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What It Takes to Give a Great Presentation

  • Carmine Gallo

the purpose of an oral presentation is to

Five tips to set yourself apart.

Never underestimate the power of great communication. It can help you land the job of your dreams, attract investors to back your idea, or elevate your stature within your organization. But while there are plenty of good speakers in the world, you can set yourself apart out by being the person who can deliver something great over and over. Here are a few tips for business professionals who want to move from being good speakers to great ones: be concise (the fewer words, the better); never use bullet points (photos and images paired together are more memorable); don’t underestimate the power of your voice (raise and lower it for emphasis); give your audience something extra (unexpected moments will grab their attention); rehearse (the best speakers are the best because they practice — a lot).

I was sitting across the table from a Silicon Valley CEO who had pioneered a technology that touches many of our lives — the flash memory that stores data on smartphones, digital cameras, and computers. He was a frequent guest on CNBC and had been delivering business presentations for at least 20 years before we met. And yet, the CEO wanted to sharpen his public speaking skills.

the purpose of an oral presentation is to

  • Carmine Gallo is a Harvard University instructor, keynote speaker, and author of 10 books translated into 40 languages. Gallo is the author of The Bezos Blueprint: Communication Secrets of the World’s Greatest Salesman  (St. Martin’s Press).

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24 Oral Presentations

Many academic courses require students to present information to their peers and teachers in a classroom setting. This is usually in the form of a short talk, often, but not always, accompanied by visual aids such as a power point. Students often become nervous at the idea of speaking in front of a group.

This chapter is divided under five headings to establish a quick reference guide for oral presentations.

the purpose of an oral presentation is to

A beginner, who may have little or no experience, should read each section in full.

the purpose of an oral presentation is to

For the intermediate learner, who has some experience with oral presentations, review the sections you feel you need work on.

the purpose of an oral presentation is to

The Purpose of an Oral Presentation

Generally, oral presentation is public speaking, either individually or as a group, the aim of which is to provide information, entertain, persuade the audience, or educate. In an academic setting, oral presentations are often assessable tasks with a marking criteria. Therefore, students are being evaluated on their capacity to speak and deliver relevant information within a set timeframe. An oral presentation differs from a speech in that it usually has visual aids and may involve audience interaction; ideas are both shown and explained . A speech, on the other hand, is a formal verbal discourse addressing an audience, without visual aids and audience participation.

Types of Oral Presentations

Individual presentation.

  • Breathe and remember that everyone gets nervous when speaking in public. You are in control. You’ve got this!
  • Know your content. The number one way to have a smooth presentation is to know what you want to say and how you want to say it. Write it down and rehearse it until you feel relaxed and confident and do not have to rely heavily on notes while speaking.
  • Eliminate ‘umms’ and ‘ahhs’ from your oral presentation vocabulary. Speak slowly and clearly and pause when you need to. It is not a contest to see who can race through their presentation the fastest or fit the most content within the time limit. The average person speaks at a rate of 125 words per minute. Therefore, if you are required to speak for 10 minutes, you will need to write and practice 1250 words for speaking. Ensure you time yourself and get it right.
  • Ensure you meet the requirements of the marking criteria, including non-verbal communication skills. Make good eye contact with the audience; watch your posture; don’t fidget.
  • Know the language requirements. Check if you are permitted to use a more casual, conversational tone and first-person pronouns, or do you need to keep a more formal, academic tone?

Group Presentation

  • All of the above applies, however you are working as part of a group. So how should you approach group work?
  • Firstly, if you are not assigned to a group by your lecturer/tutor, choose people based on their availability and accessibility. If you cannot meet face-to-face you may schedule online meetings.
  • Get to know each other. It’s easier to work with friends than strangers.
  • Also consider everyone’s strengths and weaknesses. This will involve a discussion that will often lead to task or role allocations within the group, however, everyone should be carrying an equal level of the workload.
  • Some group members may be more focused on getting the script written, with a different section for each team member to say. Others may be more experienced with the presentation software and skilled in editing and refining power point slides so they are appropriate for the presentation. Use one visual aid (one set of power point slides) for the whole group. Take turns presenting information and ideas.
  • Be patient and tolerant with each other’s learning style and personality. Do not judge people in your group based on their personal appearance, sexual orientation, gender, age, or cultural background.
  • Rehearse as a group, more than once. Keep rehearsing until you have seamless transitions between speakers. Ensure you thank the previous speaker and introduce the one following you. If you are rehearsing online, but have to present in-person, try to schedule some face-to-face time that will allow you to physically practice using the technology and classroom space of the campus.
  • For further information on working as a group see:

Working as a group – my.UQ – University of Queensland

Writing Your Presentation

Approach the oral presentation task just as you would any other assignment. Review the available topics, do some background reading and research to ensure you can talk about the topic for the appropriate length of time and in an informed manner. Break the question down as demonstrated in Chapter 17 Breaking Down an Assignment. Where it differs from writing an essay is that the information in the written speech must align with the visual aid. Therefore, with each idea, concept or new information you write, think about how this might be visually displayed through minimal text and the occasional use of images. Proceed to write your ideas in full, but consider that not all information will end up on a power point slide. After all, it is you who are doing the presenting , not the power point. Your presentation skills are being evaluated; this may include a small percentage for the actual visual aid. This is also why it is important that EVERYONE has a turn at speaking during the presentation, as each person receives their own individual grade.

Using Visual Aids

A whole chapter could be written about the visual aids alone, therefore I will simply refer to the key points as noted by my.UQ

To keep your audience engaged and help them to remember what you have to say, you may want to use visual aids, such as slides.

When designing slides for your presentation, make sure:

  • any text is brief, grammatically correct and easy to read. Use dot points and space between lines, plus large font size (18-20 point).
  • Resist the temptation to use dark slides with a light-coloured font; it is hard on the eyes
  • if images and graphs are used to support your main points, they should be non-intrusive on the written work

Images and Graphs

  • Your audience will respond better to slides that deliver information quickly – images and graphs are a good way to do this. However, they are not always appropriate or necessary.

When choosing images, it’s important to find images that:

  • support your presentation and aren’t just decorative
  • are high quality, however, using large HD picture files can make the power point file too large overall for submission via Turnitin
  • you have permission to use (Creative Commons license, royalty-free, own images, or purchased)
  • suggested sites for free-to-use images: Openclipart – Clipping Culture ; Beautiful Free Images & Pictures | Unsplash ; Pxfuel – Royalty free stock photos free download ; When we share, everyone wins – Creative Commons

This is a general guide. The specific requirements for your course may be different. Make sure you read through any assignment requirements carefully and ask your lecturer or tutor if you’re unsure how to meet them.

Using Visual Aids Effectively

Too often, students make an impressive power point though do not understand how to use it effectively to enhance their presentation.

  • Rehearse with the power point.
  • Keep the slides synchronized with your presentation; change them at the appropriate time.
  • Refer to the information on the slides. Point out details; comment on images; note facts such as data.
  • Don’t let the power point just be something happening in the background while you speak.
  • Write notes in your script to indicate when to change slides or which slide number the information applies to.
  • Pace yourself so you are not spending a disproportionate amount of time on slides at the beginning of the presentation and racing through them at the end.
  • Practice, practice, practice.

Nonverbal Communication

It is clear by the name that nonverbal communication are the ways that we communicate without speaking. Many people are already aware of this, however here are a few tips that relate specifically to oral presentations.

Being confident and looking confident are two different things. Fake it until you make it.

  • Avoid slouching or leaning – standing up straight instantly gives you an air of confidence.
  • Move! When you’re glued to one spot as a presenter, you’re not perceived as either confident or dynamic. Use the available space effectively, though do not exaggerate your natural movements so you look ridiculous.
  • If you’re someone who “speaks with their hands”, resist the urge to constantly wave them around. They detract from your message. Occasional gestures are fine.
  • Be animated, but don’t fidget. Ask someone to watch you rehearse and identify if you have any nervous, repetitive habits you may be unaware of, for example, constantly touching or ‘finger-combing’ your hair, rubbing your face.
  • Avoid ‘voice fidgets’ also. If you needs to cough or clear your throat, do so once then take a drink of water.
  • Avoid distractions. No phone turned on. Water available but off to one side.
  • Keep your distance. Don’t hover over front-row audience members; this can be intimidating.
  • Have a cheerful demeaner. You do not need to grin like a Cheshire cat throughout the presentation, yet your facial expression should be relaxed and welcoming.
  • Maintain an engaging TONE in your voice. Sometimes it’s not what you’re saying that is putting your audience to sleep, it’s your monotonous tone. Vary your tone and pace.
  • Don’t read your presentation – PRESENT it! Internalize your script so you can speak with confidence and only occasionally refer to your notes if needed.
  • Lastly, make good eye contact with your audience members so they know you are talking with them, not at them. You’re having a conversation. Watch the link below for some great speaking tips, including eye contact.

Below is a video of some great tips about public speaking from Amy Wolff at TEDx Portland [1]

  • Wolff. A. [The Oregonion]. (2016, April 9). 5 public speaking tips from TEDxPortland speaker coach [Video]. YouTube. https://www.youtube.com/watch?v=JNOXZumCXNM&ab_channel=TheOregonian ↵

communication of thought by word

Academic Writing Skills Copyright © 2021 by Patricia Williamson is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License , except where otherwise noted.

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How to prepare and deliver an effective oral presentation

  • Related content
  • Peer review
  • Lucia Hartigan , registrar 1 ,
  • Fionnuala Mone , fellow in maternal fetal medicine 1 ,
  • Mary Higgins , consultant obstetrician 2
  • 1 National Maternity Hospital, Dublin, Ireland
  • 2 National Maternity Hospital, Dublin; Obstetrics and Gynaecology, Medicine and Medical Sciences, University College Dublin
  • luciahartigan{at}hotmail.com

The success of an oral presentation lies in the speaker’s ability to transmit information to the audience. Lucia Hartigan and colleagues describe what they have learnt about delivering an effective scientific oral presentation from their own experiences, and their mistakes

The objective of an oral presentation is to portray large amounts of often complex information in a clear, bite sized fashion. Although some of the success lies in the content, the rest lies in the speaker’s skills in transmitting the information to the audience. 1

Preparation

It is important to be as well prepared as possible. Look at the venue in person, and find out the time allowed for your presentation and for questions, and the size of the audience and their backgrounds, which will allow the presentation to be pitched at the appropriate level.

See what the ambience and temperature are like and check that the format of your presentation is compatible with the available computer. This is particularly important when embedding videos. Before you begin, look at the video on stand-by and make sure the lights are dimmed and the speakers are functioning.

For visual aids, Microsoft PowerPoint or Apple Mac Keynote programmes are usual, although Prezi is increasing in popularity. Save the presentation on a USB stick, with email or cloud storage backup to avoid last minute disasters.

When preparing the presentation, start with an opening slide containing the title of the study, your name, and the date. Begin by addressing and thanking the audience and the organisation that has invited you to speak. Typically, the format includes background, study aims, methodology, results, strengths and weaknesses of the study, and conclusions.

If the study takes a lecturing format, consider including “any questions?” on a slide before you conclude, which will allow the audience to remember the take home messages. Ideally, the audience should remember three of the main points from the presentation. 2

Have a maximum of four short points per slide. If you can display something as a diagram, video, or a graph, use this instead of text and talk around it.

Animation is available in both Microsoft PowerPoint and the Apple Mac Keynote programme, and its use in presentations has been demonstrated to assist in the retention and recall of facts. 3 Do not overuse it, though, as it could make you appear unprofessional. If you show a video or diagram don’t just sit back—use a laser pointer to explain what is happening.

Rehearse your presentation in front of at least one person. Request feedback and amend accordingly. If possible, practise in the venue itself so things will not be unfamiliar on the day. If you appear comfortable, the audience will feel comfortable. Ask colleagues and seniors what questions they would ask and prepare responses to these questions.

It is important to dress appropriately, stand up straight, and project your voice towards the back of the room. Practise using a microphone, or any other presentation aids, in advance. If you don’t have your own presenting style, think of the style of inspirational scientific speakers you have seen and imitate it.

Try to present slides at the rate of around one slide a minute. If you talk too much, you will lose your audience’s attention. The slides or videos should be an adjunct to your presentation, so do not hide behind them, and be proud of the work you are presenting. You should avoid reading the wording on the slides, but instead talk around the content on them.

Maintain eye contact with the audience and remember to smile and pause after each comment, giving your nerves time to settle. Speak slowly and concisely, highlighting key points.

Do not assume that the audience is completely familiar with the topic you are passionate about, but don’t patronise them either. Use every presentation as an opportunity to teach, even your seniors. The information you are presenting may be new to them, but it is always important to know your audience’s background. You can then ensure you do not patronise world experts.

To maintain the audience’s attention, vary the tone and inflection of your voice. If appropriate, use humour, though you should run any comments or jokes past others beforehand and make sure they are culturally appropriate. Check every now and again that the audience is following and offer them the opportunity to ask questions.

Finishing up is the most important part, as this is when you send your take home message with the audience. Slow down, even though time is important at this stage. Conclude with the three key points from the study and leave the slide up for a further few seconds. Do not ramble on. Give the audience a chance to digest the presentation. Conclude by acknowledging those who assisted you in the study, and thank the audience and organisation. If you are presenting in North America, it is usual practice to conclude with an image of the team. If you wish to show references, insert a text box on the appropriate slide with the primary author, year, and paper, although this is not always required.

Answering questions can often feel like the most daunting part, but don’t look upon this as negative. Assume that the audience has listened and is interested in your research. Listen carefully, and if you are unsure about what someone is saying, ask for the question to be rephrased. Thank the audience member for asking the question and keep responses brief and concise. If you are unsure of the answer you can say that the questioner has raised an interesting point that you will have to investigate further. Have someone in the audience who will write down the questions for you, and remember that this is effectively free peer review.

Be proud of your achievements and try to do justice to the work that you and the rest of your group have done. You deserve to be up on that stage, so show off what you have achieved.

Competing interests: We have read and understood the BMJ Group policy on declaration of interests and declare the following interests: None.

  • ↵ Rovira A, Auger C, Naidich TP. How to prepare an oral presentation and a conference. Radiologica 2013 ; 55 (suppl 1): 2 -7S. OpenUrl
  • ↵ Bourne PE. Ten simple rules for making good oral presentations. PLos Comput Biol 2007 ; 3 : e77 . OpenUrl PubMed
  • ↵ Naqvi SH, Mobasher F, Afzal MA, Umair M, Kohli AN, Bukhari MH. Effectiveness of teaching methods in a medical institute: perceptions of medical students to teaching aids. J Pak Med Assoc 2013 ; 63 : 859 -64. OpenUrl

the purpose of an oral presentation is to

Organizing Your Social Sciences Research Assignments

  • Annotated Bibliography
  • Analyzing a Scholarly Journal Article
  • Group Presentations
  • Dealing with Nervousness
  • Using Visual Aids
  • Grading Someone Else's Paper
  • Types of Structured Group Activities
  • Group Project Survival Skills
  • Leading a Class Discussion
  • Multiple Book Review Essay
  • Reviewing Collected Works
  • Writing a Case Analysis Paper
  • Writing a Case Study
  • About Informed Consent
  • Writing Field Notes
  • Writing a Policy Memo
  • Writing a Reflective Paper
  • Writing a Research Proposal
  • Generative AI and Writing
  • Acknowledgments

In the social and behavioral sciences, an oral presentation assignment involves an individual student or group of students verbally addressing an audience on a specific research-based topic, often utilizing slides to help audience members understand and retain what they both see and hear. The purpose is to inform, report, and explain the significance of research findings, and your critical analysis of those findings, within a specific period of time, often in the form of a reasoned and persuasive argument. Oral presentations are assigned to assess a student’s ability to organize and communicate relevant information  effectively to a particular audience. Giving an oral presentation is considered an important learning skill because the ability to speak persuasively in front of an audience is transferable to most professional workplace settings.

Oral Presentations. Learning Co-Op. University of Wollongong, Australia; Oral Presentations. Undergraduate Research Office, Michigan State University; Oral Presentations. Presentations Research Guide, East Carolina University Libraries; Tsang, Art. “Enhancing Learners’ Awareness of Oral Presentation (Delivery) Skills in the Context of Self-regulated Learning.” Active Learning in Higher Education 21 (2020): 39-50.

Preparing for Your Oral Presentation

In some classes, writing the research paper is only part of what is required in reporting the results your work. Your professor may also require you to give an oral presentation about your study. Here are some things to think about before you are scheduled to give a presentation.

1.  What should I say?

If your professor hasn't explicitly stated what the content of your presentation should focus on, think about what you want to achieve and what you consider to be the most important things that members of the audience should know about your research. Think about the following: Do I want to inform my audience, inspire them to think about my research, or convince them of a particular point of view? These questions will help frame how to approach your presentation topic.

2.  Oral communication is different from written communication

Your audience has just one chance to hear your talk; they can't "re-read" your words if they get confused. Focus on being clear, particularly if the audience can't ask questions during the talk. There are two well-known ways to communicate your points effectively, often applied in combination. The first is the K.I.S.S. method [Keep It Simple Stupid]. Focus your presentation on getting two to three key points across. The second approach is to repeat key insights: tell them what you're going to tell them [forecast], tell them [explain], and then tell them what you just told them [summarize].

3.  Think about your audience

Yes, you want to demonstrate to your professor that you have conducted a good study. But professors often ask students to give an oral presentation to practice the art of communicating and to learn to speak clearly and audibly about yourself and your research. Questions to think about include: What background knowledge do they have about my topic? Does the audience have any particular interests? How am I going to involve them in my presentation?

