resume summary for sales skills

Sales Resume Summary Samples

A sales resume summary is meant to be a quick snippet of your resume, concisely highlighting your most important skills and qualifications. When applying for sales positions, think of your resume summary as a sales pitch for yourself. Use the summary to introduce yourself, but remember to keep it short and include keywords from the job description whenever possible.

Sales resume summary examples 

To get the most out of your sales resume summary, prioritize skills and background experience. You can mention some work experience, but skills and attributes should be at the forefront. Recognition and past successes, such as revenue increases, are also useful. To get a better idea of what a sales summary statement should look like, take a look at the following examples:

Senior sales summary

Example:  Senior sales professional with over 25 years of experience providing assistance in office and storefront environments primarily within retail and electronics industries looking for new strategies to engage and inspire team members and customers.

This summary works because it shows off the extensive experience and skills of the applicant. Having drive and the desire to learn and improve are also present.

Sales summary without experience

Example:  Sales professional with exceptional customer service and sales skills seeking to provide premier service to clients and up-sell products in person, over the phone and through email who possesses written and verbal communication skills and always strives for customer satisfaction.

Because this applicant lacks extensive formal experience, they highlight their skills. They also mention a variety of sales channels to show they want to sell on multiple fronts.

Customer-centric sales summary

Example:  Sales manager focused on maximizing sales by properly managing accounts and building a loyal customer base who excels at addressing customer concerns and forwarding both long-term and short-term goals for the company and customers.

This summary focuses on the ability to establish and maintain relationships with customers, which is essential for many sales positions and highlights account management experience, a specialized skill.

Sales summary with formal recognition

Example:  Motivated sales representative and member of the National Association of Pharmaceutical Sales Reps seeking to leverage 5 years of experience in medical and pharmaceutical sales to retain and recruit customers.

Short, concise and hits all the major points. Skills and formal recognition are highlighted, in addition to the goal to improve sales through retention and recruitment.

Ambitious sales summary

Example:  Results-oriented sales representative with 6 years of experience, three as a sales manager, looking to leverage the knowledge of office supply sales and maintaining client relationships to exceed sales goals through ambitious strategies.

The applicant highlights their experience, skills and desires. They’re looking not only to meet goals, but to exceed them. This kind of sales summary can be effective, but make sure you can live up to the promise.

Career switch sales summary

Example:  Sales representative with extensive experience as a customer relationship officer seeking to leverage skills in customer relations and communication to establish and maintain client relationships and meet sales goals for your software products.

Career switch summaries can be tricky, but this one highlights transferable skills and a clear intent about how the applicant will use those skills.

Career switch within company sales summary

Example: Motivated sales professional with five years of quality assurance experience seeking to leverage product knowledge and extensive communication skills to maintain client relationships and exceed sales goals to drive revenue.

This applicant is looking to switch roles within a company. Their experience in quality assurance grants them extensive knowledge of the product and, coupled with communication skills, makes them suitable for sales.

Cold call-focused sales summary

Example:  Experienced sales professional with 15 years in the industry seeking to use customer service and communication skills to maintain client relationships and establish new ones through leads and cold calls to maintain a consistent success rate.

This experienced professional will go the extra mile making cold calls to push sales, an uncommon talent that this applicant has past success with.

Proven customer-focused sales summary

Example:  Customer-focused sales representative looking to leverage a history of revenue increases by maintaining established client relationships and finding new ones.

The applicant highlights past successes in using sales skills to increase revenue, which clearly illustrates expected positive results for the employer.

Sales summary offering new leads

Example: Career sales professional seeking new challenges to drive sales with customer-oriented communication and service, in addition to bringing an array of contacts and leads.

This applicant is offering to bring their own leads, which can potentially benefit the employer even more than a new sales hire.

B2B sales summary

Example:  Veteran sales professional with a history in B2B industries and a deep knowledge of IT services seeking to leverage customer service and technical skills to increase revenue for your company.

This summary depicts a career sales professional applying for an IT company that markets to other businesses. Specifying experience in B2B sales will set them apart from other candidates.

Marketing career switch sales summary

Example:  Sales professional with six years of experience in marketing seeking to use knowledge of the sales funnel and product line to increase revenue from customers at every step of the process.

This former marketing professional is seeking a career switch to sales, and they highlight how their knowledge and skills are applicable to the sales process.

High-achieving sales summary

Example:  Sales professional with seven years of experience seeking to leverage extensive customer service and negotiation skills to meet and exceed sales goals in a fast-paced and challenging environment.

This is a summary of an applicant looking for a challenge. It’s useful if applying for a position that has high goals and requires extensive work.

Managerial sales summary

Example: Motivated sales manager with four years of experience seeking to leverage the knowledge of products and customer service skills to motivate a team of sales professionals to exceed goals and increase revenue.

This summary for a sales manager position appropriately highlights experience, familiarity with the industry and a desire to lead with company profit in mind.

• Career Blog

Sales Resume Summary: Definition & Examples in 2024

As a sales professional, your resume is your marketing tool. It’s the first impression you make on potential employers or clients, and it needs to be compelling enough to get noticed. One key component of a resume that can make or break your chances of landing an interview is the sales resume summary.

Importance of a Sales Resume Summary

A sales resume summary is a brief statement at the top of your resume that highlights your most relevant experiences and accomplishments in sales. It’s a snapshot of your career that gives potential employers or clients an idea of who you are and what you can bring to the table. A strong sales resume summary can set you apart from other candidates and pique the interest of hiring managers.

In fact, a study by TheLadders found that recruiters spend an average of just six seconds scanning a resume before making a decision to call a candidate for an interview. That’s why it’s crucial to have a sales resume summary that catches their attention and makes them want to learn more about you.

Overview of the Article

In this article, we’ll dive deeper into the definition and examples of a sales resume summary. We’ll explore why it matters and how to craft one that stands out. We’ll discuss the key elements that make up a strong sales resume summary, including:

• The importance of tailoring your summary to the job description
• How to highlight your key skills and accomplishments
• Tips for writing compelling language that showcases your sales abilities
• Examples of well-crafted sales resume summaries

By the end of this article, you’ll have a clear understanding of what a sales resume summary is, why it’s important, and how to create one that sets you apart from other sales professionals.

What is a Sales Resume Summary?

A sales resume summary is a brief statement that highlights a sales professional’s skills, experiences, and achievements. It is typically seen at the beginning of a resume and serves as an overview of a candidate’s career track record, making it easier for potential employers to quickly understand the scope and depth of the applicant’s sales background.

Definition of a sales resume summary

The sales resume summary is a concise paragraph that summarizes the most important information about a sales professional. It is designed to grab the attention of the reader and communicate the candidate’s unique value proposition. The summary usually consists of a few sentences and should answer the question, “What makes this candidate the right fit for the role?”

How it differs from a professional summary and career objective

A professional summary and career objective serve similar purposes to a sales resume summary, but they differ in purpose and structure. A professional summary is a broader overview of a candidate’s skills and experiences, typically seen in a resume’s opening section. It aims to provide an overview of the candidate’s professional profile and highlight the most relevant experience and credentials.

A career objective, on the other hand, is a statement that indicates what the candidate is looking to achieve in their career. It typically appears at the beginning of a resume and provides insight into the candidate’s professional goals and aspirations.

Why it is important for sales job seekers to have a standout summary

In the competitive world of sales, it’s crucial to stand out from the crowd. A well-crafted sales resume summary can be a differentiator between you and other candidates. It provides the hiring manager with a snapshot of a candidate’s relevant sales experience and highlights the qualities that make them ideal for the role.

By crafting a standout sales resume summary, sales job seekers can demonstrate their unique selling proposition and increase their chances of being invited for an interview. It also showcases their ability to articulate their value proposition and communicate their core strengths effectively. Employers want to see that candidates have a clear and concise understanding of their unique value and what they can bring to the role, and a sales resume summary does precisely that.

Key Elements of a Sales Resume Summary

The sales resume summary is a crucial element of the resume, as it serves as a quick summary of your skills, experience, and qualifications. The key elements of a sales resume summary include:

Objective statement:  This is a brief statement that clearly outlines your career objective and what you hope to achieve in your next role.

Key skills:  Your sales resume summary should highlight your core skills and areas of expertise. Use powerful adjectives and action verbs that showcase your strengths in a compelling way.

Experience:  Your work experience is a critical part of your sales resume summary. Use concise language to highlight your accomplishments and showcase your sales achievements.

Qualifications:  Your qualifications should be included in your sales resume summary, including your education, training, certifications, and any other relevant credentials.

It is essential to use powerful adjectives and action verbs to make your sales resume summary stand out. For example, instead of saying “I was responsible for increasing sales,” say “I generated a substantial increase in sales by implementing a targeted marketing strategy.”

Finally, when showcasing your accomplishments, it is important to be concise and to the point. Use bullet points to break up the text and make it easier to read. Stick to a 500-word limit to ensure that your sales resume summary is concise and informative.

Your sales resume summary should be a compelling representation of your skills, experience, and qualifications, designed to capture the attention of potential employers and land you the job you want.

Best Practices for Writing a Sales Resume Summary

When it comes to writing a sales resume summary, there are certain best practices that can help you grab the attention of a recruiter or hiring manager. Here are some strategies to consider:

Strategies for tailoring your summary to the specific job requirements

Research the company:  Before you start writing your summary, take the time to research the company and the job you are applying for. This will help you tailor your summary to the specific requirements of the job and show the recruiter that you have a genuine interest in the company.

Analyze the job description:  Look for keywords and phrases in the job description that are relevant to your skills and experience. Use these keywords in your summary to help recruiters recognize that you are a good fit for the position.

How to write a summary that highlights your unique selling proposition

Focus on your achievements:  Rather than simply listing your skills and experience, focus on your achievements and how they can benefit the company. For example, you might highlight your track record of closing deals or your ability to exceed sales targets.

Showcase your personality:  Use your summary to convey your personality and passion for sales. This can help you stand out from other candidates and make a memorable impression on recruiters.

Dos and don’ts for creating a compelling summary

• Keep it concise and to the point.
• Use active language and avoid buzzwords.
• Highlight your most relevant skills and experience.
• Quantify your achievements whenever possible.
• Use formatting (such as bullet points) to make your summary easy to read.

Don’t:

• Include irrelevant information.
• Use generic or clichéd language.
• List your job duties without highlighting your achievements.
• Use first-person pronouns (e.g. “I” or “me”).

By following these best practices, you can create a sales resume summary that stands out from the crowd and lands you the job you want.

Examples of Successful Sales Resume Summaries

Real-life examples of successful sales resume summaries.

To help you gain a better understanding of what a successful sales resume summary looks like, we’ve compiled a list of real-life examples below.

Example 1: “Goal-oriented sales professional with 8+ years of experience exceeding targets and driving revenue growth. Proficient in developing and executing strategies that lead to successful customer acquisition and retention. Proven track record of building enduring relationships with clients across diverse industries.”

Example 2: “Sales executive with a demonstrated history of success in consultative sales roles. Leverages deep understanding of customer needs to deliver tailored solutions that drive revenue and growth. Expert in cultivating lasting partnerships through top-notch customer service and effective communication skills.”

Example 3: “Seasoned sales manager with 10+ years of experience in sales leadership roles. Skilled in training and motivating sales teams, driving sales growth and expanding customer outreach initiatives. Demonstrated ability to identify and capitalize on business opportunities to achieve company-wide goals.”

An analysis of what made them effective

These sales resume summaries are effective because they:

Focus on accomplishments instead of duties: Rather than simply listing responsibilities, these summaries highlight specific achievements and measurable results, such as exceeding targets, increasing revenue and expanding customer outreach initiatives.

Tailor to the job: Each summary is crafted to align with the requirements of the job, highlighting relevant skills, experience and achievements that directly relate to the role.

Use strong action words: Each summary uses strong action verbs such as “exceeding,” “cultivating” and “driving,” which give a sense of achievement and energy.

Are concise and to the point: Each summary is brief and to the point, providing the employer with a clear understanding of the candidate’s strengths and experience without overwhelming them with irrelevant detail.

Key takeaways for creating your own standout summary

To create a standout sales resume summary, keep these key takeaways in mind:

Highlight accomplishments, not just duties.

Tailor your summary to the job requirements.

Use strong action words.

Be concise and to the point.

Show, don’t tell. Use quantitative data and other specific examples to illustrate your achievements.

By crafting a summary that showcases your unique blend of qualifications, experience and results, you can differentiate yourself from other candidates and win over the employer’s attention.

How to Incorporate Keywords in Your Sales Resume Summary

Your sales resume summary is one of the most critical parts of your job application process. It’s your chance to make a great first impression on recruiters and highlight your experience, achievements, and potential value to the company. In today’s competitive job market, merely listing your previous job titles and duties in your summary is no longer enough. You need to include relevant keywords to ensure your resume makes it through the applicant tracking systems (ATS) that many companies use to filter job applications.

The Importance of Keywords in the Recruitment Process

Many companies now use ATS software to scan resumes for relevant keywords. The software analyzes job applications based on the keywords they contain, and only those that score high enough are passed on to the human recruiters for further analysis. Therefore, without the right keywords on your sales resume summary, you may never even get a chance to showcase your qualifications, experience, and personality.

Strategies for Using Relevant Industry-Specific Keywords in Your Summary

To ensure that your application passes the ATS test and catches the recruiters’ eye, you need to focus on incorporating the right keywords in your summary. Two primary strategies can help you do this:

1. Review the Job Posting

The job posting will give you hints about the skills, experience, and requirements for the sales position. It would help if you matched the language and tone used in the job advert, as well as include specific keywords that stood out in the description.

2. Research Industry-Specific Keywords

Take some time to research the most relevant industry-specific keywords related to your field or the position. Keep in mind the top tools and technologies, and consider adding them to your resume summary.

How to Balance the Use of Keywords to Avoid Appearing Generic or Over-reliance on Jargon

While it’s essential to include relevant keywords in your sales resume summary, it’s also essential to avoid appearing generic. Try as much as possible not to sound like everyone else who merely cut and pasted their essential skills from a job posting. Also, be careful about over-reliance on jargon, as using too much jargon when not necessary can detract recruiters from your application rather than accepting it.

Incorporating industry-specific keywords in your sales resume summary can make your application stand out from the crowd. By following the strategies mentioned above, you can create a summary that inspires recruiters to learn more about your qualifications, experience, and value to the company. Strike a balance between including the right keywords and keeping it fresh and well-defined. Give it a shot, and take success into your hands!

The Role of a Sales Resume Summary in Job Search

When it comes to job search and finding the right job, a well-crafted sales resume summary could be your golden ticket to success. It is the first impression you make on employers, so it is essential that it gives a good one.

Importance of the Summary in Capturing the Recruiters’ Attention

When a recruiter or employer is going through hundreds or even thousands of resumes, they are more likely to skim through them to save time. In such cases, a sales resume summary can be a game-changer as it gives recruiters a quick insight into your skills, experience, and what you bring to the table.

Your summary should highlight your unique selling points and make it clear what you can do for the employer. This could include any notable achievements, honed skills, or relevant experience. Therefore, a good summary should grab the recruiter’s attention and convince them that you are a good fit for the job.

The Role of the Summary in Aligning with the Company’s Culture and Values

In addition to capturing the recruiter’s attention, your sales resume summary should also aim to align with the company’s culture and values. This is because employers are not just looking for sales professionals; they are also interested in recruiting individuals who fit well within their company culture.

Therefore, it is important to research and understand the company’s values, goals and culture before writing your summary. This ensures that your summary resonates with the employer and showcases your potential to fit seamlessly into their team. By aligning with the company’s culture and values, you show a genuine interest in the company and its operations, which could increase your chances of getting hired.

Strategies for Leveraging the Summary in Networking and Job Search

To leverage your sales resume summary, you can use it as a networking tool by adding it to your online profiles such as LinkedIn or your job search platforms. By doing so, you give potential employers the opportunity to learn more about you and your sales experience.

Another strategy is to use the summary as a conversation starter when networking. It can be challenging to approach potential employers, so offering them a resume summary makes it easier for them to know what you are passionate about and what you can offer their company.

When it comes to job search, customizing your sales resume summary based on the job description can make it more appealing to the recruiter. This can involve tweaking your summary to include the specific skills or achievements that the employer is looking for.

A sales resume summary is crucial in catching the recruiter’s attention, aligning with the company culture and values, and making you more marketable in your job search. By leveraging your summary in networking and job search strategies, you increase your visibility and potential to land your dream sales job.

Common Mistakes to Avoid in Writing a Sales Resume Summary

In writing a sales resume summary, it’s important to grab the hiring manager’s attention while showcasing your skills and experience. Making common mistakes can significantly decrease your chances of landing the job. Here are some common mistakes to avoid:

Mistake 1: Using a Generic Summary

One of the most common mistakes people make is using a generic and vague summary. This can include overused phrases such as “results-driven,” “team player,” and “self-motivated.” This type of summary doesn’t provide any meaningful information and fails to differentiate you from other applicants.

