cover letter for internship in digital marketing

Resume Worded   |  Career Strategy

14 digital marketing intern cover letters.

Approved by real hiring managers, these Digital Marketing Intern cover letters have been proven to get people hired in 2024. A hiring manager explains why.

Table of contents

• Digital Marketing Intern
• Senior Digital Marketing Specialist
• Content Marketing Specialist
• Social Media Marketing Intern
• Digital Marketing Coordinator
• Content Marketing Intern
• Email Marketing Specialist
• Alternative introductions for your cover letter
• Digital Marketing Intern resume examples

Digital Marketing Intern Cover Letter Example

Why this cover letter works in 2024, impressive results at previous internship.

What I love about this part of the cover letter is that it showcases the candidate's success in their previous internship, using specific numbers to highlight their accomplishments. You should always try to include quantifiable achievements in your cover letter.

Campus-wide Initiative

This sentence demonstrates the candidate's initiative and leadership skills, by sharing how they organized a university event related to digital marketing. Showing your passion for the field outside of work or school can make your application stand out.

Motivation for Applying

Here, the candidate explains why they're excited about this specific internship and how it aligns with their values. This shows that the applicant has done their research and genuinely cares about the role, which will make them a more appealing candidate.

Gracious Closing

A polite and appreciative closing, like this one, leaves a positive impression on the reader. It's important to show gratitude for the opportunity to apply and express your enthusiasm for the possibility of joining the team.

Personal Connection to the Brand

Sharing a personal story about your connection with the company's product or service makes you relatable and shows that you aren't just interested in any job, but specifically in a job at this company. It's clear you understand the product and are passionate about contributing to its future.

Proven Success in Similar Role

By highlighting your past success in a role that's relevant to the one you're applying for, you're giving the hiring manager a glimpse of what you could bring to their team. Quantifying your achievements tells me you can deliver measurable results, which is exactly what we're looking for in a Digital Marketing Intern.

Showcase Real Results

Specifically mentioning how much you improved social media engagement at your previous company gets my attention. It's not just about saying you're good at something, but showing me with real numbers. It makes me think about what you could do for us.

Express your Motivation

When you explain why you chose our company and what you like about us, it shows you've done your homework and genuinely want to work here. It's refreshing to see someone who understands our culture and wants to be a part of it.

Communicate your Unique Value

Telling me about your out-of-the-box campaign ideas and proven track record in enhancing digital engagement, hints at your potential contribution to our team. This makes you more than just another applicant, but someone who can bring something new to the table.

Align your Aspirations with Company's Vision

By identifying how the company's culture of creativity and data-driven strategies aligns with your career goals, you're showing me that you're not just looking for any job, but a place where you can grow and thrive.

Express your Eagerness to Contribute

Stating that you're ready to make an impact from day one tells me you're not the type to sit back and wait for instructions. It shows me you're proactive and eager to contribute right away.

Show your personal connection to the digital marketing field

Talking about your long-term use of a specific social media tool shows me that your interest in digital marketing isn’t new. It’s a good sign you’re genuinely passionate, not just looking for any internship.

Highlight your admiration for the company's mission

When you express respect for how the company supports its clients, it reveals your alignment with our values. This is crucial for us, as we aim to hire people who understand and share our mission.

Quantify your social media marketing success

By sharing specific achievements, such as a 500% increase in followers, you provide clear evidence of your ability to significantly impact social media growth. This kind of data makes your accomplishments stand out.

Express eagerness to learn from the digital marketing team

Your enthusiasm for learning from experts suggests that you’re not just seeking any position, but you’re eager to grow and contribute specifically to our team. This is exactly what we look for in interns.

Conclude with a polite call to action

Ending your letter by looking forward to a discussion about your potential contribution is both polite and proactive. It subtly prompts us to think about the next steps.

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Showcase product knowledge and impacts

Highlighting your experience with our tools and their effect on businesses immediately grabs my attention. It shows you understand our products and their value, making you a potentially great fit for our team.

Highlight social media campaign success

Talking about specific achievements, like increasing Instagram followers, shows me you know how to engage and grow an audience. It's crucial for a digital marketing intern to understand the power of social media.

Demonstrate email marketing expertise

By detailing your experience with email campaigns and their success, you're telling me you have hands-on skills that can contribute to our marketing efforts from day one.