4.  Create effective notes

If you don't have notes to refer to as you speak, you run the risk of forgetting something important. Also, having no notes increases the chance you'll lose your train of thought and begin relying on reading from the presentation slides. Think about the best ways to create notes that can be easily referred to as you speak. This is important! Nothing is more distracting to an audience than the speaker fumbling around with notes as they try to speak. It gives the impression of being disorganized and unprepared.

NOTE:   A good strategy is to have a page of notes for each slide so that the act of referring to a new page helps remind you to move to the next slide. This also creates a natural pause that allows your audience to contemplate what you just presented.

Strategies for creating effective notes for yourself include the following:

  • Choose a large, readable font [at least 18 point in Ariel ]; avoid using fancy text fonts or cursive text.
  • Use bold text, underlining, or different-colored text to highlight elements of your speech that you want to emphasize. Don't over do it, though. Only highlight the most important elements of your presentation.
  • Leave adequate space on your notes to jot down additional thoughts or observations before and during your presentation. This is also helpful when writing down your thoughts in response to a question or to remember a multi-part question [remember to have a pen with you when you give your presentation].
  • Place a cue in the text of your notes to indicate when to move to the next slide, to click on a link, or to take some other action, such as, linking to a video. If appropriate, include a cue in your notes if there is a point during your presentation when you want the audience to refer to a handout.
  • Spell out challenging words phonetically and practice saying them ahead of time. This is particularly important for accurately pronouncing people’s names, technical or scientific terminology, words in a foreign language, or any unfamiliar words.

Creating and Using Overheads. Writing@CSU. Colorado State University; Kelly, Christine. Mastering the Art of Presenting. Inside Higher Education Career Advice; Giving an Oral Presentation. Academic Skills Centre. University of Canberra; Lucas, Stephen. The Art of Public Speaking . 12th edition. Boston, MA: McGraw-Hill Higher Education, 2015; Peery, Angela B. Creating Effective Presentations: Staff Development with Impact . Lanham, MD: Rowman and Littlefield Education, 2011; Peoples, Deborah Carter. Guidelines for Oral Presentations. Ohio Wesleyan University Libraries; Perret, Nellie. Oral Presentations. The Lab Report. University College Writing Centre. University of Toronto; Speeches. The Writing Center. University of North Carolina; Storz, Carl et al. Oral Presentation Skills. Institut national de télécommunications, EVRY FRANCE.

Organizing the Content

In the process of organizing the content of your presentation, begin by thinking about what you want to achieve and how are you going to involve your audience in the presentation.

  • Brainstorm your topic and write a rough outline. Don’t get carried away—remember you have a limited amount of time for your presentation.
  • Organize your material and draft what you want to say [see below].
  • Summarize your draft into key points to write on your presentation slides and/or note cards and/or handout.
  • Prepare your visual aids.
  • Rehearse your presentation and practice getting the presentation completed within the time limit given by your professor. Ask a friend to listen and time you.

GENERAL OUTLINE

I.  Introduction [may be written last]

  • Capture your listeners’ attention . Begin with a question, an amusing story, a provocative statement, a personal story, or anything that will engage your audience and make them think. For example, "As a first-gen student, my hardest adjustment to college was the amount of papers I had to write...."
  • State your purpose . For example, "I’m going to talk about..."; "This morning I want to explain…."
  • Present an outline of your talk . For example, “I will concentrate on the following points: First of all…Then…This will lead to…And finally…"

II.  The Body

  • Present your main points one by one in a logical order .
  • Pause at the end of each point . Give people time to take notes, or time to think about what you are saying.
  • Make it clear when you move to another point . For example, “The next point is that...”; “Of course, we must not forget that...”; “However, it's important to realize that....”
  • Use clear examples to illustrate your points and/or key findings .
  • If appropriate, consider using visual aids to make your presentation more interesting [e.g., a map, chart, picture, link to a video, etc.].

III.  The Conclusion

  • Leave your audience with a clear summary of everything that you have covered.
  • Summarize the main points again . For example, use phrases like: "So, in conclusion..."; "To recap the main issues...," "In summary, it is important to realize...."
  • Restate the purpose of your talk, and say that you have achieved your aim : "My intention was ..., and it should now be clear that...."
  • Don't let the talk just fizzle out . Make it obvious that you have reached the end of the presentation.
  • Thank the audience, and invite questions : "Thank you. Are there any questions?"

NOTE: When asking your audience if anyone has any questions, give people time to contemplate what you have said and to formulate a question. It may seem like an awkward pause to wait ten seconds or so for someone to raise their hand, but it's frustrating to have a question come to mind but be cutoff because the presenter rushed to end the talk.

ANOTHER NOTE: If your last slide includes any contact information or other important information, leave it up long enough to ensure audience members have time to write the information down. Nothing is more frustrating to an audience member than wanting to jot something down, but the presenter closes the slides immediately after finishing.

Creating and Using Overheads. Writing@CSU. Colorado State University; Giving an Oral Presentation. Academic Skills Centre. University of Canberra; Lucas, Stephen. The Art of Public Speaking . 12th ed. Boston, MA: McGraw-Hill Higher Education, 2015; Peery, Angela B. Creating Effective Presentations: Staff Development with Impact . Lanham, MD: Rowman and Littlefield Education, 2011; Peoples, Deborah Carter. Guidelines for Oral Presentations. Ohio Wesleyan University Libraries; Perret, Nellie. Oral Presentations. The Lab Report. University College Writing Centre. University of Toronto; Speeches. The Writing Center. University of North Carolina; Storz, Carl et al. Oral Presentation Skills. Institut national de télécommunications, EVRY FRANCE.

Delivering Your Presentation

When delivering your presentation, keep in mind the following points to help you remain focused and ensure that everything goes as planned.

Pay Attention to Language!

  • Keep it simple . The aim is to communicate, not to show off your vocabulary. Using complex words or phrases increases the chance of stumbling over a word and losing your train of thought.
  • Emphasize the key points . Make sure people realize which are the key points of your study. Repeat them using different phrasing to help the audience remember them.
  • Check the pronunciation of difficult, unusual, or foreign words beforehand . Keep it simple, but if you have to use unfamiliar words, write them out phonetically in your notes and practice saying them. This is particularly important when pronouncing proper names. Give the definition of words that are unusual or are being used in a particular context [e.g., "By using the term affective response, I am referring to..."].

Use Your Voice to Communicate Clearly

  • Speak loud enough for everyone in the room to hear you . Projecting your voice may feel uncomfortably loud at first, but if people can't hear you, they won't try to listen. However, moderate your voice if you are talking in front of a microphone.
  • Speak slowly and clearly . Don’t rush! Speaking fast makes it harder for people to understand you and signals being nervous.
  • Avoid the use of "fillers." Linguists refer to utterances such as um, ah, you know, and like as fillers. They occur most often during transitions from one idea to another and, if expressed too much, are distracting to an audience. The better you know your presentation, the better you can control these verbal tics.
  • Vary your voice quality . If you always use the same volume and pitch [for example, all loud, or all soft, or in a monotone] during your presentation, your audience will stop listening. Use a higher pitch and volume in your voice when you begin a new point or when emphasizing the transition to a new point.
  • Speakers with accents need to slow down [so do most others]. Non-native speakers often speak English faster than we slow-mouthed native speakers, usually because most non-English languages flow more quickly than English. Slowing down helps the audience to comprehend what you are saying.
  • Slow down for key points . These are also moments in your presentation to consider using body language, such as hand gestures or leaving the podium to point to a slide, to help emphasize key points.
  • Use pauses . Don't be afraid of short periods of silence. They give you a chance to gather your thoughts, and your audience an opportunity to think about what you've just said.

Also Use Your Body Language to Communicate!

  • Stand straight and comfortably . Do not slouch or shuffle about. If you appear bored or uninterested in what your talking about, the audience will emulate this as well. Wear something comfortable. This is not the time to wear an itchy wool sweater or new high heel shoes for the first time.
  • Hold your head up . Look around and make eye contact with people in the audience [or at least pretend to]. Do not just look at your professor or your notes the whole time! Looking up at your your audience brings them into the conversation. If you don't include the audience, they won't listen to you.
  • When you are talking to your friends, you naturally use your hands, your facial expression, and your body to add to your communication . Do it in your presentation as well. It will make things far more interesting for the audience.
  • Don't turn your back on the audience and don't fidget! Neither moving around nor standing still is wrong. Practice either to make yourself comfortable. Even when pointing to a slide, don't turn your back; stand at the side and turn your head towards the audience as you speak.
  • Keep your hands out of your pocket . This is a natural habit when speaking. One hand in your pocket gives the impression of being relaxed, but both hands in pockets looks too casual and should be avoided.

Interact with the Audience

  • Be aware of how your audience is reacting to your presentation . Are they interested or bored? If they look confused, stop and ask them [e.g., "Is anything I've covered so far unclear?"]. Stop and explain a point again if needed.
  • Check after highlighting key points to ask if the audience is still with you . "Does that make sense?"; "Is that clear?" Don't do this often during the presentation but, if the audience looks disengaged, interrupting your talk to ask a quick question can re-focus their attention even if no one answers.
  • Do not apologize for anything . If you believe something will be hard to read or understand, don't use it. If you apologize for feeling awkward and nervous, you'll only succeed in drawing attention to the fact you are feeling awkward and nervous and your audience will begin looking for this, rather than focusing on what you are saying.
  • Be open to questions . If someone asks a question in the middle of your talk, answer it. If it disrupts your train of thought momentarily, that's ok because your audience will understand. Questions show that the audience is listening with interest and, therefore, should not be regarded as an attack on you, but as a collaborative search for deeper understanding. However, don't engage in an extended conversation with an audience member or the rest of the audience will begin to feel left out. If an audience member persists, kindly tell them that the issue can be addressed after you've completed the rest of your presentation and note to them that their issue may be addressed later in your presentation [it may not be, but at least saying so allows you to move on].
  • Be ready to get the discussion going after your presentation . Professors often want a brief discussion to take place after a presentation. Just in case nobody has anything to say or no one asks any questions, be prepared to ask your audience some provocative questions or bring up key issues for discussion.

Amirian, Seyed Mohammad Reza and Elaheh Tavakoli. “Academic Oral Presentation Self-Efficacy: A Cross-Sectional Interdisciplinary Comparative Study.” Higher Education Research and Development 35 (December 2016): 1095-1110; Balistreri, William F. “Giving an Effective Presentation.” Journal of Pediatric Gastroenterology and Nutrition 35 (July 2002): 1-4; Creating and Using Overheads. Writing@CSU. Colorado State University; Enfield, N. J. How We Talk: The Inner Workings of Conversation . New York: Basic Books, 2017; Giving an Oral Presentation. Academic Skills Centre. University of Canberra; Lucas, Stephen. The Art of Public Speaking . 12th ed. Boston, MA: McGraw-Hill Higher Education, 2015; Peery, Angela B. Creating Effective Presentations: Staff Development with Impact . Lanham, MD: Rowman and Littlefield Education, 2011; Peoples, Deborah Carter. Guidelines for Oral Presentations. Ohio Wesleyan University Libraries; Perret, Nellie. Oral Presentations. The Lab Report. University College Writing Centre. University of Toronto; Speeches. The Writing Center. University of North Carolina; Storz, Carl et al. Oral Presentation Skills. Institut national de télécommunications, EVRY FRANCE.

Speaking Tip

Your First Words are Your Most Important Words!

Your introduction should begin with something that grabs the attention of your audience, such as, an interesting statistic, a brief narrative or story, or a bold assertion, and then clearly tell the audience in a well-crafted sentence what you plan to accomplish in your presentation. Your introductory statement should be constructed so as to invite the audience to pay close attention to your message and to give the audience a clear sense of the direction in which you are about to take them.

Lucas, Stephen. The Art of Public Speaking . 12th edition. Boston, MA: McGraw-Hill Higher Education, 2015.

Another Speaking Tip

Talk to Your Audience, Don't Read to Them!

A presentation is not the same as reading a prepared speech or essay. If you read your presentation as if it were an essay, your audience will probably understand very little about what you say and will lose their concentration quickly. Use notes, cue cards, or presentation slides as prompts that highlight key points, and speak to your audience . Include everyone by looking at them and maintaining regular eye-contact [but don't stare or glare at people]. Limit reading text to quotes or to specific points you want to emphasize.

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Oral Presentations Purpose

An Oral Research Presentation is meant to showcase your research findings. A successful oral research presentation should: communicate the importance of your research; clearly state your findings and the analysis of those findings; prompt discussion between researcher and audience.  Below you will find information on how to create and give a successful oral presentation.  

Creating an Effective Presentation

Who has a harder job the speaker? Or, the audience?

Most people think speaker has the hardest job during an oral presentation, because they are having to stand up in a room full of people and give a presentation. However, if the speaker is not engaging and if the material is way outside of the audiences knowledge level, the audience can have a difficult job as well. Below you will find some tips on how to be an effective presenter and how to engage with your audience.

Organization of a Presentation  

Introduction/Beginning

How are you going to begin?  How are you going to get the attention of your audience? You need to take the time and think about how you are going to get started!

Here are some ways you could start:

  • Ask the audience a question
  • make a statement
  • show them something

No matter how you start your presentation it needs to relate to your research and capture the audiences attention.  

Preview what you are going to discuss .  Audiences do not like to be manipulated or tricked. Tell the audience exactly what you are going to discuss, this will help them follow along.  *Do not say you are going to cover three points and then try to cover 8 points.

At the end of your introduction, the audience should feel like they know exactly what you are going to  discuss and exactly how you are going to get there.  

Body/Middle

Conclusion/End

Delivery and Communication

Eye Contact

Making eye contact is a great way to engage with your audience.  Eye contact should be no longer than 2-3 seconds per person.  Eye contact for much longer than that can begin to make the audience member feel uncomfortable.

Smiling lets attendees know you are happy to be there and that you are excited to talk with them about your project.

We all know that body language says a lot, so here are some things you should remember when giving your presentation.

  • Stand with both feet on the floor, not with one foot crossed over the other. 
  • Do not stand with your hands in your pockets, or with your arms crossed.
  • Stand tall with confidence and own your space (remember you are the expert).  

Abbreviated Notes

Having a written set of notes or key points that you want to address can help prevent you from reading the poster. 

Speak Clearly

Sometimes when we get nervous we begin to talk fast and blur our words.  It is important that you make sure every word is distinct and clear. A great way to practice your speech is to say tongue twisters. 

Ten tiny tots tottered toward the shore

Literally literary. Literally literary.  Literally literary.

Sally soon saw that she should sew some sheets.

Avoid Fillers

Occasionally we pick up fillers that we are not aware of, such as um, like, well, etc. One way to get rid of fillers is to have a friend listen to your speech and every time you say a "filler" have that friend tap you on the arm or say your name.  This will bring the filler to light, then you can practice avoiding that filler.

Manage Anxiety

Many people get nervous when they are about to speak to a crowd of people.  Below are ways that you can manage your anxiety levels. 

  • Practice, Practice, Practice - the more prepared you are the less nervous you will be.
  • Recognize that anxiety is just a big shot of adrenalin.
  • Take deep breaths before your presentation to calm you down. 

Components of an Oral Research Presentation

Introduction

The introduction section of your oral presentation should consist of 3 main parts.  

Part 1: Existing facts

In order to give audience members the "full picture", you first need to provide them with information about past research.  What facts already exist? What is already known about your research area?

Part 2: Shortcomings

Once you have highlighted past research and existing facts. You now need to address what is left to be known, or what shortcomings exist within the current information.  This should set the groundwork for your experiment.  Keep in mind, how does your research fill these gaps or help address these questions? 

Part 3: Purpose or Hypothesis

After you have addressed past/current research and have identified shortcomings/gaps, it is now time to address your research.  During this portion of the introduction you need to tell viewers why you are conducting your research experiement/study, and what you hope to accomplish by doing so. 

In this section you should share with your audience how you went about collecting and analyzing your data

Should include:

  • Participants: Who or what was in the study?
  • Materials/ measurements: what did you measure?
  • Procedures: How did you do the study?
  • Data-analysis: What analysis were conducted? 

This section contains FACTS – with no opinion, commentary or interpretation. Graphs, charts and images can be used to display data in a clear and organized way.  

Keep in mind when making figures:

  • Make sure axis, treatments, and data sets are clearly labeled
  • Strive for simplicity, especially in figure titles. 
  • Know when to use what kind of graph
  • Be careful with colors.

Interpretation and commentary takes place here. This section should give a clear summary of your findings. 

You should:

  • Address the positive and negative aspects of you research
  • Discuss how and if your research question was answered. 
  • Highlight the novel and important findings
  • Speculate on what could be occurring in your system 

Future Research

  • State your goals
  • Include information about why you believe research should go in the direction you are proposing
  • Discuss briefly how you plan to implement the research goals, if you chose to do so.  

Why include References?

  • It allows viewers to locate the material that you used, and can help viewers expand their knowledge of your research topic.  
  • Indicates that you have conducted a thorough review of the literature and conducted your research from an informed perspective.
  • Guards you against intellectual theft.  Ideas are considered intellectual property failure to cite someone's ideas can have serious consequences. 

Acknowledgements

This section is used to thank the people, programs and funding agencies that allowed you to perform your research.

Questions 

Allow for about 2-3 minutes at the end of your presentation for questions. 

It is important to be prepared. 

  • Know why you conducted the study
  • Be prepared to answer questions about why you chose a specific methodology

If you DO NOT know the answer to a question

Visual Aids

PowerPoints and other visual aids can be used to support what you are presenting about.

