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Help Students Set Goals With Vision Boards

Help students set clear intentions for the year ahead with our printable Vision Board!

Visualization and Goal-Setting

Visualization involves creating a mental image of a future event. During visualization, neurons in the brain interpret mental images as equivalent to real-life actions. Neural patterns are created as though the actions were physically performed.

When students practice visualization, they see the end goal and envision the steps to get there. Glimpsing a possible future trains students’ brains for that reality and encourages them to pursue their goals.

What is a Vision Board?

A vision board is a visualization tool that gets students thinking about what they want to accomplish either academically or personally. With a vision board, students create visual representations of goals through a collage of pictures and words.

The board serves as a daily reminder of what students want to achieve and helps motivate them to make their vision a reality.

What You’ll Need to Make a Vision Board

Grab the following supplies to get started on a vision board activity in your classroom!

• Learning A-Z Vision Board printables
• Poster board or construction paper
• Glue Sticks
• Markers or Crayons

How to Make a Vision Board

Follow these simple steps to guide students as they create their own vision boards.

• Download and print our Vision Board printables to lead the vision board activity.
• Use the first page of our printables, the Vision Board Brainstorming sheet, to have students write academic and personal goals.
• After brainstorming, explain that students will be looking through magazines to cut out images that represent their goals.
• Set out magazines and scissors so students can begin cutting out pictures.
• Once students have their images, pass out glue sticks and the second page of our Vision Board printable, where students will paste their pictures.
• Have students mount the Vision Board page onto construction paper or poster board. Students can use markers or crayons to further decorate their board.

Give students the choice to display their vision boards in class or at home so they can keep their eyes on the prize: their goals!

Download Vision Board Printables

Download Vision Board

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7 Vision Board Worksheets for Students (PDFs)

By: Author Amanda L. Grossman

Posted on Last updated: May 7, 2024

The best FREE Vision board worksheets for students (PDFs), plus some great vision board ideas for kids.

Vision boards can be:

• Really fun to create during the goal-setting for kids process
• Really helpful when kids are trying to brainstorm meaningful goals
• Really motivating
• Not intuitive for everyone

I mean, how do you choose an image to reflect a feeling? Or what if your student is stuck about 5 steps before the starting line as far as figuring out what they want out of life?

That’s why I’ve collected some of these free vision board worksheets for students PDFs – to give you and your students help with creating a vision board.  

Not only that, but I’ve got some killer vision board ideas for kids you’ll want to stick around for at the end.

What is a Vision Board for Students?

Before we get to that list, let's briefly talk about what exactly a student vision board IS.

A vision board for students is a collection of images, words, doodles, and any other visual representation that shows what they hope to happen, accomplish, and be in their lives.

Students can focus a vision board for:

• a specific goal
• a specific time period in their life (i.e., for the next year)
• a specific life category (such as an academic vision board)
• for their life in general

Since vision boards are very flexible…sometimes it can be difficult for students to figure out what to put on theirs. No problem! That's why I've collected these free worksheets below that should help prompt them along.

Vision Board Worksheet for Students PDFs

You can use these vision board worksheets for students, kids, and teens in a variety of ways:

• Glued to a piece of cardboard (you can even cut the two sides of a cereal box out)
• Vision section in a notebook
• Vision section in a binder

Now, let’s get to those worksheets and templates.

1. Carrie Elle’s Printable Vision Board

Here’s a cute, printable vision board for students to use that has boxes with prompted ideas they can cut and paste magazine images into.

Prompts include:

• Places I want to go
• Books I want to read
• Something I love about myself
• Something I want to accomplish
• People I want to spend time with
• Pictures, drawings, and words that make me happy

2. Summer Vision Board

Here’s a cute and simple vision board for kids all to help them focus on what they’d like to do over their summer break.

Hint: it’s free, but you’ll need to register for a free Teachable account to access it (if you don’t already have one).

3. Simple Dream Board for Kids

These are really simple, printable dream boards with an inspiring quote at the top of each to get your kids dreaming (and help guide them with choosing images).

4. Teen Vision Board Template

This would be a great vision board template for teen girls – they can fill in images, words, or doodles in any of the following life categories:

• Stuff I want
• Things to Try
• Family Life
• For the Home

If the boxes are too small to use, then this does make a great prep activity to get your students brainstorming different areas of life for the eventual creation of their vision board.

5. Post-It Note’s Goal List

I really like the look of this Goals List for kids. You could even laminate these, and then kids can interchange Post-It Notes as their goals and visions change.

FYI: you’ll need to sign up for her free printable library, and a password will be sent to you by email.

6. Financial Printable Vision Board

This vision board template is primarily focused on finances but has a few other slots as well, such as health, quality of life, and personal growth.

It might be slightly grown up for kids, but just having “quality of life” show up on a worksheet opens up a great conversation starter for learning important concepts!

Next up, I want to share some great vision board ideas that’ll help you teach this to kids and teens.

Vision Board Ideas for Kids

Ready for some fun and help vision board ideas for kids?

1. Reverse-Engineered Vision Board for Kids

We’ll kick this section off with my own vision board idea – reverse-engineering it so that it also becomes a motivating goal tracker.

I’ve created a video for this, but let me sum it up here, as well:

• Pick a savings goal to purchase
• Figure out how much it will cost that you’ll need to save up
• Create a really fun vision board
• Use a stack of Post-It Notes and cover all of the board up with them
• Each Post-It Note gets a money value (write it on the outside of each one, with all of them together adding up to the total amount of money needed to buy your savings goal)
• As you save up a specific amount of money (like $5), pluck the corresponding Post-It Note off of the board, revealing a motivating image below

2. Vision Board Accordion Book

What a neat idea – to take folders, and create an accordion book kids can move around to house their vision board. Also, I like how it offers a lot of space for images, doodles, and more!

3. Post-It Note Vision Boarding

Instead of putting images on a piece of paper, canvas, or cardboard, use Post-It Notes!

One image per note, then you can easily move them around over the months/year to continually update a Vision Board collage on your wall, in a notebook, or elsewhere.

4. Emoji Vision Boarding

Emojis are everywhere. Why not use their popularity to get your students excited about creating a vision board?

Here's an article on how to create an online vision board . Task your students with that, but only using emojis that they find ( here are hundreds of free emojis ).

5. Use Vision Board Questions to Help with Image Sourcing

Getting kids to visualize what they want – heck, getting an adult like myself to turn my words and thoughts into actual pictures that are meaningful when I look at them – can be quite hard.

It’s not natural for many of us (*raises hand*).

That’s why I’ve developed some vision board questions you can ask your child to help them start to translate ideas and goals into pictures.

Pictures that are going to MEAN something to them as they look at it.

• How does this thing make me feel? Find an image of something that also makes you feel that way.
• If this were a fruit, what kind would it be? What are the fruit’s physical attributes? Now, come up with an image that has those same physical elements (like yellow, squishy, long, etc.).
• Find an image that makes you think of something that you want to be/do/have, in an ENERGIZING way.
• If your goal/vision for yourself was a person, what would it look like? Find an image of that person to use.
• Choose a color to represent what you want, then find an image with that color that also has something to do with what you want.

Try one of these vision board worksheets for students' PDFs out, see how it goes, and then tweak it as necessary. And if you happen to use one of the vision board ideas for kids? Let me know how it goes in the comments below.

• Latest Posts

Amanda L. Grossman

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Justine Young

Friday 8th of January 2021

Thanks so much for including my dream board printables with this list!

Saturday 9th of January 2021

You are most welcome! Thanks for creating a good vision board for kids and teens to use:).

More Like this

Visioning: a free downloadable guide to create a clear vision and desired future state.

Visioning is all about creating the future. As we always say to our clients, there is no reason to embark on a planning process, of any sort, if there is not a desire that the future is different than today.

A strategic plan without a future state is like building a bridge to nowhere. Great leaders communicate [and overcommunicate] about where an organization is going and why. Plain and simple – you cannot be a great leader without a vision, destination, or future that is truly compelling. It’s no easy walk in the park – developing a vision is a tough process often riddled with anxiety.

We’re here to help you make the process rewarding, fun and impactful. Use this guide to build a great vision, evaluate if you “got it right,” and avoid common sticking points.

DOWNLOAD THE FREE VISIONING WHITEPAPER

7 Point Checklist for a Great Vision Statement

So, what makes a great vision? We’ve worked with thousands of clients to develop compelling, forward-thinking vision statements. Here is what we use to build a new vision or evaluate a current statement, paragraph or manifesto.

✓ Boldly Points to a Destination

State your vision in the future tense. Period. It‘s confusing to use the philosophical approach of the present tense to project a vision because, somehow, that evokes subconsciously visualizing the future now. (Even explaining that was confusing!) There is enough debate around the difference between mission and vision (see below) to trust us on this one.