Communicate eagerness to learn and innovate

Your eagerness to dive into our tools and find new engagement strategies tells me you're not just here to do a job, but to innovate and push boundaries. That's the kind of intern we want.

End with a forward-looking statement

Expressing hope for a future discussion about joining our team makes your cover letter feel more like a conversation starter, rather than just an application. It sets the stage for future interactions.

Show your digital marketing passion

When you share your experience with HubSpot's tools, it shows that you are not just familiar with digital marketing platforms but are also passionate about using them to achieve business growth. This enthusiasm is a key asset for an intern role.

Highlighting specific achievements

Talking about your successful projects with quantifiable results, like increasing open rates and click-through rates, proves your ability to contribute effectively. It's evidence of your hands-on experience in digital marketing.

Demonstrate social media expertise

Your mention of creating engaging content and analyzing metrics showcases your practical skills in social media management, which is crucial for a digital marketing intern.

Express eagerness to learn

By stating your excitement to work with HubSpot's tools and team, you make it clear that you're not just looking for any job, but an opportunity to grow and learn in the field of digital marketing.

Closing with anticipation

Ending your letter by looking forward to discussing your contribution to the company's mission adds a personal touch and shows your genuine interest in the role.

Senior Digital Marketing Specialist Cover Letter Example

Link personal experience to company mission.

Aligning your personal experience with the company's mission shows you're not only familiar with what they do but also why they do it. It's a sign that you share the same values, which can make you a great cultural fit.

Highlight Leadership and Impact

Specifically mentioning that you led a successful effort with significant results shows off your leadership skills, ability to drive change, and impact. It's not just about what you did, but how you did it. In a Senior Digital Marketing Specialist role, those traits are highly valued.

Express Future Contribution

Stating how you look forward to using your skills for the company's benefit shows that you're thinking ahead. You're not just looking for a job; you're eager to contribute and be part of their mission. This anticipation can make you seem like an especially enthusiastic and proactive potential hire.

Content Marketing Specialist Cover Letter Example

Relate to the brand.

When you draw parallels between your previous achievements and our brand, it shows me you understand what we're about. It says you're not just applying anywhere, but specifically want to work with us.

Share your Excitement for the Role

Clearly expressing why you're excited about the role shows me that you're not just looking for a paycheck, but are genuinely enthusiastic about what we do.

Highlight Relevant Achievements

By quantifying how much you increased social media following at your previous company by using data-driven content strategies, it shows me that you can leverage data to drive results, which is exactly what we need.

Express Alignment with Company Values

Telling me that you share our values of innovation, diversity and appreciation of music, makes me believe you would fit right in with our team.

Exude Confidence in your Impact

By stating that you believe you can make a significant impact, you're showing me that you're confident in your abilities and ready to make a difference.

Social Media Marketing Intern Cover Letter Example

Showcase your initial attraction to the social media field.

Your story of discovering our unique approach indicates that you don’t just apply randomly. It tells us you’re selective and genuinely interested in what makes us different in social media management.

Detail your previous social media campaign success

Explaining how your Instagram campaign not only grew followers but also increased website traffic by 15% demonstrates a clear understanding of social media’s role in broader marketing objectives. This is a strong point in your favor.

Express enthusiasm for professional growth in social media

Highlighting your excitement to learn from our experts shows a drive for self-improvement and a keen interest in keeping up with the latest in social media. This attitude is highly valued in interns.

Politely request a discussion on your potential impact

Inviting us to talk about how you can help further our mission is a great way to end your letter. It shows you’re thinking ahead about contributing to our goals, which is impressive.

End with a professional sign-off

Closing your letter with respect indicates good manners and professionalism, leaving a positive last impression on us.

Show your personal connection to the company

Talking about how you use and admire the company's product makes your application more genuine.

Quantify your social media success

Mentioning specific growth numbers shows that you can deliver measurable results.

Align with the company's mission

Expressing your appreciation for the company's goals demonstrates that you're a good cultural fit.

Highlight your relevant skills

Discussing your skills in the context of how they can help the company is crucial.

End with a strong call to action

A polite yet eager closing shows your enthusiasm to move forward in the application process.

Digital Marketing Coordinator Cover Letter Example

Show genuine interest in the company's mission.

When you talk about your personal use of the company's tools or resources, it shows me you have a real interest in what we do. This makes your application stand out because it feels more personal and informed.