Mistake 2: Focusing on Your Career Objective

While it may seem logical to focus on your career objective in a resume summary, this approach is outdated. Employers are more interested in what you can offer to their company, rather than what you hope to gain from the position.

Mistake 3: Providing Too Much Detail

Another mistake is providing too much detail in your summary. The purpose of the summary is to highlight your most important skills and experiences, not to provide a comprehensive list of every job you’ve had. Avoid including irrelevant information that may distract the hiring manager from the key points you want to convey.

Mistake 4: Not Tailoring Your Summary to the Position

A mistake that many job seekers make is not tailoring their summary to the position they are applying for. Generic summaries show that you did not take the time to research the company and understand what they are looking for. It’s essential to highlight skills and experiences that are directly relevant to the position advertised.

How These Mistakes Can Influence Your Chances of Job Selection

Failing to avoid these mistakes can significantly reduce your chances of being selected for the job. A generic and vague summary can imply that you lack the necessary experience, while a career objective that is not aligned with the position can show that you did not research the company. Providing too much detail or not tailoring your summary can also demonstrate a lack of attention to detail and the inability to prioritize important information.

Tips for Avoiding These Mistakes

To avoid these mistakes and craft an effective sales resume summary, consider the following tips:

• Use specific, action-oriented language that highlights your achievements and contributions to previous jobs.
• Focus on the skills and experiences that directly align with the position you are applying for.
• Keep your summary concise and targeted, limiting it to a few bullet points or sentences.
• Avoid buzzwords and cliches that don’t provide any meaningful information.
• Tailor your summary to the company and position by researching the company culture and job requirements.

By avoiding these common mistakes, you can set yourself apart from other applicants and increase your chances of being selected for the position.

Sample Sales Resume Summary Template

When crafting a sales resume summary, it can be helpful to have a template to follow. Here is a sample sales resume summary template that can be customized to fit your specific experience and achievements:

This template provides a clear and concise overview of your sales experience and accomplishments, while also highlighting your goals and aspirations. However, in order to make the most out of this template, it’s important to know how to effectively showcase your achievements within the summary.

One way to do this is by using specific examples of your sales successes. For example, instead of simply stating that you have a “proven track record of exceeding sales quotas”, you could say something like:

By providing concrete numbers and data points, you not only demonstrate your achievements but also show how they contributed to the overall success of the company.

Additionally, it’s important to modify the sales resume summary template to fit the specific sales role you are applying for. For example, if you’re applying for a sales job in the technology industry, you may want to highlight your experience with specific software or technical skills. On the other hand, if you’re applying for a sales role in the healthcare industry, you may want to emphasize your knowledge of medical terminology or experience working with healthcare professionals.

The key to using the sales resume summary template effectively is to customize it to fit your specific achievements and goals, while also tailoring it to the particular sales role you are applying for. By doing so, you can create a powerful and effective summary that sets you apart from other candidates and positions you as a top sales professional.

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22 Sales Resume Examples That Landed Jobs in 2024

• Sales Resume
• Sales Resumes by Experience
• Sales Resumes by Role

Writing Your Sales Resume

Sales are the lifeblood of any growing company. Without sales, companies grow stagnant—or worse, fail. But with a good sales department, a company can truly thrive.

You know how to care for customers, present solutions to problems, and adapt to any situation. Unfortunately, getting a new sales job involves more than just a short resignation letter at your current job and being stellar at what you do.

You shouldn’t have to create an effective resume or write a sales cover letter alone, which is why we’ve analyzed hundreds of professional resumes and created 22 sales resume examples just for you. These examples have helped salespeople get hired by companies like Google and Facebook , and they’re here for you to achieve the next role of your dreams in 2024.

Sales Resume Example

or download as PDF

Why this resume works

• Whether your most significant impact was in total sales, conversion rate, retention rate, or lead generation performance, it doesn’t matter—numbers speak louder than words, so include them whenever you can!

Sales Assistant Resume

• Find a way to include metrics to really sell your skills!
• Don’t just say you used a certain skill; demonstrate how you used that skill. For example, did you use your organization skills to stock many items? 
• Pack your resume objective with proactive language that shows your eagerness for growth and improvement. If you’re looking for a career-building role, then say exactly that!

Entry-Level Sales Representative Resume

• Sales is a people management game. If you have charm and patience, that’s much more valuable in the eyes of the hiring manager than an impressive educational background.
• You can also include a  resume objective  to mention some of your accomplishments and skills right off the bat; if you choose to do so, make sure you tailor it for every job to which you apply.
• If your education is your strongest area, include your minor, GPA, and any relevant courses you’ve taken.
• If you’ve worked on several projects, make room to include them on your resume in place of work experience.

Experienced Sales Associate Resume

• Your true competence as a sales associate shines through the most when you mention how you effectively calmed angry customers and offered practical, compassionate solutions.
• If you’re not overly familiar with a skill, leave it out—honesty is the best policy, and many skills are easy to learn on the job.

Experienced Retail Sales Associate Resume Example

• If you don’t have past retail experience, don’t fret; use the positions you have to highlight transferable skills, like time management, customer service, and problem-solving.
• Instead of just listing responsibilities, include any achievements, too. Were you a top salesperson in your store? Did you increase your customer review rating? Did you cross-sell effectively and increase revenue? All of these are great examples to include!

Senior Sales Analyst Resume

• Include a  resume summary  (also called a career summary) if you can boast 10+ years of field experience. Make it a concise, customized snapshot of yourself by including your specializations, defining expertise, and mentioning the target business by name.
• You can include the number of employees you manage or mentor, the rate at which you’ve increased revenue, the rate at which employees have hit sales targets during your tenure, the number of departments you collaborate with, the number of monthly presentations you give, and any other metrics that showcase how you’ve improved company performance.

VP of Sales Resume

• A good example is the training program you initiated, which boosted team morale and overall productivity by 38 percent.

Executive Sales Resume

• The ATS, the gatekeeper of applications, has a thing for resumes with conventional sections (think work experience, education, certifications, and skills) sprinkled with keywords mentioned in the job ad. Eligible terms for a sales position range from Salesforce, Tableau, and LinkedIn Sales Navigator to Mailchimp.

Pharmaceutical Sales Resume

• Did you help expand market share? Did you leverage technology to help close more sales deals? Add all that in and sit back as your past success elevates your candidacy to the top of the shortlisted applicants.

Insurance Sales Resume

• Highlight how you’ve tapped InsurGrid, NowCerts, ClearSlide, etc. to improve customer service, and attract and retain customers. Also, back your competencies with realistic figures that underscore your impact.

Tech Sales Resume

• Be bold, like Asher, in showing off to what extent your skills and knowledge contributed to the company’s sales department.

Sales Representative Resume

• Make sure every section of your sales representative resume is easy to read and distinguish by either capitalizing them, bolding them, or using a colored font.
• Any mistakes will be easy to see and will hurt your chances of getting an interview. So, always  check your resume  before you submit it!

Sales Manager Resume

• Focus your work experience on your sales achievements and management expertise. Even if you have no sales management experience, you can still show off your sales skills and leadership qualities wherever it was that you worked. 
• When you can, include metrics that quantify your success. Saying you conducted meetings is one thing, but conducting meetings that resulted in a 14% increase in leads is another.

Digital Sales Representative Resume

• A  good resume template  will help you structure your content effectively, but be aware of spacing—even a good resume template won’t help if your text is too tiny to read or spreads into the margins.
• If you’re stumped on what numbers to include, consider these options: response time, the number of active accounts, size of the average account, churn dollars, team size, ROI, social media post engagement, the number of products you know, and how many awards you’ve won.

Sales Strategist Resume

• There are many  good resume examples  if you know where to look, and they can help you break out of your writer’s block funk. Take a look and get some inspiration!
• Moreover, you can ask some co-workers to help you, too! They can help you decide what metrics to include and how to sound confident but not arrogant.
• For example, if you’re a senior-level employee, you don’t need to include much in your education section, but you should include more work experience bullet points.
• However, if you’re new to the field, you can include your GPA and educational awards while minimizing your work experience in favor of projects.

Sales Consultant Resume

• A strong network on LinkedIn indicates that you’re good at building professional relationships, which is an essential element of sales.
• If you haven’t updated your LinkedIn in a while, make sure you do that as soon as possible.
• For example, you can talk about unveiling events for clients, creating working relationships, and building up networks. These details demonstrate that strong customer rapport is, in fact, a skill you possess.

Sales Engineer Resume

• For example, if the job you’re applying to emphasizes the importance of using CRM software or building long-lasting relationships with customers, emphasize these skills in your skills section. 
• Focus on including hard skills similar to the ones used in the  sales job description .
• If you’re just starting your career in sales engineering OR transitioning to a different type of role, include an objective.
• If none of the above applies, leave it out in favor of more work experience.

Director Of Sales Resume

• Don’t forget to list accomplishments related to leading people and building customer relationships, starting by recording how many customers you helped or how many people you led. Then look for percentages relating to KPIs from there.
• If you’re stuck on what to include in your  resume skills section , go back to the  sales job description  and see what soft skills they require, whether explicitly stated or implied.

Outside Sales Representative Resume

• Good examples include the number of new accounts you opened, conversion rate, retention rate, lead generation performance, and overall growth.
• Sales revenue is the main statistic related to every sales position, but make sure you venture outside the box to include other metrics, too.
• You’d be amazed at what tiny typos and punctuation errors can slip through without your noticing, and employers will appreciate your attention to detail!
• Run your resume through a  resume checker  or spellcheck system, then proofread it again with your own eyes.

Software Sales Representative Resume

• For example, did you exceed your sales quotes, and if so, how many times? How much did you increase profits for the company? 
• Provide details that prove you can boost numbers at the next company you’ll work for!
• If you can, shoot for half and half between technical and soft skills, but if you’re an entry-level candidate, it’s okay to have more soft skills.
• As a software sales rep, you should include the programming languages you know, plus soft skills like “negotiation” and “interpersonal communication.”

Fragrance Sales Associate Resume

• For a successful career in sales, you’ll want your communication and persuasion skills to shine just as brightly as your technical knowledge. Be sure you include some of both in your fragrance sales associate resume .

Sales Development Representative Resume

• Sales are all about the numbers. When you’ve brought about tangible positive results at your past workplaces, it speaks to how effective you are as a salesperson and should be touted in your sales development representative resume .

Related resume guides

• Sales Associate
• Sales Representative
• Sales Manager

Proper formatting ensures your resume is readable, logical, and complete. If you neglect the formatting, you risk potential employers not taking your application seriously (or not even seeing your resume). When it comes to formatting, remember the following: 

• Choose one of three resume format options 
• Draw attention to your resume header 
• Make your sales resume accessible for the ATS and employers

Overall resume format options

Hiring managers’ preferences tend to change over time, but for 2024, it’s clear that three  resume formats  are the most popular:

• Reverse-chronological format:  This format emphasizes your most recent experience by placing work experience toward the top of your resume. Ordering your experience this way highlights career growth and development.
• Functional format:  A functional format stresses skills over work experience. This type of format may be appealing if you have little work experience or if there are gaps in your employment. 
• Combination/hybrid format:  This type combines reverse-chronological and functional formatting, placing equal weight on job history  and  skills, but it can be hard to read because of this.

Though all three types are popular,  hiring managers prefer   the reverse-chronological format . It’s easy to read, underscores career growth, and looks honest regarding your job experience. 

Draw attention to your resume header

Presenting your contact information may seem unimportant. However, this is the most important information in your resume; without it, how can you expect hiring managers to tell you “you’re hired?” Don’t make the mistake of underestimating the importance of an accurate and beautiful resume header.

Start by aligning your header either to the left or center. Then write your name in a large font size so you can see it from far away.

Right below your name, include your job title in a slightly smaller font. Then if you like, you can tastefully add some color to show your personality. (We love cobalt blue and buttercup yellow, but we’re a bit biased.)

Underneath your name and title, list your contact information. Keep the text the same font size as the body of your resume, and consider including a border (with or without color) to make it pop. This section should include:

• Your email (make sure it’s professional and not something like “[email protected]”)
• Phone number (with an area code)
• City & State (optional but recommended)
• Professional links to portfolios or sites like LinkedIn (optional but recommended)

Make your sales resume accessible to the ATS and employers

Once you upload your resume to an online job application, it won’t go straight to a hiring manager’s desk. Instead, it will go through the ATS, or Applicant Tracking System software.

This system uses keywords in your resume to determine your likelihood of being a good fit for a particular sales job. If you don’t pass the ATS scan, it’s doubtful you’ll get an interview.

To get past the software and reach human eyes, pay attention to:

• Margins:  Use standard half-inch or one-inch margins all around.
• Fonts:  Use professional, easy-to-read fonts like Times New Roman, Arial, or Georgia. 
• Font sizes:  The body of your resume should be the smallest font at around 12-point, your job title should be 20-point font, and your name should be approximately 24-point font.
• Header names:  Instead of adjusting font size for section headers, try bolding them or using all caps. 
• Skills:  You can list them in a horizontal or vertical list; we recommend using bullet points in a vertical list unless you lack space. 
• Logical order:  As we suggested earlier, we recommend a reverse-chronological format since it’s easy for the ATS to scan. 
• One page:  You must fill one page  exactly . You can slightly adjust fonts, font sizes (just a touch), vertical spacing, and margins to hit this target.

If you’re struggling to  build your resume  with enough content and proper formatting, remember this: the most important thing is to  ensure your resume is read . If you have to cut content to keep your formatting easy to read, do it.

Do you really need an objective or summary?

Contrary to sources floating around the internet, there  is  a difference between a  resume objective  and a  resume summary . Both are short paragraphs written explicitly for every application you submit, but there are a few key differences between them. 

An  objective  identifies why you’d like to work for the company under the specific job title for which you’re applying. A  summary  highlights the skills you possess and what achievements you’ve earned within your past positions.

Objectives and summaries are strictly optional, but there are a few instances where adding one would help.

• Consider including an objective if you’re seeking an entry-level role or are transitioning careers.
• Consider using a summary best suited if you have 10+ years of sales experience.

Customized resume objective:  Seasoned floor salesperson with 4+ years of experience hitting sales 7% above targets. Seeking a position with Neiman Marcus, where my specialization in high-end retail will continue the tradition of upholding the highest standard of luxury retail experiences for clientele. 

• This objective is specific to the job and includes a customized job title, quantified metrics, specific skill sets, and the company name. It adds real value and will impress any hiring manager.

Poor summary statement:  Dedicated applicant with experience in sales and marketing looking for a sales associate role to improve customer service skills. 

• This statement is anything but specific, and it could be on any number of sales resumes. More than just that, it doesn’t highlight any skills or qualifications beyond dedication. Major yikes.

Customized summary statement:  Results-driven sales associate with 13+ years of experience developing rapport and good customer relations. Leveraged top marketing strategies to yield results, performing in the top 5% of sales associates at all workplaces for over a decade. From informing customers about purchases to designing trending storefront decor, I am confident that my proven excellence in results-driven sales strategies would positively impact the movement of products at Decor 101. 

• This summary statement is customized and unique, including specific skills and quantifiable metrics to support their claims; this candidate is a top choice for an interview.

Know what to include in your job experience section

When writing your sales resume, you may be tempted to include every job you’ve had since you were 16. Though this may be an appropriate choice if you have limited job experience, we recommend including two to four highly relevant jobs on your sales resume if you have more experience. 

Write your work experience bullet points purposefully

When you write your work experience section, remember that space is crucial. To take up less room, use bullet points to break up chunks of text. Start each bullet point with an action verb, such as “oversaw” or “championed,” to drive your value (and cut filler).

Using action verbs will also lay the foundation for using active (rather than passive) voice. For example, a passive sentence like “The store was closed by the sales team” sounds weak and boring. Active voice gives agency to the subject and shortens the statement: “The sales team closed the store.” 

Avoid personal pronouns when writing about your experience, such as “I” or “we.” Ending punctuation is up to you—just be consistent. (Avoid having periods at the end of all your bullet points except for one, for example).

Finally, keep your verb tense in the past, and make sure it’s consistent.

Good bullet points can look like any of these examples:

• Executed an outbound calling strategy to warm leads, leading to a close rate of 16%, which exceeded targets by 50%
• Implemented and expanded the use of Salesforce, saving over 18 hours of weekly manual reporting time by sales staff
• Led initiatives for prospective home buyers to improve brand awareness and increase inbound customer interest, resulting in a $275,000+ increase in incremental revenue

These bullet points are successful because they start with action words, maintain an active voice, avoid personal pronouns, and are consistent with punctuation and tenses. 

Getting these things correct is tricky, but you can return to this guide anytime to review these tips!

Use numbers to your advantage

You may have noticed that all the bullet point examples we included contain numbers. Metrics are essential for any resume, but especially your sales resume. Words tell hiring managers you’re good at your job, but numbers show undeniable value. Include quantified metrics within at least 50 percent of your bullet points. 