A strong, future-looking vision statement compellingly completes the sentence: “We envision….“

✓ It Paints a Clear Picture of Success

Ultimately, a vision is the ideal future state of an organization – a place that you envision as successful as possible given your purpose, current state and desired impact. Think of painting a comprehensive picture of success from the following dimensions:

• Customer Growth & Retention
• Operational Excellence & Innovation
• People & Organizational Stability
• Financial Results & Impact

✓ It Explains Why

It can’t be said enough – everyone wants to know what they are working towards and why. The why is so, so important. It’s also arguably the hardest part of a visioning exercise.

Get the Free Guide to Create a Clear Vision and Future State

Unpack your why by answering the question “What is the LASTING IMPACT our organization will make for our employees, customers, stakeholders and the communities we serve. WHY does that matter?”

For this piece, consider not answering the “why” so broadly that it could be the answer for any organization. Your “why” needs to be authentic to what your organization really impacts. (If you are stuck here, check out the master of “why” Simon Sinek!)

✓ Aspirational and Achievable

Growing an organization is hard work. It’s mission critical that you, and everyone on your team, is excited about where the organization is going. Your vision needs to inspire by balancing two parts “aspiration” and one part “achievability.” Your team needs to be stretched and also simultaneously believe the future state is possible to achieve.

You know your vision is both aspirational and achievable when you see your team starts self motivating around the next steps.

✓ Precise, Yet Detailed

Visions need to be precise, clear, and as detailed as possible. We often like to make the analogy that you want your vision and direction to be clear like a Rockwell painting, not soft and out-of-focus like a Monet. A vision of success can’t be painted in vague brush strokes.

That said, it’s nearly impossible to be precise and detailed. Your way out of that conundrum is to develop a one-line vision statement and build out a “vision description” that unpacks each phrase of the vision statement. This allows you to create something memorable (see the next point) but also dig in deep to each area. Sometimes the vision description is a series of bullet points and sometimes full paragraphs – like a manifesto.

A great vision statement allows people to clearly see the future in fine precision. Can you see it?

✓ Memorable

Great leaders and leadership teams can easily communicate the vision in less than 3 minutes – consistently. Because everyone is oversaturated with information, cutting through the noise requires impactful words that are memorable and relevant to your team. Pro tip: To develop a memorable vision, don’t wordsmith by committee, but rather leave that to the best writer in the group.

Your vision is memorable when others on the team start repeating it.

✓ Pause. Reflect. Refine.

The magic of great visions is that they sustain over time. They sustain until they are achieved, or something dramatically changes to require a shift. To succeed in developing a vision that will be that powerful, it’s important to allow for cycles of reflection and refinement. Also, consider sharing the draft vision and allow refinement through staff input (not in the intent, but how it is communicated). Great organizations are not built in a single offsite, and neither are great visions!

You have the courage and conviction to lead your team in the future you’ve envisioned!

Questions Everyone Asks

Does it have to be called a vision.

No. In fact, call it whatever you want as long as everyone understands what the destination is. Particularly in government agencies, visions often sound like repeats of missions and it’s helpful to call the statement “Future State” or “Strategic Direction.”

Should the vision be 5 or 10 or 20 years in the future?

With all of the conversation around strategic planning being archaic (we agree), the biggest knock is that the world is changing so fast you can’t possibly plan long term. And that is of course true. However, it’s important to separate having a clear destination from building a ridged path to get there.

The archaic part is “over planning” mid-term actions that will definitely change as soon as you save the plan.  What is not archaic is having a destination far enough in the future to stretch your organization. Long-term is very situational depending on your industry and market.  We believe that the destination is what matters, not being dogmatic about how far out is far enough. Trust your gut – pick what feels right.

What is the difference between a mission and a vision?

Simply put – mission statements answer why an organization exists and vision statements answer where an organization is going. Sometimes you can forgo a vision statement in a classic sense, if and only if, your mission statement is very bold and you have a few long-term, very directional goals.

A recent example is Patagonia’s new mission statement: “We are in business to save the home planet.”  In combination with some very clear goals, you can see how these planning elements together paint the picture of the future state. That said, it is rare to see this, which is why a vision statement is so important.

What is the difference between a vision and a BHAG?

A BHAG (big, hairy, audacious goal) is just that – a goal. BHAGs are awesome when it comes to aligning teams around a single, normally short- to mid-term objective. We love BHAGs! But BHAGS are not visions because they don’t create a longer-term trajectory that is compelling and purposeful. Also, they don’t normally bring in all aspects of an organization because they are so focused (on purpose). Finally, visions are about rallying an organization to make a lasting impact.

What happens if I (and my team) really don’t know where we are going?

Honestly, one of the hardest parts of being a leader is having the courage and conviction to pick a destination for an entire organization. We’ve worked with many leadership teams over the years that have had similar issues, so you are in good company! While having a vision is critical, forcing it is insincere and foolhardy.

First, use the vision canvas exercise with your team to see if you can gain some clarity. If that does not yield satisfactory results, settle on a “near-term” objective (like a BHAG) that gives your team a direction while you continue to work on uncovering where you want to go and why.

Using the Visioning Canvas

The Vision Canvas can be used as a worksheet, a journal entry or a structure for a whiteboard. You can use it individually or with your team. Whatever your preference, the idea is to brainstorm thoughts about each section. Use the brainstormed ideas to craft the vision and the vision description/manifesto.

You must answer these two questions!

For each perspective, you must answer these two key questions:

• What does success look like?
• What is different than today?

Complete the Visioning Canvas

In the visioning canvas, work through each section and answer the questions for each corresponding section.

• Organization & People Stability: What does success look like from a people perspective? (Think org structure, size, capabilities, skills, culture.)
• Operational Excellence & Innovation: What does success look like operationally? (Think facilities, processes, technology, innovations, environmentally.)
• Customer Growth & Retention: What does success look like from a people perspective? (Think number, volume, types, geographies, products/services, new value proposition)
• Financial Results & Impact: What does success look like from a financial and social impact perspective? (Think revenue growth, profitability, community/social impact.)

Creating Your Core Vision Statement

In the center of the Visioning Canvas, answer the following questions to help create your core Vision Statement.

• By… (Insert Year) (By when do you want to accomplish your vision?)
• We envision… (What is the LASTING IMPACT our organization will have for our employees, customers, stakeholders and the communities we serve?)
• We envision… (And why does it matter?)

Finalizing Your Vision Statement

Once you’ve completed the exercise, you will definitely want to engage a writer (on your staff) to develop the final product. We don’t recommend workshopping the final wording of your vision as a group, but rather with a writer and a small group of people (1-2 individuals).

The Vision Statement: Where You Will Be in 5 Years

For a deep dive on Vision Statements, check out our post on all things vision .

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• How to write a vision statement: Steps ...

How to write a vision statement: Steps and examples

The vision statement is designed to inspire employees, compel investors, and engage the imaginations of your customers. It paints a picture of your company's future and the impact you want your business to have on the world.

It takes work and creativity to write an inspiring vision statement. Here, we'll break down the elements of a great vision statement, guide you through the process, and walk through a few examples of excellent vision statements and explain what makes them great.

What is a vision statement?

A vision statement is your company’s guiding beacon. It zooms out to give perspective on the overarching reasons for your company's mission. Rather than articulating the specifics of your business operations, the vision statement describes how your company seeks to impact and improve the world around it.

Vision statement vs. mission statement

While both statements help define your company's character and personality, there are some key differences between a vision statement and a mission statement.

The mission statement describes what your company does in the present. It's comprised of three parts: what you do, how you do it, and why you do it. 

A vision statement outlines the company's long-term goals and aspirations for the future in terms of its long-term growth and impact on the world. Your mission defines what your organization does and what you stand for, while your vision statement speaks to your goals and ideals for the future. 

Characteristics of a great vision statement

Vision statements are like snowflakes—each one is unique to its company in length, form, structure, and scope. Your vision statement should reflect your company's personality. However, there are a few traits that all great vision statements share. No matter how unique a statement is in terms of size, shape, or structure, a good vision statement should be:

The purpose of a vision statement is to inspire employees, investors, and customers to believe in your company's mission. Great vision statements are aspirational and ambitious. They convey a sense of passion for the ideal future toward which the company is working.

Though your vision needs to be ambitious in order to be inspiring, it shouldn't be so far out of reach that it feels impossible. You want to choose something that your company will have to strive for, but a completely unattainable goal isn't a vision—it's a fantasy.

A vision statement connects your company mission to your goals, but it isn’t a goal in and of itself. If your vision statement feels too finite or specifically achievable, try to zoom out and broaden the scope of your vision.