Quantify digital marketing achievements

Mentioning specific results, like a 30% increase in sales, shows me you can drive tangible outcomes. It's not just about what you did, but the impact it had, which is crucial for a digital marketing role.

Express excitement for collaborative growth

Your enthusiasm for working with a team and contributing to our mission tells me you're not just looking for any job, but a place where you can grow and make a difference. That's exactly the kind of mindset we value.

Close with a clear call to action

Inviting a discussion about how your skills align with our goals shows confidence and initiative. It shifts from a passive to an active stance, making me more likely to want to meet you.

Professional sign-off

The way you sign off your letter reflects your professionalism. A simple 'Best regards' followed by your name is clear, professional, and friendly.

Quantify your digital marketing success

Mentioning specific numbers to showcase your past campaign successes grabs attention and illustrates your ability to drive results, which is essential for a digital marketing coordinator role.

Showcase your content marketing impact

Describing how your initiative significantly increased organic search traffic highlights your strategic thinking and execution skills, making you a strong candidate for the coordinator position.

Expressing your admiration for Mailchimp's commitment to small businesses suggests that your values align with the company, an important aspect for cultural fit.

Express gratitude and eagerness

Thanking the hiring manager for considering your application while expressing excitement about the role demonstrates professionalism and enthusiasm, qualities that are highly valued.

Invite further discussion

Ending your letter with an invitation to discuss how your skills align with the job shows initiative and opens the door for the next step in the hiring process.

Content Marketing Intern Cover Letter Example

Express admiration for the company.

Starting with your respect for the company sets a positive tone.

Demonstrate the impact of your work

Sharing a success story with impressive results proves your potential value to the team.

Show excitement for the role

Your excitement about the job's specific opportunities makes your interest feel more sincere.

Emphasize your unique contributions

Outlining how your skills can specifically benefit the company helps you stand out.

Request further discussion

Inviting a conversation about your fit for the role shows initiative and genuine interest.

Email Marketing Specialist Cover Letter Example

Show your email marketing skills.

When you share your experience with diverse digital marketing responsibilities, it tells me you're not just focused on one aspect. You understand the bigger picture. This is crucial for an email marketing specialist who needs to integrate their campaigns with broader marketing objectives.

Highlight successful email campaigns

Talking about your achievements with numbers shows the direct impact you've had. For an email marketing role, explaining how your campaigns led to more website visits or higher sales is exactly what hiring managers want to see. It proves you can drive results.

Connect with the company's values

Expressing your appreciation for what the company does, especially if you have personally benefited from their services, makes your application stand out. It tells me you're not just looking for any job but are passionate about this particular role.

Express enthusiasm for the role

Your excitement about joining the team and contributing to its success is contagious. It makes me as a hiring manager excited about the prospect of having you on board.

Discuss how you can contribute

Mentioning your eagerness to support the company's mission is a strong closing. It shifts the focus from what you've done in the past to what you can do in the future, aligning your goals with those of the company.

Alternative Introductions

If you're struggling to start your cover letter, here are 6 different variations that have worked for others, along with why they worked. Use them as inspiration for your introductory paragraph.

Cover Letters For Jobs Similar To Digital Marketing Intern Roles

• Digital Marketing Analyst Cover Letter Guide
• Digital Marketing Coordinator Cover Letter Guide
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• Digital Marketing Intern Cover Letter Guide
• Digital Marketing Manager Cover Letter Guide
• Digital Marketing Specialist Cover Letter Guide
• Digital Marketing Strategist Cover Letter Guide
• Entry Level Digital Marketing Cover Letter Guide
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• Senior Digital Marketing Manager Cover Letter Guide

Other Marketing Cover Letters

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• Creative Director Cover Letter Guide
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• Social Media Manager Cover Letter Guide
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Thank you for the checklist! I realized I was making so many mistakes on my resume that I've now fixed. I'm much more confident in my resume now.

Professional Digital Marketing Intern Cover Letter Examples for 2024

Your digital marketing intern cover letter must showcase your understanding of online advertising platforms. Demonstrate your ability to analyze and interpret digital performance metrics. Highlight your familiarity with social media marketing and content creation. Express your eagerness to learn and contribute to the team’s success.