Power Point Slides and other visual aids can help support your presentation, however there are some things you should consider: 

  • Do not overdo it . One big mistake that presenters make is they have  a slide for every single item they want to say. One way you can avoid this is by writing your presentation in Word first, instead of making a Power Point Presentation. By doing this you can type exactly what you want to say, and once your presentation is complete, you can create Power Point slides that help support your presentation. ​

Formula for number of visual aids : Length of presentation divided by 2 plus 1

example: 12 minute presentation should have no more than 7 slides.

  • Does it add interest? 
  • Does it prove? 
  • Does it clarify?
  • Do not read the text . Most people can read, and if they have the option of reading material themselves versus listen to you read it, they are going to read it themselves and then your voice becomes an annoyance. Also, when you are reading the text you are probably not engaging with the audience. 
  • No more than 4-6 lines on a slide and no more than 4-6 words in a line.
  • People should be able to read your slide in 6 seconds.
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Chapter 3: Oral Presentations

Patricia Williamson

Many academic courses require students to present information to their peers and teachers in a classroom setting. Such presentations are usually in the form of a short talk, often, but not always, accompanied by visual aids such as a PowerPoint. Yet, students often become nervous at the idea of speaking in front of a group. This chapter aims to help calms those nerves.

This chapter is divided under five headings to establish a quick reference guide for oral presentations.

  • A beginner, who may have little or no experience, should read each section in full.
  • For the intermediate learner, who has some experience with oral presentations, review the sections you feel you need work on.
  • If you are an experienced presenter then you may wish to jog your memory about the basics or gain some fresh insights about technique.

The Purpose of an Oral Presentation

Generally, oral presentation is public speaking, either individually or as a group, the aim of which is to provide information, to entertain, to persuade the audience, or to educate. In an academic setting, oral presentations are often assessable tasks with a marking criteria. Therefore, students are being evaluated on two separate-but-related competencies within a set timeframe: the ability to speak and the quality of the spoken content. An oral presentation differs from a speech in that it usually has visual aids and may involve audience interaction; ideas are both shown and explained . A speech, on the other hand, is a formal verbal discourse addressing an audience, without visual aids and audience participation.

Tips for Types of Oral Presentations

Individual presentation.

  • Know your content. The number one way to have a smooth presentation is to know what you want to say and how you want to say it. Write it down and rehearse it until you feel relaxed and confident and do not have to rely heavily on notes while speaking.
  • Eliminate ‘umms’ and ‘ahhs’ from your oral presentation vocabulary. Speak slowly and clearly and pause when you need to. It is not a contest to see who can race through their presentation the fastest or fit the most content within the time limit. The average person speaks at a rate of 125 words per minute. Therefore, if you are required to speak for 10 minutes, you will need to write and practice 1250 words for speaking. Ensure you time yourself and get it right.
  • Ensure you meet the requirements of the marking criteria, including non-verbal communication skills. Make good eye contact with the audience; watch your posture; don’t fidget.
  • Know the language requirements. Check if you are permitted to use a more casual, conversational tone and first-person pronouns, or do you need to keep a more formal, academic tone?
  • Breathe. You are in control. You’ve got this!

Group Presentation

  • All of the above applies; however, you are working as part of a group. So how should you approach group work?
  • Firstly, if you are not assigned to a group by your lecturer/tutor, choose people based on their availability and accessibility. If you cannot meet face-to-face you may schedule online meetings.
  • Get to know each other. It’s easier to work with friends than strangers.
  • Consider everyone’s strengths and weaknesses. Determining strengths and weaknesses will involve a discussion that will often lead to task or role allocations within the group; however, everyone should be carrying an equal level of the workload.
  • Some group members may be more focused on getting the script written, with a different section for each team member to say. Others may be more experienced with the presentation software and skilled in editing and refining PowerPoint slides so they are appropriate for the presentation. Use one visual aid (one set of PowerPoint slides) for the whole group; you may consider using a shared cloud drive so that there is no need to integrate slides later on.
  • Be patient and tolerant with each other’s learning style and personality. Do not judge people in your group based on their personal appearance, sexual orientation, gender, age, or cultural background.
  • Rehearse as a group–more than once. Keep rehearsing until you have seamless transitions between speakers. Ensure you thank the previous speaker and introduce the one following you. If you are rehearsing online, but have to present in-person, try to schedule some face-to-face time that will allow you to physically practice using the technology and classroom space of the campus.

Writing Your Presentation

Approach the oral presentation task just as you would any other assignment. Review the available topics and then do some background reading and research to ensure you can talk about the topic for the appropriate length of time and in an informed manner. Break the question down into manageable parts .

Creating a presentation differs from writing an essay in that the information in the speech must align with the visual aid. Therefore, with each idea, concept, or new information that you write, you need to think about how this might be visually displayed through minimal text and the occasional use of images. Proceed to write your ideas in full, but consider that not all information will end up on a PowerPoint slide. Many guides, such as Marsen (2020), will suggest no more than five points per slide, with each bullet point have no more than six words (for a maximum of 30 words per slide). After all, it is you who are doing the presenting , not the PowerPoint. Your presentation skills are being evaluated, but this evaluation may include only a small percentage for the actual visual aid: check your assessment guidelines.

Using Visual Aids

To keep your audience engaged and help them to remember what you have to say, you may want to use visual aids, such as slides.

When designing slides for your presentation, make sure:

  • any text is brief, grammatically correct and easy to read. Use dot points and space between lines, plus large font size (18-20 point)
  • Resist the temptation to use dark slides with a light-coloured font; it is hard on the eyes
  • if images and graphs are used to support your main points, they should be non-intrusive on the written work

Images and Graphs

  • Your audience will respond better to slides that deliver information quickly – images and graphs are a good way to do this. However, they are not always appropriate or necessary.

When choosing images, it’s important to find images that:

  • support your presentation and aren’t just decorative
  • are high quality, however, using large HD picture files can make the PowerPoint file too large overall for submission via Turnitin
  • you have permission to use (Creative Commons license, royalty-free, own images, or purchased)
  • suggested sites for free-to-use images: Openclipart – Clipping Culture ; Beautiful Free Images & Pictures | Unsplash ; Pxfuel – Royalty free stock photos free download ; When we share, everyone wins – Creative Commons

The specific requirements for your papers may differ. Again, ensure that you read through any assignment requirements carefully and ask your lecturer or tutor if you’re unsure how to meet them.

Using Visual Aids Effectively

Too often, students make an impressive PowerPoint though do not understand how to use it effectively to enhance their presentation.

  • Rehearse with the PowerPoint.
  • Keep the slides synchronized with your presentation; change them at the appropriate time.
  • Refer to the information on the slides. Point out details; comment on images; note facts such as data.
  • Don’t let the PowerPoint just be something happening in the background while you speak.
  • Write notes in your script to indicate when to change slides or which slide number the information applies to.
  • Pace yourself so you are not spending a disproportionate amount of time on slides at the beginning of the presentation and racing through them at the end.
  • Practice, practice, practice.

Nonverbal Communication

It is clear by the name that nonverbal communication includes the ways that we communicate without speaking. You use nonverbal communication everyday–often without thinking about it. Consider meeting a friend on the street: you may say “hello”, but you may also smile, wave, offer your hand to shake, and the like. Here are a few tips that relate specifically to oral presentations.

Being confident and looking confident are two different things. Even if you may be nervous (which is natural), the following will help you look confident and professional:

  • Avoid slouching or leaning – standing up straight instantly gives you an air of confidence, but more importantly it allows you to breathe freely. Remember that breathing well allows you to project your voice, but it also prevents your body from experiencing extra stress.
  • If you have the space, move when appropriate. You can, for example, move to gesture to a more distant visual aid or to get closer to different part of the audience who might be answering a question.
  • If you’re someone who “speaks with their hands”, resist the urge to gesticulate constantly. Use gestures purposefully to highlight, illustrate, motion, or the like.
  • Be animated, but don’t fidget. Ask someone to watch you rehearse and identify if you have any nervous, repetitive habits you may be unaware of, such as ‘finger-combing’ your hair or touching your face.
  • Avoid ‘verbal fidgets’ such as “umm” or “ahh”; silence is ok. If you needs to cough or clear your throat, do so once then take a drink of water.
  • Avoid distractions that you can control. Put your phone on “do not disturb” or turn it off completely.
  • Keep your distance. Don’t hover over front-row audience members.
  • Have a cheerful demeaner. Remember that your audience will mirror your demeanor.
  • Maintain an engaging tone in your voice, by varying tone, pace, and emphasis. Match emotion to concept; slow when concepts might be difficult; stress important words.
  • Don’t read your presentation–present it! Internalize your script so you can speak with confidence and only occasionally refer to your notes if needed.
  • Make eye contact with your audience members so they know you are talking with them, not at them. You’re having a conversation. Watch the link below for some great speaking tips, including eye contact.

Below is a video of some great tips about public speaking from Amy Wolff at TEDx Portland [1]

  • Wolff. A. [The Oregonion]. (2016, April 9). 5 public speaking tips from TEDxPortland speaker coach [Video]. YouTube. https://www.youtube.com/watch?v=JNOXZumCXNM&ab_channel=TheOregonian ↵

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Chapter 3: Oral Presentations Copyright © 2023 by Patricia Williamson is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License , except where otherwise noted.

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Ten Steps to Preparing an Effective Oral Presentation

  • Determine the purpose of your presentation and identify your own objectives.
  • Know your audience and what it knows.
  • Define your topic.
  • Arrange your material in a way that makes sense for your objectives.
  • Compose your presentation.
  • Create visual aids.
  • Practice your presentation (don’t forget to time it!)
  • Make necessary adjustments.
  • Analyze the room where you’ll be giving your presentation (set-up, sight lines, equipment, etc.).
  • Practice again.
  • ← Answering Questions
  • Novice v. Expert Problem Solvers →

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the purpose of an oral presentation is to

Unit 4:  Giving Oral Presentations

the purpose of an oral presentation is to

Still, many oral presentations are ripe for improvement. Think of the last large conference you attended. With typically three to four talks an hour, eight hours a day over several days, such conferences can expose you to dozens of presentations. What fraction of these delivered a message that was useful to you (that is, how many of them did more than simply provide a great deal of complicated information)? What fraction of the presentations did you find fascinating (that is, how many got your undivided attention from the speaker's first word to his or her last)? An effective oral presentation gets you to pay attention, to understand, and to think or do things differently as a result of it.

This unit will help you prepare and deliver more effective oral presentations in English. It will help you select and organize a presentation's content, create slides (if appropriate), deliver the presentation, and answer audience questions. It illustrates each of these tasks using three example presentations, which exemplify different levels of specialization.

  • The first is a 15-minute conference presentation by John Creemers on "PREPL, a putative oligopeptidase deleted in patients with hypotonia-cystinuria syndrome." It is clearly meant for a specialized audience, yet scientists from other fields should be able to understand the overall story presented.
  • The second is a 10-minute presentation by Marie Verbist on her "Automated alignment procedure for stitching with a focused ion beam" to an audience of fellow PhD students. Because the attendees can come from all fields of science and engineering, Marie's presentation is less specialized than John's: it is meant to spark interest for her work in everyone present.
  • The third is a six-minute presentation by Jean-luc Doumont on "What you should know about TeX" to an audience of scientists. For this short, nontechnical presentation, Jean-luc chose not to use slides.

You can watch all three presentations in the section Delivering Your Oral Presentation .

  • In This Unit
  • Structuring Your Oral Presentation
  • Creating Presentation Slides
  • Delivering Your Oral Presentation
  • Answering Questions
  • Test Your Knowledge
  • Learning Activities

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14: Oral Presentations

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Chapter Objectives

  • Create oral presentation materials that reflect standards of effective presentations.
  • Apply the standards of effective presentation to Technical Writing.
  • Demonstrate formatting and designing of presentations.
  • Evaluate presentations for effectiveness.

A common assignment in technical writing courses—not to mention in the workplace—is to prepare and deliver an oral presentation, a task most of us would be happy to avoid. However, while employers look for coursework and experience in preparing written documents, they also look for experience in oral presentations as well.

Oral presentations will be prepared differently face-to-face than in an online environment. You would see many presenters use flip charts, PowerPoint, and other visuals for face-to-face presentations. If you are presenting online, oral reports can be sent in as "scripts," or audio versions can be transmitted live or recorded. You might also use PowerPoint and Prezi presentations as well.

Most people would rather have root canal surgery without Novocaine than stand up in front of a group and speak. It truly is one of the great stressors. But with some help from the resources that follow, you can be a champion presenter. Learning how to have effective presentations can help you close a big deal or explain information to your colleagues at work.

Topics and Situations for the Oral Presentation

For the oral report in a technical writing course, imagine that you are formally handing over your final written report to the people with whom you set up the hypothetical contract or agreement. For example, imagine that you had contracted with a software company to write its user guide. Once you have completed it, you have a meeting with the chief officers to formally deliver the guide. You spend some time orienting them to the guide, showing them how it is organized and written, and discussing some of its highlights. Your goal is to get them acquainted with the guide and to prompt them for any concerns or questions.

The first step is to figure out a topic. It is important to remember what you did in the writing process and the same steps apply here. Start with brainstorming some possibilities on what you want to present:

  • Informative purpose: An oral report can be primarily informative. For example, as a member of a committee involved in a project to relocate the plant, your job might be to give an oral report on the condition of the building and grounds at one of the sites proposed for purchase.
  • Instructional purpose: An oral report can be instructional. Your task might be to train new employees to use certain equipment or to perform certain routine tasks.
  • Persuasive purpose: An oral report can be persuasive. You might want to convince members of local civic organizations to support a city-wide recycling program.
  • Topics: You can start by thinking of a technical subject, for example, solar panels, microprocessors, drip irrigation, or laser surgery. For your oral report, think of a subject you would be interested in talking about, but find a reason why an audience would want to hear your oral report.
  • Place or situation: You can find topics for oral reports or make more detailed plans for them by thinking about the place or the situation in which your oral report might naturally be given: at meetings for your employer? at a city council meeting? at a meeting of the board of directors or high-level executives of a company? Thinking about an oral report this way makes you focus on the audience, their reasons for listening to you, and their interests and background. As in all technical writing situations, identifying and understanding your audience is of the utmost importance.

Contents and Requirements for Oral Presentations

Once you have picked a topic for your oral presentation, it is time to organize your thoughts. The focus for your oral presentation is clear, understandable presentation; well-organized, well-planned, well-timed discussion.

When you give your oral presentation, use the following as a requirements list, as a way of focusing your preparations:

  • Situation: Plan to explain the situation of your oral report and who you are. Make sure that there is a clean break between this brief explanation and the beginning of your actual oral report.
  • Indicate the purpose of your oral report.
  • give an overview of its contents.
  • find some way to interest the audience.
  • Visuals: Use at least one visual—preferably slides using presentation software (such as Powerpoint, Keynote, and Prezi). Flip charts and objects for display are good, but avoid scribbling stuff on the chalkboard or whiteboard or relying strictly on handouts. Make sure you discuss key elements of your visuals. Don't just throw them up there and ignore them. Point out things about them; explain them to the audience.
  • Explanation: Plan to explain any technical aspect of your topic clearly and understandably. Don't race through complex, technical stuff—slow down and explain it carefully so that your audience understands it.
  • Transitions: Use "verbal headings"—by now, you've gotten used to using headings in your written work. There is a corollary in oral reports. With these, you give your audience a very clear signal you are moving from one topic or part of your talk to the next. Your presentation visual can signal your headings.
  • Planning: Plan your presentation in advance and practice it so that it is organized. Make sure that your audience knows what you are talking about and why, which part of the talk you are in, and what is coming next. Overviews and verbal headings greatly contribute to this sense of organization.
  • summarize (go back over high points of what you've discussed).
  • conclude (state some logical conclusion based on what you have presented).
  • provide some last thought (end with some final interesting point but general enough not to require elaboration).
  • or some combination of the three.
  • Questions: And certainly, you'll want to prompt the audience for questions and concerns.

The sample chart below can help you with your organization and brainstorming.

Diagram of the 7 minute oral presentation.

Figure: Diagram of the 7 minute oral presentation. (CCBY 2019; Tiffani Reardon)

Preparing for the Oral Presentation

Pick the method of preparing for the talk that best suits your comfort level with public speaking and with your topic. However, plan to do ample preparation and rehearsal—some people assume that they can just jump up there and ad lib for so many minutes and be relaxed and informal. It does not often work that way—drawing a mental blank is the more common experience. A well delivered presentation is the result of a lot of work and a lot of practice.

Here are the obvious possibilities for preparation and delivery:

  • Write a script, practice it; keep it around for quick-reference during your talk.
  • Set up an outline of your talk; practice with it, bring it for reference.
  • Set up cue cards, practice with them, and use them during your talk.
  • Write a script and read from it.

A good presentation is one that is clear, understandable, well-planned, organized, and on target with your purpose and audience.

It does not matter which method you use to prepare for the talk, but you want to make sure that you know your material. The head-down style of reading your report directly from a script will not work. There is little or no eye contact or interaction with the audience. The delivery tends to be toward a dull, boring monotone that either puts listeners off or is hard to understand. And, most of us cannot stand to have reports read to us!

For many reasons, most people get nervous when they have to give oral presentations. Being well prepared is your best defense against the nerves. The nerves will wear off someday, the more oral presenting you do. In the meantime, breathe deeply and enjoy.