Here’s how:

• Performance relative to targets:  Have you ever or do you consistently outperform sales targets? By what percentage do you exceed targets on average? 
• Improvements per customer:  Do your customers have higher purchase totals than others? Are they making more repeat purchases than customers helped by other sales associates? What’s your close rate? 
• Efficiency standards:  How many customers do you help on average, per hour, day, or week? How long does it typically take you to make a sale? How many seconds does it take you to greet customers? 
• Customer relations:  How many customers have reviewed you positively on customer surveys? Have any customers mentioned you by name in positive reviews?

It helps to see these tips in practice, so here are some examples: 

• Improved the shopper-to-customer conversion rate of the store by 6% by prioritizing immediate customer service of inbound customers
• Responded to customer questions with a detailed understanding of products, resulting in a customer satisfaction rating of 96%
• Recognized as a Top 5% Salesperson in the most heavily trafficked Kay’s store in Maine 
• Exceeded annual membership targets by 23% by encouraging a compassionate, customer-centered approach

Select appropriate sales skills for your resume

The skills section is one of the shortest sections on your resume and one of the most mysterious. Unfortunately, the ATS plays a big part in this section since it scans your resume for pre-selected keywords.

Not enough keywords? Not the right keywords? ATS wins, 1 to 0. 

We’re here to shed light on this mystery using a simple trick. When writing your skills, choose those mentioned in the  sales job description . Of course, don’t include every skill they list, but use the job description to guide your strengths.

Ideally, include a mix of both hard and soft skills for a total of six to 10 skills. Hard skills are easier to measure, so we recommend listing mostly hard skills. However, soft skills, such as “organization” and “customer service,” are critical in a sales role, so include a few that match your abilities. 

Let’s put this trick into practice! Here’s an excerpt from a sales job description: 

Seeking qualified sales associates! Our ideal candidate thrives in a fast-paced work environment and can maintain a positive, upbeat attitude with co-workers and customers under stressful situations. Must utilize standard software to track and follow up with leads. Should be charismatic, comfortable with public speaking, and have a solid ability to memorize merchandise details and answer complex customer questions. We serve a predominantly Hispanic population, so Spanish speakers, please apply! 

From this job description, we can create a list of skills that would be particularly appropriate for this job position: 

• Salesforce and HubSpot CRM
• Bilingual (Native English, Fluent Spanish) 
• Customer relations
• Interpersonal communication
• Product knowledge 
• Sales demos and pitches
• Time management 

 No matter the job you’re applying for, you’re likely to see some of these skills: 

• Cold-prospecting 
• Negotiation
• Work stream management
• Trend forecasting
• Traditional lead-generation
• Presentations 

Education, certs, interests, and hobbies

In sales, employers typically only require a high school diploma or equivalent. However, specific educational requirements will vary widely in such a large field. Some employers will seek applicants with a bachelor’s degree in business or even an MBA. 

So in your sales resume, list your highest level of education. If you have a graduate degree, you can include both it and your undergrad degree.

If you have any certifications or additional training, such as software certification for a particular type of CRM, you can include that, too, although it isn’t required.

Typically, sales professionals don’t include an optional  interests and hobbies section on their resumes , but there are a few circumstances where it may be appropriate: 

• Hobbies can demonstrate that you’re the type of person a potential customer might enjoy chatting with, which is a bonus for employers.
• Use projects, like volunteering or academic extracurriculars, in place of work experience if you’re light on jobs. 

Here’s an example of what projects could look like on your sales resume:

Tailor your sales resume to the job description

Remember to customize your resume  every time  you apply for a job. Tailoring your resume to the job description is the best way to land an interview quickly.

Start by reworking your resume objective or summary statement (if you have one). Then adjust your skills section to include skills relevant to the role. Finally, adjust your job description bullet points to include relevant qualifications. 

For instance, if a job description mentions they’re looking for a sales representative who can begin giving presentations on day one, emphasize your comfort in public speaking roles. Highlight your previous presentation experience, and perhaps de-emphasize the data analysis skillset that is less relevant to this job. 

Pro tip:  You can keep a master list of bullet points for each job title in a separate document . Write down as many skills and responsibilities as you can for every job title, and organize them based on their emphasis (time management, customer relations, data analysis, etc.). Then you can pull from this document to create fully-customized resumes quickly. 

Edit and polish your sales resume

When finished  writing your resume , it’s tempting to submit it immediately, but it’s best to take a step away first. Give your eyes and mind a rest for a day, and send your resume to trusted family and friends for review. Then you can adjust your content and  check your resume  for errors before you submit; that way, you don’t miss the little details you may have inadvertently overlooked!

Ready for the Next Step?

The first step to having an interview-ready, professional sales resume is to take the time to research and prepare. Congratulations on helping out your future self by using our guide! 

Our easy-to-use  resume builder  will allow you to build your resume from the ground up with perfect formatting, so you can save serious time and focus on your next sales job. If you’re ready to find out how your resume stacks up, use our  resume checker  to give you AI-powered suggestions to polish your resume to perfection. 

We know that wherever you get hired, you’ll be helping customers and growing revenue in no time!

Land your next job with our AI-powered, user-friendly tool.

Gut the guesswork in your job hunt. Upload your existing resume to check your score and make improvements. Build a resume with one of our eye-catching, recruiter-friendly templates.

• Work in real-time with immediate feedback and tips from our AI-powered experience. • Leverage thousands of pre-written, job-specific bullet points. • Edit your resume in-line like a Google Doc or let us walk you through each section at a time. • Enjoy peace of mind with our money-back guarantee and 5-star customer support.

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Best Sales Skills to Put on a Resume

Highlighting the right sales skills on your resume can make a significant impact on your job search. Sales professionals need to have a unique set of skills to succeed in their role, including communication, negotiation, and problem-solving. Knowing which sales skills to emphasize on your resume can help you stand out to potential employers and showcase your expertise in the field.

In this article, we’ll discuss some of the best sales skills to put on a resume, providing examples and tips on how to highlight them effectively.

Table of Contents

What are Sales Skills?

Sales skills are a set of abilities and competencies that are necessary for effectively selling products or services. These skills include both technical and interpersonal skills that are essential for building rapport with customers, understanding their needs, and persuading them to make a purchase. Here are some examples of sales skills:

Jobs That Require Sales Skills

Sales skills are highly valued in many industries, as they are essential for driving revenue growth and building strong customer relationships. Here are some examples of jobs that require such skills:

• Sales Representative
• Account Manager
• Business Development Manager
• Customer Service Representative
• Marketing Manager
• Real Estate Agent
• Financial Advisor
• Insurance Agent
• Retail Sales Associate
• Pharmaceutical Sales Representative
• Advertising Sales Representative
• Event Planner
• Travel Agent
• Car Salesperson
• Business Owner
• Stockbroker
• Freelance Writer
• Public Relations Specialist

Top Sales Skills for a Resume

Hard sales skills, prospecting.

Prospecting is a critical sales skill that involves identifying and qualifying potential customers or clients. Successful prospecting involves a combination of research, communication, and relationship-building skills. Employees must be able to identify potential prospects through various channels, such as social media, industry events, and referrals.

Example: Consistently exceeded monthly sales targets by generating 50+ new leads per week through cold calling and networking events.

Google Analytics

Google Analytics is a valuable sales skill that involves the ability to analyze complex data and use it to improve customer experience and boost revenue. Hiring managers often value applicants who have strong Google Analytics skills as it can give businesses a competitive edge in understanding customer behavior, identifying trends, and making informed decisions.

Example: “Leveraged insights gained from data analysis to develop targeted sales strategies, resulting in a 25% increase in conversion rates and a 30% increase in revenue.”

CRM Systems

Recruiters value Customer Relationship Management (CRM) systems such as Salesforce, Hubspot, Monday, Zendesk, Sendinblue, Pipedrive, and others because they are powerful tools for storing and managing customer data. Essentially, these systems function like a digital diary, containing all the information needed to ensure high levels of customer satisfaction. By leveraging the data stored in CRM systems, sales professionals can identify opportunities to increase revenues. Additionally, to streamline this process further, sales professionals can utilize sales pipeline software , enabling them to manage leads and conversions efficiently, ultimately maximizing revenue potential.

Example: “Expertly utilized CRM systems such as Salesforce and Hubspot to manage customer data, track leads, and improve customer satisfaction.

Microsoft Office Skills

While some people may think that showcasing MS Office proficiency is uninteresting and discouraged by recruiters, and instead advocate for emphasizing less apparent abilities — but this viewpoint may not be entirely accurate.

This is because many firms employ applicant tracking systems (ATS) that filter resumes based on specific keywords. Thus, neglecting to include MS Office on your resume may sometimes decrease your chances of being invited for an interview.

Example: “Developed and delivered sales pitches and presentations using Microsoft PowerPoint, resulting in a 20% revenue increase”.

Product Knowledge

Product knowledge is a crucial sales skill that allows the team to understand the features, benefits, and competitive positioning of the products or services they are selling. By possessing in-depth knowledge of the products, employees can provide accurate information to customers, answer questions, and address any concerns or objections.

Example: “Leveraged product knowledge to create customized pitches and presentations that addressed the unique needs and preferences of each customer, resulting in increased customer satisfaction and sales.”

Lead Generation and Nurturing

Generating and nurturing leads to convert potential customers into loyal clients requires more than just a simple approach. It can be a challenging task to undertake, and it’s important to showcase your exceptional skills in this area to potential recruiters.

Example: “Successfully closed a high number of deals by utilizing effective lead generation and nurturing techniques, resulting in consistent financial growth and revenue targets achieved.”

Soft Skills

Emotional intelligence.

Emotional intelligence is an important sales skill that allows people to understand and manage their emotions and those of others to build stronger relationships with customers. By leveraging emotional intelligence, sales professionals can communicate more effectively with customers, address their needs and concerns, and provide personalized solutions.

Example: “Demonstrated emotional intelligence by developing a deep understanding of customer needs and effectively managing challenging customer situations, resulting in increased customer satisfaction and retention.”

Negotiation Skills

Negotiation skills are crucial for finding mutually beneficial solutions for both the customer and the company. By effectively negotiating, salesmen can build strong relationships with customers, establish trust, and close more deals.

Example: “Leveraged negotiation skills to establish and maintain strong relationships with partners and internal stakeholders, resulting in effective collaboration and partnership development.”

Active Listening

Active listening is an essential skill that allows the team to understand their customers’ needs, concerns, and preferences effectively. By actively listening to their customers, sales professionals can build trust, establish rapport, and provide personalized solutions.

Example: “Effectively clarified information and addressed customer concerns by actively listening and asking probing questions, resulting in increased sales and customer retention.”

Problem Solving

Problem-solving is a valuable skill that enables sales professionals to identify and analyze complex problems and develop effective solutions that meet customers’ needs. Effective problem solving lets the team understand and address customer pain points, develop unique value propositions, and tailor their sales approach to meet specific customer needs.

Example: “Identified and addressed customer pain points through the use of problem-solving skills, resulting in increased customer satisfaction and retention.”

Leadership is an essential sales skill that empowers the team to inspire and motivate teams towards achieving target revenue and creating an environment of constant improvement. By leveraging leadership skills, sales professionals can mentor and guide team members, devise effective merchant strategies, and provide direction and counsel in a dynamic trade landscape.

Example: “Developed and implemented effective sales strategies by leveraging leadership skills to foster collaboration, innovation, and accountability among team members.”

How to List Sales Skills on a Resume

When listing sales skills on a resume, it’s important to customize the skills section to the specific job description and requirements of the role you’re applying for. Here are some tips on how and where to list these skills on a resume:

• Create a separate skills section: Start your resume by creating a separate section that lists your sales skills, highlighting the most relevant and important ones that match the job description.
• Use bullet points: Use bullet points to organize your skills section, making it easy for recruiters to scan and identify the skills they are looking for.
• Order your skills by importance: List your most important skills first, based on the job description and requirements of the role you’re applying for.
• Be specific: Be specific when describing your sales skills. Use numbers, percentages, or examples to demonstrate your achievements and impact.
• Use keywords: Use keywords from the job description in your sales skills section, as many companies use applicant tracking systems (ATS) to screen resumes for specific keywords.
• Include sales skills in your experience section: In addition to your skills section, highlight your skills and accomplishments in your experience section, describing how you applied them to achieve specific goals and results.

Overall, by highlighting your sales skills on your resume, you can demonstrate your expertise and stand out to potential employers, ultimately increasing your chances of getting hired.

Example of a Sales Resume

John Doe 123 Main St., Anytown USA | 555-555-5555 | [email protected] Objective: Results-driven sales professional with over 5 years of experience in B2B and B2C sales seeking a challenging position in a dynamic company. Skills: – Strategic account management – New business development – Relationship building – Consultative selling – Sales forecasting – Lead generation and nurturing – Negotiation skills – Active listening – Emotional intelligence – Problem-solving skills – Leadership and team management Experience: Senior Sales Representative XYZ Corp, Anytown USA March 2018 – Present – Utilized strategic account management skills to maintain and grow relationships with key clients, resulting in a 20% increase in revenue. – Developed and implemented effective lead generation and nurturing strategies, resulting in a 35% increase in qualified leads and a boost in sales revenue. – Demonstrated expert negotiation skills in closing complex deals with key customers, resulting in increased revenue and customer satisfaction. – Utilized active listening skills to understand and address customer concerns, resulting in increased customer loyalty and retention. – Led a team of 5 sales representatives, providing mentorship and guidance in achieving revenue targets and cultivating a positive and productive work culture. Sales Representative ABC Inc, Anytown USA January 2016 – March 2018 – Prospected and developed new business opportunities through cold calling, networking, and referral programs, resulting in a 25% increase in revenue. – Demonstrated consultative selling skills by understanding customer needs and providing personalized solutions, resulting in increased customer satisfaction and retention. – Effectively utilized forecasting skills to predict and plan for future sales opportunities and trends, resulting in improved financial performance and revenue growth. – Collaborated with marketing teams to develop and execute lead generation campaigns, resulting in a significant increase in leads and conversions. Education : Bachelor of Science in Business Administration Anytown University, Anytown USA Graduated May 2015

How to Improve Sales Skills

Improving sales skills is an ongoing process that requires continuous learning, practice, and feedback. Here are some tips on how to improve such skills:

• Learn from others: Observe successful sales professionals and learn from their techniques and strategies.
• Attend sales training: Attend training courses, seminars, and workshops to improve your skills and gain new insights and ideas.
• Read sales books: Read books, blogs, and articles to gain knowledge and stay up-to-date on sales trends and techniques.
• Practice active listening: Develop your active listening skills to understand your customer’s needs and preferences, and provide tailored solutions.
• Seek feedback: Seek feedback from customers, colleagues, and mentors to identify areas for improvement and develop an action plan.
• Role-play scenarios: Practice role-playing different sales scenarios to build confidence and develop effective communication and persuasion skills.
• Utilize technology: Utilize technology to track and analyze your sales performance, identify areas for improvement, and automate manual tasks.
• Stay motivated: Stay motivated and focused on your goals, and maintain a positive attitude even in the face of rejection or failure.

What Skills Can I Add to a Sales Resume With No Experience?

If you have no experience in sales, you can still add relevant skills to your sales resume that demonstrates your ability to succeed in a sales role.

For example, you can highlight your strong communication skills, ability to work in a team, problem-solving abilities, and customer service experience . You can also showcase any relevant coursework, certifications, or extracurricular activities that demonstrate your interest in sales or develop skills relevant to the field.

Additionally, you can highlight any transferable skills from other jobs or experiences, such as leadership or project management skills. By emphasizing your skills and potential, you can show potential employers that you have what it takes to succeed in a sales role, even without prior experience.

What Are Some Good Resume Skills to Add for Different Sales Positions?

Tailoring your resume skills section to the specific job description and requirements of the position you’re applying for is important. Some good resume skills to add for different sales positions include consultative selling, strategic account management, new business development, lead generation and nurturing, sales forecasting and analysis, negotiation skills, relationship building and management, active listening, emotional intelligence, problem-solving skills, leadership and team management, product knowledge, time management and organization, communication and presentation skills, and technical skills such as proficiency in CRM software or other tools.

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Sales Resume - Example & Writing Guide for 2024

You’re a sales rep.

You use your skills to sell products or services to customers and companies.

But when it comes to creating a convincing resume, you’re left confused.

How do you make a sales representative resume, anyway?

Surely it’s no different than a resume for any other profession, right?

Fortunately, this guide will answer all of your questions. In fact, we take you through a simple step-by-step process to creating a sales resume with a super-high conversion rate . 

• An example of a finished sales resume that works
• How to write a sales representative resume that’ll fill up your interview diary
• How to make your sales representative resume stand out [with top tips & tricks]

Before we look at the finer details, here’s a sales resume example , created with our very own online resume builder :

Looks good, right?! Follow the steps below to create a sales representative resume that get results, just like the above example.

