Embarking on a transformative journey with SAP S/4HANA, the company sought to overhaul its supply chain operations. Beginning with a strategic...

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