Cover Letter Guide

Digital Marketing Intern Cover Letter Sample

Cover Letter Format

Cover Letter Salutation

Cover Letter Introduction

Cover Letter Body

Cover Letter Closing

No Experience Digital Marketing Intern Cover Letter

Key Takeaways

Embarking on your digital marketing intern job search, you've likely hit the stumbling block of crafting a standout cover letter. It's not just a formality or a repeat of your resume; it's your chance to captivate with a narrative of your proudest professional triumph. Remember, while formality is key, ditching the clichés will make your voice shine. And keep it concise—your story should unfold in less than a page. Let's shape that cover letter to open the door to your next opportunity.

• Personalize the greeting to address the recruiter and your introduction that fits the role;
• Follow good examples for individual roles and industries from job-winning cover letters;
• Decide on your most noteworthy achievement to stand out;
• Format, download, and submit your digital marketing intern cover letter, following the best HR practices.

Use the power of Enhancv's AI: drag and drop your digital marketing intern resume, which will swiftly be converted into your job-winning cover letter.

If the digital marketing intern isn't exactly the one you're looking for we have a plethora of cover letter examples for jobs like this one:

• Marketing Intern resume guide and example
• Creative Manager cover letter example
• Community Manager cover letter example
• Affiliate Marketing Manager cover letter example
• Social Media Manager cover letter example
• Digital Marketing Executive cover letter example
• Assistant Community Manager cover letter example
• Brand Marketing cover letter example
• Marketing Coordinator cover letter example
• Editor cover letter example
• Engagement Manager cover letter example

Digital Marketing Intern cover letter example

Darrel Caegan

New York, NY

+1-(234)-555-1234

[email protected]

• Emphasis on measurable achievements: The cover letter mentions specific percentages to quantify improvements, such as a 20% increase in data quality and a 30% increase in lead generation, which concretely demonstrates the candidate's impact on the company's marketing efforts.
• Relevance to the role: It is important to tailor experiences to match the job description. The mention of data analysis and the development of marketing strategies directly correlates with common responsibilities of a marketing role.
• Connection to the company's values: The cover letter aligns the candidate’s accomplishments with the company's high standards and innovative approach, showing that the candidate is not only qualified but also a cultural fit.

Five tips on formatting your digital marketing intern cover letter

Do you want to make a good impression on recruiters and, at the same time, follow the best industry advice on writing your digital marketing intern cover letter?

Make sure to include the following:

• Header and Salutation;
• Introductory paragraph;
• Body paragraph;
• Closing paragraph;
• Signature (this one is up to you).

Remember to use the same modern, simple font for your digital marketing intern cover letter as you did for your resume (e.g. Lato, Rubik, etc.)

Ensure your digital marketing intern cover letter is single-spaced and is wrapped around a one-inch margin, like in our cover letter templates .

Once completed, use our cover letter builder to export your digital marketing intern cover letter in the best format to keep your information intact - PDF.

At the end of the day, your digital marketing intern cover letter won't be assessed by the Applicant Tracker System (ATS) software, but by the recruiters. Your information should thus be legible, organized, and follow a structured logic.

The top sections on a digital marketing intern cover letter

Header: Include your full name, contact information, and the date to ensure the recruiter can easily reach out to you and confirm when the cover letter was sent, which is especially relevant in a role that requires organizational skills.

Greeting: A personalized greeting to the hiring manager demonstrates that you've done your research and are genuinely interested in the position, reflecting initiative and attention to detail needed for digital marketing.

Opening Paragraph: Introduce yourself and express explicit enthusiasm for the digital marketing field, illustrating your understanding of current marketing trends and how you can contribute to the company's success.

Body (Professional Experience and Skills): Highlight relevant experience, coursework, and specific digital marketing skills such as SEO/SEM, social media management, or content creation, to showcase your ability to support digital marketing campaigns and strategies.

Closing Paragraph: Conclude with a call to action, such as expressing eagerness to discuss how you can contribute to the team, and thank the reader for their time, showing both professionalism and your knowledge of effective marketing tactics like clear CTAs.