Don’t try to cram every detail of your vision into your vision statement—be strategic in selecting the ideas that feel the most relevant and compelling to your stakeholders . You might dream of someday having offices in every major city in the world, but your vision statement should focus on aspirations that speak to your company's mission and purpose.

Vision statement writing tips

Here are a few best practices to keep in mind as you start writing your vision statement:

Collaborate. The vision statement should reflect the character of your entire company, and there's no better way to accomplish this than to write the statement alongside key members of your team. Gather leaders from across the organization to participate in vision statement brainstorms, and run drafts by these same people to get buy-in on your final vision statement.

Write first, edit later. Don't try to write a succinct, well-crafted vision statement right out of the gate. Put everything you think of down on paper, no matter how small. You may not see the value in a particular idea when it crosses your mind, but if you write it down anyway, it may spark better ideas later on.

Keep your own vision statement separate. Many people have personal vision statements that reflect their individual goals, and if you're a business owner, our own vision statement may overlap strongly with the vision of your company. It's important to keep your personal aspirations and your company's vision separate, so that your company's vision statement is something that your entire company can relate to and feel represented by. 

Avoid buzzwords and jargon. Using "industry-speak" makes a brand feel aloof and inaccessible, even to people within the industry. Plain language is always more powerful than jargon, so if you find yourself falling back on buzzwords, isolate the phrase in question and picture a friend or family member asking, "What does this actually mean?" Write or record the explanation you would give to that person and use that language to replace the buzzwords in your vision statement.

Avoid ambiguity. Vision statements don't have to be concrete the way a mission statement should be, but you want to avoid using words that could potentially be interpreted in a way that changes the entire vision statement's meaning. You won't be there to clarify or offer context to everyone who reads your statement, so it needs to be able to stand on its own.

7 steps to write your company's vision statement

There's a lot more to crafting a great vision statement than just writing a few sentences. In order to create a statement that's truly aspirational and inspiring, you're going to need to do a little bit of work. Here's our seven-step process to write a great vision statement:

1. Identify important stakeholders

Your vision statement speaks on behalf of your entire company, so make a list of co-founders, fellow executives, and high-level employees who can help you craft and refine your statement so that it represents your organization as a whole. Getting buy-in from company leaders is also a smart strategic move—the more they believe in the vision statement, the better they'll model it in their daily work and communicate it to their own departments and teams.

Make a second list of stakeholders that represent your vision statement's audience. This list may consist of personas rather than actual people, and should include:

Board members

Partner organizations

Different customer personas

Shareholders

Depending on your industry, this list may be longer or shorter; the main point is to write down a basic overview of the group of people you're writing for. If you're only thinking about your customers, your vision statement may not feel as relatable to employees or might not inspire potential funders to invest. Check your drafts against this list to make sure it feels applicable to all of your key stakeholders.

2. Start with a list of keywords

Ultimately, you're aiming to craft a few concise sentences—and the process of crafting those sentences will be a lot easier if you have a "word bank" of sorts to draw from as you write. Hold an open brainstorming session with your internal stakeholders to come up with a keyword list. 

Make sure your keyword list is comprehensive by subdividing it into smaller categories and making sure you have a good list of keywords for each. At a minimum, you should collect keywords related to:

Your product or service

Your mission and values

Your company's goals and initiatives

Your company's long-term strategic plan

Adjectives that describe your company, product, teams, community, and ideal future (e.g. expert, innovative, affordable, inspiring)

Adverbs that describe the way in which your company operates (e.g. flexibly, sustainably, cooperatively, fearlessly)

Just like your list of stakeholders, the number and type of keyword lists you should generate will vary depending on your industry and company. The important thing is to create a document filled with keywords that you can draw from as your writing, if you get stuck trying to communicate an idea, or if you need to replace some jargon-y text.

3. Answer foundational company questions

In addition to your keywords document, take time during your brainstorm to answer the following questions:

What is our organization’s main purpose?

What are our company’s main strengths?

What are our company values?

Why does what we’re building matter?

How do we want to make a difference as a company?

What is our vision for our company culture ?

What are our most ambitious goals?

What impact do we want our company to have on the world?

What are our company wants? What about company needs?

If our company succeeded in everything it set out to do, how would the world be different?

4. Sort your answers by importance

By the time you're finished brainstorming, you should have a lot of stuff written down.Put all of this content aside for a few days, so that your mind is clear when you return for the next step: deciding what goes in your vision statement and what gets left on the cutting room floor.

Sit down with your vision statement tiger team and a highlighter and review everything you have written down. Highlight ideas and phrases that your group feels are the most important to your company, and cross out items that you're ready to eliminate from consideration (however, don't throw this content out entirely—everything you brainstormed can be helpful in creating other important documents, like your core values, roadmap, or business plan). 

5. Write your company's vision out longform

At the end of step four, you'll have a smaller "word bank" of your most important phrases, ideas, keywords, and answers to foundational company questions. Your next step will be to organize these ideas into sentences that flow logically and are ordered according to your company's priorities.

Right now, don't worry about length—focus instead on communicating your vision in a way that makes sense, touches all of the key points you want to include, and feels relatable to your stakeholders and your audience. It's much easier to edit a long but comprehensive statement than it is to bulk up a statement that's missing pieces.

6. Step back and evaluate

Before you go through the work of editing your vision down to size, take a step back and look at your vision paragraph from afar. This is another point where you may benefit from setting it aside for a few days and returning with fresh eyes.

As you review your vision paragraph, check for the following things:

Is it ambitious enough? Your paragraph should feel aspirational, not like a finite goal to be accomplished.

Is it too ambitious? Make sure you strike a balance between idealistic and unrealistic.

Does it accurately reflect your organization? Run your paragraph by internal stakeholders who weren’t involved in creating it, and as for their feedback on what may be missing, what parts may be unnecessary, or how certain ideas may be phrased more effectively.

Does it make sense? Have friends and family members read your paragraph to confirm that it makes sense to the average reader.

7. Write your final vision statement

Once you've adjusted your vision paragraph and made the changes you wanted to make, it's time to edit your vision paragraph down to a vision statement. In many cases, your paragraph may naturally shrink as you solicit and implement feedback from others, and you may even want to specifically ask for opinions on how your paragraph could be more concise.

Here are a few ways to shorten your vision paragraph:

Eliminate what's unnecessary. Now that you've stepped away from your paragraph a few times and gotten a few rounds of feedback, are there any phrases or ideas that don't feel as necessary as they did when you wrote it? Cut any parts that feel lackluster or less impactful than the rest of the paragraph.

Look for synonyms. Are there any areas where you used several words to say something that there's already a word for? For example, you might replace the phrase "give people the ability to," with "provide access."

Edit each concept individually. Chop your paragraph into sentences and chop your sentences into phrases. Pick up each small segment on its own and see if you can come up with a shorter way to phrase it. It helps if you evaluate the smaller segments out of order—hopping around or going backwards piece by piece will help you notice things that your brain smooths over when you're reading a full sentence.

When your vision statement is finished, bring it back around to your stakeholders to get final feedback and make any finishing tweaks. 

Vision statement examples

There's no way around it—writing a vision statement is hard, especially if it's your first time doing so. Before you get started, or if you get stuck and need to spark some new ideas, take a look at some of these example vision statements for inspiration. 

Note that not all companies have both a mission and a vision statement. Some companies combine the two into a single small paragraph that touches on tangible objectives (mission) as well as more long-reaching aspirations (vision). In some cases, companies won't label either statement, encasing them in a broader page dedicated to "purpose," "who we are," or another similar title.

Here, we've gathered mission and vision statements for a few companies that have publicly set both. 

Mission: To act in the public interest, BBC serves all audiences through the provision of impartial, high-quality and distinctive output and services which inform, educate and entertain.

Vision: To be the most creative company in the world.

Mission: IKEA offers a wide range of well-designed, functional home furnishing products at low and accessible prices.

Vision: To create a better everyday life for the many people.

Southwest Airlines

Mission: Southwest connects people to what’s important in their lives through friendly, reliable, and low-cost air travel.

Vision: To become the world’s most loved, most flown, and most profitable airline.

Mission: Hasbro creates the world's best play and entertainment experiences.

Vision: To make the world a better place for all children, fans and families.

Mission: To make things universally accessible and useful, Google organizes the world's information.

Vision: To significantly improve the lives of as many people as possible.

Mission: To harness the next wave of innovation and solve customers’ toughest challenges, VMware uses disruptive technologies like edge computing, AI, blockchain, machine learning, Kubernetes, and more.

Vision: To build a sustainable, equitable and more secure future for all.

Use your vision statement to help you grow

A company's vision statement is a living document—it should adapt and change as your company achieves its business goals and sets new ones, grows in size, expands its offerings, and updates its mission. Revisit your vision statement once every year or so to make sure it still accurately reflects your company's ideal future; if not, adjust it! 