Applying for a different job position? Feel free to check out our related resume examples here:

• Sales Associate Resume
• Marketing Executive Resume
• Marketing Resume

How to Format a Sales Representative Resume

Before you can wow the recruiter with your vast sales expertise, you need to pick the best format.

Basically, you need to make your resume easy to read.

You will also want to highlight your core strengths, which rely on choosing the correct format for your specific situation.

If you want to impress, the “ reverse-chronological ” resume format is recommended. Essentially, it puts your most recent and most notable strengths at the top, which allows the recruiter to see your value in an instant. We recommend starting with this format .

The following resume formats also get our approval:

• Functional Resume – If you’re confident about your sales skills, but lack the experience, this resume format is recommended
• Combination Resume – Combining both “Functional” and “Reverse-Chronological” formats, use this format if you’re an experienced sales representative

Once you’ve chosen your format, you need to organize your resume layout .

Use a Sales Representative Resume Template

Here’s the harsh truth –

You won’t get any sales job if your resume isn’t formatted correctly.  

It needs to be scanned by humans and robots alike. 

You could use Word, but the resume format is at risk of falling apart with a single change.

If you want to skip formatting issues, use a sales rep resume template .

What to Include in a Sales Representative Resume

The main sections in a sales representative resume are:

• Work Experience
• Contact Information

Want to go a step further? You can also add these optional sections:

• Awards & Certification

Interests & Hobbies

That sounds great, but what do we write for each of these sections? 

Read on to learn how.

Want to know more about resume sections? View our guide on What to Put on a Resume .

How to Correctly Display your Contact Information

Unlike your sales presentations, this section doesn’t require flair.

But it must be factually correct. 

One misplaced digit can completely destroy your chances of receiving a phone call.

The contact information section must include:

• Title – Align this to the job description. In this case, “Sales Representative”
• Phone Number – Check this multiple times
• Email Address – Use a professional email address ([email protected]), not your childhood email ([email protected])
• (Optional) Location – Applying for a job abroad? Mention your location and if you are open to relocate.
• Phillip Green - Sales Representative. 101-358-6095. [email protected]
• Phillip Green - Superhero Salesman. 101-358-6095. [email protected]

How to Write a Sales Representative Resume Summary or Objective

Just like a customer glancing over products on the shelf, the hiring manager will only spend just a few seconds looking at each resume.

Although worrying, this fact highlights the importance of a resume that makes a big impact within the first few sentences.

But how can you do this?

Well, by using a resume summary or objective.

These are short, snappy paragraphs that sit at the top of your resume, just under your contact information.

But how do the two differ and which one should you pick?

A resume summary is a 2-4 sentence summary of your professional experiences and achievements.

• Experienced sales representative with a strong background in boosting sales for a diverse clientele. Seeking to leverage solid sales skills and extensive technology knowledge to be the senior sales rep for Random Technology Store. Notable achievements include achieving over $250,000 in sales for every fiscal quarter, maintaining relationships with 15+ large contractor companies, and increasing gross profit by 42% from 2017 to 2019.

A resume objective is a 2-4 sentence snapshot of what you want to achieve professionally.

• Motivated individual with passion and vast knowledge of gaming technology, seeking to become the new sales representative for Random Technology Store. Experience includes working as a sales associate to help customers find products, answer stock questions, and promote store awards program.

So, which one is best, summary or objective?

Whether you choose a summary or objective will depend on your experience as a sales representative. Those with a strong history on the sales floor should go with a resume summar y, whereas those who have sales skills, but lack the industry experience, should choose an objective.  

• As a sales representative, you know that benefits sell. As such, make it clear how your experiences and skills will HELP the company.

How to Make Your Sales Work Experience Stand Out

The recruiter is looking for someone that can sell.

And when we say sell, we mean SELL .

The easiest way to prove that you can sell ice to the Eskimos is with your work experience .

Here’s the best way to structure your work experience section:

• Position Name/Title
• Company Name
• Responsibilities & Achievements

Sales Representative

WeSellCars Ltd.

03/2015 - 06/2020

• Achieved over $250,000 in sales for every fiscal quarter 
• Maintained relationships with 15+ large contractor companies
• Increased gross profit by 42% from 2017 to 2019
• Lead and presented all company product promotions

To really sell your value, you should focus on your best achievements, rather than your daily tasks.

Instead of saying:

“Sales lead”

“Achieved over $250,000 in sales for every fiscal quarter.”

Simply put, the first statement is way too vague. It shows you were in charge of sales, but it doesn’t say whether you actually sold anything or not. 

The second statement shows that you managed to sell A LOT , and consistently too. Hard numbers that prove your skills – can’t argue with that!

What if You Don’t Have Work Experience?

Maybe you’re a graduate looking for your first sales job?

Or maybe, you have experience in sales-related jobs, but never as a sales representative?

Don’t worry –

Simply list all previous job responsibilities that are most relevant to the job description.

Even though you haven’t held an official sales representative job title , it doesn’t mean you don’t have relevant experience or skills.

Are you recent graduate? Make sure to check out our student resume guide !

Use Action Words to Make Your Sales Resume POP!

…are all common words that the recruiter sees time and time again.

However, you want to separate your resume from the competition, which means using power words to make your achievements stand out:

• Conceptualized
• Spearheaded

How to Correctly List your Education

Next, it’s time to talk about your education.

Depending on the job you apply for, you may require a degree or high school diploma. 

Those with impressive sales achievements may not need to impress with their education at all.

There’s nothing too complicated with this section, just list the basics in the following format:

• Degree Type & Major
• University Name
• Years Studied
• GPA, Honours and relevant courses.

B.A. in Strategies in Sales Management

University of Michigan

2012 - 2016

• Relevant Courses: Sales Forecasting & Budgeting, Developing Strategic Relationships with Major Customers, Managing Sales-Related Change, Developing and Using Customer Insight

We understand that you may have further questions. If so, here are the answers to some of the most frequent questions that we get:

What if I have not yet finished my studies?

• Regardless of whether you’re a sales graduate or still studying, you should still mention every year of education to date

Should I include my high school education?

• Just include your highest form of education, which will likely be your high school education if you didn’t go to college 

What is more important, my education or experience?

• In the sales field, your experiences are the most important, so those go first.

Be sure to check out our guide on how to list education on a resume .

Top 15 Skills for a Sales Resume

A top sales representative is able to show their talents through the number of sales they convert.

You won’t even get to that stage if don’t include the correct skills on your resume.

Here are some of the most common sales skills that the recruiter will be looking for:

• Product Knowledge
• Rapport Building
• Time Management
• Product Presentation
• Contract Negotiation
• Closing Sales
• Prospecting
• Public Speaking
• Problem Solving
• Conflict Resolution

Here’s a more comprehensive list of 100+ must-have skills this year .

What Else Can You Include?

We’ve now covered every essential resume section .

But ask yourself one question –

Have you done enough to make the sale ?

You need your resume to stand out !

Adding additional sections can really round you out as a candidate.

Awards & Certifications

Have you won salesperson of the month?

Have you completed any courses to improve your sales skills?

If you said yes to any of the above, make sure to mention them in your resume!

Here’s an example:

Awards & Certificates

• “The Art of Sales” - Coursera Certificate
• “Public Speaking Masterclass” - MadeUpUniversity

As a sales representative, you will be communicating with a diverse clientele. 

As such, it can be useful to know other languages.

Either way, being able to speak a second language is always an impressive skill to a hiring manager, so feel free to add a language section if you have space.

Rank the languages by proficiency:

• Intermediate

This section simply requires a sentence about what you like to do when you aren’t working. 

Doing this allows the hiring manager to see what kind of person you are. 

This section also adds a more personal touch to your resume.

Here’s which hobbies & interests you may want to mention.

Include a Cover Letter with Your Resume

Want to increase your chances of getting the interview call?

Attach a cover letter with your resume.

Cover letters are still an important part of the hiring process.

You see, a cover letter is a specific and personal piece of content. 

Unlike an applicant that sends a generic resume to every company, a cover letter shows the hiring manager that you care about working for their company.

Here’s the winning formula:

You should complete the following sections:

Personal Contact Information

Your full name, profession, email, phone number, location.

Hiring Manager’s Contact Information

Full name, position, location, email

Opening Paragraph

It’s no secret that recruiters skim through applications. As such, your opening paragraph must be immensely powerful. Use concise language to mention:

• The position you’re applying for
• Your experience summary and best achievement to date

Once you’ve sparked the reader’s interest, you can get deeper into the following specifics:

• Why you chose this specific company
• What you know about the company
• How are your top skills relevant for the job
• Which similar industries or positions have you worked in before

Closing Paragraph

• Don’t just end the conversation abruptly, you should:
• Conclude the points made in the body paragraph
• Thank the hiring manager for the opportunity
• Finish with a call to action. This is a good way to start a conversation. A simple “At your earliest opportunity, I’d love to discuss more about how I can help company X” will work

Formal Salutations

End the letter in a professional manner. Something like, “ Kind regards ” or “ Sincerely. ”

For more inspiration, read our step-by-step guide on how to write a cover letter .

Key Takeaways

If you combined your sales skills with the advice above, you should have successfully convinced the recruiter to give you an interview. 

Before leaving, let’s sum it all up:

• Format your sales resume correctly. Prioritize the reverse-chronological format, and then follow the best practices on content layout
• Start your resume with a summary or objective to hook the recruiter
• Highlight your top sales achievements, rather than your daily duties
• Use your sales skills to write a convincing cover letter

Suggested Reading:

• The One-Page Resume of Richard Branson
• What Is Your Greatest Accomplishment? [3 Proven Answers]
• 101 Career Paths for Every Personality [2024 Guide]

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Sales Resume Examples from Successful HubSpot Representatives

Published: August 29, 2023

Putting together a sales resume is never a fun task, especially when you’re putting one together for the first time or just starting your sales career . What work experience is relevant? What buzzwords should you include? How will you set yourself apart?

Luckily, sales is a job in which diverse work backgrounds are welcomed and useful. In addition to providing a few sales resume examples, we’ll show you how to write a good one.

This guide will show you:

• Sales representatives with resumes that landed them jobs .
• Sales representative job descriptions on resumes .
• How to write your sales representative resume to get the interview .
• Expert hints and examples to increase your chances of landing sales representative jobs .

Sales Resume Objective

Start your resume for a sales representative with a summary or career objective. Then add experience and education. Draw the recruiters in by using this formula from Resume Lab .

• An objective
• Years of experience
• What you can offer and how it will help
• Your biggest achievement

And as for what else sets you apart? I asked HubSpot reps and recruiters for the resumes they used to get hired and the advice for others hoping to land a gig in sales. Here’s what they had to say.

When it comes to creating a resume, providing value rather than crafting a long list of duties is important.

“Highlight promotions and career progression, and always include numbers (metrics, quota attainment, business impact, territory expansion, etc.).” The bottom line? When in doubt, add numbers, says Devon Brown , Director, Global Executive Recruiting at HubSpot.

When crafting your resume, make sure the skills listed in the resume align with the sales position and the company’s goals.

Here are some top skills to help your sales resume stand out:

Sales Resume Skills & Core Competencies

• Knowledge of Software
• Verbal Communication
• Goal Setting
• Organization
• Time Management
• Strategic Thinking
• Demonstration Skills
• Growth-Mindset
• Flexibility
• Cold Calling
• Customer Retention
• Researching
• Data Analysis
• Territory Management
• Objection Management
• Customer Relationship Management
• Sales Pitch Development

1. Knowledge of Software

Highlight your sales experience with software programs, whether or not the company you are applying for uses that software. Proficiency in programs can show that you can learn various techniques fast.

2. Listening

Salespeople who are active listeners comprehend how to approach customers. If customers feel understood by a sales representative, it can increase their chances of making a purchase.

3. Verbal Communication

Verbal communication involves effectively sending messages to customers in a way they can easily understand. As a salesperson, landing sales and securing deals begins by engaging conversations with potential customers.

4. Goal Setting

Setting goals is a way for salespeople to track their success and it also shows a keenness to grow within their company. Being intentional in goal setting shows you recognize how your work influences your employer.

5. Organization

Managing several accounts reflects the organizational skills of a salesperson. Your ability to swiftly find and share information with clients can make the difference between landing a sale and losing not only leads but customers.

6. Time Management

It’s important to be mindful of how your work is distributed and being efficient with how that time is spent is an invaluable skill.

7. Strategic Thinking

Strategic thinking helps salespeople create strategies that will help their customers achieve their goals. This skill can also help you create a customized approach for individual customers.

8. Demonstration Skills

As a sales representative, you may be required to show how a product operates. Showcasing your demonstration skills involves creating a presentation, understanding the details of a product, and showing how that product can be beneficial to the customer.

9. Leadership

Having highly devoted leadership skills are helpful in the sales industry, especially if you want to be a team player. Companies often hire people who show leadership potential and can take initiative.

10. Motivation

Companies seek out highly motivated salespeople to find clients to help grow their business. Salespeople that are driven building strong relationships with clients that lead to more revenue for their employers.

11. Growth-Mindset

An essential skill in the sales profession is having a growth mindset. Embracing this kind of mindset leads to several opportunities for salespeople to develop new skills.

12. Initiative

Salespeople must possess the ability to independently cultivate plans and follow leads. They actively seek out prospects and can craft innovative sales techniques.

13. Flexibility

Adaption is extremely important in the sales industry. Salespeople have to react to situations as they happen. This requires both flexibility and being ready to modify a plan immediately.

14. Persuasion

In sales, convincing potential customers of your viewpoint helps land sales. Persuasive tactics help salespeople deal with clients that may need extra coaxing before buying

15. Cold Calling

Businesses use cold calling to contact potential customers. Affluent cold calling skills make sales candidates appealing for jobs.

16. Customer Retention

A business does everything to make sure they can maintain its customers. Sales representatives who are highly skilled in using strategies to persuade customers to make repeat purchases should highlight their customer retention skills on their resumes.

17. Networking

Creating and maintaining relationships helps companies expand their network to build strong connections. Showcasing this skill will make you an invaluable addition to the team.

18. Researching

Employers gravitate toward job seekers with research ways to improve their company’s sales process. Not to mention, good research skills can help you find information on your prospects to use during a sale.

19. Data Analysis

Creating a data-driven sales process helps salespeople decide on the most profitable techniques.

20. Territory Management

Companies take their time when selecting territories for their salespeople to engage with various markets. For salespeople who want to become team leaders, territory management is an important skill to increase their job duties.

21. Objection Management

Salespeople are tasked with solving various problems that may be reasons a customer decided not to buy a product or service. This skill identifies you as a qualified candidate.

22. Customer Relationship Management

Customer relationship management, or CRM, involves your ability to guide a customer throughout the sales process. Success in CRM closes deals and has the potential for customers to make repeated purchases.

23. Sales Pitch Development

Creating a good sales pitch is a skill that leans on the quality of its imaginative approach. The more skilled you are in persuading customers to purchase items, the more valuable you will be to companies.

Best Sales Resume Examples

Appealing descriptions, selecting job-specific keywords, and the ability to explain how to use tools are all things that can make resumes grab the attention of recruiters. Here are some examples of resumes that go beyond explaining their job duties.

Professional Sales Resume Examples

1. caroline atwood, inbound sales coordinator, hubspot cambridge, highlight your strengths.

Atwood wanted to turn her background in education into a lucrative career in sales. To position herself positively to potential employers, she highlighted transferable skills from her previous positions.

She says, “I created this resume for HubSpot when I switched industries from outdoor and environmental education to sales. I wanted to condense my hydrology fieldwork in Massachusetts and my teaching in coastal Alaska into relevant skills I could use to pitch myself as a salesperson."

What We Like:

Instead of viewing her non-sales background as a weakness, Atwood used it to strengthen her resume. "I wanted to represent myself as a multidimensional and curious person who enjoys learning about the world and connecting with others – a crucial part of the sales profession.” HubSpot felt the same.

2. Chris Moore, Channel Account Manager, HubSpot Cambridge

Demonstrate your skills.

Moore already had impressive sales and business experience, but he wanted to put in extra effort to set himself apart. He says, “I recommend doing something that stands out – like I did here . My resume is straightforward, but the delivery is different than most others. My website is a conversation starter and the gateway to my resume."

What we like:

By building his own website, Moore demonstrated his willingness and ability to overachieve. He was also able to customize the site with a personalized headline and message to his hiring manager.

He explains, "It showed HubSpot I'd put in the time to be noticed and stand out. There are so many free services available to make one-page sites like these."

Moore isn't the only one who sees the value of creating a website. He says, "I’ve even done it for several of my friends, and they’ve all been hired by one of the first two companies they interviewed with. I’m sure most of it was because they were highly qualified for the position, but some of it must have been because of the presentation, right?”

3. Paul Rios, Manager, International Sales and Strategy, HubSpot Cambridge

Quantify your successes.