Key qualities recruiters search for in a candidate’s cover letter

• Proficiency in digital marketing tools (e.g., Google Analytics, SEMrush, Hootsuite): Demonstrates the technical capability to effectively monitor campaigns and understand digital trends.
• Understanding of SEO and content marketing: Shows the ability to optimize content for search engines and drive organic traffic.
• Experience with social media platforms and advertising: Indicates the intern can manage social media strategies and create content that engages with the target audience.
• Creativity and innovation in developing marketing campaigns: Recruiters look for the ability to think outside the box to capture attention and differentiate the company in the digital space.
• Data analysis skills: Suggests the intern can interpret marketing metrics to assess the performance and adjust strategies accordingly.
• Strong communication and writing skills: Essential for crafting compelling content and conveying complex information clearly, both internally and externally.

What matters most when tailoring your digital marketing intern cover letter salutation

Your digital marketing intern cover letter greeting should feel welcoming to recruiters.

Use their first name (e.g. "Dear Marshall" or "Dear Sara"), if you've previously been in touch with the hiring manager and are on a more friendly basis.

If this is the first time you're contacting the recruiters, start your digital marketing intern cover letter with:

• their last name (e.g. "Dear Ms. Ali" or "Dear Mr. Stevens") - look up who's the hiring manager for the role on social media or the company website;
• generalized greeting (e.g. "Dear HR Team") - just don't use "To whom it may concern" or "Dear Sir/Madam".

List of salutations you can use

• Dear Hiring Manager,
• Dear [Company Name] Recruitment Team,
• Dear [Department] Manager,
• Dear Dr./Mr./Ms. [Last Name],
• Dear [Professional Title/Position],
• Good Afternoon [Company Name] Team,

The digital marketing intern cover letter introduction: focusing on your unique value, with a creative twist

You are not the only one wondering how to start your digital marketing intern cover letter. Those first two sentences introduce your profile and should be memorable.

No pressure.

When beginning your digital marketing intern cover letter , immediately point out the unique value of working with you. In other words, what you promise to bring to the role by using your past track record of success.

Start your digital marketing intern cover letter with a creative twist by telling a joke or stating something relatable. Select this type of introduction only if it aligns with the company culture.

Storytelling in the middle (or body) of your digital marketing intern cover letter

You've got your whole resume sorted, detailing your achievements and skills. What else can you write in your digital marketing intern cover letter ?

For starters, take the time to re-assess the job requirements and re-discover the most crucial skills and requirements (or keywords).

After making a list of these important keywords, look back on your experience to select just one of your past accomplishments.

Choose the achievement that is the most noteworthy, relevant to the role, and matches the required skills.

Use the next between three and six paragraphs to narrate how:

• you've grown your skill set, thanks to your achievement;
• you'd use the know-how you've gained in your new role;
• your accomplishment could help your potential employers grow.

Remember that recruiters don't need a retelling of your whole resume, but want to find out what makes you, you.

Closing paragraph basics: choose between a promise and a call to action

You've done all the hard work - congratulations! You've almost reached the end of your digital marketing intern cover letter .

But how do you ensure recruiters, who have read your application this far, remember you?

Most digital marketing intern professionals end their cover letter with a promise - hinting at their potential and what they plan on achieving if they're hired.

Another option would be to include a call for follow-up, where you remind recruiters that you're very interested in the opportunity (and look forward to hearing from them, soon).

Choose to close your digital marketing intern cover letter in the way that best fits your personality.

What could you write about in your digital marketing intern cover letter when you have no experience

Candidates with zero professional experience often struggle to write their digital marketing intern cover letter .

You may lack experience, but your application could still be impressive when you focus on your strengths.

Consider your most relevant talents (and/or one achievement) that align with the role and help you stand out.

Perhaps you spent every summer volunteering at your local dog pound - think of the job-relevant skills this experience taught you.

Sharing your tangible career goals is another good strategy to stand out.

Key takeaways

Winning recruiters over shouldn't be difficult if you use your digital marketing intern cover letter to tell a story that:

• Is personalized by greeting your readers and focusing on key job skills greets;
• Isn't spread all over the place, but instead focuses on one key achievement and selling your value as a professional;
• Introduces your enthusiasm for the role, passion for the job, or creativity in communication;
• Is also visually appealing - meeting the best HR practices;
• Ends with a nod to the future and how you envision your growth, as part of the company.

Cover letter examples by industry

AI cover letter writer, powered by ChatGPT

Enhancv harnesses the capabilities of ChatGPT to provide a streamlined interface designed specifically focused on composing a compelling cover letter without the hassle of thinking about formatting and wording.