But for now, enjoy the fact that your vision statement is written. Share it with your team, announce it to your customers, and use it to proudly guide your company forward.

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Kim and Kalee

Building a Life You Love

How to Make Your Vision Board Template (Free Worksheet)

Using a vision board template can help you unlock your creative potential and organize your big dreams into specific goals! So using a dream board template is a great way to  kickoff the coming year! The important thing to remember is to focus on what you want to accomplish and what would make this the best year ever!

You could also use a dream board as a way to focus on your New Year’s resolutions or positive emotions by using it as a mood board. Doing this activity as a family with your older kids is a great way to connect too! So why not host your own vision board party together this weekend?

Get Your Printable Vision Board Template

What is a vision board template.

A vision board template is a powerful tool to getting your creative juices flowing! The template offers an outline of areas of your life. This allows you to go in and fill in the great things you want to see happen in each category.

On the a vision board template, you’ll likely see questions, prompts, as well as, the different categories your goals may fit into.

Get Your Free Template Here

What should be included on a vision board?

A vision board allows you to organize your priorities and goals in a way to live your best life! The visual representation of your goals helps your subconscious mind look for ways to make your dreams a reality. So now, it’s just to decide what gets included!

What to Include on a Dream Board:

• Mission Statement
• Inspirational Quotes
• Printable Words
• Printable Affirmations
• Magazine cut outs and pictures
• Family life goals
• Business goals
• Personal growth goals
• Financial goals
• Career goals
• Hobbies and skills 
• Health and wellness goals
• Travel ideas
• Volunteering 
• Romantic relationships
• Self care  
• Your values and ideas
• Inspiration for your home
• Overall positive goals for your life

You may also like these 52 Effective Vision Board Ideas to include!

Get Started with Our Printable Template

Digital vision board vs physical vision board.

An online vision board is a great way to outline your different ideas, important goals, inspirational words, and collage of images. We love a digital copy because you can easily create and change it in Canva or another site with similar technologies. 

A digital option also cuts down on the vision board supplies a physical canvas requires — markers, magazine clippings, stickers, a printer, etc.

Both types of vision boards are an effective way to organize your thoughts and motivate yourself!

Enjoy Our Free Vision Board Printables

It’s safe to say a vision board template is a beautiful thing when it comes to goal setting! If you’ve never set goals before, take time to really ask yourself what would you like to see more of in your life? Less of? and also look through magazines and free stock photos to find pictures that represent your findings!

Grab Your Free Vision Board Template

You may also like our morning routine system to maximize your time (without stressing).

Self discovery is an important part to goal setting. If you’re ready to dig in deeper, you may also like our:

• 55+ Therapy Journal Prompts for Mental Health & Self Care
• How to do Future Self Journaling (and an Easy Template!)
• FREE Bullet Journal Habit Tracker Printable

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22 vision statement examples to help you write your own.

When launching a startup, founders typically have an idea of what they want to achieve — a vision of what success will look like. During the strategic planning process, it’s important to put this vision into concrete terms. Not only does a vision statement clarify your thoughts, but it helps employees and stakeholders understand what the business has set out to accomplish. No matter what the business, a good mission and vision statement can inspire and motivate employees to make that vision a reality.

Whether it’s your first or fifth business, writing a compelling vision statement can be challenging. Below, we'll share how to write a vision statement — one that inspires your employees and positively impacts your business — and we'll look at a few vision statement examples to help you get started. 

What is a vision statement? 

A personal mission statement and personal vision statement can be used to guide our decision-making and help us stay focused to meet our long-term goals. Company statements are no different. A company vision statement is one of your most important business documents, along with your mission statement and core values. Although it’s easy to confuse the three, each one is unique and serves its own purpose. 

Core values are the organization’s long-term beliefs and principles that guide employee behavior. A mission statement deals with “why” an organization exists, while a vision statement outlines “what” that existence will eventually look like. A mission statement has to do with what the organization is doing in the present, while a vision statement focuses on the future. Mission statement examples include L’Oreal’s “Offering all women and men worldwide the best of cosmetics innovation in terms of quality, efficacy, and safety.” Conversely, Disney’s vision for itself is “to be one of the world’s leading producers and providers of entertainment and information.”

Primarily intended for internal employees and shareholders, a vision statement describes what an organization aspires to be. It helps to think of a vision statement as part roadmap, part inspiration. By outlining a long-term vision, rather than just short-term goals, a vision statement helps give the organization shape and purpose. 

Why it’s important to have a vision statement.

Despite the importance of a vision statement, many companies choose to operate without one. Some simply combine their mission and vision into one general document. Others do away with the idea altogether, thinking that corporate visions are vague statements that serve no actual purpose. 

Furthermore, studies show that highly aligned organizations grow revenue 58% faster, and are 72% more profitable than ones that are unaligned. If an organization doesn’t have a vision or a clear idea of what it wants, it will greatly limit its opportunities and have a difficult time inspiring employees to stay committed.  

How to write a vision statement.

Writing a vision statement may seem like a daunting task. It’s read by every employee and shareholder, and greatly impacts the success of the organization. And a vision statement takes time and thought. When done well, a vision statement can provide the encouragement your company needs to achieve its goals. To streamline the process, keep the following steps in mind while crafting your vision statement:

1. Determine who will help write your vision statement.

When starting out, it’s likely you and your partners will be responsible for writing your company’s vision statement. Once you start hiring, you can ask managers and employees to contribute additional insights. Interviewing a range of individuals will help create a vision statement that integrates and speaks directly to the entire organization. 

2. Project your goals for the future.

Imagine your company five or ten years down the line. The outcome you envision — your dream for the future, your success as a company — should be captured in the vision statement. Keep in mind that the statement should only include the vision, not an actual step-by-step plan for implementing solutions. 

The following questions can help you clarify your vision: 

• Where do we want the organization to go? 
• What can we realistically achieve?
• What problem does the organization intend to solve?
• What are the changes we believe the organization can make for individuals? For the industry? 
• How will things be different if the vision is realized?
• What phrases or keywords describe the type of organization and outcome we want?

3. Stick to the specifics.

A generic vision statement — one that sounds like it could apply to any company — will not be enough to motivate your team. Vision works best when it’s specific and describes an end goal only your organization can provide. Don’t be afraid to dream big. A lukewarm vision will only yield lukewarm results. So it’s important to be bold, and even risky, when writing your vision statement. 

4. Keep it short and simple.

While it should be specific, a vision statement shouldn’t be overly detailed. It should be concise. Start by jotting down all of your ideas, and then pare those down to the essentials. Keeping just one or two key points helps create a clear vision that’s easy for everyone to focus on and fulfill. Stay away from technical terms and jargon, and use the present tense. Rather than trying to write something catchy, aim for clarity. A great vision statement works best when it’s simple, memorable, and inspirational. 

Revisit your vision often as your company evolves.

A vision statement sets an organization’s sights on the future. However, once that future is reached, the vision needs to continue moving forward. Your vision statement is a living document, not a set of static sentences. It plays an important part in your overall strategic plan for a certain time frame. It should therefore be regularly updated to reflect your organization’s current purpose. 

Brex is trusted by 1 in 3 startups for credit cards and spend management — are you next?

Constantly communicate your vision.

Once you have a vision statement that articulates your end goal, make sure it’s clearly communicated. A vision is more effective when your entire organization takes it to heart. Commit the proper resources and time toward realizing the vision you’ve set. This can mean investing in seminars and training or launching a new product. It can also include offering the lowest possible prices, entering new markets, or exploring other areas of opportunity. A good way to help everyone align with a company's vision statement is by inviting them into the process. Ask for employees’ input, and suggest ways to incorporate the vision into their work. Then, make sure to recognize or reward individuals for their standout contributions.

Vision statement examples.

Sometimes, seeing what works for notable companies is just the inspiration you need to create your own vision statement. Below are some inspiring vision statements from today’s top companies:

Concept-based vision statements.

Some vision statements are based on concepts of what the company hopes to be or achieve in the future. This can be a general statement focused on customers, or a position the company wants to hold within the industry. Below are a few examples of concept-based vision statements:

• BBC: “To be the most creative organization in the world”
• Disney: “To make people happy.”
• Google: “To provide access to the world’s information in one click”
• IKEA: “To create a better everyday life for the many people”
• Instagram: “Capture and share the world’s moments”
• LinkedIn: "Create economic opportunity for every member of the global workforce”
• Microsoft: “To help people throughout the world realize their full potential”
• Nike: “To bring inspiration and innovation to every athlete in the world”
• Oxfam: “A just world without poverty”
• Shopify: “To make commerce better for everyone”
• Sony: "To be a company that inspires and fulfills your curiosity.”
• TED: “Spread ideas”
• Tesla: “To accelerate the world’s transition to sustainable energy”
• Uber: “We ignite opportunity by setting the world in motion”
• Whole Foods : “To nourish people and the planet.”