Visuals for Oral Presentations

There are various types of presentation formats you can use:

  • Presentation software slides: Projecting images ("slides") using software such as PowerPoint, Keynote, Google Slides, and Prezi, to name a few. One common problem with the construction of these slides is cramming too much information on individual slides.
  • Poster board-size charts: Another possibility is to get some poster boards and draw and letter what you want your audience to see. Of course, it's not easy making charts look neat and professional.
  • Handouts: You can run off copies of what you want your audience to see and hand them out before or during your talk. This option is even less effective than the first two because you cannot point to what you want your audience to see and because handouts distract the audience’s attention away from you. Still, for certain visual needs, handouts are the only choice. Keep in mind that if you are not well prepared, the handouts become a place for your distracted audience to doodle.
  • Objects: If you need to demonstrate certain procedures, you may need to bring in actual physical objects. Rehearse what you are going to do with these objects; sometimes they can take up a lot more time than you expect.
  • Zoom, Teams, Google Hangouts (conference style software): We are seeing more and more companies using these software to conduct business meetings. So, people are conducting virtual meetings and presenting. So learning how to use this software to present your presentations is very important.

Take some time to make your visuals look sharp and professional—do your best to ensure that they are legible to the entire audience.

As for the content of your visuals, consider these ideas:

  • Drawing or diagram of key objects: If you describe or refer to any objects during your talk, try to get visuals of them, so that you can point to different components or features.
  • Tables, charts, graphs: If you discuss statistical data, present it in some form or table, chart, or graph. Many members of your audience may be less comfortable "hearing" such data as opposed to seeing it.
  • Outline of your talk, report, or both: If you are at a loss for visuals to use in your oral presentation, or if your presentation is complex, have an outline of it that you can show at various points during your talk.
  • Key terms and definitions: A good idea for visuals (especially when you cannot think of any others) is to set up a two-column list of key terms you use during your oral presentation with their definitions in the second column.
  • Key concepts or points: Similarly, you can list your key points and show them in visuals. (Outlines, key terms, and main points are all good, legitimate ways of incorporating visuals into oral presentations when you cannot think of any others.)

During your actual oral report, make sure to discuss your visuals, refer to them, guide your audience through the key points in your visuals. It is a big problem just to throw a visual up on the screen and never even refer to it.

As you prepare your visuals, look at resources that will help you. There are many rules for using PowerPoint, Keynote, Google Slides, and Prezi down to the font size and how many words to put on a single slide, but you will have to choose the style that best suits your subject and your presentation style.

You may also have heard about the presentation skills of Steve Jobs. The video that follows is the introduction of the I-Phone...and as you watch, take notes on how Jobs sets up his talk and his visuals. Observe how he connects with the audience...and then see if you can work some of his strategies into your own presentation skills. This is a long video...you don't need to watch it all, but do take enough time to form some good impressions.

Steve Jobs iPhone Presentation

Format and Design

A rectangle split into four quadrants. Each quadrant is labelled with a different modality of learning: Visual, Aural, Read (and Write), and Kinesthetic.

Presentation software allows you to take an oral presentation to the next level—engaging your audience verbally and visually as well as aurally. What’s particularly powerful about using presentation software and other visual aids is the ability to use imagery to bridge cultural and language gaps and arrive at a shared understanding of the issue/opportunity at hand.

Using multimedia—images, photos and video and animation—that supports your point also provides repetition and can increase retention.

Common Presentation Tools

There are various formats you can use to create effective presentations. Depending on your operating system there is Keynote for Mac computers, PowerPoint is a Microsoft product, and there are online options such as Prezi. These applications are easy to use and can provide step by step instructions.

Various Types of Presentation tools to consider:

Creating Effective Presentations

Presentations are quite common in both academic and professional settings, and, because they are such an important part of how you’ll likely present your ideas and information to an audience, it’s helpful to have some basic information on how to create an effective presentation.

The basic purpose of a presentation is to give you a way to present key ideas to an audience with visual support. Your presentation shouldn’t be full of text. It is meant to provide you with speaking points, and detailed notes should be kept from your audience. You want to keep your slides clear, clean, short, focused, and you want to keep your audience from using the expression that we sometimes hear in reference to long, boring presentations, “death by PowerPoint.”

When you start to think about the layout of your presentation make sure to have an outline of how you want your presentation to flow. This will help you make sure you cover all your points. Make sure that your presentation is spaced out well and your content does not look cluttered on the slide. Remember that you want the color to be suitable for all audiences. Some people are color blind and cannot see certain colors. So make sure your colors go well together.

Designing the Presentation

When creating a presentation make sure it is visually appealing and easy to read for your audience. You want to have less text and use more bullet points. You want to also have visuals to highlight your topic. The examples below will help you create a slide that highlights bullet points, illustrated points, and speaker props.

the purpose of an oral presentation is to

Speaker Props

This type of presentation is random pictures that will flash across your screen. You have to be careful when using it as it could be distracting for the audience and some people cannot handle flashes like that. The video below is an example of this type of presentation.

https://www.youtube.com/watch?feature=player_embedded&v=RrpajcAgR1E

Fonts and Size for Your Presentation

When you are creating your presentation make sure to pick a font and size that is easy for your audience to read. Your audience needs to be able to read the information being projected in the room. Remember you could be in a conference room or an auditorium. Make sure you are using the same font throughout your presentation and the font is appropriate for your topic and audience. It can be distracting if you have various fonts throughout the presentation.

  • Use a font that is easy to read.
  • Make sure the font and the background are compatible.
  • Make sure your title font is bigger than the content and stands out.
  • The common size is 24 font.
  • Bold important information.

the purpose of an oral presentation is to

Aesthetically Pleasing

For our purposes, aesthetics refers to the beauty or good taste of a presentation aid. Earlier we mentioned the universal principles of good design: unity, emphasis or focal point, scale and proportion, balance, and rhythm. Because of wide differences in taste, not everyone will agree on what is aesthetically pleasing, and you may be someone who does not think of yourself as having much artistic talent. Still, if you keep these principles in mind, they will help you to create attractive, professional-looking visuals.

The other aesthetic principle to keep in mind is that your presentation aids are intended to support your speech, not the other way around. The decisions you make in designing your visuals should be dictated by the content of your speech. If you use color, use it for a clear reason. If you use a border, keep it simple. Whatever you do, make certain that your presentation aids will be perceived as carefully planned and executed elements of your speech.

How to Choose Good Color

Color is very important and can definitely make a strong impact on an audience. However, don’t go overboard or decide to use unappealing combinations of color. For example, you should never use a light font color (like yellow) on a solid white background because it’s hard for the eye to read. You should also realize that while colors may be rich and vibrant on your computer screen at home, they may be distorted by a different monitor. While we definitely are in favor of experimenting with various color schemes, always check your presentation out on multiple computers to see if the slide color is being distorted in a way that makes it hard to read.

Visual and Audio Effects

Everyone who has had an opportunity to experiment with PowerPoint, Keynote, and Prezi knows that animation in transitions between slides or even on a single slide can be fun, but often people do not realize that too much movement can actually distract audience members. While all presentation software packages offer you very cool slide movements and other bells and whistles, they are not always very helpful for your presentation. If you’re going to utilize slide transitions or word animation, stick to only three or four different types of transitions in your whole presentation. Furthermore, do not have more than one type of movement on a given slide. If you’re going to have all your text come from the right side of the screen in a bulleted list, make sure that all the items on the bulleted list come from the right side of the screen.

Good writers make conscious choices. They understand their purpose and audience. Every decision they make on the page, from organizing an essay to choosing a word with just the right connotations, is made with their purpose and audience in mind.

The same principle applies to visual communication. As a presenter, you choose the following:

  • When to show images or video for maximum impact;
  • Which images will best produce the effect you want;
  • When to present information using a table, chart, or other graphic;
  • How much text to include in slides or informational graphics; and
  • How to organize graphics so they present information clearly.

Your goal is to use visual media to support and enhance your presentation. At the same time, you must make sure these media do not distract your audience or interfere with getting your point across. Your ideas, not your visuals, should be the focus.

Here are some tips to keep in mind when creating an effective presentation:

  • Remember to avoid too much text. You should keep your text brief and include talking points only. Detailed notes can be inserted into the notes section (or you can use some other form of notes as you present), but only you should see those notes, unless a professor asks to see your notes to evaluate your presentation as an assignment.
  • Be consistent and clear with your font choices. Helvetica is a nice font for presentations. Make sure your font is large enough that an audience in a room would be able to see your text, even if audience members are sitting in the back of the room.
  • Be careful with your color choices for text and background. You want to make sure your audience can read your text easily. Black on white text is easiest to read but is also boring for a presentation. Still, when you add color, just be sure you are adding color that works and doesn’t distract.
  • Add images. Text on slides for every slide is boring. Add appropriate images to your slides. Relevant charts and graphs are excellent, as are pictures that will connect to your content. Think about moments where an image can more easily convey information or a message. A powerful image on a slide with no accompanying text can be a powerful way to capture your audience’s attention.
  • Make sure your main points are clear. Remember to connect your ideas well and provide background information and transitions when necessary.
  • Keep your audience in mind. Your audience will affect the overall tone and appearance of your presentation. Sometimes, humor can be appropriate. Other times, a more serious tone may be necessary. Just as you evaluate your situation any time you write a paper, you should evaluate your situation for creating a presentation.

Delivering Oral Presentations

When you give an oral report, focus on common problem areas such as these:

  • Timing: Make sure you keep within the time limit. Finishing more than a minute under the time limit is also a problem. Rehearse, rehearse, rehearse until you get the timing just right.
  • Volume: Obviously, you must be sure to speak loud enough so that all of your audience can hear you. You might find some way to practice speaking a little louder in the days before the oral presentation.
  • Pacing, speed: Sometimes, oral presenters who are nervous talk too fast. All that adrenaline causes them to speed through their talk, making it hard for the audience to follow. In general, it helps listeners understand you better if you speak a bit more slowly and deliberately than you do in normal conversation. Slow down, take it easy, be clear...and breathe.
  • Gestures and posture: Watch out for nervous hands flying all over the place. This too can be distracting—and a bit comical. At the same time, do not turn yourself into a mannequin. Plan to keep your hands clasped together or holding onto the podium and only occasionally making some gesture. Definitely keep your hands out of your pockets or waistband. As for posture, avoid slouching at the podium or leaning against the wall. Stand up straight, and keep your head up.
  • Verbal crutches: Watch out for too much "uh," "you know," "okay" and other kinds of nervous verbal habits. Instead of saying "uh" or "you know" every three seconds, just do not say anything at all. In the days before your oral presentation, practice speaking without these verbal crutches. The silence that replaces them is not a bad thing—it gives listeners time to process what you are saying.
  • Practice, Practice, Practice : It is vital to practice using the technology. Nothing is worse than watching a speaker stand up and not know how to turn on the computer, access the software, or launch his or her presentation. When you use technology, audiences can quickly see if you know what you are doing, so don’t give them the opportunity to devalue your credibility because you can’t even get the show going.
  • Always Have a Backup Plan : Unfortunately, things often go wrong. One of the parts of being a professional is keeping the speech moving in spite of unexpected problems. Decide in advance what you will do if things break down or disappear right when you need them. If you take this responsibility seriously and check the room where you will be presenting early, you will have time to adapt.
  • Face Your Audience : Maintaining eye contact may not be as simple as it sounds. The trick is to focus on one person at a time. Zero in on one person, make eye contact, and maintain it just long enough to establish a connection. (A few seconds will suffice.) Then move on. This way, you connect with your audience, one person at a time. Pay attention to your facial expressions as well. If you have thought about how you want to convey emotion during different parts of your presentation, you are probably already monitoring your facial expressions as you rehearse. Be aware that the pressure of presenting can make your expression serious or tense without your realizing it.

If you are speaking to a very large group, it may be difficult to make eye contact with each individual. Instead, focus on a smaller group of persons or one row of people at time. Look in their direction for a few seconds and then shift your gaze to another small group in the room.

This chapter highlighted how to plan, create, and present oral presentations. There are so many presentation solutions out there that you need to find one that works with your computer and you feel comfortable using. When you create a PowerPoint, Prezi, Google Slide, or Keynote presentation, be sure to consider the principles discussed.

GENERAL PRESENTATION TIPS

When you create a PowerPoint, Prezi, Google Slide, or Keynote presentation, be sure to consider the principles discussed. You now know how to:

  • Brainstorm your topic.
  • Plan and prepare your presentation.
  • Create content for an effective presentation.
  • Choose a presentation medium that fits your audience.
  • Use a font and size that is appropriate.
  • Position objects and content appropriately.
  • Avoid distracting colors and text and make sure colors are in contrast with each other.
  • Select backgrounds that are easy to read and see - remember some people are color blind.
  • Pick effects and visuals that are stimulating and pleasing to the eye.

This work "Oral Presentations" is a derivative of "ENGL210: Technical Writing - Tips for Creating an Effective Presentation” , " Oral Presentations” by David McMurrey and Cassandra Race - Open Technical Communication , Authored by : Excelsior Online Reading Lab , Presentations and Other Visual Aids. Authored by: Nina Burokas. Provided by: Lumen Learning, and VARK Illustration. Provided by: Lumen Learning. "Oral Presentations" is licensed under CC BY 4.0 by Lise-Pauline Barnett.

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Chapter Attribution

David McMurrey and Cassandra Race

Oral Presentations

A common assignment in technical writing courses—not to mention in the workplace—is to prepare and deliver an oral presentation, a task most of us would be happy to avoid. However, while employers look for coursework and experience in preparing written documents,  they also look for experience in oral presentations as well. Look back at the first chapter. Remember how important interpersonal communication skills are in the workplace.

The following was written for a standard face-to-face classroom setting. If you are taking an online technical writing course, oral reports can be sent in as “scripts,” or audio versions can be transmitted live or recorded. In any case, students may evaluate each other’s oral reports by filling out a form like the one provided at the end of this chapter or responding through the discussion board.

If you can believe the research, most people would rather have root canal surgery without novocaine than stand up in front of a group and speak. It truly is one of the great stressors. But with some help from the resources that follow, you can be a champion presenter.

For additional information on oral presentations and public speaking in general, see Effective Presentations . This is part of an online tutorial series provided by Kansas University Medical Center. This section has many resources that will be helpful to you.

Topic and Situation for the Oral Presentation

For the oral report in a technical writing course, imagine that you are formally handing over your final written report to the people with whom you set up the hypothetical contract or agreement. For example, imagine that you had contracted with a software company to write its user guide. Once you had completed it, you’d have a meeting with chief officers to formally deliver the guide. You’d spend some time orienting them to the guide, showing them how it is organized and written, and discussing some of its highlights. Your goal is to get them acquainted with the guide and to prompt them for any concerns or questions. (Your class will gladly pretend to be whoever you tell them to be during your talk.)

As you can see, you shouldn’t have to do any research to prepare for this assignment—just plan the details of your talk and get at least one visual ready. If you have a report topic that you’d prefer not to present orally, discuss other possibilities with your instructor. Here are some brainstorming possibilities in case you want to present something else:

  • Informative purpose: An oral report can be primarily informative. For example, as a member of a committee involved in a project to relocate the plant, your job might be to give an oral report on the condition of the building and grounds at one of the sites proposed for purchase. Or, you might be required to go before the city council and report on the success of the new city-sponsored recycling project.
  • Instructional purpose: An oral report can be instructional. Your task might be to train new employees to use certain equipment or to perform certain routine tasks.
  • Persuasive purpose: An oral report can be persuasive. You might want to convince members of local civic organizations to support a city-wide recycling program. You might appear before the city council to persuade its members to reserve certain city-owned lands for park areas, softball and baseball parks, or community gardens.
  • Topics: You can start by thinking of a technical subject, for example, solar panels, microprocessors, drip irrigation, or laser surgery. For your oral report, think of a subject you’d be interested in talking about, but find a reason why an audience would want to hear your oral report.
  • Place or situation: You can find topics for oral reports or make more detailed plans for them by thinking about the place or the situation in which your oral report might naturally be given: at a neighborhood association? at the parent–teachers’ association meeting? at a church meeting? at the gardening club? at a city council meeting? at a meeting of the board of directors or high-level executives of a company? Thinking about an oral report this way makes you focus on the audience, their reasons for listening to you, and their interests and background. As in all technical writing situations, identifying and understanding your audience is of the utmost importance.

Content and Requirements for the Oral Presentation

The focus for your oral presentation is clear, understandable presentation; well-organized, well-planned, well-timed discussion. You don’t need to be Mr. or Ms. Slick-Operator—just present the essentials of what you have to say in a calm, organized, well-planned manner.

When you give your oral presentation, we’ll all be listening for the same things. Use the following as a requirements list, as a way of focusing your preparations:

  • Situation : Plan to explain to the class what the situation of your oral report is, who you are, and who they should imagine they are. Make sure that there is a clean break between this brief explanation and the beginning of your actual oral report.
  • Timing : Make sure your oral report lasts no longer than the time allotted. Your instructor will work out some signals to indicate when the mark is approaching, has arrived, or has passed.
  • Indicate the purpose of your oral report
  • give an overview of its contents
  • find some way to interest the audience
  • Visuals : Use at least one visual—preferably slides using presentation software (such as Powerpoint) or transparencies for the overhead projector. Flip charts and objects for display are okay, but avoid scribbling stuff on the chalkboard or whiteboard or relying strictly on handouts. Make sure you discuss key elements of your visuals. Don’t just throw them up there and ignore them. Point out things about them; explain them to the audience.
  • Explanation : Plan to explain any technical aspect of your topic clearly and understandably. Don’t race through complex, technical stuff—slow down and explain it carefully so that we understand it.
  • Transitions : Use “verbal headings”—by now, you’ve gotten used to using headings in your written work. There is a corollary in oral reports. With these, you give your audience a very clear signal you are moving from one topic or part of your talk to the next  Your presentation visual can signal your headings.
  • Planning : Plan your report in advance and practice it so that it is organized. Make sure that listeners know what you are talking about and why, which part of the talk you are in, and what’s coming next. Overviews and verbal headings greatly contribute to this sense of organization.
  • summarize (go back over high points of what you’ve discussed)
  • conclude (state some logical conclusion based on what you have presented)
  • provide some last thought (end with some final interesting point but general enough not to require elaboration)
  • or some combination of these three
  • Questions : And certainly, you’ll want to prompt the audience for questions and concerns.
  • Timing (again) : As mentioned above, be sure your oral report is carefully timed. Some ideas on how to work within an allotted time frame are presented in the next section.