• Content tailored to the job posting you're applying for
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Home » Job Tips » Resume Writing Tips » Cover Letter For Digital Marketing Internship

Cover Letter for Digital Marketing Internship [with Sample & Template]

If you desire to kickstart your career and gain experience in digital marketing, then applying for an intern role is the best option. As part of the internship application process, you need a cover letter that immediately catches the attention of the hiring manager. So, make sure to put in the effort and craft a compelling cover letter to increase your chances of landing that coveted internship. Refer to our blog to start writing the perfect letter. It provides an overview of how to structure a cover letter for a digital marketing internship with the help of a sample and tips on what details to include to make your application stand out.

Table of Contents

Cover Letter for a Digital Marketing Internship: Essential Elements

A well-written cover letter is crucial for standing out in the competitive internship application process. Here is a list of all the elements necessary for a cover letter for a digital marketing internship.

The header of your digital marketing intern cover letter should include your full name, mailing address, phone number, and email address centered at the top of the page. This contact information allows the employer to easily get in touch with you. This section is important because it provides the basic information an employer needs to contact you regarding your application. You may also include the date.

2. Greetings/Salutation

The opening of your cover letter should begin with a proper greeting or salutation. Whenever possible, make an effort to find out the name of the hiring manager, recruiter, or internship coordinator to address them directly. Personalizing the letter by including the contact person’s name demonstrates that you have taken the time to research the company and role.  If you are unable to find a specific contact name, a greeting like ‘Dear Hiring Manager’ or ‘Dear Internship Coordinator’ is appropriate. Avoid vague greetings like ‘To whom it may concern.’

3. Introduction

The introduction of a cover letter for a digital marketing internship is very important. It should reflect your enthusiasm for the role and exhibit confidence that you are a good fit for their company. A strong introduction will catch their attention and make them want to read more of your application materials.

4. Body Paragraphs

The body paragraphs are the most critical section of the cover letter where you can highlight your relevant skills, experiences, and passion. It is your chance to share more of the details you have mentioned in your resume. In concise yet meaningful sentences, you should explain the following:

• Why you are particularly interested in this digital marketing internship opportunity?
• How your academic coursework has prepared you for this position?
• Any special projects or activities that relate to the responsibilities of a digital marketing intern.
• Key achievements that demonstrate your abilities. 

Convey genuine enthusiasm for the company and specify how you can contribute to its goals.

5. Closing and Signature

In the closing section of your cover letter for an internship in digital marketing, it is pivotal to leave a strong and positive impression on the hiring manager. Thank the hiring manager for the opportunity to apply, show enthusiasm for the role, and summarize your qualifications. Include a clear call to action expressing eagerness for an interview or further discussion.

Cover Letter Template for Digital Marketing Intern

Crafting a compelling cover letter for an internship is a critical step when sending out applications. An effective cover letter template for a digital marketing internship should contain the following key elements.

Sample Cover Letter For Digital Marketing Internship

An effective sample cover letter can provide a helpful template for crafting a customized letter. Use this sample digital marketing intern cover letter as a guide to craft your own cover letter.

Cover Letter Tips for Digital Marketing Intern

When writing a compelling cover letter for an internship in digital marketing, you need to showcase your skills, passion, and suitability for the role. Follow these tips to craft a standout cover letter:

1. Mention Both Your Hard And Soft Skills

Highlight your hard and soft skills that are relevant to apply for a digital marketing internship. These hard skills could include experience with social media platforms, email marketing tools , website analytics, etc. Integrate them smoothly into your letter by providing examples of how you have mastered them.  Discuss soft skills that will make you a great marketing intern, like communication abilities, creativity, time management, etc. Use specific examples to back up your claims of possessing these skills.

2. Research The Company And Their Needs

Before writing your letter, thoroughly research the company and the role. Understand their brand, products and services, work culture, and target audience. Read through the job description and note any particular skills or qualifications they require. Customize your letter to show how your abilities would specifically address their needs.

3. Be Upfront About Your Digital Marketing Knowledge

Be honest about your skill set. Show a willingness to learn and grow in any areas you lack experience. Use your letter to demonstrate base knowledge and illustrate your passion for developing your skills and talents.

4. Match Your Experience With The Job Specifications 

Carefully read through the job description and align your experience with the listed duties and requirements. Provide specific examples of projects or tasks you have tackled that directly relate to what you will be doing as their intern.