Quality-based vision statements.

Other common vision statements are focused on internal goals. These include the type of products and services the company hopes to provide as they grow. Quality-based vision statements can also relate to company culture and operations. The following are some examples from actual United States companies in different industries:

• Amazon: “Our vision is to be earth’s most customer-centric company, where customers can find and discover anything they might want to buy online.”
• Avon: “ To be the company that best understands and satisfies the product, service, and self-fulfillment needs of women—globally.”
• Ben & Jerry’s: “Making the best ice cream in the nicest possible way”
• Ford: “People working together as a lean, global enterprise to make people’s lives better through automotive and mobility leadership.” 
• IBM: “To be the world’s most successful and important information technology company. Successful in helping our customers apply technology to solve their problems. Successful in introducing this extraordinary technology to new customers. Important because we will continue to be the basic resource of much of what is invested in this industry.”
• McDonald’s: “To move with velocity to drive profitable growth and become an even better McDonald’s serving more customers delicious food each day around the world.”
• Nordstrom: “To serve our customers better, to always be relevant in their lives, and to form lifelong relationships”
• Starbucks: “To establish Starbucks as the premier purveyor of the finest coffee in the world while maintaining our uncompromising principles while we grow.” 
• Warby Parker: “We believe that buying glasses should be easy and fun. It should leave you happy and good-looking, with money in your pocket. We also believe that everyone has the right to see.”
• Zappos: “To provide the best customer service possible. Deliver 'WOW' through service”

Keep a clear vision.

Even if it’s just a few sentences, a vision statement provides a lot of value. Not only does it outline the company’s desired outcome, but it can communicate intentions and hopes for the future. The best part is that a vision statement changes with your organization. When a vision is reached or updated, it’s time to create a new vision statement. This encourages everyone toward greater goals, and opens your company to more possibilities.

Ready to bring your vision to life? Brex can help.

How to Write a Vision Statement (With Examples, Tips, and Formulas)

This comprehensive guide will take you through the entire process of writing a well-thought-out and compelling business vision statement. 

Here’s what you will discover inside: 

• Why is a vision statement important for company goals?

Vision Statement vs Mission Statement: What’s the difference?

• Bad Vision Statements Examples (And What Makes Them Bad)

Helpful Tips for Writing your Vision Statement

• Fail-proof formula: Write your vision statement in 4 simple steps 
• Great Vision Statement Examples For Inspiration
• How to effectively communicate the company vision?

What is a Vision Statement?

In short, a vision statement describes the desired future state of a business within a 5-10 year timeframe and guides the direction of the business's efforts. It is essentially the future objectives of a business. The vision statement is also one of the key elements in a highly-effective business strategic plan.

Why is a vision statement important for company goals? 

We explained the real purpose of the vision statement  in this article , but here’s a quick reminder of what we're trying to achieve with a company vision statement:

• Improve the decision-making process by setting a 'limiter' that helps us to rule out strategic initiatives and opportunities which aren’t aligned with business long-term goals. 
• Make a succinct statement about what our organization is trying to achieve to help third parties such as investors or the media better understand us.
• Create a strong North Star that can guide and motivate employees even during difficult times if it is taken seriously.
• Develop an engaging vision statement that’s  one of the key elements  of thriving company culture. 

The bottom line is that a vision statement isn't just a nice-to-have. It should be included in every business plan and strategy discussion, especially during the strategic planning process , to ensure the organization and its departments stay aligned with its vision and don’t get sidetracked.

The most common mistake we see across the internet and with our clients is that most people do not understand the difference between a company's vision and mission. 

While we covered this a bit more in-depth  in this article , here’s a short recap: 

• A vision statement  describes a long-term, idealistic  state  of the FUTURE. 
• A mission statement  is a roadmap to a specific destination (your VISION) that explains how will you achieve it. 

Mistaking one for another can prevent an organization from reaching its full potential. 

So, while keeping this in mind, let’s look at some “vision” statements examples and analyze where they fit so you can avoid doing the same mistake when crafting your own vision statement.

Bad Vision Statements Examples (and why)

Here are some real-life examples of vision statements that, in our opinion, could do with a little tweaking. For each, we will explain what could be done better.

"Provide maximum value for our shareholders whilst helping our customers to fulfill their dreams."

If this was your vision statement  → Well, let’s hope it isn’t. That’s a classic mission statement example that describes HOW the company will achieve its vision. 

"Our company vision is to make every brand more inspiring and the world more intelligent by 2023."

If this was your vision statement  → You would want to make it more specific and relatable. Is it realistic that 'every brand' will use the services of this company? How about 'making the world more intelligent.' Can you be more specific on which brands? What does it mean to make the world more intelligent? Not to be too harsh though - there are strong elements here; 'making brands more inspiring' makes a lot of sense and has some depth.

"We aspire to be the most admired and valuable company in the world."

If this was your vision statement  → We would suggest you rethink your decision. Can you even make it more empty than it is? Which company doesn’t want to be the most admired and most valuable? Your vision statement should be more specific than that. 

"We are committed to achieving new standards of excellence by providing superior human capital management services and maximizing the potential of all stakeholders - clients, candidates, and employees - through the delivery of the most reliable, responsive ..." [and it goes on, but that's probably enough]...

If this was your vision statement  → you’d want to make sure it is less tangible and subjective. 'New standards of excellence'. 'Superior human capital management. 'Maximizing the potential'. There are simply far too many buzzwords, intangibles, and vagueness here for this to be either memorable or inspiring.

We are, of course, being rather harsh. But hopefully, the above examples illustrate well some of the pitfalls to avoid when creating your own vision.

Keep in mind that vision creation doesn't begin with sitting behind a desk and writing black on white. Reach out to your stakeholders and team members who will play a role in realizing the company's vision. Organize a workshop, or more if necessary, to brainstorm ideas and gather their feedback.

This toolkit with a template and workbook can help you with brainstorming exercises and navigating the whole process.

As a result, including other stakeholders in the vision-creation process will not only yield ideas but also get buy-in from the beginning since it will be their vision too. 

Here are 8 tips to help you write a memorable vision statement: 

• Keep it  short  - max 2 sentences. Your vision statement should be punchy and easy to remember. 
• Make it  specific  to your business and describe a unique outcome that only you can provide.
• Write it in the present tense. 
• Do not use words that are open to interpretation. Saying that you will maximize shareholder return in 2022 doesn't mean anything unless you specify what that means.
• Simple is best . There is a tendency for people to overcomplicate things, but you should make your vision clear enough for both people within and outside your organization to understand. Stay away from jargon, metaphors, and business buzzwords. 
• It should be  ambitious  enough to get people excited, but not so ambitious that it seems impossible to achieve.
• A vision statement isn't a one-off thing and  should evolve  with your business. When brainstorming your vision for the future, stick to a five-year timeframe. It's an ambitious end goal that's far enough ahead to work towards, but not too far for the organization to lose focus and commitment. 
• Vision  should align  with your company's core values. We go deeper into company values in this article, but when you have created your company values, you should review your vision to see if it aligns.

If anything, you should memorize these 4 words before you go into crafting your own vision statement:  Short, Specific, Simple , and  Ambitious .

Fail-proof formula: Write your vision statement in 4 simple steps

There are literally hundreds of articles out there that give examples of good and bad vision statements. There's also plenty of articles that give a high-level overview of what to consider when creating your own.

However, what we noticed was lacking was a concrete process to go through to help you create one. As such, we've outlined a process that we have used with clients in Cascade that might work for you too.

There are plenty of great vision statements out there that will not conform to the process below. But if you're struggling or just need a place to start, then hopefully this will help.

Step 1: Define what you do as an outcome

Start by being exceptionally clear about what it is your organization actually does. Be careful to remain 'outcome focused' rather than 'output focused'. For example, Microsoft famously had a vision statement to Put a Microsoft powered computer on every desk in the world (slightly paraphrased).

Strictly speaking, what Microsoft 'do' is make computer software, but for the purposes of their Vision, they looked forward to the actual outcome of this process - i.e. computers on desks.

Let's look at some other hypothetical examples:

• A bakery makes bread. But the outcome is consumers enjoying that bread.
• A consulting company gives advice. But the outcome is the success of others based on that advice.
• A government department does...lots of things. But the outcome is better lives for the citizens they serve.

Whilst this process may seem obvious - you would be surprised by how rarely organizations actually go through this process in a formal, written way.