Rios is a longtime HubSpotter who has successfully shifted roles within the company several times. He says, "Quantify everything. Sales – unlike many other jobs – is black and white. Vague sales resumes are a red flag for me. If you are an over-performer, this is your chance to showcase your accomplishments."

Rios also recommends having several different resumes on deck. “It's alright to have three or four different versions of your resume, each targeted at different companies or positions. For example, I have extensive direct and channel sales experience. If I were to apply to a new role, I'd highlight more strongly and/or reorder my bullets so my most relevant experience jumps out."

Use Action Words to Stand Out

We mentioned earlier to focus on including accomplishments and the impact you’ve had in each role rather than just listing tasks and responsibilities. Adding the right action words to your resume can do just that. Instead of saying “responsible for [insert task]” try substituting action words like “spearheaded” or “Implemented.”

Other worthy action words to use include:

• Conceptualized
• Strengthened

Using action words like the ones listed below will better highlight your accomplishments and skills. Next, let's consult some expert advice from HubSpotters on how to make your resume stand out for all the right reasons. 

Job Hunt Pep Talks From Sales Pros

Entry level tips.

No matter how long someone has been in sales, everyone has to start somewhere. For salespeople just starting out, Kelsey Freedman , sales recruiter, HubSpot Cambridge gives this advice: “For an entry-level resume, consider the characteristics and skills needed for a sales role. For example, hiring teams often look for someone competitive. Always include experiences you've had in a competitive environment.”

Also, don't shy away from using school or athletic goals as proof of your drive. She says, “Another example would be to explain a time you accomplished a goal. The hiring team wants to see you’re motivated by goals and can actually accomplish them, even if that means overcoming failure at times."

In the end, it's all about hard work and framing. "Ultimately, we want to see you're passionate and eager to generate revenue for the business. Even if it's a job at a retail store, you should phrase your responsibilities in a way that most closely relates to a sales position."

Resume Magic

Former HubSpotter, Mary Burbridge , offers this advice: Is your resume built of buzzwords? Mary recommends including plenty of data to back up your claims. “Always include metrics that indicate a track record of success. If you were an over performer, by what percentage? If you had the highest MRR recorded all year, how much?”

Kelsey Freedman also warns a resume can get too data-driven. She says, “Buzzwords can be detrimental, but when it comes to a resume, recruiters and hiring managers like to see them!"

So what buzzwords does this recruiter most like to see from candidates? "Words like 'quota,' 'attainment,' 'closing,' 'negotiation,' and 'cold-calling' catch the hiring team's eye,” Freeman says. But don't think you can leave those numbers out entirely. She explains, "Don't be afraid to add numbers in there, either. The hiring team wants to know how you performed in previous roles. So, why not include it in your resume?"

LinkedIn Best Practices

Who better to learn from than sought-after career mentor and HubSpot Executive, Dan Tyre ? He doesn't beat around the bush, saying, “Spend five times more effort on your LinkedIn profile than on your resume. And limit your resume to no more than two pages long. Oh, and if you have a Hotmail or AOL email address, don’t blame me if you don’t get the job.”

Trust the Process

Applying for a sales job should take time, but it shouldn’t cause you stress. Do the work, put in the effort to customize your resume for the sales job and company you’re applying to, and heed the advice provided above to submit a resume that employers can’t overlook. Good luck!

Editor's note: This post was originally published in April 2018 and has been updated for comprehensiveness.

Don't forget to share this post!

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18 Key Skills to Include on a Sales Resume (with Examples)

By Status.net Editorial Team on February 4, 2024 — 13 minutes to read

A strong resume is important for landing a job in sales: with competition often fierce for sales roles, candidates need to showcase the right mix of hard and soft skills to stand out. This article will discuss the most important sales-related skills and abilities to emphasize on your resume to catch a hiring manager’s eye and help land an interview.

Advanced Sales Techniques

1. consultative selling.

Consultative selling is about becoming a trusted advisor to your customers. You listen attentively to their challenges and tailor your approach to offer personalized solutions. For instance, if you’re selling software, you might spend time understanding the client’s workflow, then demonstrate how your product can integrate smoothly and improve efficiency.

1. “Expert in building rapport and establishing trust, leading to a 30% increase in repeat business through consultative selling techniques.” 2. “Skilled in identifying client pain points and providing bespoke solutions, resulting in a 25% uptick in customer satisfaction scores.” 3. “Leveraged consultative selling to deepen customer relationships and upsell additional products, growing account revenue by 20%.” 4. “Conducted thorough needs analysis to tailor presentations and demos, successfully closing deals with a 15% higher average order value.” 5. “Facilitated customer decision-making processes by providing expert advice and personalized consultations, achieving a 95% customer retention rate.”

2. Strategic Prospecting

Strategic prospecting goes beyond just finding new leads; it’s about identifying high-quality prospects who are more likely to become valuable customers. This means analyzing potential clients’ business size, market position, and even their recent news or organizational changes to approach them with a compelling and relevant pitch.

1. “Implemented a strategic prospecting plan that increased the qualified lead pipeline by 40% within six months.” 2. “Utilized advanced market analysis to target and convert high-potential prospects into loyal customers, boosting sales by 18%.” 3. “Developed a systematic approach to prospecting that prioritized outreach to expanding businesses, resulting in a 22% increase in B2B sales.” 4. “Crafted personalized outreach campaigns based on in-depth research of prospects’ recent developments, achieving a 35% response rate.” 5. “Focused on strategic prospecting to identify and engage with key decision-makers, shortening the sales cycle by an average of 10 days.”

3. Value-Based Selling

Value-based selling puts the spotlight on the benefits and outcomes that your solution provides, rather than just the features or price. You highlight how your product or service can solve a specific problem or improve the customer’s situation. Imagine selling a project management tool; you would emphasize how it can streamline a client’s operations and save time, which translates to cost savings, rather than simply listing its features.

1. “Drove a 30% revenue growth by articulating the value and ROI of products to key stakeholders, utilizing value-based selling techniques.” 2. “Excelled in communicating the strategic value of solutions, leading to a 50% improvement in deal closure rates.” 3. “Transformed customer perceptions by shifting the focus from price to value, resulting in a 20% increase in average deal size.” 4. “Employed value-based selling to differentiate offerings in a crowded market, capturing a 15% larger market share.” 5. “Consistently exceeded sales targets by presenting tailored value propositions that aligned with customer objectives, achieving a 120% quota attainment.”

Technology Proficiency

4. crm software.

Customer Relationship Management (CRM) software is the backbone of sales technology. You should be adept at managing customer interactions, tracking sales leads, and maintaining client information. Examples of popular CRM systems include Salesforce, HubSpot, and Zoho CRM. Proficiency in these tools demonstrates your organizational skills and your dedication to maintaining detailed customer records.

1. “Proficient in Salesforce for end-to-end customer lifecycle management, resulting in a 20% improvement in customer follow-up efficiency.” 2. “Managed a 500+ client portfolio using HubSpot, enhancing customer engagement through targeted communication strategies.” 3. “Streamlined lead tracking process with Zoho CRM, increasing lead conversion rates by 15% within one fiscal quarter.” 4. “Utilized advanced CRM analytics to refine sales tactics, contributing to a 10% year-over-year sales growth.” 5. “Developed and maintained an accurate sales pipeline in CRM software, ensuring a 98% data integrity score and reliable forecasting.”

5. Sales Data Analysis Tools

Being able to analyze sales data helps you identify trends, forecast outcomes, and make informed decisions. Familiarize yourself with tools like Tableau, Excel, or Google Sheets for data visualization and analysis. Your competence with these tools can show how you transform raw data into actionable insights.

1. “Leveraged Tableau to create intuitive sales dashboards, providing the team with real-time insights that drove a 25% increase in productivity.” 2. “Advanced proficiency in Excel for complex sales data analysis, identifying key performance drivers that led to a 5% reduction in sales cycle duration.” 3. “Utilized Google Sheets for collaborative sales forecasting, resulting in a 90% accuracy rate for quarterly revenue projections.” 4. “Conducted a comprehensive market analysis using data visualization tools, enabling the launch of a successful product line expansion.” 5. “Implemented data-driven sales strategies based on in-depth analysis with Excel, contributing to a 12% uplift in cross-selling opportunities.”

6. Virtual Communication Platforms

In an increasingly remote working world, your proficiency in virtual communication platforms indicates how well you can maintain client relationships and collaborate with your team from anywhere. Tools like Zoom, Microsoft Teams, or Slack are common in sales environments. Your familiarity with these platforms ensures you can connect with clients and colleagues clearly and effectively.

1. “Facilitated seamless remote sales presentations and product demos via Zoom, maintaining a 95% client engagement rate.” 2. “Collaborated with cross-functional teams using Microsoft Teams, driving a 20% faster project completion rate for sales initiatives.” 3. “Mastered Slack for internal communication, streamlining the sales process and reducing email volume by 30%.” 4. “Conducted virtual sales training sessions through Zoom, enhancing team knowledge and contributing to a 10% increase in sales performance.” 5. “Adopted Microsoft Teams for daily sales huddles and pipeline reviews, fostering a culture of transparency and accountability in a remote work environment.”

Communication Skills

7. active listening.

You show respect and build trust by actively listening to potential clients. This means paying attention to their needs and responding appropriately. Example: “Listened to customer concerns to tailor product demonstrations effectively, resulting in a 20% increase in sales.”

8. Effective Presentation

Conveying information clearly and engagingly is a must. Your presentations should capture attention and make a persuasive case for your product or service. Example: “Crafted and delivered compelling product presentations, leading to a 30% uptick in client engagement.”

9. Negotiation and Persuasion

Being able to negotiate terms and persuade customers to close a deal are key facets of your role. You should highlight situations where you have successfully done so. Example: “Persuaded hesitant clients through targeted negotiation, improving contract closure rate by 15%.”

Personal Attributes

10. resilience.

In sales, you’re bound to face rejection and setbacks. Demonstrating resilience means you bounce back from challenges and maintain a positive attitude. For example, if you’ve consistently met or exceeded sales targets despite market downturns, this showcases your resilience.

1. “Overcame a significant industry slump by refocusing sales strategies, ultimately exceeding quarterly targets by 15%.” 2. “Maintained top sales performer status despite a highly competitive and evolving market, showcasing exceptional resilience.” 3. “Recovered from a lost key account by rapidly building a new client base, increasing overall sales volume by 20%.” 4. “Persistently pursued leads and closed deals in the face of increased market rejection rates, growing personal sales by 10%.” 5. “Demonstrated resilience by consistently achieving sales goals, even through organizational restructuring and market shifts.”

11. Adaptability

The ability to adapt is key in sales as products, markets, and technologies are always evolving. You adjust quickly to new sales methods or changes within your industry. You might share how you successfully shifted strategies to remote selling during unexpected situations.

1. “Swiftly transitioned to remote selling techniques during the pandemic, resulting in a 12% increase in customer engagement.” 2. “Adapted to new CRM software within weeks, minimizing downtime and maintaining a 100% client retention rate during the transition.” 3. “Revised sales messaging to align with shifting market demands, contributing to a 25% boost in lead conversion rates.” 4. “Embraced new product lines and quickly became proficient, leading to a 30% increase in cross-selling revenue.” 5. “Adapted sales approaches in response to real-time market feedback, allowing for a 15% faster sales cycle and increased customer satisfaction.”

12. Self-Motivation

Being self-motivated means you have the drive to set goals and achieve them without external prompting. A good indicator of this trait is when you’ve initiated projects or tasks beyond your sales role’s typical requirements, such as creating a new client outreach program that resulted in increased sales.

1. “Initiated and led a targeted outreach campaign for a niche market segment, resulting in a 35% increase in qualified leads.” 2. “Independently developed a comprehensive sales training manual, improving new hire ramp-up efficiency by 25%.” 3. “Proactively sought out advanced sales certifications, enhancing product knowledge and contributing to a 20% sales increase year-over-year.” 4. “Designed and implemented a customer referral program that generated a 40% uptick in lead generation through self-directed efforts.” 5. “Voluntarily took on additional market research tasks, uncovering untapped opportunities that led to a 10% revenue growth.”

Achievement and Metrics

13. sales targets.

Meeting or exceeding sales targets consistently is a testament to your selling skills. For example, you might highlight that you achieved 150% of your quarterly sales target, showcasing a strong ability to convert leads into sales.

14. Revenue Growth

Your ability to contribute to your company’s bottom line can be shown by detailing percentage increases in revenue. An example could be, “Drove a 20% increase in total revenue over a six-month period by acquiring new accounts and expanding existing ones.”

15. Client Acquisition Metrics

The number of new clients you acquire is a direct reflection of your networking and negotiation skills. Illustrate your effectiveness with specifics, like “Signed 30+ new client contracts in a single fiscal year, exceeding the team average by 40%.”

Additional Skills

16. time management.

Your ability to efficiently allocate your time affects productivity and sales outcomes. For instance, you might prioritize high-value clients or segment your day for different sales activities. Tools like digital calendars can improve your time management skills.

1. “Optimized daily schedule using digital calendars, increasing time dedicated to high-potential clients by 20%.” 2. “Implemented a time-management strategy to allocate specific hours for prospecting, follow-ups, and administrative tasks, boosting overall productivity by 30%.” 3. “Prioritized tasks based on revenue impact, which led to consistently meeting or exceeding monthly sales targets.” 4. “Reduced time spent on low-value activities by 25% through effective delegation and automation, redirecting focus to strategic sales initiatives.” 5. “Balanced multiple client accounts and projects by mastering time management tools, ensuring all monthly deliverables were met ahead of deadlines.”

17. Teamwork

Sales often require collaborative efforts, and your teamwork skills showcase your capacity to work alongside others. A key example could be strategizing with the marketing department to align sales goals with promotional campaigns.

1. “Collaborated with the marketing team to align sales strategies with promotional activities, resulting in a 15% increase in campaign-driven sales.” 2. “Participated in cross-functional teams to develop new product bundles, enhancing team synergy and increasing bundle sales by 20%.” 3. “Worked alongside customer service representatives to resolve complex client issues, improving team efficiency and customer retention rates.” 4. “Contributed to a team-driven approach for a major product launch, which successfully penetrated a new market segment and exceeded sales expectations by 25%.” 5. “Coordinated with the product development team to relay customer feedback, leading to product improvements and a 10% increase in customer satisfaction.”

18. Problem-Solving

When facing challenges, your problem-solving skills help you navigate through objections and find creative solutions. Whether it’s addressing customer concerns or adapting to market changes, you need to demonstrate how you’ve overcome obstacles, like developing a new pitch after identifying a common customer hesitation.

1. “Identified and addressed a recurring customer objection, redesigning the sales pitch and increasing close rates by 18%.” 2. “Developed a new lead qualification process to solve the issue of low conversion, resulting in a 40% improvement in lead-to-sale conversion.” 3. “Solved logistical challenges for a key client by coordinating with the operations team, securing the account and a 15% increase in order volume.” 4. “Crafted customized solutions for unique client needs, overcoming competitive pressures and enhancing customer loyalty.” 5. “Implemented a feedback loop between sales and product teams to quickly resolve product issues, reducing customer complaints by 30%.”

Industry-Specific Knowledge

When crafting your sales resume, grounding your expertise in the industry you’re applying to can give you a competitive edge. Showcasing your familiarity with relevant products, market trends, and customer profiles indicates your ability to hit the ground running.

For example, if you’re applying for a sales position in the pharmaceuticals industry, having an understanding of drug regulations, medical terminology, and the healthcare system will speak volumes. In tech sales, knowledge of software development processes, the latest gadgets, or cybersecurity can set you apart.

Here are types of industry-specific knowledge you might include:

• Product knowledge: Understand features, benefits, and applications of what you’re selling.
• Customer demographics: Know who buys the products and why.
• Regulatory environment: Stay updated on laws and regulations affecting your industry.
• Competitor insights: Be aware of what similar companies are doing.

You can demonstrate your industry knowledge through various experiences, such as:

• Hands-on sales experience with industry-related products or services.
• Relevant coursework or certifications.
• Membership in industry-specific professional organizations.
• Attendance at trade shows, workshops, or seminars.

Educational Background

When listing your educational qualifications, including the highest degree you’ve attained, like a Bachelor’s in Marketing, can be beneficial. If you hold a degree related to sales or communication, highlight your major and any coursework relevant to understanding consumer behavior or the art of persuasion.

Providing details of any sales certifications or specialized training courses you’ve completed demonstrates your commitment to the field and continued learning. For example, a Certified Professional Sales Person (CPSP) or a Strategic Sales Management certification can make your resume stand out.

Don’t forget to mention any sales-related workshops or seminars you’ve attended. These experiences show an employer that you stay updated on industry trends and best practices.

If you were active in extracurricular activities, like a marketing club or a role in student government, it’s helpful to note these as well. They can serve as proof of your leadership skills and ability to work within a team, both of which are valuable in sales positions.

Lastly, if your GPA is particularly high or you’ve received academic honors and awards, including these can shed light on your work ethic and achievement drive.