Preparing for the Oral Presentation

Pick the method of preparing for the talk that best suits your comfort level with public speaking and with your topic. However, plan to do ample preparation and rehearsal—some people assume that they can just jump up there and ad-lib for so many minutes and be relaxed and informal. It doesn’t often work that way—drawing a mental blank is the more common experience. A well-delivered presentation is the result of a lot of work and a lot of practice.

Here are the obvious possibilities for preparation and delivery:

  • Write a script, practice it; keep it around for quick-reference during your talk.
  • Set up an outline of your talk; practice with it, bring it for reference.
  • Set up cue cards, practice with them, and use them during your talk.
  • Write a script and read from it.

Of course, the extemporaneous or impromptu methods are also out there for the brave and the adventurous. However, please bear in mind that up to 25 people will be listening to you—you owe them a good presentation, one that is clear, understandable, well-planned, organized, and on target with your purpose and audience.

It doesn’t matter which method you use to prepare for the talk, but you want to make sure that you know your material.  The head-down style of reading your report directly from a script has problems. There is little or no eye contact or interaction with the audience. The delivery tends toward a dull, boring monotone that either puts listeners off or is hard to understand. And, most of us cannot stand to have reports read to us!

For many reasons, most people get nervous when they have to give oral presentations. Being well prepared is your best defense against the nerves. Try to remember that your classmates and instructor are a very forgiving, supportive group. You don’t have to be a slick entertainer—just be clear, organized, and understandable. The nerves will wear off someday, the more oral presenting you do. In the meantime, breathe deeply and enjoy.

The following is an example of an introduction to an oral presentation. Use it as a guide for planning your own.

Oral Presentation: Enhancement of the Recycling Program

Valerie and I represent the Austin Coalition for Recycling, a group that was founded in the late 1960s, partly in response to rising utility bills and partly out of a concern for the environment and its resources. High utility bills not only hurt each of us in our pocketbooks but also hurt the quality of life of our city as a whole.

We are all particularly proud of what a fine city we live in and what wonderful citizen involvement there is herein a whole range of civic activities. These things make our city special and ought to be the force that enables us to make a recycling program an integral part of the city’s waste management program. Backed by the City, a new powerful recycling program will contribute enormously to keeping Austin the wonderful place it is.

Valerie and I want to talk to you about how recycling works currently, how it will work once integrated with the city’s waste management program, how this integration will benefit our city, and what you can do to support this plan.

Delivering an Oral Presentation

When you give an oral report, focus on common problem areas such as these:

  • Timing —Make sure you keep within the time limit. Finishing more than a minute under the time limit is also a problem. Rehearse, rehearse, rehearse until you get the timing just right.
  • Volume —Obviously, you must be sure to speak loud enough so that all of your audience can hear you. You might find some way to practice speaking a little louder in the days before the oral presentation.
  • Pacing, speed —Sometimes, oral presentators who are nervous talk too fast. All that adrenaline causes them to speed through their talk, making it hard for the audience to follow. In general, it helps listeners  understand you better if you speak a bit more slowly and deliberately than you do in normal conversation. Slow down, take it easy, be clear…and breathe.
  • Gestures and posture —Watch out for nervous hands flying all over the place. This too can be distracting—and a bit comical. At the same time, don’t turn yourself into a mannequin. Plan to keep your hands clasped together or holding onto the podium and only occasionally making some gesture. Definitely keep your hands out of your pockets or waistband. As for posture, avoid slouching at the podium or leaning against the wall. Stand up straight, and keep your head up.
  • Verbal crutches —Watch out for too much “uh,” “you know,” “okay” and other kinds of nervous verbal habits. Instead of saying “uh” or “you know” every three seconds, just don’t say anything at all. In the days before your oral presentation, practice speaking without these verbal crutches. The silence that replaces them is not a bad thing—it gives listeners time to process what you are saying.

The following is an example of how topic headings can make your presentation easy for your listeners to follow.

Excerpt from an oral report

As you can see from the preceding, our fairly average-size city produces a surprisingly large amount of solid waste. What is the cost of getting rid of it? I can tell you from the start that it is not cheap…

The next sentence indicates that the speaker is moving on to a new topic (“cost”).

[discussion of the costs of disposal]

…Not only are the costs of getting rid of our garbage high, as I have shown, but it’s getting harder and harder for city officials to find areas in which to get rid of it. The geographical problems in disposal…

Planning and Preparing Visuals for the Oral Presentation

Prepare at least one visual for this report. Here are some ideas for the “medium” to use for your visuals:

  • Presentation software slides —Projecting images (“slides”) using software such as Powerpoint has become the standard, even though maligned by some. One common problem with the construction of these slides is cramming too much information on individual slides. A quick search on terms like Powerpoint presentation will enable you to read about creating these slides and designing them intelligently. Of course, the room in which you use these slides has to have a computer projector.
  • Transparencies for overhead projector —The overhead projector used with transparencies seems to have been relegated to antiquity—but not entirely. If you have to use this method, you will design your visual on a sheet of blank paper, then photocopy it, and create a transparency of it.
  • Posterboard-size charts —Another possibility is to get some poster board and draw and letter what you want your audience to see. Of course, it’s not easy making charts look neat and professional.
  • Handouts —You can run off copies of what you want your listeners to see and hand them out before or during your talk. This option is even less effective than the first two because you can’t point to what you want your listeners to see and because handouts distract listeners’ attention away from you. Still, for certain visual needs, handouts are the only choice. Keep in mind that if you are not well prepared, the handouts become a place for your distracted audience to doodle.
  • Objects —If you need to demonstrate certain procedures, you may need to bring in actual physical objects. Rehearse what you are going to do with these objects; sometimes they can take up a lot more time than you expect.

Avoid just scribbling your visual on the chalkboard or whiteboard. Whatever you scribble can be neatly prepared and made into a presentation slide, transparency, or posterboard-size chart. Take some time to make your visuals look sharp and professional—do your best to ensure that they are legible to the entire audience.

As for the content of your visuals, consider these ideas:

  • Drawing or diagram of key objects —If you describe or refer to any objects during your talk, try to get visuals of them so that you can point to different components or features.
  • Tables, charts, graphs —If you discuss statistical data, present it in some form or table, chart, or graph. Many members of your audience may be less comfortable “hearing” such data as opposed to seeing it.
  • Outline of your talk, report, or both —If you are at a loss for visuals to use in your oral presentation, or if your presentation is complex, have an outline of it that you can show at various points during your talk.
  • Key terms and definitions —A good idea for visuals (especially when you can’t think of any others) is to set up a two-column list of key terms you use during your oral presentation with their definitions in the second column.
  • Key concepts or points —Similarly, you can list your key points and show them in visuals. (Outlines, key terms, and main points are all good, legitimate ways of incorporating visuals into oral presentations when you can’t think of any others.)

During your actual oral report, make sure to discuss your visuals, refer to them, guide your listeners through the key points in your visuals. It’s a big problem just to throw a visual up on the screen and never even refer to it.

As you prepare your visuals, look at resources that will help you. There are many rules for using PowerPoint, down to the font size and how many words to put on a single slide, but you will have to choose the style that best suits your subject and your presentation style.

The two videos that follow will provide some pointers. As you watch them, make some notes to help you remember what you learn from them. The first one is funny: Life After Death by PowerPoint by Don McMillan, an engineer turned comedian.

Life After Death by PowerPoint

You may also have heard about the presentation skills of Steve Jobs. The video that follows is the introduction of the I-Phone…and as you watch, take notes on how Jobs sets up his talk and his visuals. Observe how he connects with the audience…and then see if you can work some of his strategies into your own presentation skills. This is a long video…you don’t need to watch it all but do take enough time to form some good impressions.

Steve Jobs iPhone Presentation

An Introduction to Technical Communication Copyright © by sherenahuntsman is licensed under a Creative Commons Attribution 4.0 International License , except where otherwise noted.

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Blog Beginner Guides How To Make a Good Presentation [A Complete Guide]

How To Make a Good Presentation [A Complete Guide]

Written by: Krystle Wong Jul 20, 2023

How to make a good presentation

A top-notch presentation possesses the power to drive action. From winning stakeholders over and conveying a powerful message to securing funding — your secret weapon lies within the realm of creating an effective presentation .  

Being an excellent presenter isn’t confined to the boardroom. Whether you’re delivering a presentation at work, pursuing an academic career, involved in a non-profit organization or even a student, nailing the presentation game is a game-changer.

In this article, I’ll cover the top qualities of compelling presentations and walk you through a step-by-step guide on how to give a good presentation. Here’s a little tip to kick things off: for a headstart, check out Venngage’s collection of free presentation templates . They are fully customizable, and the best part is you don’t need professional design skills to make them shine!

These valuable presentation tips cater to individuals from diverse professional backgrounds, encompassing business professionals, sales and marketing teams, educators, trainers, students, researchers, non-profit organizations, public speakers and presenters. 

No matter your field or role, these tips for presenting will equip you with the skills to deliver effective presentations that leave a lasting impression on any audience.

Click to jump ahead:

What are the 10 qualities of a good presentation?

Step-by-step guide on how to prepare an effective presentation, 9 effective techniques to deliver a memorable presentation, faqs on making a good presentation, how to create a presentation with venngage in 5 steps.

When it comes to giving an engaging presentation that leaves a lasting impression, it’s not just about the content — it’s also about how you deliver it. Wondering what makes a good presentation? Well, the best presentations I’ve seen consistently exhibit these 10 qualities:

1. Clear structure

No one likes to get lost in a maze of information. Organize your thoughts into a logical flow, complete with an introduction, main points and a solid conclusion. A structured presentation helps your audience follow along effortlessly, leaving them with a sense of satisfaction at the end.

Regardless of your presentation style , a quality presentation starts with a clear roadmap. Browse through Venngage’s template library and select a presentation template that aligns with your content and presentation goals. Here’s a good presentation example template with a logical layout that includes sections for the introduction, main points, supporting information and a conclusion: 

the purpose of an oral presentation is to

2. Engaging opening

Hook your audience right from the start with an attention-grabbing statement, a fascinating question or maybe even a captivating anecdote. Set the stage for a killer presentation!

The opening moments of your presentation hold immense power – check out these 15 ways to start a presentation to set the stage and captivate your audience.

3. Relevant content

Make sure your content aligns with their interests and needs. Your audience is there for a reason, and that’s to get valuable insights. Avoid fluff and get straight to the point, your audience will be genuinely excited.

4. Effective visual aids

Picture this: a slide with walls of text and tiny charts, yawn! Visual aids should be just that—aiding your presentation. Opt for clear and visually appealing slides, engaging images and informative charts that add value and help reinforce your message.

With Venngage, visualizing data takes no effort at all. You can import data from CSV or Google Sheets seamlessly and create stunning charts, graphs and icon stories effortlessly to showcase your data in a captivating and impactful way.

the purpose of an oral presentation is to

5. Clear and concise communication

Keep your language simple, and avoid jargon or complicated terms. Communicate your ideas clearly, so your audience can easily grasp and retain the information being conveyed. This can prevent confusion and enhance the overall effectiveness of the message. 

6. Engaging delivery

Spice up your presentation with a sprinkle of enthusiasm! Maintain eye contact, use expressive gestures and vary your tone of voice to keep your audience glued to the edge of their seats. A touch of charisma goes a long way!

7. Interaction and audience engagement

Turn your presentation into an interactive experience — encourage questions, foster discussions and maybe even throw in a fun activity. Engaged audiences are more likely to remember and embrace your message.

Transform your slides into an interactive presentation with Venngage’s dynamic features like pop-ups, clickable icons and animated elements. Engage your audience with interactive content that lets them explore and interact with your presentation for a truly immersive experience.

the purpose of an oral presentation is to

8. Effective storytelling

Who doesn’t love a good story? Weaving relevant anecdotes, case studies or even a personal story into your presentation can captivate your audience and create a lasting impact. Stories build connections and make your message memorable.

A great presentation background is also essential as it sets the tone, creates visual interest and reinforces your message. Enhance the overall aesthetics of your presentation with these 15 presentation background examples and captivate your audience’s attention.

9. Well-timed pacing

Pace your presentation thoughtfully with well-designed presentation slides, neither rushing through nor dragging it out. Respect your audience’s time and ensure you cover all the essential points without losing their interest.

10. Strong conclusion

Last impressions linger! Summarize your main points and leave your audience with a clear takeaway. End your presentation with a bang , a call to action or an inspiring thought that resonates long after the conclusion.

In-person presentations aside, acing a virtual presentation is of paramount importance in today’s digital world. Check out this guide to learn how you can adapt your in-person presentations into virtual presentations . 

Peloton Pitch Deck - Conclusion

Preparing an effective presentation starts with laying a strong foundation that goes beyond just creating slides and notes. One of the quickest and best ways to make a presentation would be with the help of a good presentation software . 

Otherwise, let me walk you to how to prepare for a presentation step by step and unlock the secrets of crafting a professional presentation that sets you apart.

1. Understand the audience and their needs

Before you dive into preparing your masterpiece, take a moment to get to know your target audience. Tailor your presentation to meet their needs and expectations , and you’ll have them hooked from the start!

2. Conduct thorough research on the topic

Time to hit the books (or the internet)! Don’t skimp on the research with your presentation materials — dive deep into the subject matter and gather valuable insights . The more you know, the more confident you’ll feel in delivering your presentation.

3. Organize the content with a clear structure

No one wants to stumble through a chaotic mess of information. Outline your presentation with a clear and logical flow. Start with a captivating introduction, follow up with main points that build on each other and wrap it up with a powerful conclusion that leaves a lasting impression.

Delivering an effective business presentation hinges on captivating your audience, and Venngage’s professionally designed business presentation templates are tailor-made for this purpose. With thoughtfully structured layouts, these templates enhance your message’s clarity and coherence, ensuring a memorable and engaging experience for your audience members.

Don’t want to build your presentation layout from scratch? pick from these 5 foolproof presentation layout ideas that won’t go wrong. 

the purpose of an oral presentation is to

4. Develop visually appealing and supportive visual aids

Spice up your presentation with eye-catching visuals! Create slides that complement your message, not overshadow it. Remember, a picture is worth a thousand words, but that doesn’t mean you need to overload your slides with text.

Well-chosen designs create a cohesive and professional look, capturing your audience’s attention and enhancing the overall effectiveness of your message. Here’s a list of carefully curated PowerPoint presentation templates and great background graphics that will significantly influence the visual appeal and engagement of your presentation.

5. Practice, practice and practice

Practice makes perfect — rehearse your presentation and arrive early to your presentation to help overcome stage fright. Familiarity with your material will boost your presentation skills and help you handle curveballs with ease.

6. Seek feedback and make necessary adjustments

Don’t be afraid to ask for help and seek feedback from friends and colleagues. Constructive criticism can help you identify blind spots and fine-tune your presentation to perfection.

With Venngage’s real-time collaboration feature , receiving feedback and editing your presentation is a seamless process. Group members can access and work on the presentation simultaneously and edit content side by side in real-time. Changes will be reflected immediately to the entire team, promoting seamless teamwork.

Venngage Real Time Collaboration

7. Prepare for potential technical or logistical issues

Prepare for the unexpected by checking your equipment, internet connection and any other potential hiccups. If you’re worried that you’ll miss out on any important points, you could always have note cards prepared. Remember to remain focused and rehearse potential answers to anticipated questions.

8. Fine-tune and polish your presentation

As the big day approaches, give your presentation one last shine. Review your talking points, practice how to present a presentation and make any final tweaks. Deep breaths — you’re on the brink of delivering a successful presentation!

In competitive environments, persuasive presentations set individuals and organizations apart. To brush up on your presentation skills, read these guides on how to make a persuasive presentation and tips to presenting effectively . 

the purpose of an oral presentation is to

Whether you’re an experienced presenter or a novice, the right techniques will let your presentation skills soar to new heights!

From public speaking hacks to interactive elements and storytelling prowess, these 9 effective presentation techniques will empower you to leave a lasting impression on your audience and make your presentations unforgettable.

1. Confidence and positive body language

Positive body language instantly captivates your audience, making them believe in your message as much as you do. Strengthen your stage presence and own that stage like it’s your second home! Stand tall, shoulders back and exude confidence. 

2. Eye contact with the audience

Break down that invisible barrier and connect with your audience through their eyes. Maintaining eye contact when giving a presentation builds trust and shows that you’re present and engaged with them.

3. Effective use of hand gestures and movement

A little movement goes a long way! Emphasize key points with purposeful gestures and don’t be afraid to walk around the stage. Your energy will be contagious!