Doing so will take you a long way towards creating your vision statement - BUT it's not enough alone! If it was, all bakeries, for example, would have the same vision statement - which is hardly inspiring!

TIP: If you are not sure where your organization wants to be in the future, you can use different tools, like SWOT or SOAR analysis , that will help you formulate your vision and future-oriented goals.

Step 2: Define what unique twist your organization brings to the above outcome

Very few products or services these days are truly new - most are more like reinventions of something that exists already, but with a different approach, focus or spin.

At some point in your organization's lifespan - someone will have believed that the reason that THIS organization would be successful where others have failed, was because of.........something.

You need to define that something!

Let's take our bakery example. So far, our vision statement looks pretty generic, along the lines of customers enjoying our bread. But why will they enjoy our bread MORE than the bread from the place next door?

Is it because we use centuries-old traditions passed through generations of our family? Because we only use premium grade locally sourced ingredients? Whatever your unique selling point is - let it shine through in your vision statement.

Step 3: Apply some high-level quantification

Ironically, a common problem with a vision statement that isn't as good is that it's too visionary! With no possible end in sight (or a totally unrealistic one) - the initial inspiration derived from a solid vision statement can quickly turn to frustration or even cynicism among employees and customers.

That said - this doesn’t mean you should put numbers or any financial metrics to your vision statement. This will come later in your planning process.

However, you still want to add some high-level quantification to make it achievable.

Sticking with our bakery example, we might want to refine our target audience to 'every customer who walks through the door'. That's fine, or maybe we want to be bolder: 'every customer within walking distance of a store'.

The quantification we apply could also be industry specific. If you're a B2B - are you shooting for small businesses or multinationals, for example?

Step 4: Add relatable, human, 'real world' aspects

OK, your vision statement by this point should be getting pretty close to finished. But one final trick you can apply to help make it even more memorable is to add a real-life aspect.

This will allow people to conjure up a solid mental image to associate with your vision statement.

Let's look at an example - which of the following statements is likely to be more memorable:

a) To have every working person in the world using Microsoft product.

b) A Microsoft-powered computer on every desk.

I would argue that (b) is more memorable because as I read this, I'm actually visualizing a computer (in my case) sitting on a wooden desk in a room.

There's nothing wrong with (a) but it's highly conceptual and thus difficult to transform into a mental picture. Let's look at another example:

"Ensure that every customer who leaves our store, does so smiling." 

Here, using the word 'smiling' as opposed to 'happy' is powerful, because it conjures a mental image of a person smiling.

It won't always be possible to bring this level of tangibility to a vision statement - but if it is, I would strongly encourage doing so.

Final check

Our tip for creating a good vision statement is to use our formula, which we explain below, in conjunction with the CASCADE vision framework. 

Ask yourself the following questions to check if your vision statement checks all boxes of a good vision: 

• Is it  C lear? 
• Is it  A mbitious, but not seemingly unattainable? 
• Is it  S timulating? 
• Is it  C oncise
• Is it too  A bstract? 
• D uration: Is it limited to a specific time range? 

Does it  E ncourage you to take action?

Great Vision Statement Examples for inspiration

First, let’s look at the vision statement on an example of the bakery we used in the previous section.

Following our 4-step process, the final vision statement looks like this:

Producing and selling locally sourced cakes and pies that are so delicious and satisfying , that every customer who leaves our store does so with a smile.

If we deconstruct this into our various steps, we can see each at work as follows:

Step 1 - The output Step 2 - The twist Step 3 - The quantification Step 4 - The human connection

Even if yours doesn't look like this at the end, following the process above will help you to bring structure and purpose to your effort.

Of course - there are other ways to write a well-thought-out and effective vision statement. So let’s look at some other examples of great vision that don’t match our vision statement formula but still make an engaging and memorable company vision: 

Vision statement: To be Earth’s most customer-centric company, where customers can find and discover anything they might want to buy online. 

Vision statement: To establish Starbucks as the premier purveyor of the finest coffee in the world while maintaining our uncompromising principles while we grow.

Vision statement: A global force for Learning-through-Play. 

We love this one because it’s short, sweet and easy to remember. 

Vision statement: To create the most compelling car company of the 21st century by driving the world's transition to electric vehicles.

Note: If you look closely, you’ll see that their vision statement is a mix of vision and mission statement. Let’s remember the difference between these two: Vision shows your business desired future state, while the company’s mission describes how you will get there. 

Cascade tip:  If you’re in doubt about what is a vision statement and what is a mission statement, do this simple test with two questions: 

• What do they want to achieve?  To create the most compelling car company of the 21st century…  (vision statement)
• How?  … by driving the world's transition to electric vehicles.  (mission statement)

Want to see more examples of a great vision statement? Check  this article with 17 vision statement examples  from top companies, such as Patagonia, Ikea, LinkedIn, and Disney. 

How to effectively communicate the company vision? 

Let's say you've finally crafted the perfect vision statement that makes everyone in the C-suite proud. Marketing updated the website, ran a PR, and posted across all company social media channels. The new direction is making waves in the company, but as time passes, everyone forgets about it and gets on with their business-as-usual. 

If you have a vision but take no action - your organization has no future. In other words, you need to keep the company's vision top of mind 24/7/365 if you want to achieve it. Consistent communication is the key to success.

Keep your vision statement in a place where everyone can see it on a daily basis.

You can start by including your vision in every company-wide meeting. Here at Cascade, we make sure to run the all-hands meeting every week. Here’s what our agenda usually looks like: 

• Drive alignment around company vision and overall strategy 
• Communicate the strategy priorities 
• Share updates and progress toward key business goals
• Celebrate our accomplishment 
• Establish two-way communication between employees and executives 

Turn your vision into a strategic advantage 

We have entered a new normal - an environment where change is the norm. You may have a top-flight board and a great executive team, but the success of your organization depends on your leadership. Your vision for the future needs to be clear and strong so people can understand it and join forces behind it.

In short, unity and a laser-sharp focus are what separate winning businesses from losers these days.

Cascade has your back, offering speedy and agile  business transformation  to help you align teams behind a shared vision and drive business growth.  See Cascade in action  to discover how you can turn your vision into reality.

Editor’s note:

This article was originally part of our ‘How to Write a Strategy’ series:

• How To Write A Strategic Plan: The Cascade Model
• How to Write a Good Vision Statement (This Article)
• How To Create Company Values
• Creating Strategic Focus Areas
• How To Write Strategic Objectives
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Create a Vision Board

Inspire yourself to reach your goals by creating a vision board in Google Drawings.

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26 Vision Board Templates [Free & Printable for 2024]

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Can vision boards actually help impact your quest to achieve your dreams and goals ?

You might think of them as just a hodgepodge of affirmations and images, but vision boards are a great tool for manifesting what you want in life.

A vision board can be displayed prominently in a designated sacred space, or a mini version of it can be carried in your journal. And every time you see your vision board, you’re actually doing short visualizations about your goals, helping attract the things you want in your life. ( Learn more about the law of attraction with these books. )

In this post, we will learn more about vision boards and cover 26 great vision board templates you and your friends can use to create your own vision board.

Table of Contents

The Three Categories of Vision Boards

Vision boards fall into three common categories:

• Stability (such as achieving financial success, working in your dream job, owning real estate properties, owning businesses, becoming more independent, etc.)
• Social relationships (such as family relationships, friendships, business connections, acquaintances, community life, etc.)
• Personal (such as health and fitness, your personal journey to self-awareness , well-being, the pursuit of happiness, personal development, etc.)

Most people invest a number of hours (or days) to create physical vision boards . After they’ve mapped out their goals, they use magazine cutouts, printables, and stickers to create a collage representing their hopes, dreams, and goals. Often they use corkboards or thick cardstock to serve as the base for their vision boards. These boards are highly personal and meaningful for their creators. ( Want to get started on one? Use this checklist to make sure you have all the vision board supplies you'll need. )

RELATED: 21 Examples of SMART Goals

Want to set goals you can actually achieve? Then watch this video that provides a quick overview of SMART goals with 21 examples.

The Advantage of Templates

However, not everyone has the luxury of time to create a vision board from scratch. And others may be hesitant to make a “freeform” type of vision board.

If this is the situation you find yourself in, a template is an alternative yet effective way to create your goal board. All you need to do is fill out a template with appropriate picture cutouts and affirmations that represent your vision and still reap the benefits of creating a vision board .

Today, we’re featuring 26 vision board template ideas that you can use as inspiration for your next dream board. Unless otherwise stated, these templates are downloadable and free from their creators’ websites. They can also serve as examples to spark your own creativity.

Let’s check them out.

26 Vision Board Templates

1. my vision board.