• Degree : ‘Bachelor of Science in Business Administration, Sales Management’
• Certifications : ‘Certified Professional Sales Person (CPSP)’
• Workshops/Seminars : ‘Advanced Sales Techniques Workshop – 2023’
• Extracurricular Activities : ‘Vice President – University Sales Club’
• Awards : ‘Dean’s List – Fall 2020, Spring 2021’

Professional Development

When crafting your sales resume, enriching the Professional Development section with relevant qualifications can set you apart. These can showcase your commitment to the industry and your proactive approach to improving your skill set.

Workshops and Seminars

Participation in workshops and seminars is a vivid testament to your dedication to staying current with sales trends and skillsets.

• Negotiation and Closing Techniques : A workshop on this topic might help you master the art of deal-making.
• Advanced Sales Strategy Seminar : Attending seminars that focus on novel sales strategies can arm you with cutting-edge tactics to outperform competitors.

Online Courses

Online courses offer you the flexibility to learn at your own pace while keeping up with the latest sales methodologies and tools.

• Inbound Sales Course : An online course like this from an established platform can polish your skills in attracting and engaging prospects effectively.
• Salesforce Certification : Familiarizing yourself with popular customer relationship management (CRM) systems through certification courses can be highly beneficial.

Frequently Asked Questions

How can i effectively showcase my sales skills in a resume.

To showcase your sales skills, quantify your achievements with concrete numbers and awards. Highlight situations where you’ve successfully met sales targets or grown customer bases, and be succinct in describing these accomplishments.

What are the top sales representative skills to highlight on a resume?

The top sales representative skills to highlight include persuasive communication, customer relationship management (CRM), negotiation, lead qualification, and time management. Emphasize your proficiency in these areas with results-driven examples, like expanding a customer base by a certain percentage.

Which three adjectives best capture essential sales skills for a resume?

The three adjectives that best capture essential sales skills for a resume are ‘adaptable,’ ‘persuasive,’ and ‘results-oriented.’ Using these adjectives conveys your ability to adjust to client needs, convince prospects, and consistently meet sales goals.

How should I list technical and hard sales skills on my resume?

List technical and hard sales skills in a dedicated ‘Skills’ section using bullet points for clarity. Include items like proficiency in specific sales software, data analysis, and fluency in foreign languages if applicable.

Can you provide examples of soft skills that are valuable for a sales resume?

Valuable soft skills for a sales resume include emotional intelligence, teamwork, problem-solving, and the ability to handle rejection.

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Resume Worded   |  Career Strategy

Inside sales resume summary examples.

Approved by hiring managers, here are proven resume summary examples you can use on your Inside Sales resume. Learn what real hiring managers want to see on your resume, and when to use which.

• Entry Level Inside Sales
• Inside Sales
• Inside Sales Consultant
• Inside Sales Coordinator
• Inside Sales Manager
• Inside Sales Representative
• Inside Sales Specialist
• Senior Inside Sales Executive
• Inside Sales resume templates
• Similar summary examples

Entry Level Inside Sales Resume Summary Example

Demonstrating proactive lead generation.

By mentioning your success in increasing lead generation, you're showing recruiters that you're proactive, goal-oriented, and able to drive growth. It offers a glimpse into your potential as a sales professional.

Pointing out technological proficiency

Experience in utilizing sales enablement tools suggests your ability to leverage technology to boost efficiency and enhance customer experience. Today's sales landscape is highly digital, and recruiters appreciate candidates who can navigate this space effectively.

Inside Sales Resume Summary Example

Highlighting a successful track record.

When you point out your successful track record in exceeding sales targets, you're showing recruiters that you're not only capable of meeting expectations but also outperforming them. It's a testament to your ability to thrive under pressure and deliver results.

Quantifying account management skills

By citing the number of key accounts you've managed and the positive impact on revenue, you're offering tangible proof of your account management skills. It shows you can handle responsibility and have a direct impact on a company's bottom line.

Demonstrating relationship-building skills

Building and maintaining relationships with high-level executives is a key skill in any sales role. By highlighting this, you're showing recruiters you're comfortable interacting with decision-makers and are capable of fostering profitable relationships.

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Inside Sales Consultant Resume Summary Example

Emphasizing strategic consultation.

Stating that you have a knack for providing strategic sales consultation shows two key strengths: you aren't just a salesperson, but a strategist; and you're capable of providing valuable insights that can drive business growth. This suggests you have a deep understanding of the sales process and can apply this knowledge to benefit the company.

Demonstrating Sales Techniques

Talking about how you increased the average deal size by 15% through effective upselling and cross-selling techniques is an excellent way to showcase your sales skills and results. It shows that you have a strong understanding of sales techniques, and can use them effectively to achieve financial goals. Plus, it illustrates your ability to maximize profits, which is an attribute any employer would value.

Inside Sales Coordinator Resume Summary Example

Highlighting coordination skills.

When you mention that you have a flair for coordinating sales operations, this shows managerial competence and your ability to work as a team player. This is essential for an Inside Sales Coordinator role where collaboration is key. It also indirectly shows your organizational skills, as coordination implies that you can handle multiple tasks simultaneously while maintaining accuracy and efficiency.

Showcasing Quantifiable Accomplishments

By noting how you played a key role in increasing sales revenue by 25%, you're not only showing concrete evidence of your success but also showing your potential impact on a new employer's bottom line. This is a great way to demonstrate your value and potential contribution. Remember, numbers speak louder than words in a resume.

Inside Sales Manager Resume Summary Example

Quantifying achievements.

Achieving over $5M in annual sales is an impressive feat that speaks volumes about your ability to drive sales, manage large accounts, and generate revenue. Concrete figures give recruiters a clear picture of your capabilities.

Emphasizing interpersonal skills

Exceptional ability to build rapport with stakeholders shows your strong communication and interpersonal skills. It implies your ability to gain buy-in from others and create mutually beneficial relationships.

Inside Sales Representative Resume Summary Example

Showcasing conversion skills.

Transforming cold leads into loyal customers is no small feat. By highlighting such an ability, you're demonstrating a knack for persuasive communication and relationship-building, which are crucial in sales roles.

Leveraging technology prowess

By mentioning your experience with CRM tools, you're showing your technological competence and your ability to use the right tools to optimize processes, manage relationships, and ultimately drive sales.

Inside Sales Specialist Resume Summary Example

Focusing on customer service.

Excellent customer service is the backbone of successful sales. By spotlighting your commitment to customer service, you're showing recruiters your customer-centric approach and your ability to nurture and maintain client relationships.

Managing a high-volume sales pipeline

Managing a high-volume sales pipeline is a challenging task that requires strong organizational and prioritization skills. By highlighting your success in this area, you're showing you can manage complex tasks effectively and deliver results.

Senior Inside Sales Executive Resume Summary Example

Establishing a history of exceeding quotas.

Consistently surpassing sales quotas means more than just good performance; it speaks to your tenacity, resilience, and exceptional sales ability. This demonstrates a reliable pattern of success which is comforting to recruiters.

Unveiling strategic acumen

When you talk about developing and implementing effective sales strategies, you're showing a higher level of strategic thinking and planning skills. It reveals your ability to not just sell, but to devise ways to sell better and more effectively.

Inside Sales Resume Templates

Operations manager.

Sales Engineer

Sales Manager

Thank you for the checklist! I realized I was making so many mistakes on my resume that I've now fixed. I'm much more confident in my resume now.

A resume summary statement usually comes right after a job seeker’s contact info and before other resume sections such as skills and work experience. It provides employers with a brief overview of a candidate’s career accomplishments and qualifications before they read further. Because of how early it appears on the document, your resume summary statement (or your CV “profile” in the UK) is one of the first places recruiters and employers look. And without the right information, they’ll doubt that you’re qualified and may move to another resume.

So I got in touch with a select group of professional resume writers, coaches and career experts to get their best resume summary examples you can use and adapt to write a resume summary that stands out and gets interviews.

As a former recruiter myself, I’ll also share my best tips to write your resume summary effectively.

Why the Resume/CV Summary is Important

You may have heard that recruiters only spend 8-10 seconds looking at your resume. The truth is: they spend that long deciding whether to read more. They do glance that quickly at first and may move on if your background doesn’t look like a fit. However, if you grab their attention, they’ll read far more. Recruiters aren’t deciding to interview you in 8-10 seconds, but they are ruling people out in 8-10 seconds. And this is why your resume summary is so crucial. It appears high up on your resume (usually right after your header/contact info) and is one of the first sections employers see. So it’s part of what they’ll see in the first 8-10 seconds.

Your resume summary statement is one of your first (and one of very few) chances to get the employer to stop skimming through their pile of resumes and focus on YOU.

Watch: Resume Summary Examples That Get Interviews

10 resume summary examples:.

These career summary examples will help you at any experience level – whether you’re writing a professional summary after a long executive career, or writing your first resume summary without any experience! After you finish this article you’re NEVER going to have to send out a limp, weak resume summary statement again (and you’ll get far more interviews  because of it).

1. Healthcare Sales Executive Resume Summary Example:

Turnaround & Ground Up Leadership – Concept-to-execution strategies for untapped products, markets + solutions that yield 110% revenue growth – Negotiates partnerships with leading distributors + hospitals—Medline to Centara + Novant Health to Mayo Clinic –  Revitalizes underperforming sales organizations via scalable, sustainable infrastructures emulated as best practice –  C-Level networks of clinical + supply chain leadership acquired during tenures with XXX, XXX and XXX

Why this resume summary is good:

This resumes summary example’s strength lies in the detailed, unique information that has been included. By including revenue stats, names of past employers and partners, the reader right away sees that this person will bring to the role a strong networking ability with key players in his industry, and more importantly can build, grow and revitalize a sales organization, market or product.

By:  Virginia Franco, Founder of Virginia Franco Resumes  and Forbes contributor.

2. 15+ Year Business Owner Resume Summary Statement:

Dynamic and motivated marketing professional with a proven record of generating and building relationships, managing projects from concept to completion, designing educational strategies, and coaching individuals to success. Skilled in building cross-functional teams, demonstrating exceptional communication skills, and making critical decisions during challenges. Adaptable and transformational leader with an ability to work independently, creating effective presentations, and developing opportunities that further establish organizational goals.

Why this is a good summary section:

This is a resume summary statement that was for  a candidate returning to work after having her own business for 15+ years. Because of this, we needed to emphasize her soft skills and what she can bring to this potential position. In addition, we highlighted the skills she has honed as a business owner so that she can utilize these qualifications as a sales professional, account manager , and someone knowledgeable about nutrition, medicine, and the overall sales process.

By: Dr. Heather Rothbauer-Wanish. MBA, Ph.D., CPRW, and Founder of Feather Communications

3. Human Resources Generalist Resume Summary Example:

Human Resources Generalist with progressive experience managing employee benefits & compliance, employee hiring & onboarding, performance management processes, licensure tracking and HR records. Dependable and organized team player with the ability to communicate effectively and efficiently. Skilled at building relationships with employees across all levels of an organization. Proficient with HRIS, applicant tracking and benefits management.

Why this is a good resume summary:

The applicant highlights their experience across a wide range of HR functions from the very first sentence, and continues this pattern throughout the rest of the summary. They then use easily digestible langue to showcase their hard skills (in the first & fourth sentences) and soft skills (in the second & third sentences). They also integrate a variety of keywords to get past automated job application systems , without sounding spammy or without overdoing it.

By: Kyle Elliott, MPA/CHES,  Career Coach and Consultant

4. Social Media Marketing CV Profile Example (UK):

Social media expert with successes in the creation and management of social media strategies and campaigns for global retail organisations. Extensive experience in the commercial utilisation of multiple social media channels including Facebook, Twitter and YouTube; I build successful social strategies that increase brand awareness, promote customer engagement and ultimately drive web traffic and conversions.

Why this summary is good:

This summary is well-written, short, sharp, and gives recruiters a high-level explanation of the candidate’s core offerings in a persuasive and punchy style. A quick scan of this profile tells you the exact type of social media platforms the candidate is an expert in, as well as the campaigns they have experience running and types of organizations they have worked for. Most importantly, the summary is rounded off by showing the results that this person achieves for their employers, such as increased web traffic and conversions.

Editor’s note: This CV profile summary was written for the UK market… this is a great one to use/copy, but make sure you put it through a spell-checker if you’re applying for jobs in the US (utilisation vs. utilization, etc.)

By: Andrew Fennell, Director at StandOut CV , contributor for The Guardian and Business Insider

5. Marketing Manager Professional Summary Example:

Marketing Manager with over eight years of experience. Proven success in running email marketing campaigns and implementing marketing strategies that have pulled in a 20% increase in qualified leads. Proficient in content, social media and inbound marketing strategies. Skilled, creative and innovative.

This resume summary stands out because it gets straight to the point. By immediately introducing the number of years of experience the candidate has, the HR manager doesn’t need to spend time adding up years. The candidate also jumps right into his or her strongest skill, provides a statistic , then gives additional skills.

By: Sarah Landrum, career expert and contributor at Entrepreneur.com and Forbes

6. Warehouse Supervisor Resume Summary Example:

Warehouse Supervisor with Management, Customer Service, & Forklift Experience –  Dependable manager with 15+ years of experience in warehouse management and employee supervision. –  Skilled at managing inventory control, shipping & receiving, customer relations and safety & compliance. –  Certified Power Equipment Trainer, Forklift Operator and Reach Operator skilled at coaching other staff. –  Promoted to positions of increased responsibility given strong people and project management skills.

The applicant was applying for a warehouse supervisor position that required them to have demonstrated management, customer service and forklift experience. As such, the applicant showcased their experience in these areas with a few keywords in the title, followed by additional details in the accompanying bullet points. Their final bullet shows a record of promotions, while reinforcing the applicant’s customer service and project management skills.

7. IT Project Manager Resume Summary Example:

Experienced Project Manager with vast IT experience. Skills include computer networking, analytical thinking and creative problem solving. Able to apply customer service concepts to IT to improve user experience for clients, employees and administration.

Because this candidate is switching career paths, it’s important he or she take skills used for previous positions and apply those skills to the new job listing. This is a great example because the candidate makes it clear that his or her experience is not in the new field, but that they are still able to bring relevant experience to the table. When writing your resume summary, keep these tips in mind: Use writing that is straight to the point, clear and concise, you’ll have a higher chance of getting noticed by the hiring manager.

8. Career-Changer Resume Summary Example:

Earn trust, uncover key business drivers and find common ground as chief negotiator and identifier of revenue opportunities in sales, leadership and account management roles spanning e-Commerce, air travel and high-tech retail. Navigate cultural challenges while jumping time zones, lead international airline crews and manage corporate accounts to deliver an exceptional customer experience. A self-taught techie sought after as a go-to for complex billing systems and SaaS platforms alike—bridging the divide between technology and plain-speak. – Tenacious Quest for Success + Learning . Earned MBA and BS in just 3 years while working full-time – gaining hands-on experience in research- and data-driven product roadmap development, pricing and positioning. – Results-Driven Leadership. Whether leading Baby Boomers, Gen X or Millennials—figures out what makes teams tick, trains and transforms individuals into top-performers. – Challenger of Conventional Wisdom. Always ask the WHY. Improve the user experience through smart, strategic thinking that anticipates outcomes. Present cases that influence, and lead change that drives efficiency and profitability.

This client was eager for a career change and had moved from role to role and industry to industry. After completing her Master’s degree, she was eager to tie her skills together to land a role – which she did – as a Senior Technology Account Strategist for a global travel company. Although a bit longer than a traditional summary, its strength lies in the details. Without ever getting to the experience section, the reader gets a clear idea of the scope of responsibility, and hard and soft skills the candidate brings to the table.

By: Virginia Franco, Founder of Virginia Franco Resumes  and Forbes contributor.

9. Project Management Executive Professional Summary Example:

15+ years of initiating and delivering sustained results and effective change for Fortune 500 firms across a wide range of industries including enterprise software, digital marketing, advertising technology, e-commerce and government. Major experience lies in strategizing and leading cross-functional teams to bring about fundamental change and improvement in strategy, process, and profitability – both as a leader and expert consultant.

Why this resume summary is good:

“Project Manager” is one of those job titles that’s REALLY broad. You can find project managers earning $50K, and others earning $250K. The client I wrote this for was at the Director level, and had worked for some of the biggest and best tech companies in her city. So this resume profile section shows her level and experience, and the wide array of areas she has responsibility for in her current work. You can borrow or use some of the phrasing here to show that you’ve been responsible for many important areas in your past work.

By: Biron Clark, Founder of  CareerSidekick.com.

10. Startup And Finance Management Consultant Career Summary Example:

Experienced strategist, entrepreneur and startup enthusiast with a passion for building businesses and challenging the status quo. 8+ year track record of defining new business strategies, launching new ventures, and delivering operational impact, both as a co-founder and management consultant. 