4. Utilize storytelling techniques

Weave the magic of storytelling into your presentation. Share relatable anecdotes, inspiring success stories or even personal experiences that tug at the heartstrings of your audience. Adjust your pitch, pace and volume to match the emotions and intensity of the story. Varying your speaking voice adds depth and enhances your stage presence.

the purpose of an oral presentation is to

5. Incorporate multimedia elements

Spice up your presentation with a dash of visual pizzazz! Use slides, images and video clips to add depth and clarity to your message. Just remember, less is more—don’t overwhelm them with information overload. 

Turn your presentations into an interactive party! Involve your audience with questions, polls or group activities. When they actively participate, they become invested in your presentation’s success. Bring your design to life with animated elements. Venngage allows you to apply animations to icons, images and text to create dynamic and engaging visual content.

6. Utilize humor strategically

Laughter is the best medicine—and a fantastic presentation enhancer! A well-placed joke or lighthearted moment can break the ice and create a warm atmosphere , making your audience more receptive to your message.

7. Practice active listening and respond to feedback

Be attentive to your audience’s reactions and feedback. If they have questions or concerns, address them with genuine interest and respect. Your responsiveness builds rapport and shows that you genuinely care about their experience.

the purpose of an oral presentation is to

8. Apply the 10-20-30 rule

Apply the 10-20-30 presentation rule and keep it short, sweet and impactful! Stick to ten slides, deliver your presentation within 20 minutes and use a 30-point font to ensure clarity and focus. Less is more, and your audience will thank you for it!

9. Implement the 5-5-5 rule

Simplicity is key. Limit each slide to five bullet points, with only five words per bullet point and allow each slide to remain visible for about five seconds. This rule keeps your presentation concise and prevents information overload.

Simple presentations are more engaging because they are easier to follow. Summarize your presentations and keep them simple with Venngage’s gallery of simple presentation templates and ensure that your message is delivered effectively across your audience.

the purpose of an oral presentation is to

1. How to start a presentation?

To kick off your presentation effectively, begin with an attention-grabbing statement or a powerful quote. Introduce yourself, establish credibility and clearly state the purpose and relevance of your presentation.

2. How to end a presentation?

For a strong conclusion, summarize your talking points and key takeaways. End with a compelling call to action or a thought-provoking question and remember to thank your audience and invite any final questions or interactions.

3. How to make a presentation interactive?

To make your presentation interactive, encourage questions and discussion throughout your talk. Utilize multimedia elements like videos or images and consider including polls, quizzes or group activities to actively involve your audience.

In need of inspiration for your next presentation? I’ve got your back! Pick from these 120+ presentation ideas, topics and examples to get started. 

Creating a stunning presentation with Venngage is a breeze with our user-friendly drag-and-drop editor and professionally designed templates for all your communication needs. 

Here’s how to make a presentation in just 5 simple steps with the help of Venngage:

Step 1: Sign up for Venngage for free using your email, Gmail or Facebook account or simply log in to access your account. 

Step 2: Pick a design from our selection of free presentation templates (they’re all created by our expert in-house designers).

Step 3: Make the template your own by customizing it to fit your content and branding. With Venngage’s intuitive drag-and-drop editor, you can easily modify text, change colors and adjust the layout to create a unique and eye-catching design.

Step 4: Elevate your presentation by incorporating captivating visuals. You can upload your images or choose from Venngage’s vast library of high-quality photos, icons and illustrations. 

Step 5: Upgrade to a premium or business account to export your presentation in PDF and print it for in-person presentations or share it digitally for free!

By following these five simple steps, you’ll have a professionally designed and visually engaging presentation ready in no time. With Venngage’s user-friendly platform, your presentation is sure to make a lasting impression. So, let your creativity flow and get ready to shine in your next presentation!

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Preparing and Delivering Oral Presentations

Fundamentals of presenting, plan a presentation.

The fundamentals of public speaking remain the same in any context, be it classroom, conference, parliament or crowded city square. Good public speakers use simple and clear language to communicate complex points. They pause when they speak, and they deliver their message with confidence derived from their knowledge and preparation.

A good presentation:

Has a focused and relevant message

  • Is clearly organized and supported by evidence
  • Demonstrates understanding and analysis of ideas
  • Is delivered calmly and confidently

Focus and Purpose

A presentation is not a dry list of disconnected facts. Like lab reports or essays, it makes a specific point. Start by asking yourself “So What?” Determine thethe most important point you wish to make and identify why it is important.

Plan your presentation to suit your audience. Consider their familiarity with the subject and their purpose for listening to your presentation. Classmates will likely have some background on the topic, and because they are keenly aware that they will eventually present to you, they are usually quite generous in their reception of your talk.

A logical structure supports a clear and focused message, and it stops you from leaping from idea to idea, which can make it difficult for your audience to understand your talk.

Introduction:

  • Tell the audience who you are and present your main argument with key background information.
  • Explain why your presentation is important.
  • Build a rapport with the audience to help them follow what comes next.

Body of your presentation:

  • The largest section of your presentation
  • It supports your main argument with specific examples.
  • Visual aids clarify your points and lend credibility to your presentation.

Conclusion:

  • A strong conclusion summarizes your main points.
  • Use key words from your introduction to briefly re-state your argument.
  • End your presentation with a simple, strong statement.

Preparation

Rather than prepare a script, create a plan for each section or idea with point form notes. A good presentation is not written down word for word or memorized but instead is a discussion of a subject you know inside and out. Speaking from point form notes keeps your delivery fresh. Remember, you are talking to people, not reading at them.

Key technical details can be written down, but it make sure that you include only essential information as too many technical details may confuse your audience and cause them to tune out.

Visual Aids

Visual aids, like PowerPoint slides or printed handouts, offer structure for your presentation and help the audience follow the main points. Visual aids may be bulleted lists or outlines, charts or figures, or images that show important details that would take time to explain orally. Use visual aids to complement, rather than compete, with your presentation. If they are not necessary or helpful, don’t use them.

And never read the exact words from slides that you present.

For a detailed examination of using PowerPoint, explore our “Using PowerPoint" guide .

Rehearse! Focus on tone, volume, word choice, transitions, pauses and pacing. Note time limits. Time yourself and revise as appropriate. Practice your presentation before a friend or family member and ask for feedback.

Get to the room well ahead of time. Listen to some relaxing music if this helps you. Make sure the technology is all up and running if you need to use it.

Chat with people in the audience before you present. This breaks the ice, creates    connections, personalizes the encounter and helps you feel more confident.

Experts often suggest that you focus your presentation on a group of individuals instead of the entire audience. This makes it seem as if you are speaking to a smaller group

Pace and Volume

Take it slow. The single biggest mistake inexperienced speakers make is going too fast. [SB1] Remember that your audience is hearing the material for the first time and isn't nearly as familiar with the topic as you are.

Speak loudly and clearly. Practice pronouncing difficult words in advance.

Body Language and Eye Contact

Make and maintain eye contact with your audience. Always face your audience; avoid reading from your slide presentation and try to look up from your notes regularly.

Stand tall at the front of the room. Don’t sit down, lean on a desk or hide behind a lectern. Try not to sway back and forth.

Answering Questions

Leave time to answer questions, and prepare in advance for possible questions your audience may ask. You can pause to gather your thoughts before you reply, and if something is outside of your comfort zone, simply (and confidently) say “that is outside the scope of this research.”

Share your Personality

Try to have some fun, put your personality into the presentation while maintaining professional decorum. Make the presentation uniquely yours – people will remember you and your message.

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6.1 General Purposes of Speaking

Learning objectives.

  • Differentiate among the three types of general speech purposes.
  • Examine the basics of informative speech topics and some common forms of informative speeches.
  • Examine the basics of persuasive speech topics and some common forms of persuasive speeches.
  • Examine the basics of entertaining speech topics and some common forms of entertaining speeches.

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Jeffrey Beall – Search! – CC BY-ND 2.0.

What do you think of when you hear the word “purpose”? Technically speaking, a purpose can be defined as why something exists, how we use an object, or why we make something. For the purposes of public speaking, all three can be applicable. For example, when we talk about a speech’s purpose, we can question why a specific speech was given; we can question how we are supposed to use the information within a speech; and we can question why we are personally creating a speech. For this specific chapter, we are more interested in that last aspect of the definition of the word “purpose”: why we give speeches.

Ever since scholars started writing about public speaking as a distinct phenomenon, there have been a range of different systems created to classify the types of speeches people may give. Aristotle talked about three speech purposes: deliberative (political speech), forensic (courtroom speech), and epideictic (speech of praise or blame). Cicero also talked about three purposes: judicial (courtroom speech), deliberative (political speech), and demonstrative (ceremonial speech—similar to Aristotle’s epideictic). A little more recently, St. Augustine of Hippo also wrote about three specific speech purposes: to teach (provide people with information), to delight (entertain people or show people false ideas), and to sway (persuade people to a religious ideology). All these systems of identifying public speeches have been attempts at helping people determine the general purpose of their speech. A general purpose refers to the broad goal in creating and delivering a speech.

These typologies or classification systems of public speeches serve to demonstrate that general speech purposes have remained pretty consistent throughout the history of public speaking. Modern public speaking scholars typically use a classification system of three general purposes: to inform, to persuade, and to entertain.

The first general purpose that some people have for giving speeches is to inform . Simply put, this is about helping audience members acquire information that they do not already possess. Audience members can then use this information to understand something (e.g., speech on a new technology, speech on a new virus) or to perform a new task or improve their skills (e.g., how to swing a golf club, how to assemble a layer cake). The most important characteristic of informative topics is that the goal is to gain knowledge. Notice that the goal is not to encourage people to use that knowledge in any specific way. When a speaker starts encouraging people to use knowledge in a specific way, he or she is no longer informing but is persuading.

Let’s look at a real example of how an individual can accidentally go from informing to persuading. Let’s say you are assigned to inform an audience about a new vaccination program. In an informative speech, the purpose of the speech is to explain to your audience what the program is and how it works. If, however, you start encouraging your audience to participate in the vaccination program, you are no longer informing them about the program but rather persuading them to become involved in the program. One of the most common mistakes new public speaking students make is to blur the line between informing and persuading.

Why We Share Knowledge

Knowledge sharing is the process of delivering information, skills, or expertise in some form to people who could benefit from it. In fact, understanding and exchanging knowledge is so important that an entire field of study, called knowledge management , has been created to help people (especially businesses) become more effective at harnessing and exchanging knowledge. In the professional world, sharing knowledge is becoming increasingly important. Every year, millions of people attend some kind of knowledge sharing conference or convention in hopes of learning new information or skills that will help them in their personal or professional lives (Atwood, 2009).

People are motivated to share their knowledge with other people for a variety of reasons (Hendriks, 1999). For some, the personal sense of achievement or of responsibility drives them to share their knowledge (internal motivational factors). Others are driven to share knowledge because of the desire for recognition or the possibility of job enhancement (external motivational factors). Knowledge sharing is an important part of every society, so learning how to deliver informative speeches is a valuable skill.

Common Types of Informative Topics

O’Hair, Stewart, and Rubenstein identified six general types of informative speech topics: objects, people, events, concepts, processes, and issues (O’Hair, et al., 2007). The first type of informative speech relates to objects, which can include how objects are designed, how they function, and what they mean. For example, a student of one of our coauthors gave a speech on the design of corsets, using a mannequin to demonstrate how corsets were placed on women and the amount of force necessary to lace one up.

The second type of informative speech focuses on people. People-based speeches tend to be biography-oriented. Such topics could include recounting an individual’s achievements and explaining why he or she is important in history. Some speakers, who are famous themselves, will focus on their own lives and how various events shaped who they ultimately became. Dottie Walters is most noted as being the first female in the United States to run an advertising agency. In addition to her work in advertising, Dottie also spent a great deal of time as a professional speaker. She often would tell the story about her early years in advertising when she would push around a stroller with her daughter inside as she went from business to business trying to generate interest in her copywriting abilities. You don’t have to be famous, however, to give a people-based speech. Instead, you could inform your audience about a historical or contemporary hero whose achievements are not widely known.

The third type of informative speech involves explaining the significance of specific events, either historical or contemporary. For example, you could deliver a speech on a specific battle of World War II or a specific presidential administration. If you’re a history buff, event-oriented speeches may be right up your alley. There are countless historical events that many people aren’t familiar with and would find interesting. You could also inform your audience about a more recent or contemporary event. Some examples include concerts, plays, and arts festivals; athletic competitions; and natural phenomena, such as storms, eclipses, and earthquakes. The point is to make sure that an informative speech is talking about the event (who, what, when, where, and why) and not attempting to persuade people to pass judgment upon the event or its effects.

The fourth type of informative speech involves concepts, or “abstract and difficult ideas or theories” (O’Hair, et al., 2007). For example, if you want to explain a specific communication theory, E. M. Griffin provides an excellent list of communication theories on his website, http://www.afirstlook.com/main.cfm/theory_list . Whether you want to discuss theories related to business, sociology, psychology, religion, politics, art, or any other major area of study, this type of speech can be very useful in helping people to understand complex ideas.

The fifth type of informative speech involves processes. The process speech can be divided into two unique types: how-it-functions and how-to-do. The first type of process speech helps audience members understand how a specific object or system works. For example, you could explain how a bill becomes a law in the United States. There is a very specific set of steps that a bill must go through before it becomes a law, so there is a very clear process that could be explained to an audience. The how-to-do speech, on the other hand, is designed to help people come to an end result of some kind. For example, you could give a speech on how to quilt, how to change a tire, how to write a résumé, and millions of other how-to oriented topics. In our experience, the how-to speech is probably the most commonly delivered informative speech in public speaking classes.

The final type of informative speech involves issues, or “problems or matters of dispute” (O’Hair, et al., 2007). This informative speech topic is probably the most difficult for novice public speakers because it requires walking a fine line between informing and persuading. If you attempt to deliver this type of speech, remember the goal is to be balanced when discussing both sides of the issue. To see an example of how you can take a very divisive topic and make it informative, check out the series Point/Counterpoint published by Chelsea House ( http://chelseahouse.infobasepublishing.com ). This series of books covers everything from the pros and cons of blogging to whether the United States should have mandatory military service.

Sample: Jessy Ohl’s Informative Speech

The following text represents an informative speech prepared and delivered by an undergraduate student named Jessy Ohl. While this speech is written out as a text for purposes of analysis, in your public speaking course, you will most likely be assigned to speak from an outline or notes, not a fully written script. As you read through this sample speech, notice how Ms. Ohl uses informative strategies to present the information without trying to persuade her audience.

In 1977, a young missionary named Daniel Everett traveled deep into the jungles of Brazil to spread the word of God. However, he soon found himself working to translate the language of a remote tribe that would ultimately change his faith, lead to a new profession, and pit him in an intellectual fistfight with the world-famous linguist Noam Chomsky. As New Scientist Magazine of January 2008 explains, Everett’s research on a small group of 350 people called the Pirahã tribe has revealed a language that has experts and intellectuals deeply disturbed. While all languages are unique, experts like Noam Chomsky have argued that they all have universal similarities, such as counting, that are hard-wired into the human brain. So as National Public Radio reported on April 8, 2007, without the ability to count, conceptualize time or abstraction, or create syntax, the Pirahã have a language that by all accounts shouldn’t exist. Daniel Everett is now a professor of linguistics at Illinois State University, and he has created controversy by calling for a complete reevaluation of all linguistic theory in light of the Pirahã. Exploration of the Pirahã could bring further insight into the understanding of how people communicate and even, perhaps, what it means to be human. Which is why we must: first, examine the unique culture of the Pirahã; second, explore what makes their language so surprising; and finally, discover the implications the Pirahã have for the way we look at language and humanity. Taking a closer look at the tribe’s culture, we can identify two key components of Pirahã culture that help mold language: first, isolation; and second, emphasis on reality. First, while globalization has reached nearly every corner of the earth, it has not been able to penetrate the Pirahã natives in the slightest. As Dr. Everett told the New Yorker of April 16, 2007, no group in history has resisted change like the Pirahã. “They reject everything from outside their world” as unnecessary and silly. Distaste for all things foreign is the reason why the people have rejected technology, farming, religion, and even artwork. The lack of artwork illustrates the second vital part of Pirahã culture: an emphasis on reality. According to the India Statesman of May 22, 2006, all Pirahã understanding is based around the concept of personal experience. If something cannot be felt, touched, or experienced directly then to them, it doesn’t exist, essentially eliminating the existence of abstract thought. Since art is often a representation of reality, it has no value among the people. During his work as a missionary, Everett was amazed to find that the natives had no interest in the story of Jesus once they found out that he was dead. The Pirahã psyche is so focused on the present that the people have no collective memory, history, written documents, or creation myths. They are unable to even remember the names of dead grandparents because once something or someone cannot be experienced, they are no longer important. Since his days as a missionary, Everett remains the only Western professor able to translate Pirahã. His research has discovered many things missing with the language: words for time, direction, and color. But more importantly, Pirahã also lacks three characteristics previously thought to be essential to all languages: complexity, counting, and recursion. First, the Pirahã language seems incredibly simple. Now, this isn’t meant to imply that the people are uncivilized or stupid, but instead, they are minimalist. As I mentioned earlier, they only talk in terms of direct experience. The London Times of January 13, 2007, notes that with only eight consonants and three vowels, speakers rely on the use of tone, pitch, and humming to communicate. In fact, Pirahã almost sounds more like song than speech.
Second, Noam Chomsky’s famous universal grammar theory includes the observation that every language has a means of counting. However, as reported in the June 2007 issue of Prospect Magazine , the Pirahã only have words for “one, two, and MANY.” This demonstrates the Pirahã’s inability to conceptualize a difference between three and five or three and a thousand. Dr. Everett spent six months attempting to teach even a single Pirahã person to count to ten, but his efforts were in vain, as tribal members considered the new numbers and attempts at math “childish.” Third, and the biggest surprise for researchers, is the Pirahã’s apparent lack of recursion. Recursion is the ability to link several thoughts together. It is characterized in Christine Kenneally’s 2007 book, The Search for the Origins of Language , as the fundamental principle of all language and the source of limitless expression. Pirahã is unique since the language does not have any conjunctions or linking words. Recursion is so vital for expression that the Chicago Tribune of June 11, 2007, reports that a language without recursion is like disproving gravity. Although the Pirahã don’t care what the outside world thinks of them, their language and world view has certainly ruffled feathers. And while civilization hasn’t been able to infiltrate the Pirahã, it may ultimately be the Pirahã that teaches civilization a thing or two, which brings us to implications on the communicative, philosophical, and cultural levels. By examining the culture, language, and implications of the Pirahã tribe we are able to see how this small Brazilian village could shift the way that we think and talk about the world. Daniel Everett’s research hasn’t made him more popular with his colleagues. But his findings do show that more critical research is needed to make sure that our understanding of language is not lost in translation.