Download the PDF

Our very own template helps you manifest the perfect life you’ve always dreamed of. This template has boxes and icons that represent different life goals, including:

• Health goals
• Financial goals
• Relationship goals
• Career goals
• Family goals
• Personal goals

You can place cutouts and other design elements in the boxes to create an image-rich vision board or write down your goals for each category. Space is provided at the bottom of the page for writing down notes and other relevant information.

2. Vision Board Life Goals

We designed this vision board to serve as a constant reminder and source of inspiration as you work toward fulfilling your life goals. This predominantly green-themed template has a prominent spot reserved for listing five of your major life goals. Surrounding it are boxes that represent your family, travel, career, and financial goals.

3. Vision Board Kit

via Making Life Blissful

This kit has everything you need to create a vision board. There are six categories you need to fill in this template: self-care, talents, relationships, just-for-fun, education, and health.

You can easily modify this planner to suit your preferences. Supplies that you can use include colored pens, magazine cutouts , and printables. Planner stickers also work well ( check out this post on the best planner stickers ).

4. My Vision Board

via Lady And A Blog

This template provides spaces for different categories of personal goals. You can choose to fill out just the boxes that you want, then watch your goals manifest.

The categories include financial, physical, things to try, dreams, spiritual, and family life. This template is downloadable as a .pdf file.

5. What Is and What Could Be

via Christie Zimmer

This journal page features a charming color scheme and fun fonts and layout. It helps determine what things you can improve on to raise the quality of your life and achieve what you've always dreamed of. After you’ve brainstormed your answers, you can transform this page into your actual vision board.

6. 2020 Vision

via Life Between Summers

This template is ideal for classroom use as you teach kids the value of goal-setting. This vision board is available for a minimal fee.

7. Canva Free Template – Turquoise

This is a free digital template available on Canva. It has a turquoise theme that is soothing to the eyes.

The main advantage of using online graphic design platforms such as Canva is the large volume of stock images you can choose from to make your vision boards stand out. There are images you can use for free, but in order to have full access to the image database, you need to subscribe to the premium service for a fee.

8. Canva Free Template – White Gold Foil New Year Vision Mood Board

Here is another digital template from Canva that features an eye-catching white and gold foil theme.

Do you know why vision boards work? They function as a visualization tool. You may have heard that athletes use visualization (also known as imagery ) to boost their performance. You can do the same, but your board should contain inspiring quotes as well as pretty images.

The value of vision boards lies in the way they make you feel when you’re looking at the images. Your board should evoke positive emotions within you that are related to the goals you’re trying to achieve.

That’s why you should be the one to create your own vision board. Delegating the task to someone else causes the board to lose its efficacy because feelings are personal and not something that you can delegate or outsource.

For a more in-depth guide, here's our post on how to use Canva to create your vision board .

9. Three-Pillar Vision Board Layout

Splitting your vision board into categories helps keep goals manageable. Popular goal categories include:

• Self-improvement
• Relationships
• Spirituality

This template has columns for the three most common categories of personal visions: self, social, and security.

10. Printable Vision Board

If you need a vision board that can easily be slipped into a planner to take anywhere, this printable template is right for the job. Anytime you need to review your goals, it’s as easy as taking out your planner and going to the page where you’ve placed your vision board.

A vision board is like your “whole-year resolution.” Compared with New Year’s resolutions, which you are likely to forget once February comes along, a vision board’s physical presence provides a daily visual and tactile reminder of all that you want to manifest in your life.

11. Adventure Awaits Template

This template was created in Canva . For those unfamiliar with Canva, it is a drag-and-drop graphic design tool with a huge database of images and fonts, which has helped non-graphic designers and experienced designers alike create graphics for websites and printed media.

Here are some guide questions to help flesh out your dream board:

• What do you see yourself doing in the next three years or so?
• What do you hope to achieve?
• What places do you hope to see?
• What things do you want to do?

12. The Best Year

You can use this template to think about the things you’ve learned from the previous year, as well as stuff you’re grateful for and things you’ve achieved that made you proud.

It also features spaces for the things you want to improve on, the things you want to try, and places you want to go in the coming year.

Make brainstorming and creating a vision board a fun family activity, and let your kids participate! Include their ideas in the board. You can also let older kids have a go at creating their own vision boards.

Looking for more ideas? Here are more vision board ideas for kids.

13. Goal Setting Printable

In this template, various spaces are provided for personal goals, inspiring/motivational quotes, social goals, and career goals. The template is colorful and has an unconventional design.

14. This Year I Will

You can use this worksheet to brainstorm all the things that you would like to attract into your life, as well as the stuff you want to get rid of (e.g., habits, relationships) that no longer works.

Alternatively, you can cut out appropriate images and quotes, and then paste them directly onto this worksheet. Instant vision board!

15. Mood Boards

Sometimes, when you come across an eye-catching vision board, your first reaction may be a sigh and a wistful remark like, “I wish I could make something like that.”

The creator of these four templates gives you the opportunity to own a beautiful dream or mood board, minus the stress of creating the perfect layout. These templates are editable and customizable to your preferences. All you need to do is to follow the instructions on her post (link above) and you’ll be the proud owner of an aesthetically pleasing vision board.

Then all you need to do is display the board somewhere prominent and watch your dreams come true .

16. Goal Digger

This template will help you organize and keep track of all your goals. Categories include physical, professional, spiritual, and relational. Be ready for positive change this year!

17. Travel Writing Vision Board

Perhaps one common goal that many people place on their vision boards is the opportunity to travel to far-off places, whether for a little R&R or a good cause. This is a great example of a travel vision board.

18. Your Best Self

This fee-based template helps improve the quality of your life. It serves as a guide to attracting more positive things into your life and transforming habits into ones that promote self-improvement .

19. Green Vision Board

The color green is often used as a symbol for growth. This template features a green theme that is both refreshing and exciting, as if heralding wonderful things to come. The template can also demonstrate that you are adopting a growth mindset and are open to what life has to offer.

20. Intentions and Desires

This template’s design provides a sleek and uncluttered view of your goals. Remember to keep your intentions as specific as possible.

Another tip for realizing the goals you’ve set for yourself is to be mindful of what is around you. That way, you are more attuned to opportunities when they are within reach.

21. Financial Vision Board

We all aspire for security and stability, and when it comes to financial success, the best way to achieve it is by planning accordingly. This template helps you clarify and meet your financial goals, so set your intentions and get ready to become wealthier this year.

22. Your Best Year Yet

This teal-themed template is your companion as you work on creating the life you’ve always wanted. It features six boxes for your goals in different areas of life.

You can write down your goals for each area, such as daily non-negotiable, health & wellness, and financial goals. You can also add some cutouts, stickers, and other printables to add some fun and color to your template.

23. Dreams & Goals

This set of vision boards offers you a wide selection of designs to choose from. You’ll find a vision board with a minimalist design, if that’s what you’d prefer, or a rainbow-colored template if you resonate more with colorful designs.

Some of the templates in this set are pre-filled, so you simply have to write down your dreams and vision for each category. There are also blank ones if you prefer a more customized template that you can fill up any way you like.

Finally, some of the templates have inspiring quotes from influential people such as C. S. Lewis and Pablo Picasso.

24. Create Your Dreams

View this post on Instagram A post shared by Open Door Studio (@opendoorstudio805)

This free template is designed to look like different types of notes pinned to a board. There are spaces to write down your dreams for every category found in this template. An encouraging quote from Louis Pasteur reminds users that, “ Chance favors only the prepared mind. ”

25. Visualize Bliss

View this post on Instagram A post shared by The Bliss Collective (@thebliss_collective)

A simple vision board is just as effective as an intricate one. Here’s a very simple template in a pink-and-black theme. It allows you to create a vision board for four areas of your life, namely:

• Personal/spiritual

26. Let Kids Explore Their Dreams

Kids benefit from learning about goal-setting and visualization early on, and this template helps introduce vision boarding to young people.

It features a colorful interface with places where you can write down or draw images representing your goals/dreams. There are also boxes with writing prompts to give structure to the process of vision boarding.

Some of the writing prompts you’ll find in this template include:

• Places I Want to Go
• Something I Love About Myself
• Something I Want to Accomplish
• Pictures, Drawings, and Words That Make Me Happy

Final Thoughts on Vision Board Templates

Vision boards are powerful tools for manifesting your heart’s desires. Other great ways to accomplish your goals are to:

Keep your intentions clear.

Believe that what you want is already within reach.

Celebrate the victories that arrive.

Strive to be a better version of who you are all the time.

We hope that the vision board template ideas presented in this post give you the inspiration and courage to receive what you’ve always dreamed of.