Why this resume summary example is good:

This summary was for a highly-talented management consultant looking to break out of finance, and into trendier tech companies like Uber . His track record and educational background were great, so the goal of this summary section was to stand out and show he’s more than just the typical consultant with a finance background. So we emphasized his passion for startups, and his ability to think outside the box and challenge the status quo. That’s something that companies like Uber and other “disruptive” tech companies look for.

14 Resume Summary Examples for Various Industries

Compassionate and effective 5th-grade teacher with experience overseeing the classroom and preparing lessons. Extensive experience encouraging students through positive reinforcement and motivational techniques. Collaborate well with school administration and other members of the teaching team. Ensure all students meet learning requirements, including literacy, social, and arithmetic skills.

2. Teacher’s Assistant

Goal-oriented teacher’s assistant with ten years of experience working with elementary school children. Aid teachers with lesson planning, classroom settings, and group instruction. Model positive behavior and maintain order in the classroom. Willingness to take on additional responsibilities to meet learning objectives.

Tech Industry

3. computer programmer.

Innovative computer programmer with a proven track record of writing high-quality code and supporting team needs with subject matter expertise. Adept in multiple programming languages, including Python, JavaScript, and C++. Ability to troubleshoot complex programming issues with inventive solutions. 

4. Cybersecurity Analyst

Dedicated cybersecurity analyst with ten years of experience in online security research, execution, planning, and maintenance. Proven track record of identifying business risks and proactively resolving them. Experience designing and instituting layered network security for large-scale organizations. Train users and other staff members on IT safety procedures and preventive techniques.

Skilled healthcare professional with ten years of experience in patient care, diagnosis, and providing appropriate treatments and medical services. Manage medical staff and resolve complex medical cases with maximum efficiency. Communicate the patient’s condition and treatment plan in easily understood terminology. Remain current with the latest advancements in medicine and research to ensure patients receive proper care.

6. Registered Nurse

Seasoned registered nurse offering comprehensive patient care in emergency room settings. Experience handling diverse patient populations and caring for various conditions. Proven leadership managing nursing teams and other staff. Focus on enhancing patient care and satisfaction through empathetic communication and excellent customer service. 

7. Digital Marketing Manager

Forward-thinking digital marketing manager experienced in all facets of digital marketing, including social media management, PPC advertising, SEO, and email marketing. Proven experience creating comprehensive marketing plans that improve lead prospecting and enhance brand awareness. Up to date with the newest tools available for digital marketing campaigns.

8. Marketing Analyst

Industrious marketing analyst well-versed in analyzing marketing campaign analytics and making recommendations to improve performance. Collaborate with account managers and use KPI metrics to explain the results of marketing initiatives. Meticulous with a strong work ethic and robust communication skills.

Food and Service Industry

Experienced wait staff member capable of managing orders, processing payments, and upselling menu items. Ensure restaurant guests feel welcome with attentive service catered to their needs. Remain current on updates to the menu and assist guests with selecting orders to meet their dietary requirements. Maintain a positive attitude and focus during busy restaurant periods.

10. Hotel Receptionist

Friendly hotel receptionist with extensive experience handling guest check-ins, check-out, and payments. Facilitate a positive guest experience with polished customer service skills and a readiness to address common inquiries and complaints. Collaborate well with other hotel team members, including executive administration and on-site restaurant staff.

Business/Office Jobs

11. financial analyst.

Highly motivated financial analyst with a proven track record of recommending appropriate financial plans based on financial monitoring, data collection, and business strategizing. Experienced in qualitative and quantitative analysis, forecasting, and financial modeling. Excellent communication skills for building and fostering long-term business relationships across the organization.

12. Tax Accountant

Experienced tax accountant with ten years of experience preparing federal and state tax returns for corporations and partnerships. Monitor changes in laws to ensure the organization properly complies with reporting requirements. Assist with tax audits, ensuring the team receives proper supporting evidence for tax positions. Analyze and resolve complex tax issues. Look for available tax savings opportunities for corporations with an aggregate savings of $500K last year. Excellent analytical skills and attention to detail.

Sales and Customer Service

13. sales representative.

Enthusiastic sales representative with expertise in identifying prospects and converting qualified leads to paying customers. Provide quality customer service and contribute to team sales success. Offer exceptional communication skills and seek to understand client needs before making the appropriate product recommendations. Continually meet and exceed sales goals. Leverage extensive knowledge of available products to provide appropriate client solutions and enhance customer loyalty and retention.

14. Customer Service Associate

Knowledgeable customer service professional with extensive experience in the insurance industry. Known as a team player with a friendly demeanor and proven ability to develop positive rapport with clients. Maintain ongoing customer satisfaction that contributes to overall company success. Highly articulate, with a results-oriented approach that addresses client inquiries and issues while maintaining strong partnerships. Collaborate well with the customer service team while also engaging independent decision-making skills.

Now you have 24 professional resume summary statements and some explanations of why they’re effective. Next, I’ll share tips for how to write your own in case you’re still unsure how to begin based on these examples above.

How to Write a Resume Summary: Steps and Hints

We’ve looked at 10 great resume summary examples above. As you begin writing a resume summary for yourself, here are some helpful tips to keep in mind:

• Read the employer’s job description. Your career summary shouldn’t be a long list of everything you’ve done; it should be a refined list of skills and experiences that demonstrate you’re a fit for their job.
• Mention your current job title if relevant. One common way to begin your resume summary is to state your current job title.
• Explain how you can help employers achieve their goals or solve their problems.
• Consider using bold text to emphasize one or two key phrases.
• Include any relevant metrics and data like dollar amounts, years of experience, size of teams led, etc. This helps your resume stand out.
• Focus on making the employer want to read more. The goal of your resume summary isn’t to show everything you can do, but to grab their attention and show enough that they continue reading.

Creating a Customized Resume Summary

While general summaries are appropriate when applying for jobs requiring similar skills and experience, a customized resume summary can enhance your chances of moving on to the next step in the hiring process. 

That’s because most companies use automated tracking systems (ATS) to review submitted resumes for content directly related to the job posting. If you use keywords and natural language phrases in your summary that interlink to the job description, you’ll have a much higher chance of passing the ATS review.

Let’s look at an example of a resume summary that is customized for the specific job description below:

“Highly motivated social media specialist with strong project management skills. Creative marketer skilled in crafting innovative social media campaigns that resonate with a target audience. Regularly develop compelling copy and social media content to enhance lead generation and brand awareness. Detail-oriented with extensive project management skills that ensure proper prioritization of tasks and projects. Work with various social media management and analytics tools to examine results and make adjustments as necessary.”

This summary directly addresses the key points in the job description but rewrites them so the customization is natural and flows well. It’s personalized for the open role and uses similar terms with a few strategically placed keywords, such as “social media content” and “project management.”  

How Long Should a Resume Summary Be?

As you read the resume summaries above, you probably noticed there are some short single-paragraph resume summary examples and much longer career summaries that are two to three paragraphs plus bullet points. So how long should YOUR professional summary be? If you have relevant work experience, keep your summary to one or two paragraphs. The piece you really want the hiring manager to read is your most recent work experience (and you should make sure you tailored that info to fit the job description). The resume summary is just a “bridge” to get the hiring manager into your experience.

If I were writing my own career summary right now, I’d likely use one single paragraph packed with skills, accomplishments, and exactly why I’m ready to step into the job I’ve applied for and be successful!

Even for a manager resume summary, I recommend a very short length. However, if you’re changing careers, or you’re looking for jobs without any work experience , the summary section needs to stand on its own, and should be longer. That’s why some examples above are a bit longer.

Formatting Your Resume/CV Career Summary

You may have noticed a variety of different formats in the career summary examples above. There isn’t one “right” way to format this section on your resume or CV. However, I recommend either using one or two brief paragraphs, or combining a short sentence or paragraph with bullets. Avoid writing three or four long paragraphs with no special formatting like bullet points. That’s simply too much text for your summary section and will cause recruiters and hiring managers to skip over it in some cases.

Should You Include a Resume Objective?

You do not need to include an objective on your resume, and doing so can make your resume appear outdated. Use a resume summary instead of an objective. Follow the resume summary examples above and focus on discussing your skills, qualifications, and achievements, rather than stating your objective. Employers know that your objective is to obtain the position you’ve applied for, and the resume objective has no place on a modern resume/CV in today’s job market.

Examples of Bad Resume Summaries

Now that we’ve seen a few exemplary resume summaries, let’s look at some that you should avoid at all cost.

1. Typos and Grammatical Errors

“Experienced cashier who knows how to run the register cash. Responsible with the money and can talk with the customer. Knows when to stoc up the invenory and checks it all the time. Can count change and run credit card tranactions. Get the customer happy by good service. I am always cheerful and organized.”

Why this resume summary is bad:

If you read the summary carefully, you’ll notice several spelling errors. The words “stock,” “inventory,” and “transactions” are all spelled wrong. Grammatical errors make the summary choppy and difficult to follow (“Get the customer happy by good service”).  A summary like this probably won’t fly with a company looking for a detail-oriented cashier responsible for managing in-person sales.

2. Lacks Relevant Keywords

“Talented worker with experience managing a team of staff. Creative and responsible with knowledge of organizational processes. Can keep up with the busiest of environments. Stays focused when at work, ensuring prompt task completion. Dependable and willing to collaborate with a team to get things done.”  

In this example, the chef doesn’t use keywords relevant to cooking, restaurants, or kitchens. The summary is very generic and can apply to nearly any job. A manager who receives the application isn’t likely to understand what value the candidate can bring to the restaurant.  To fix the summary, the applicant must rewrite it to include relevant keywords and phrases. 

3. No Numbers to Quantify Achievements

“An experienced and hardworking manager ready to align procedures for maximum revenue and profits. Proven track record of streamlining and strengthening processes, resulting in higher sales and better customer satisfaction. Collaborate well with sales team members, ensuring they have the resources and knowledge to support customer purchases and inquiries. Develop strong rapport with clients and maintain ongoing relationships.”

This isn’t a terrible summary for a sales manager, but it has room for improvement. For one, the first two sentences essentially duplicate each other, mentioning an aptitude for improving processes with the objective of higher sales. The other issue is a lack of quantifying achievements. 

The applicant mentions they have a proven record of increasing sales, but they could strengthen the summary by quantifying their results. For example, they might say, “Proven track record of streamlining and strengthening processes, resulting in a 25% increase in sales over the past year.” The quantifier provides additional credibility. 

4. Not Targeting the Specific Job

“Looking for work in a role that requires great customer service, project management, and communication skills. Able to collaborate with people from diverse and varying backgrounds. Highly organized and reliable worker with a strong work ethic. Responsible and reliable worker you can count on.”

While the candidate lists various skills they have, including customer service and project management, there’s no indication of prior roles held or what position they’re applying for. The summary could apply to numerous positions in a variety of industries. To improve the resume summary, the applicant must specify the job they’re applying for and indicate their prior experience in a similar role, if they have any.

After You Start Getting Interviews, Make Sure to Take Advantage…

If you follow the advice above, you’ll have a great professional resume summary to make your qualifications stand out to employers. But landing the interview is only half the battle… So make sure you go into every interview ready to convince employers that they should hire you, too! If you write a great resume summary example that gets employers excited to interview you, they’re going to ask you questions like, “tell me about yourself” early in the interview to learn more about your background. So make sure you’re prepared with an answer.

I also recommend you review the top 20 interview questions and answers here.

Your resume caught their interest, so naturally, they’re going to follow up with a variety of questions to learn more about your professional background.

The bottom line is: A strong professional resume summary, followed up by other well-written resume sections will get you the interview, but your interview performance is what determines whether you get the job offer!

About the Author

Read more articles by Biron Clark

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I would recommend to customise the skills section of your resume, and ensure that it matches the job posting. The higher the number of phrases within the resume matching the job requirements the more are the chances that the recruiter will pick you for the job.

I just wanted to say, “thank you!”. This was very helpful. Instead of jumping from one website to the next there’s so much useful, relevant information right here.

Hi, I have been having trouble creating a resume as My old one is so long, I’ve worked for a government agency for the past 14 years and held multiple positions doing many different duties for each and now I have to relocate to another area where they do not have an agency like mine in my new area within a 3 hour drive, how can I squeeze all my experience and duties on one page and where do I even start, I’m so nervous, it’s been so long since I’ve attempted the job hunt. So I’m wondering, I do not want to cut anything out that may hurt my chances and I can’t afford to have my resume rewritten by a professional. Can you guide me as to where you think would be a good place to start, I’ve been staring at this laptop for weeks trying to decide on a resume template, there are so many. I thank you for your time and any input will help.

Hi, I am a new graduate and do not have any experience in my field which is Nursing. I want to apply for the jobs but I have no idea about what to mention in my resume.

Hi, this article should help with the resume summary, at least: https://careersidekick.com/summary-for-resume-no-experience/

Other than that, you need to put your academic experience. And internships/part-time jobs if you’ve had any.

Dear Biron,, Thanks for sharing the 10 examples of professional summaries in your article, and especially the reasons why they were considered to be good. However, as a HR professional, I would most likely skip over most of them and would not read much past the first or second sentence. The summaries were mostly too wordy and boring, and did not demonstrate ‘oomph’ at first cursory reading. Simply indicating certain skills or behaviors does not give an idea of the level of expertise, and could simply be wishful thinking on the part of the resume writer.

Just goes to show that there are many ways to see what makes a good summary.

I am a chemical engineer and project management professional with 15+years experience. My experience is between process engineering and project management . How can I marry the two in my profile summary?

It’s not about showing everything you’ve done. It’s about showing employers evidence you’ll succeed in their job. You can show a bit of both but focus heavily on what’s most relevant for the jobs you’re applying for right now. 80/20.

This was absolutely helpful and amazing! Thank you very much!

Hello, I am an active job seeker. I hold a law degree from a foreign country and currently in college for an associate degree. My question is, how do I blend both my foreign job experience with that of the United States in my resume. Thank you.

I’d put your work history in chronological order, starting with the most recent up top. That’s what I’d recommend for 95% of people actually. Then it doesn’t matter where you held each job.

And then in your Education section, I’d include your foreign degree and the current degree you’re pursuing in the US, too (for the US degree, you can say “in progress” or “graduating May 2019” for example).

I am 40 years old & B.A degree holder I have experience in many fields.I would like to join any one fields

I am a fresh graduate, who has five years teaching experience and some months customer service representative experience. Pls kindly assist me to put the resume summary together

I’m an active duty service member and finding in a little difficult creating a good transitional summary from 20 year profession in tactical communications to a drug and alcohol counselor. Do you have any recommendations how I should approach this? Any assistance would be helpful. Thanks

Great piece

How to write the CAREER ABSTRACT in resume for ware super visor retail business?

Just wanted to say thank you.Your advise and information was clear and easy to understand , sometimes there is nothing pertaining to what im looking fot in particular, buy you have sermed to cover everything I n a short quick easy to understand method.It will help tremendously.

Thanks! Glad to hear it helped :)

Very informational

What if you have work experience, but the job your going for(teachingeducation) has nothing to do with warehouse work? How should I build my resume?

In the summary, describe yourself and then say, “…looking to transition into ___” (the type of work you want to be doing now).

This is a bit like a resume “Objective”. I normally don’t recommend an Objective section (and I recommend a Summary section instead), however the one time an Objective does make sense is when you’re trying to change industries or make a big change in the type of role you have.

So that’s why my advice here might seem like I’m telling you to combine an Objective with your resume Summary.

Then “tailor” your previous work to be as relevant as possible. Even if you worked in a different industry you can still show things like leadership, accountability, progress/improvement, hard work, achieving goals, strong teamwork skills, etc. You can do all of that in your resume bullets and work history.

Don’t u have Resume Summary of legal secretary/legal assistant?

No, sorry about that. There are hundreds of different professions/job titles, and we aren’t able to include an example for every scenario out there. These resume summary examples are designed to give you a general idea of how to write yours.

The summaries listed are excellent example and have helped me develop a stand out summary for a new position.

Hello, I been trying to land the job of my dreams. I need help with my resume if i want the recruiters in airlines to notice me. I’ve applied before but haven’t had complete success to making it to a face-to Face Interview. It is a career change – yet i feel i am a great candidate bc i have had many customer service and I even attended an academy for that specific position. Can you please tell me what I am doing wrong on my resume ?

what if i never had a job experience?

Great question. If you don’t have any work experience, take one of the formats/examples above and put your accomplishments and qualifications from your academic studies.

Your headline could say: “Motivated Bio-Sciences Graduate With Expertise in ____”.

And then you might talk about accomplishments in school, group projects you worked on or led, etc.

Basically, when you have no work experience, your school/studies BECOMES your recent work. You should talk about that like it’s a job, because that’s the experience you do have.

really amazing article and too useful , thanks

Hi Mr. Clark, I have been out of the work force for about 18+years and I have been a small business owner for the same number of years. However, I want to go back to the work force. But my problem is that, I don’t know how to prepare my resume or resume summary statement. I had a degree in Communication,Arts and Sciences and a postgraduate degree in Public Administration. I’m a bit confused as to how to incorporate all these experiences into my resume. Please can you help?