To Persuade

The second general purpose people can have for speaking is to persuade . When we speak to persuade, we attempt to get listeners to embrace a point of view or to adopt a behavior that they would not have done otherwise. A persuasive speech can be distinguished from an informative speech by the fact that it includes a call for action for the audience to make some change in their behavior or thinking.

Why We Persuade

The reasons behind persuasive speech fall into two main categories, which we will call “pure persuasion” and “manipulative persuasion.” Pure persuasion occurs when a speaker urges listeners to engage in a specific behavior or change a point of view because the speaker truly believes that the change is in the best interest of the audience members. For example, you may decide to give a speech on the importance of practicing good oral hygiene because you truly believe that oral hygiene is important and that bad oral hygiene can lead to a range of physical, social, and psychological problems. In this case, the speaker has no ulterior or hidden motive (e.g., you are not a toothpaste salesperson).

Manipulative persuasion , on the other hand, occurs when a speaker urges listeners to engage in a specific behavior or change a point of view by misleading them, often to fulfill an ulterior motive beyond the face value of the persuasive attempt. We call this form of persuasion manipulative because the speaker is not being honest about the real purpose for attempting to persuade the audience. Ultimately, this form of persuasion is perceived as highly dishonest when audience members discover the ulterior motive. For example, suppose a physician who also owns a large amount of stock in a pharmaceutical company is asked to speak before a group of other physicians about a specific disease. Instead of informing the group about the disease, the doctor spends the bulk of his time attempting to persuade the audience that the drug his company manufactures is the best treatment for that specific disease.

Obviously, the key question for persuasion is the speaker’s intent. Is the speaker attempting to persuade the audience because of a sincere belief in the benefits of a certain behavior or point of view? Or is the speaker using all possible means—including distorting the truth—to persuade the audience because he or she will derive personal benefits from their adopting a certain behavior or point of view? Unless your speech assignment specifically calls for a speech of manipulative persuasion, the usual (and ethical) understanding of a “persuasive speech” assignment is that you should use the pure form of persuasion.

Persuasion: Behavior versus Attitudes, Values, and Beliefs

As we’ve mentioned in the preceding sections, persuasion can address behaviors—observable actions on the part of listeners—and it can also address intangible thought processes in the form of attitudes, values, and beliefs.

When the speaker attempts to persuade an audience to change behavior, we can often observe and even measure how successful the persuasion was. For example, after a speech attempting to persuade the audience to donate money to a charity, the charity can measure how many donations were received. The following is a short list of various behavior-oriented persuasive speeches we’ve seen in our own classes: washing one’s hands frequently and using hand sanitizer, adapting one’s driving habits to improve gas mileage, using open-source software, or drinking one soft drink or soda over another. In all these cases, the goal is to make a change in the basic behavior of audience members.

The second type of persuasive topic involves a change in attitudes, values, or beliefs. An attitude is defined as an individual’s general predisposition toward something as being good or bad, right or wrong, negative or positive. If you believe that dress codes on college campuses are a good idea, you want to give a speech persuading others to adopt a positive attitude toward campus dress codes.

A speaker can also attempt to persuade listeners to change some value they hold. Value refers to an individual’s perception of the usefulness, importance, or worth of something. We can value a college education, we can value technology, and we can value freedom. Values, as a general concept, are fairly ambiguous and tend to be very lofty ideas. Ultimately, what we value in life actually motivates us to engage in a range of behaviors. For example, if you value protecting the environment, you may recycle more of your trash than someone who does not hold this value. If you value family history and heritage, you may be more motivated to spend time with your older relatives and ask them about their early lives than someone who does not hold this value.

Lastly, a speaker can attempt to persuade people to change their personal beliefs. Beliefs are propositions or positions that an individual holds as true or false without positive knowledge or proof. Typically, beliefs are divided into two basic categories: core and dispositional. Core beliefs are beliefs that people have actively engaged in and created over the course of their lives (e.g., belief in a higher power, belief in extraterrestrial life forms). Dispositional beliefs , on the other hand, are beliefs that people have not actively engaged in; they are judgments based on related subjects, which people make when they encounter a proposition. Imagine, for example, that you were asked the question, “Can gorillas speak English?” While you may never have met a gorilla or even seen one in person, you can make instant judgments about your understanding of gorillas and fairly certainly say whether you believe that gorillas can speak English.

When it comes to persuading people to alter beliefs, persuading audiences to change core beliefs is more difficult than persuading audiences to change dispositional beliefs. If you find a topic related to dispositional beliefs, using your speech to help listeners alter their processing of the belief is a realistic possibility. But as a novice public speaker, you are probably best advised to avoid core beliefs. Although core beliefs often appear to be more exciting and interesting than dispositional ones, you are very unlikely to alter anyone’s core beliefs in a five- to ten-minute classroom speech.

Sample: Jessy Ohl’s Persuasive Speech

The following speech was written and delivered by an undergraduate student named Jessy Ohl. As with our earlier example, while this speech is written out as a text for purposes of analysis, in your public speaking course, you will most likely be assigned to speak from an outline or notes, not a fully written script.

Take a few minutes and compare this persuasive speech to the informative speech Ms. Ohl presented earlier in this chapter. What similarities do you see? What differences do you see? Does this speech seek to change the audience’s behavior? Attitudes? Values? Dispositional or core beliefs? Where in the speech do you see one or more calls for action?

With a declining population of around 6,000, my home town of Denison, Iowa, was on the brink of extinction when a new industry rolled in bringing jobs and revenue. However, as the Canadian Globe and Mail of July 23, 2007, reports, the industry that saved Denison may ultimately lead to its demise. Denison is one of 110 communities across the country to be revolutionized by the production of corn ethanol. Ethanol is a high-powered alcohol, derived from plant matter, that can be used like gasoline. According to the Omaha World Herald of January 8, 2008, our reliance on foreign oil combined with global warming concerns have many holding corn ethanol as our best energy solution. But despite the good intentions of helping farmers and lowering oil consumption, corn ethanol is filled with empty promises. In fact, The Des Moines Register of March 1, 2008, concludes that when ethanol is made from corn, all of its environmental and economic benefits disappear. With oil prices at 100 dollars per barrel, our nation is in an energy crisis, and luckily, the production of ethanol can be a major help for both farmers and consumers, if done correctly. Unfortunately, the way we make ethanol—over 95% from corn—is anything but correct. Although hailed as a magic bullet, corn ethanol could be the worst agricultural catastrophe since the Dust Bowl. The serious political, environmental, and even moral implications demand that we critically rethink this so-called yellow miracle by: first, examining the problems created by corn ethanol; second, exploring why corn ethanol has gained such power; and finally, discovering solutions to prevent a corn ethanol disaster. Now, if you have heard anything about the problems of corn ethanol, it probably dealt with efficiency. As the Christian Science Monitor of November 15, 2007, notes, it takes a gallon of gasoline or more to make a gallon of ethanol. And while this is an important concern, efficiency is the least of our worries. Turning this crop into fuel creates two major problems for our society: first, environmental degradation; and second, acceleration of global famine. First, corn ethanol damages the environment as much as, if not more than, fossil fuels. The journal Ethanol and Bio-diesel News of September 2007 asserts that the production of corn ethanol is pushing natural resources to the breaking point. Since the Dust Bowl, traditional farming practices have required farmers to “rotate” crops. But with corn ethanol being so profitable, understandably, farmers have stopped rotating crops, leading to soil erosion, deforestation, and fertilizer runoff—making our soil less fertile and more toxic. And the story only gets worse once the ethanol is manufactured. According to National Public Radio’s Talk of the Nation of February 10, 2008, corn ethanol emits more carbon monoxide and twice the amount of carcinogens into the air as traditional gasoline. The second problem created from corn ethanol is the acceleration of global famine. According to the US Grains Council, last year, 27 million tons of corn, traditionally used as food, was turned into ethanol, drastically increasing food prices. The March 7, 2007, issue of The Wall Street Journal explains that lower supplies of corn needed for necessities such as farm feed, corn oil, and corn syrup have increased our food costs in everything from milk to bread, eggs, and even beer as much as 25 percent. The St. Louis Post Dispatch of April 12, 2007, reports that the amount of corn used to fill one tank of gas could feed one person for an entire year. In October, Global protests over corn ethanol lead the United Nations to call its production “a crime against humanity.” If you weren’t aware of the environmental or moral impacts of corn ethanol, you’re not alone. The Financial Times of May 27, 2007, reports that the narrative surrounding corn ethanol as a homegrown fuel is so desirable that critical thinking is understandably almost nonexistent. To start thinking critically about corn ethanol, we need to examine solutions on both the federal and personal levels. First, at the federal level, our government must end the ridiculously high subsidies surrounding corn ethanol. On June 24, 2007, The Washington Post predicted that subsidies on corn ethanol would cost the federal government an extra 131 billion dollars by 2010. This isn’t to say that the federal government should abandon small farmers. Instead, let’s take the excitement around alternative fuels and direct it toward the right kinds of ethanol. The Economist of June 2, 2007, reports that other materials such as switch grass and wood chips can be used instead of corn. And on July 6, 2011, The New York Times reported on ethanol made from corn cobs, leaves, and husks, which leaves the corn kernels to be used as food. The government could use the money paid in subsidies to support this kind of responsible production of ethanol. The point is that ethanol done right can honestly help with energy independence. On the personal level, we have all participated in the most important step, which is being knowledgeable about the true face of corn ethanol. However, with big business and Washington proclaiming corn ethanol’s greatness, we need to spread the word. So please, talk to friends and family about corn ethanol while there is still time. To make this easier, visit my website, at http://www.responsibleethanol.com . Here you will find informational materials, links to your congressional representatives, and ways to invest in switch grass and wood ethanol. Today, we examined the problems of corn ethanol in America and discovered solutions to make sure that our need for energy reform doesn’t sacrifice our morality. Iowa is turning so much corn into ethanol that soon the state will have to import corn to eat. And while my hometown of Denison has gained much from corn ethanol, we all have much more to lose from it.

To Entertain

The final general purpose people can have for public speaking is to entertain. Whereas informative and persuasive speech making is focused on the end result of the speech process, entertainment speaking is focused on the theme and occasion of the speech. An entertaining speech can be either informative or persuasive at its root, but the context or theme of the speech requires speakers to think about the speech primarily in terms of audience enjoyment.

Why We Entertain

Entertaining speeches are very common in everyday life. The fundamental goal of an entertaining speech is audience enjoyment, which can come in a variety of forms. Entertaining speeches can be funny or serious. Overall, entertaining speeches are not designed to give an audience a deep understanding of life but instead to function as a way to divert an audience from their day-to-day lives for a short period of time. This is not to say that an entertaining speech cannot have real content that is highly informative or persuasive, but its goal is primarily about the entertaining aspects of the speech and not focused on the informative or persuasive quality of the speech.

Common Forms of Entertainment Topics

There are three basic types of entertaining speeches: the after-dinner speech, the ceremonial speech, and the inspirational speech. The after-dinner speech is a form of speaking where a speaker takes a serious speech topic (either informative or persuasive) and injects a level of humor into the speech to make it entertaining. Some novice speakers will attempt to turn an after-dinner speech into a stand-up comedy routine, which doesn’t have the same focus (Roye, 2010). After-dinner speeches are first and foremost speeches.

A ceremonial speech is a type of entertaining speech where the specific context of the speech is the driving force of the speech. Common types of ceremonial speeches include introductions, toasts, and eulogies. In each of these cases, there are specific events that drive the speech. Maybe you’re introducing an individual who is about to receive an award, giving a toast at your best friend’s wedding, or delivering the eulogy at a relative’s funeral. In each of these cases, the speech and the purpose of the speech is determined by the context of the event and not by the desire to inform or persuade.

The final type of entertaining speech is one where the speaker’s primary goal is to inspire her or his audience. Inspirational speeches are based in emotion with the goal to motivate listeners to alter their lives in some significant way. Florence Littauer, a famous professional speaker, delivers an emotionally charged speech titled “Silver Boxes.” In the speech, Mrs. Littauer demonstrates how people can use positive comments to encourage others in their daily lives. The title comes from a story she tells at the beginning of the speech where she was teaching a group of children about using positive speech, and one of the children defined positive speech as giving people little silver boxes with bows on top ( http://server.firefighters.org/catalog/2009/45699.mp3 ).

Sample: Adam Fink’s Entertainment Speech

The following speech, by an undergraduate student named Adam Fink, is an entertainment speech. Specifically, this speech is a ceremonial speech given at Mr. Fink’s graduation. As with our earlier examples, while this speech is written out as a text for purposes of analysis, in your public speaking course you will most likely be assigned to speak from an outline or notes, not a fully written script. Notice that the tenor of this speech is persuasive but that it persuades in a more inspiring way than just building and proving an argument.

Good evening! I’ve spent the last few months looking over commencement speeches on YouTube. The most notable ones had eight things in common. They reflected on the past, pondered about the future. They encouraged the honorees. They all included some sort of personal story and application. They made people laugh at least fifteen times. They referred to the university as the finest university in the nation or world, and last but not least they all greeted the people in attendance. I’ll begin by doing so now. President Holst, thank you for coming. Faculty members and staff, salutations to you all. Distinguished guests, we are happy to have you. Family members and friends, we could not be here without you. Finally, ladies and gentlemen of the class of 2009, welcome to your commencement day here at Concordia University, Saint Paul, this, the finest university in the galaxy, nay, universe. Really, it’s right up there with South Harlem Institute of Technology, the School of Hard Knocks, and Harvard. Check and check! Graduates, we are not here to watch as our siblings, our parents, friends, or other family walk across this stage. We are here because today is our graduation day. I am going to go off on a tangent for a little bit. Over the past umpteen years, I have seen my fair share of graduations and ceremonies. In fact, I remember getting dragged along to my older brothers’ and sisters’ graduations, all 8,000 of them—at least it seems like there were that many now. Seriously, I have more family members than friends. I remember sitting here in these very seats, intently listening to the president and other distinguished guests speak, again saying welcome and thank you for coming. Each year, I got a little bit better at staying awake throughout the entire ceremony. Every time I would come up with something new to keep myself awake, daydreams, pinching my arms, or pulling leg hair; I was a very creative individual. I am proud to say that I have been awake for the entirety of this ceremony. I would like to personally thank my classmates and colleagues sitting around me for slapping me every time I even thought about dozing off. Personal story, check—and now, application! Graduates, don’t sleep through life. If you need a close friend or colleague to keep you awake, ask. Don’t get bored with life. In the words of one of my mentors, the Australian film director, screen writer, and producer Baz Luhrman, “Do one thing every day that scares you.” Keep yourself on your toes. Stay occupied but leave room for relaxation; embrace your hobbies. Don’t get stuck in a job you hate. I am sure many of you have seen the “Did You Know?” film on YouTube. The film montages hundreds of statistics together, laying down the ground work to tell viewers that we are approaching a crossroad. The way we live is about to change dramatically. We are living in exponential times. It’s a good thing that we are exponential people.
We are at a crossing point here, now. Each of us is graduating; we are preparing to leave this place we have called home for the past few years. It’s time to move on and flourish. But let’s not leave this place for good. Let us walk away with happy memories. We have been fortunate enough to see more change in our time here than most alumni see at their alma mater in a lifetime. We have seen the destruction of Centennial, Minnesota, and Walther. Ladies, it might not mean a lot to you, but gentlemen, we had some good times there. We have seen the building and completion of the new Residence Life Center. We now see the beginnings of our very own stadium. We have seen enough offices and departments move to last any business a lifetime. Let us remember these things, the flooding of the knoll, Ultimate Frisbee beginning at ten o’clock at night, and two back-to-back Volleyball National Championship teams, with one of those championship games held where you are sitting now. I encourage all of you to walk out of this place with flashes of the old times flickering through your brains. Reflection, check! Honorees, in the words of Michael Scott, only slightly altered, “They have no idea how high [we] can fly.” Right now you are surrounded by future politicians, film critics, producers, directors, actors, actresses, church workers, artists, the teachers of tomorrow, musicians, people who will change the world. We are all held together right here and now, by a common bond of unity. We are one graduating class. In one of his speeches this year, President Barack Obama said, “Generations of Americans have connected their stories to the larger American story through service and helped move our country forward. We need that service now.” He is right. America needs selfless acts of service. Hebrews 10:23–25 reads, “Let us hold unswervingly to the hope we profess, for he who promised is faithful. And let us consider how we may spur one another on toward love and good deeds. Let us not give up meeting together, as some are in the habit of doing, but let us encourage one another—and all the more as you see the Day approaching.” Let us not leave this place as enemies but rather as friends and companions. Let us come back next fall for our first reunion, the Zero Class Reunion hosted by the wonderful and amazing workers in the alumni department. Let us go and make disciples of all nations, guided by His Word. Let us spread God’s peace, joy, and love through service to others. Congratulations, graduates! I hope to see you next homecoming. Encouragement, check!