If you need further ideas on how to create a vision board from scratch, this post can help you . To make your vision boards more interesting, check out these vision board printables . And for more vision board ideas, check out these roundups:

• vision board ideas for men
• vision board ideas for students
• vision board ideas for kids
• vision board ideas for weight loss goals
• vision board ideas for musicians

Further, if you prefer a digitized version of the goal board, you might want to check out this post on the best vision board apps and websites .

Finally, if you don’t know how to get started with this strategy, then check out this FREE printable worksheet and a six-step process that will help you create the PERFECT vision board .

Free Product Vision Boards, Templates, and Documents

By Joe Weller | September 7, 2021

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Get the most effective free product vision boards, templates, and documents for product owners, product managers, designers, and marketers. Download these tools in Microsoft Excel, Word, and PowerPoint; Adobe PDF; Google Sheets; and other formats. 

Included on this page, you’ll find a product vision board template , a product vision board example , an agile product vision board , a product vision and strategy document template , and more.

Product Vision Board Template

Download Product Vision Board Template 

Microsoft Excel | Microsoft Word |  Microsoft PowerPoint | Google Slides | Adobe PDF | Smartsheet

This product vision board template is the perfect tool to help you state your product’s purpose, who it serves, how it differs from competitor offerings, and its intended impact. Enter target market details to specify your market segment, so that stakeholders clearly understand who the product’s customers and users are. Include further details about the solution your product will provide and the feasibility of its development. Use this presentation-friendly product vision board template to gain buy-in from product sponsors, team members, and other stakeholders. 

For more resources on product management, see “ Free Product Management Templates .”

Product Vision Board Example Template

Download Product Vision Board Example Template

Microsoft Excel | Microsoft Word | Microsoft PowerPoint | Google Slides | Adobe PDF

Take the guesswork out of creating a product vision from scratch by leveraging the pre-filled text in this template to provide stakeholders with an all-inclusive product vision board. Overwrite this template’s sample text to explain your product’s purpose, the benefits it provides, its marketing demographic, how it meets your company’s business goals, and what makes it unique compared to the competition.

Agile Product Vision Board Template

Download Agile Product Vision Board Template 

Microsoft Excel | Microsoft Word | Microsoft PowerPoint   | Adobe PDF  | Google Slides

Designed specifically for organizations and teams using Agile development practices, this template helps your product vision become a reality. Enter details of how your product’s development using Agile methodologies will result in positive changes in the market, how Agile will help it succeed, and how applying Agile practices will help your company reach its business goals. Ensure the feasibility and ease of vision-through-development stages with the guidance of this simple-to-use, Agile-specific product vision board template.

Vision Statement Worksheet Template

Download Vision Statement Worksheet Template

Microsoft Excel | Microsoft Word | Google Sheets | Google Docs 

This all-in-one, easy-to-use vision statement worksheet template is ideal for developing your full product vision and aiding in the creation of a project proposal. Enter product plan info and the strategy outlook (objectives, target market, product features and benefits, competitive analysis, etc.) to proactively define your product’s distinct offerings compared to competitors’ products. This comprehensive vision statement worksheet helps you specify all projected feature-development details and present the big picture of your product’s unique qualities.

Product Vision Statement Template

Download Product Vision Statement Template

Microsoft Word | Adobe PDF

Manage the development of your product vision with this comprehensive product vision statement. List product-specific details for your product’s development (e.g., "How would developing this product help us achieve our business goals?”) in a single, shareable document. Easily create and track the development of your product’s vision to gain a holistic view of how your product is unique, what you want to achieve with it, and how it helps you attain your business goals.

Product Vision Box Template

Download Product Vision Box Template

Microsoft Word | Microsoft PowerPoint  | Google Slides

Use this in-depth template to create a product vision plan that summarizes your product vision, including the situation description, your target audience, the distinctive traits your product provides, and more. Enter unique product benefits, advantages, and features to outline how your product development strategy will help attain your organization’s goals and capture market share.

Product Vision and Strategy Document

Download Product Vision and Strategy Document

Microsoft Word | Google Docs | Smartsheet

Create an all-inclusive product vision outline that summarizes your unique product vision, including business goals, target audience, strategy, product details, and more. Whereas a product roadmap offers an outline for how you will execute your product strategy, this strategic product vision and strategy template offers competitive analyses, product distribution and partnership details, and finance and market research sections. 

For comprehensive details on successful product roadmapping, see “ Your Complete Guide to Product Roadmaps .”

Software Product Vision Template

Download Software Product Vision Template - Microsoft Word

Ensure that you have accounted for all the essential details in your software product’s development with this simple software product vision template. Enter your product’s situation description, target audience, positioning statement (describing what the product is, who the product is for, what the product provides, what makes the product unique, and what advantages the product offers) to keep all stakeholders, team members, and product sponsors apprised of your product’s intentions and proposed development. 

For more on making your product vision a reality, see “ Best Practices and Expert Tips for Creating Product Roadmaps .”

What Makes a Great Product Vision?

A product vision defines your product’s purpose. A great product vision articulates that mission thoroughly and meticulously to all your team members. It is the blueprint — the guiding light — for your product’s development and overall strategy. 

But how do team members, including product owners, product managers, marketers, designers, project managers, and developers, create great product visions? They clearly define the purpose, desired results, audience, problem-solving aspects, and organizational benefits of the product. But they also create great product visions by listening to their customers. 

End users are key to the success of a product’s vision, development, and rollout. A great product vision conveys an understanding of a customer’s needs.

By listening to your customers — and truly hearing them when they tell you what they need and want from a product — you’ll be able to create a successful product vision that’s customer and market driven. In fact, understanding your customer, through user and market research, is the key to developing a great product vision.

What Is a Product Vision Board?

A product vision board is the primary vehicle you use to describe your product’s vision and strategy. The board helps you achieve this goal by addressing the following questions: 

• What is the purpose of your product? 
• What positive outcomes should your product generate? 
• Who — what audience — is your product intended for? 
• What problem(s) does your product solve? 
• How will your product benefit your organization and meet its goals? 

As mentioned, while a product vision defines your product’s purpose and lays the groundwork for strategic planning, a product vision board enables you to visualize your product’s development and reach by helping you answer vital questions.

What Is the Purpose of a Product Vision Board?

A product vision board serves as the foundation for your overall product strategy. The board allows you to effectively capture your comprehensive product vision, including the nature of your product, your target market, your desired results, and more. 

A product vision board also helps you identify the ways in which your product meets your organization’s goals. Moreover, the board is highly adaptable and flexible, giving you the crucial ability to account for continual changes in the marketplace. 

By adhering to the requirements of a product vision board, team members can proactively discuss the product’s strengths and determine its ultimate goals. Once you visualize and write up your product vision, you can easily address your target market’s needs and begin developing your key product features and strategy.

What Is a Product Vision Template?

A product vision template is a centralized, shareable document that helps guide you through the entire product-vision process, from product conception through product release and beyond.

This template enables you to create and manage your product vision, so you can capture and reinforce that vision’s most significant details. 

Though product vision templates may vary, they most often include the following universal questions. Answer these questions to the best of your ability so that you can ensure the success of your product’s development and execution: 

• What is the purpose of the product? 
• What positive change should result from the product? 
• Who are the product’s customers?
• What problem(s) does the product solve? 
• What benefit(s) does the product provide? 
• What makes the product different? 
• How does the product benefit your company? 

Product vision board templates also frequently include the following sections to help you further define product vision and strategy: 

• Competitive Analysis Details: Competitor products, features, etc. 
• Development: Schedule, strategy, quality assurance, documentation plan, etc. 
• Distribution and Partnerships: Target partners, market segments, etc. 
• Market Research: Product data, research, and analysis. 
• Operations: Customer support, operations, manufacturing, distribution, etc. 
• Position Statement: Target market, point(s) of differentiation, frame of reference, reason to believe, etc. 
• Product Details: Product backstory, selling points, feature log, product facts, etc. 
• Product Finance: Budget, pricing model, etc. 
• Product Release: Market deliverables, activity overview, etc.  
• Product Sales: Team structure, strategy, etc. 
• Product Vision Info: Product name, date of product conception, team members, etc. 
• Strategy Outlook: Product objectives, positioning, features, marketing strategy, competitive analysis, projected timeline, etc. 
• Target Audience: Product brand target, desired reaction, targeted users, etc. 

By answering these product-vision questions and filling out these details from the start, you and your product team members can rest assured that, as you develop your product, you’ll have a solid foundation in place for your eventual product’s success.

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The Smartsheet platform makes it easy to plan, capture, manage, and report on work from anywhere, helping your team be more effective and get more done. Report on key metrics and get real-time visibility into work as it happens with roll-up reports, dashboards, and automated workflows built to keep your team connected and informed. 

When teams have clarity into the work getting done, there’s no telling how much more they can accomplish in the same amount of time.  Try Smartsheet for free, today.

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