Hi Dorothy, I can recommend a professional resume writer if you want. But they’re typically not cheap, so it’s something you’d have to be willing to invest in. If not, there’s a lot of free info online about how to “tailor” your resume for specific jobs. I can’t help one-on-one unfortunately, but I’d recommend thinking about which type of jobs you want, and think of what experience you have that is most relevant. that’s what to put on your resume. Your resume isn’t only about you, it’s about them – what do they want/need? (if you want to get a ton of interviews, that’s how to do it :) ).

Can I have a professional resume writer?

I use a similar format when writing my opening statement for my coverletter. How do you recommend differentiating the two? Or is it ok to use largely the same language?

I think it’s okay to use something similar. I might be more brief in the cover letter… it needs to be about them just as much as it’s about you. Whereas the resume is all about you, at least in the summary section. (The later sections should still be tailored to THEIR needs..)

Struggling to write a Summary Statement for a Secretary/Administrative Assistant position. I have 15 years government experience but have been away from the government since 9/1993 and have spent 15 years as a Substitute Teacher after taking off for 10 years to raise my children.

Hiya! I am a mother of three attempting to return to the workforce. I have been a stay at mom for about 13 years, so I have a (large) gap in my employment history; which doesn’t look great. I have a college education and have obtained a few certifications whilst not employed, plus many volunteer hours. I know that I should probably use a functional resume format. Would love some advice on what I should include in my summary statement.

Hi Juniper,

I rarely like functional resumes, but it might be worth trying. I’d “split-test” it (a marketing term). Create two resume styles, send out 50% one way, 50% the other way, and track results for a week.

I’d treat the resume summary statement just like any other resume. Highlight your skills and past wins/accomplishments.

how do i explain long term gaps in employment? leave them out?

Hi Paulette,

Don’t mention them on a resume summary. But do mention the gaps on a cover letter or lower down on the resume. Here’s an article on how to explain gaps in employment:

https://careersidekick.com/explaining-gaps-in-employment/

I am student in civil engineering field. Have 1.5 yrs of work ex. How should i structure my resume. Thanks.

Hello My name is Shataka and I’m a current job seeker trying to land my dream job as a Counselor. I have Master degree in Counseling Psychology and a Bachelor’s degree in Social Work. My experience lies in many different fields. I’m currently a Substance Abuse Counselor, with a teaching background and over 5 years of social service experience. I guess my question is how would I sum up all my experience to help me find a job as a Counselor.

Comments are closed.

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Use These Resume Keywords to Pass ATS (+ Keyword Examples)

• Julia Mlcuchova , 
• Updated May 9, 2024 11 min read

No matter how many resume writing guides you read, none of them ever fails to stress the importance of resume keywords. But why is that? 

Well, it's because they play a key role (wink wink) in making your resume ATS-friendly . Without them, your job application simply won't reach the recruiters’ eyes even if you're the perfect candidate for the job. But more on that later. 

The burning question is: How can you tell which resume keywords are the best for you? 

And that's exactly the question we'll be answering today! 

So, if you're currently in the process of crafting your resume, be sure to continue reading our article and learn: 

• What are keywords on a resume;
• How to know which resume keywords to use;
• Where to place your resume keywords;
• Which keywords are the most sought after;
• And, conversely, which (key)words to avoid. 

Table of Contents

Click on a section to skip

 Why care about resume keywords

What are keywords on a resume, how to know what keywords to use in a resume, where to use keywords in your resume, the most in-demand resume keywords in 2024, what resume keywords to include based on your profession, what resume (key)words you should avoid, key takeaways: resume keywords.

However, we can't delve into resume keywords without spending a few words on the Applicant Tracking System (ATS) and keyword scanners . 

ATS is an HR computer software specifically designed to streamline the recruitment process. It can help the hiring managers in several ways, but what's interesting for you is how it processes your resume:

• Firstly, ATS scans your resume for relevant keywords (parsing).
• Secondly, it awards your resume a percentage score based on how closely your keywords match those sought after by the employer. The more relevant keywords, the higher the score. 
• And thirdly, it filters through the submitted resumes and ranks them based on the abovementioned percentage score. And the higher you rank, the more likely you are to get noticed by the recruiters. 

Besides the ATS, recruiters can also use standalone keyword scanners. But these function on more or less the same principles.

The bottom line is, in the world of job hunting, keywords are a pretty big deal . And you must get them just right!

Does your resume list the right keywords?

Find out how good your resume really is with our AI Resume Checker.

So, what exactly do keywords for resume look like? 

They can be specific terms or phrases describing requirements that directly relate to the job you're applying for. They typically include essential skills, qualifications, experiences, and competencies that employers are seeking in candidates for a particular role.

Let’s have a look at a specific example so you'd have a better idea of what we're talking about here.

Below, you'll find a mock job posting we've created with highlighted keywords . 

Judging by the sea of orange, you can see that pretty much anything can be made into resume keywords. 

But if we continue to work with our example, we can break the keywords down into several categories : 

• Degrees (Bachelor's degree in Marketing, Bachelor's degree in Communications)
• Job duties (developing, implementing, and managing digital marketing campaigns; develop and execute digital marketing strategies; conduct market research; etc.) 
• Soft skills (Creative thinking, problem-solving abilities)
• Computer skills (Microsoft Office Suite, Google Analytics, Adobe Creative Suite)
• Industry-specific hard skills (SEO, conversion rate optimization [CRO], Google Ads, Facebook Ads Manager, LinkedIn Ads, HubSpot, Mailchimp)

And now that you've got a solid understanding of what resume keywords are and their importance, let's look at how you can find out what keywords to use in a resume you're currently working on. 

Here's how you can figure it out in 4 simple steps :

Firstly, review your job posting carefully and highlight any words or phrases that pop up (just like we did with our example). This step is by far the most indicative, since the job posting tells you what exactly are these particular employers looking for. 

But what if your job posting isn't particularly generous with the job requirements description? If that's the case, your next step should be to analyze job postings pertaining to the same/similar job position. Although precise requirements can differ from employer to employer, the basic skills needed to handle the job remain largely the same.

Another step worth exploring is to take advantage of tools such as Moz Keyword Explorer or the good old ChatGPT to identify relevant keywords related to your industry, role, and specific skills.

Although AI-powered tools can be daunting, navigating them is actually really simple and intuitive. Our AI Resume rewriter analyzes the content of your existing resume, as well as job postings for your desired job or industry. Besides suggesting new keywords, it can help you nail that professional tone and formatting. All you need to do is upload your resume and wait. That's it!

Following these steps should provide you with plenty of potential resume keywords to choose from. But don't forget, the most reliable source of relevant keywords is always the specific job posting you're applying for .

To ensure that your resume is easy to read for both the ATS and the hiring manager’s eyes, your keywords should be weaved naturally throughout the whole document . 

Yes, we know, it's really tempting to make a “Keywords section,” stuff it with all the necessary words and phrases and be done with it. But, unfortunately, that's simply not good enough. 

Remember how we divided the keywords from our example into different categories based on what types of skills/experience/requirements they represented? Well, all that effort will come in handy now! 

Organizing your resume keywords in such a way gives you a good idea of where to later place them on your resume.

Keywords for resume summary

Since your resume summary ’s main purpose is to hook recruiters by presenting your most impressive qualifications, it's a great place to start sneaking in those keywords!

Generally speaking, there isn't any rule as to which keywords should be featured in this section, but we do have two humble recommendations:

• The title of the position you're looking to fill. 
• How many years of experience you have.  

What these two? Well, that's because it's pretty difficult to fit them elsewhere. 

Based on our example, we could start our resume summary with: “Detailed-oriented Digital Marketing Specialist with more than 4 years of experience.”

And voilà — two resume keywords with one stone!

Keywords for education section

Similarly, your education section is also quite straightforward when it comes to keywords. Here, you can simply include keywords in the form of degrees if the job posting calls for any.  

But pay close attention to the wording! 

For example : Our made-up posting uses the phrase “Bachelor's degree in Marketing.” Therefore, in your education section, you should write “Bachelor's degree in Marketing,” not “B.A. in Marketing” !

Keywords for resume skills

And, in your skills section , you should mention your skills. Yes, mind-blowing, we know! 

If there's a place anywhere on your resume where it's okay to dump as many keywords as possible, this is it. Just make sure to further divide your skills section into sub-categories (like language skills, computer skills, interpersonal skills, …) for the sake of readability. 

And, if any of your skills are known in the industry by their acronyms, be sure to include this version of the keyword as well. 

For example: Don't just write “ conversion rate optimization,” or “CRO.” Instead, use both versions like so — “conversion rate optimization (CRO).”

Keywords for work experience section

Finally, we get to the most extensive part of your resume — your work experience section . And here, all gloves are off! You can incorporate a wide variety of keywords describing your skills, your industry knowledge, or job duties. 

Also, don't be afraid of repetitions! In fact, the most important keywords should appear 2-3 times throughout your resume. 

And, one last golden nugget of information for you! If you want to avoid unnecessary words on your resume and come across as more proactive, turn your job duty nouns into action verbs . 

For example like this:

Action verbs on resume example

• Developed, implemented, and managed over 20 comprehensive digital marketing campaigns across multiple channels, including social media, email, and display advertising.
• Development and executed digital marketing strategies resulting in a 30% increase in online traffic, a 25% boost in lead generation, and a 40% enhancement in brand visibility and engagement.
• Conducted in-depth market research and competitor analysis, analyzing data from over 100 sources to identify trends, opportunities, and customer preferences.

As we've already mentioned, each and every job posting is unique and so are the keywords they contain. 

But, there are several keywords that seem to be particularly popular with the employers at the moment. Have a look, why not? Maybe some of them will be suited for your resume as well. 

Top 10 resume keywords for hard skills

• Data analysis
• Project management
• Cloud computing
• Cybersecurity
• UX/UI design
• Software development
• Statistical analysis
• Machine learning

Top 10 resume keywords for soft skills

• Communication skills
• Adaptability
• Problem-solving
• Time management
• Collaboration
• Emotional intelligence
• Critical thinking
• Analytical skills

Now, let’s zoom in on three professions in particular and look at which keywords are the most widely expected to appear on your resume.

And what a better way to show you how it works in practice than adding some stunning resumes to the mix! 

FYI, if any of these happen to catch your eye, feel free to use them as your first draft. Just click on the red button and write away!

#1 Project manager resume keywords

Project management is about making sure projects get done well and on time. It involves planning, organizing, and leading a team to reach goals within a set budget and schedule. Additionally, project managers help teams work together smoothly and solve any problems that might arise along the way.

Some of the most relevant keywords for you are: 

• Project Management
• Agile Methodology
• Waterfall Methodology
• Budget Management
• Risk Management
• Stakeholder Engagement
• Team Leadership
• Project Planning
• Schedule Management
• Cross-functional Collaboration
• Resource Allocation
• Communication Skills
• Milestone Tracking

Project manager resume keywords example

This resume sample was contributed by a real person who got hired with Kickresume’s help.

#2 Data analyst resume keywords

Data analysts sift through heaps of data to uncover important patterns and trends. By doing this, they help businesses and organizations make better decisions based on facts and figures. In a nutshell, they're vital parts of any company.

So, if you're looking to make a career as a data analysts, don't miss out on these neat resume keywords : 

• Data visualization
• Data mining
• Quantitative analysis
• Data interpretation
• SQL (Structured Query Language)
• Python/R programming
• Statistical modeling
• Excel/Spreadsheet proficiency
• Data cleansing
• Business intelligence (BI)
• Dashboard creation
• Predictive modeling

Data analyst resume keywords example

#3 sales resume keywords.

Sales is all about building relationships and helping people find what they need. And so, sales professionals need to listen to customers, understand their needs, and offer solutions that make them happy. After all, it's about connecting with people and making sure everyone leaves with a smile on their face.

On your sales professional resume, don't forget to include these resume keywords:  

• Customer relationship management (CRM)
• Business development
• Client acquisition
• Account management
• Lead generation
• Negotiation
• Closing deals
• Cold calling
• Prospecting
• Relationship building
• Client retention
• Sales strategy
• Revenue growth
• Pipeline management

Sales resume keywords example

So far, we've talked (quite extensively) about all the keywords that shouldn't be missing from your resume. But what about the words that should be avoided at all costs? 

Yep, there are such things as resume taboos , and we're going to explore them right now! 

• Overused buzzwords. First of all, forget about hackneyed language like "innovative," "motivated," or "dynamic." These words have been used so much that they've lost all meaning. Instead, demonstrate these qualities through specific achievements and experiences.
• Passive language. Remember action verbs? Now, meet their less pretty cousins. Verbs like "assisted," "helped," or "participated in" can make you sound like that one person in a group project that only came for the presentation. 
• Irrelevant skills. A simple rule of the thumb — if it doesn't add value to your resume, it shouldn't even be on it! 
• Unnecessary filler words. Finally, go through your resume one more time and be merciless. Every little piece of fluff like "very," "really," "extremely," "basically," or “pretty” must go! 

And there you have it, our short list of shame. Always proofread your resumes to remove these lapses of judgment and use more relevant resume keywords instead.

To sum it all up, resume keywords are essential for making your resume ATS-compliant. 

Resume keywords are specific terms or phrases that describe requirements related to the job you're applying for.

You can find them as : qualifications, soft skills, hard skills, degrees, certificates, years of work experience, job duties, and competencies.

To find out what keywords to use on your resume, follow these 4 simple steps : 

• Start by reviewing the job posting you're responding to. Highlight any words or phrases that pop up. 
• Research similar job postings. Secondly, you can find inspiration by analyzing job postings pertaining to the same/similar job position. Because the basic skills needed to handle the job remain largely the same across all companies. 
• Consider using online keyword research tools. Or, you can employ the help of keyword research tools freely available online.  
• Lastly, check your resume keywords with AI Resume Rewriter . Besides suggesting new keywords, our Resume Rewriter can help you adjust the language of your resume to reflect your professionalism and  attention to detail.

Julia has recently joined Kickresume as a career writer. From helping people with their English to get admitted to the uni of their dreams to advising them on how to succeed in the job market. It would seem that her career is on a steadfast trajectory. Julia holds a degree in Anglophone studies from Metropolitan University in Prague, where she also resides. Apart from creative writing and languages, she takes a keen interest in literature and theatre.

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10 tips to write an impressive resume

I n the highly competitive job market, a captivating resume serves as your golden ticket to leave a lasting impact on potential employers. With the evolution of more sophisticated hiring processes, it's imperative to transcend the fundamentals and compose a resume that distinguishes you from the masses. Here are 10 expert suggestions to guide you in creating an impressive resume that effectively showcases your skills and experiences:

READ ALSO: Learn the basics of Artificial Intelligence (AI) with these 5 free courses offered by Google

Customize your resume for each job

Tailoring your resume is paramount. Scrutinize the job description and align your resume with the specific prerequisites of each position you pursue. Spotlight the skills and experiences most pertinent to the job, underscoring your suitability for the role.

Commence with a robust summary or objective

Initiate your resume with a succinct and impactful summary or objective statement. This segment should offer a snapshot of your professional background, accentuating your key strengths and career objectives.

READ ALSO: What is career rut and how to deal with it

Opt for a clean and professional format

Ensure your resume is visually appealing and easily digestible. Adopt a clean and professional format featuring consistent fonts and bullet points. Contemplate utilizing a contemporary template to impart a polished appearance to your resume.

Highlight achievements, not just responsibilities

Rather than merely cataloguing job duties, concentrate on quantifiable achievements. Illuminate specific accomplishments, employing metrics when feasible, to demonstrate your impact in prior roles.

Prioritize relevant experience

Position the most pertinent work experience prominently in your resume. Tailor the details of each job entry to underscore how your previous roles have equipped you for the specific position you are seeking.

Spotlight key skills

Devote a dedicated section to list both hard and soft skills relevant to the job. Integrate keywords from the job description to ensure your resume successfully navigates applicant tracking systems (ATS).

Integrate professional development and certifications

Manifest your commitment to continuous improvement by incorporating relevant professional development courses, certifications, or workshops. This signifies your dedication to staying abreast of developments in your field.

Quantify your achievements

Numbers carry weight. Whenever feasible, quantify your achievements to furnish tangible evidence of your impact. Whether it involves increasing sales, reducing costs, or enhancing efficiency, numerical figures bolster credibility.

READ ALSO: Virgo, Horoscope Today, January 18, 2024: your hardworking spirit shines

Showcase volunteer work and extracurricular activities

Infuse pertinent volunteer work and extracurricular activities to underscore your commitment to community involvement and your adeptness at managing diverse responsibilities.

Proofread and edited rigorously

A polished resume reflects your meticulous attention to detail. Scrutinize your document meticulously to catch any grammatical errors or typos. Enlist the input of peers or mentors for additional perspectives on refining your resume.

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