Key Takeaways

  • There are three general purposes that all speeches fall into: to inform, to persuade, and to entertain. Depending on what your ultimate goal is, you will start by picking one of these general purposes and then selecting an appropriate speech pattern that goes along with that general purpose.
  • Informative speeches can focus on objects, people, events, concepts, processes, or issues. It is important to remember that your purpose in an informative speech is to share information with an audience, not to persuade them to do or believe something.
  • There are two basic types of persuasion: pure and manipulative. Speakers who attempt to persuade others for pure reasons do so because they actually believe in what they are persuading an audience to do or think. Speakers who persuade others for manipulative reasons do so often by distorting the support for their arguments because they have an ulterior motive in persuading an audience to do or think something. If an audience finds out that you’ve been attempting to manipulate them, they will lose trust in you.
  • Entertainment speeches can be after-dinner, ceremonial, or inspirational. Although there may be informative or persuasive elements to your speech, your primary reason for giving the speech is to entertain the audience.
  • Imagine you’re giving a speech related to aardvarks to a group of fifth graders. Which type of informative speech do you think would be the most useful (objects, people, events, concepts, processes, and issues)? Why?
  • Imagine you’re giving a speech to a group of prospective voters supporting a specific political candidate. Which type of persuasive speech do you think would be the most useful (change of behavior, change of attitude, change of value, or change of belief)? Why?
  • Imagine that you’ve been asked to speak at a business luncheon and the host has asked you to keep it serious but lighthearted. Which type of entertainment speech do you think would be the most useful (the after-dinner speech, the ceremonial speech, or the inspirational speech)? Why?

Atwood, C. G. (2009). Knowledge management basics . Alexandria, VA: ASTD Press.

Hendriks, P. (1999). Why share knowledge? The influence of ICT on the motivation for knowledge sharing. Knowledge and Process Management, 6 , 91–100.

O’Hair, D., Stewart, R., & Rubenstein, H. (2007). A speaker’s guidebook: Text and reference (3rd ed.). Boston, MA: Bedford/St. Martins.

Roye, S. (2010). Austan Goolsbee a funny stand-up comedian? Not even close… [Web log post]. Retrieved from http://www.realfirststeps.com/1184/austan-goolsbee-funny-standup-comedian-close

Stand up, Speak out Copyright © 2016 by University of Minnesota is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License , except where otherwise noted.

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Oral presentation skill: what it is and how to develop it

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  • May 1, 2022

oral presentation skills

In each private and professional environment, effective communication is a fundamental skill. Among the various types of communication, oral shows stand out as an effective capability of conveying information, ideas, and opinions. Whether in academic, business, or social environments, the potential to deliver a compelling oral presentation can notably affect how your message is received. This article will discover what is oral presentation skills, the purpose of oral presentation, how to use them effectively, and when to use them in Presentation design services.

the purpose of an oral presentation is to

Table of Contents

What are Oral Presentation Skills?

Oral presentation skills refer to the ability to convey information and ideas through spoken words, body language, and visual aids in a structured and engaging manner. It involves organizing thoughts, tailoring content to the audience, and delivering the message confidently and clearly.

These skills encompass verbal and non-verbal communication techniques, ensuring your message is understood, remembered, and impactful.

The Purpose of Oral Presentation

These are the main purpose of Oral presentation skills:

1-Inform and Educate:

Oral presentations are an advantageous tool for disseminating know-how and information. Whether it is a business proposal, research finding, or an academic seminar, the main purpose is to inform and instruct the target market about the subject matter.

2-Persuade and Influence:

In a professional context, oral presentations are frequently used to persuade and affect stakeholders, customers, or colleagues. It could be a sales pitch, a project proposal, or a motivational talk to inspire action or change.

3-Showcase Skills:

Presentations can also showcase your expertise and proficiency in a particular field. A well-delivered presentation can leave a lasting impression and enhance credibility and reputation.

purpose of oral presentation

The different types of oral presentations

Luckily, there are different types of oral presentations. The type you give will depend on what’s needed in the situation! For example, an informative speech is typically used to educate your audience about something specific while a persuasive one tries convincing people around them that they should do/believe so-and it doesn’t matter if this works because both have their own purposes behind them anyway.

How to Use Oral Presentation Skills Effectively?

Here are some tips to improve your oral presentation skills effectively:

Know Your Audience:

Tailor your presentation to your audience’s needs, interests, and knowledge level. Understand their expectations and adjust your content accordingly to ensure maximum engagement.

Structure Your Presentation:

Organize your content into a clear and logical structure. Typically, a presentation consists of an introduction, main points with supporting evidence, and a conclusion. Ensure smooth transitions between sections to maintain flow.

Engaging Visuals:

Utilize visuals such as slides, videos, or props to complement your verbal message. Visual aids can enhance understanding and retention but avoid overwhelming the audience with too much information.

Practice and Rehearse:

Practice your presentation multiple times to become familiar with the content and delivery. Rehearsing also helps reduce nervousness and build confidence in communicating effectively.

Eye Contact and Body Language:

Maintain eye contact with the audience and use positive body language to create a connection. Gestures, facial expressions, and posture can convey confidence and enthusiasm, enhancing the impact of your message.

How to develop your oral presentation skills

To improve your oral presentation skills, be prepared and know the material inside out. Additionally, practice makes perfect! It’s helpful to pay attention not just to what you’re saying but also to how YOU are sounding–that is assuming people will actually listen anyway (which they won’t).

Eye contact can help engage an audience as well by making them feel like their opinion matters or that this person truly wants input from every single individual present at any given time during a speech/presentation session…all while smiling confidently with pride because these techniques work wonders even on oneself.

When do you need to Use Oral Presentation Skills?

1-academic settings:.

Students often use oral presentations to share research findings, present projects, or defend their theses. Mastering these skills boosts grades and prepares students for future professional endeavors.

2-Public Speaking Engagements:

Speaking at conferences, seminars, workshops, or occasions allows sharing knowledge, network, and construct recognition as a professional in your field.

3-Social and Personal Life :

Strong oral presentation capabilities are precious in daily life, whether or not speaking at family gatherings, handing over a toast at a wedding, or sharing thoughts in a neighborhood meeting.

4-Social and Personal Life:

Strong oral presentation skills are valuable in everyday life, whether speaking at family gatherings, delivering a toast at a wedding, or sharing ideas in a community meeting.

the purpose of an oral presentation is to

Tips for delivering an effective oral presentation

Here are a few tips to help you deliver an effective oral presentation. First, start off by grabbing your audience’s attention with an interesting opening sentence or phrase; keep them interested in what comes after that! And remember not everyone will understand all the jargon used during a technical conversation so try keeping things clear and simple – even if it means sacrificing some depth knowledge (which isn’t always bad!).

Practice makes perfect – the more you present, the better you’ll get!

Presentations are a common occurrence in today’s business world. Whether you’re giving an oral presentation to your team or pitching for investors, being able to communicate effectively and inspire lively will set clients’ minds at ease when they hear from YOU! Here is some advice on how best to approach this essential skill: Maintain eye contact with every person who speaks during yours as well as their own reactions; don’t get distracted by anything around them (including other people) because it can cause hesitation which makes someone else more comfortable speaking up instead – even if what was said wasn’t exactly relevant towards our current topic discussion., Use gestures often so everyone understands where certain points lie within the overall message.

Based on your current knowledge about what is Oral presentation skills, you are aware that they are valuable in today’s fast-paced and interconnected world. Mastering these skills allows you to communicate your ideas effectively, influence others positively, and showcase your expertise. You can become a confident and impactful communicator in any setting by understanding the purpose, honing the techniques, and recognizing when to employ oral presentation skills. So, embrace the challenge, practice, and watch as your ability to connect and inspire others soars to new heights.

What are the 5 Ps of oral presentation?

The 5Ps of Oral presentation are planning, preparation, practice, performance, and passion, which can guide you to a successful presentation.

What is the difference between public speaking and oral presentation?

The main factor of public speaking is the involvement with the live audience. However oral presentations can be carried out with or without a live audience.

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  • Health Disparities in Oral Health
  • Oral Health Communications Resources
  • Print Material
  • Funded Oral Health Programs
  • Conversation Tips
  • SEALS for School Dental Sealant Programs
  • School Sealant Programs
  • 2019 Oral Health Surveillance Report
  • Stay Connected With CDC's Division of Oral Health
  • Oral Health Infographics
  • Healthy People 2030: Oral Health

About Oral Health

  • Oral health allows us to eat, speak, smile, and show emotions.
  • Poor oral health can lead to pain, poor school performance, productivity losses, and lowered quality of life.
  • Oral diseases — which range from cavities and gum disease to oral cancer — are largely preventable with a combination of professional and self-care.

Happy woman in dental chair

Oral health refers to health of the teeth, gums, and entire oral-facial system.

Many children and adults experience poor oral health due to common oral diseases such as cavities (tooth decay) and periodontal (gum) disease—both of which are the leading causes of tooth loss. 1

In the United States, more than half of children and adolescents aged 12–19 (57%) and almost all adults 20 or older (90% or more as age increases) have had cavities in their permanent teeth. Although dental sealants can be used to prevent cavities, less than half of US children aged 6–11 (42%) have dental sealants on any of their permanent teeth. 2

About 34 million school hours and 92 million work hours are lost yearly due to unplanned and emergency dental care services. 3 4 Roughly $46 billion dollars of US productivity (2015 US dollars) is lost yearly due to untreated oral diseases. 5

While oral health affects our ability to do things like eat, speak, and smile, oral health is also connected to our overall health. For example, poor periodontal (gum) health can worsen glycemic control (blood sugar level) in people living with diabetes. 6 A growing number of studies show that people living with certain chronic conditions more often have untreated oral diseases or conditions. 7 8 9

Some of the most common diseases and conditions that impact our oral health include:

  • Cavities (tooth decay)
  • Periodontal (gum) diseases
  • Oral cancers

Things you can do to support your oral health include: 10

  • Brushing twice daily.
  • Flossing daily.
  • Limiting foods and beverages that are high in added sugar.
  • Having at least a yearly dental check-up and professional cleanings.
  • Having additional dental visits if recommended by your health care provider.

Sometimes an oral disease may not cause any pain or signs that you can easily see until the disease has reached a more serious stage. Having a professional evaluation is part of why routine dental check-ups are so important.

Dental check-ups can also be a time when you and your provider discuss your unique risks for developing oral diseases, and how to help protect your oral health.

For more information about preventing oral disease across the lifespan, see CDC’s Preventing Oral Diseases .

What CDC is doing

CDC's Division of Oral Health (DOH) provides leadership to improve the nation's oral health. We promote proven interventions, such as community water fluoridation and dental sealants, to reduce the rate of cavities, especially for people at highest risk. We also support data collection efforts to help monitor progress towards improving the nation's oral health.

Community Water Fluoridation

Community water fluoridation provides a safe, cost-effective, and widely accessible way to help prevent cavities. 11 12 13 Drinking fluoridated water has been shown to reduce cavities by up to 25% in children and adults. 11 14 15 16 Fluoride helps prevent cavities by rebuilding, strengthening, and protecting a tooth’s surface. 17

Almost all water contains some naturally occurring level of fluoride. Community water fluoridation is the process of adjusting that amount of fluoride in our drinking water to a level recommended for preventing cavities. 11 12

For more information, see CDC's Community Water Fluoridation .

For information about your local water system's fluoridation status, see CDC's My Water's Fluoride .

Dental sealants can prevent cavities for many years. 18 School sealant programs are an effective way to help prevent cavities among children across the nation, especially those who may not otherwise have access to dental care. 19

For more information about sealants and their benefits, see CDC's About Dental Sealants .

Oral Health Surveillance

DOH supports data collection efforts to monitor trends in the presence of oral diseases, to gain information about access to dental care, and to better understand how oral health impacts quality of life among people across the nation.

DOH’s support of oral health-related data collection through the National Health and Nutrition Examination Survey helps monitor progress towards several Healthy People 2030 objectives.

More Ways CDC Improves Oral Health

DOH efforts to improve oral health include:

  • Developing and promoting infection prevention and control guidelines for dental settings.
  • Working to integrate medical and dental care.
  • Funding state, territorial, and tribal oral health programs.
  • Hosting the CDC Dental Public Health Residency Program .
  • Conducting oral health-related research.
  • Partnering with organizations that support the DOH mission.
  • Kassebaum NJ, Bernabe E, Dahiya M, Bhandari B, Murray CJ, Marcenes W. Global burden of severe tooth loss: a systematic review and meta-analysis. J Dent Res . 2014;93(7 Suppl):20S–28S. doi:10.1177/0022034514537828
  • Centers for Disease Control and Prevention. Oral Health Surveillance Report: trends in dental caries and sealants, tooth retention, and edentulism, United States, 1999–2004 to 2011–2016 . US Dept of Health and Human Services; 2019. Accessed November 29, 2023.
  • Naavaal S, Kelekar U. School hours lost due to acute/unplanned dental care. Health Behav Policy Rev . 2018;5(2):66–73. https://doi.org/10.14485/HBPR.5.2.7
  • Kelekar U, Naavaal S. Hours lost to planned and unplanned dental visits among US adults. Prev Chronic Dis . 2018;15(E04). doi: 10.5888/pcd15.170225
  • Righolt AJ, Jevdjevic M, Marcenes W, Listl S. Global-, regional-, and country-level economic impacts of dental diseases in 2015. J Dent Res . 2018;97(5):501–507. doi:10.1177/0022034517750572
  • Simpson TC, Clarkson JE, Worthington HV, et al. Treatment of periodontitis for glycaemic control in people with diabetes mellitus. Cochrane Database Syst Rev . 2022;4(4):CD004714. doi: 10.1002/14651858.CD004714.pub4
  • Wei L, Griffin SO, Parker M, Thornton-Evans GO. Dental health status, use, and insurance coverage among adults with chronic conditions: implications for medical-dental integration in the United States. J Am Dent Assoc . 2022;153(6):563–571. doi: 10.1016/j.adaj.2021.12.012
  • Parker ML, Thornton-Evans GO, Wei L, Griffin SO. Prevalence of and changes in tooth loss among adults aged ≥50 years with selected chronic conditions — United States, 1999–2004 and 2011–2016. MMWR Morb Mortal Wkly Rep . 2020;69:641–646.
  • Griffin SO, Jones JA, Brunson D, Griffin PM, Bailey WD. Burden of oral disease among older adults and implications for public health priorities. Am J Public Health. 2012;102:411–418. doi: 10.2105/AJPH.2011.300362
  • US Department of Health and Human Services. Oral Health in America: A Re port of the Surgeon General . National Institutes of Health; 2000. Accessed December 12, 2023. nidcr.nih.gov/sites/default/files/2017-10/hck1ocv.%40www.surgeon.fullrpt.pdf
  • US Department of Health and Human Services Federal Panel on Community Water Fluoridation. US Public Health Service recommendation for fluoride concentration in drinking water for the prevention of dental caries. Public Health Rep . 2015;130(4):318–331. doi:10.1177/003335491513000408
  • Community Preventive Services Task Force. Dental caries (cavities): community water fluoridation. The Community Guide. Accessed December 4, 2023. https://www.thecommunityguide.org/findings/dental-caries-cavities-community-water-fluoridation.html
  • Ran T, Chattopadhyay SK, Community Preventive Services Task Force. Economic Evaluation of Community Water Fluoridation: A Community Guide Systematic Review. Am J Prev Med . 2016;50(6):790–796. doi:10.1016/j.amepre.2015.10.014
  • Iheozor-Ejiofor Z, Worthington HV, Walsh T, et al. Water fluoridation for the prevention of dental caries. Cochrane Database Syst Rev . 2015;(6): CD010856. doi: 10.1002/14651858.CD010856.pub2
  • Griffin SO, Regnier E, Griffin PM, Huntley V. Effectiveness of fluoride in preventing caries in adults. J Dent Res . 2007;86(5):410–415. doi:10.1177/154405910708600504
  • Brunelle JA, Carlos JP. Recent trends in dental caries in U.S. children and the effect of water fluoridation. J Dent Res . 1990;69(Spec Iss): 723–727. doi:10.1177/00220345900690S141.
  • ten Cate JM, Featherstone JD. Mechanistic aspects of the interactions between fluoride and dental enamel. Crit Rev Oral Biol Med . 1991;2(3):283–296. doi:10.1177/10454411910020030101
  • Ahovuo-Saloranta A, Forss H, Walsh T, Nordblad A, Mäkelä M, Worthington HV. Pit and fissure sealants for preventing dental decay in permanent teeth. Cochrane Database Syst Rev . 2017;7(7):CD001830. doi:10.1002/14651858.CD001830.pub5
  • Griffin SO, Naavaal S, Scherrer C, Patel M, Chattopadhyay S, Community Preventive Services Task Force. Evaluation of school-based dental sealant programs: an updated community guide systematic economic review . Am J Prev Med . 2017;52(3):407–415. doi: 10.1016/j.amepre.2016.10.004

Oral Health

Learn how to prevent oral diseases. Oral diseases cause pain and disability for millions of Americans and cost taxpayers billions of dollars each year.

For Everyone

Health care providers, public health.

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