5. Always Highlight Your Passion For Digital Marketing

Convey genuine enthusiasm for digital marketing and the opportunity to learn as an intern. Use your cover letter to express why you are excited by and committed to a career in this field. Share when and how you first became interested in digital marketing. Describe any related personal projects, blogs, or social media activity you work on in your spare time.

6. Proofread Your Cover Letter

Before submitting your letter, carefully proofread it to fix any spelling, grammar, or formatting errors. Read the letter aloud and make edits to improve clarity and flow. You can also use our guide to the best cover letter format to gain more clarity.

Skills To Include In Your Digital Marketing Intern Cover Letter

Here are some of the top skills to emphasize when applying for a digital marketing internship:

• Social Media Management: Social media is a vital part of any digital marketing strategy today. Outline your hands-on experience managing social platforms like Facebook, Twitter, Instagram, LinkedIn, etc. Mention and share the results of any campaigns or initiatives you have worked on and the results achieved. 
• Graphic Design: Visual content is essential for engaging social media and website audiences. Highlight any graphic design skills and experience you have with programs like Canva, Photoshop, etc. 
• Copywriting: Strong writing skills are key for crafting compelling social media posts, ad copy, website content, and more. Mention any copywriting experience you have and the types of content you’ve created. 
• Multitasking: Digital marketing involves juggling multiple tasks and projects simultaneously. Emphasize your ability to effectively multitask and manage priority work.

An excellent cover letter for a digital marketing internship is crucial for landing an internship. Use the template and tips provided to craft a customized letter that persuades the employer to move you forward. Highlight your specialized knowledge and willingness to gain hands-on experience in the field. Tailor your cover letter to emphasize the qualifications most relevant to the internship role and prepare for your dream opportunity. If this blog has helped you, check out our guide to draft a resume for digital marketing jobs.

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Shailja Kaushik has been an Editor with Internshala since March 2023. She loves creative writing and experimenting with different forms of writing. She has explored different genres by working with journals and radio stations. She has also published her poems and nano tales in various anthologies. She graduated at the top of her class with Bachelor's in English and recently completed her Master's in English from the University of Delhi. Her experiments with writing continue on her literary blog.

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How to Write a Cover Letter for an Internship [Examples & Template]

Published: September 15, 2023

Writing a cover letter can feel like a daunting task, especially if you don’t have a lot of real-world experience.

Fortunately, a cover letter is actually a chance to explain how your extracurriculars and classes have taught you exceptional leadership and time management skills.

We’ve created an internship cover letter template to provide some initial structure and inspiration. For the best results, download our template, then add your own creativity and flair with the tips below.

5 Free Cover Letter Templates

Five fill-in-the-blank cover letter templates to help you impress recruiters.

• Standard Cover Letter Template
• Entry-Level Cover Letter Template
• Data-Driven Cover Letter Template

You're all set!

Click this link to access this resource at any time.

How to Write a Cover Letter for an Internship

• Include your name, date, location, and contact information.
• Include the company, department, and company address.
• Address the hiring manager.
• Set the context for your application.
• Sell your experience.
• Close the letter with grace and a call to action.

There are different formats you can use when writing internship cover letters, but you can’t go wrong with the traditional business letter format. Business professionals use this template style to apply for full-time roles, so your cover letter will stand out above the rest. Remember to proofread, use formal terms such as “Dear” and “Sincerely,” and lean towards a professional tone in your body copy.

1. Include your name, date, location, and contact information.

Although some companies are firmly against using applicant tracking systems, chances are many of the companies you apply to  will screen your resume and cover letter using one. That means you’ll need to stand out to both an automated system and human recruiters.

Have you ever heard the myth that you’d get credit for writing your name on the SAT exam? The same applies to adding contact information to your cover letter, but it’s 100% true. Make it easy for the recruiter to get in touch with you by providing an up-to-date phone number and email address.

In the past, it was common for job and internship seekers to include their exact address on their cover letter as they’d mail them directly to the hiring managers. In today’s digital world, most hiring teams won’t need to know your exact home address to extend an internship offer, so feel free to leave it off. Simply include your city and state to give the team an idea of your proximity to the office.

Your Address

Your City, State, Zip Code

Cell: 555-555-5555

Email: [email protected]

2. Include the company, department, and company address.

If you’re writing a cover letter for several internship opportunities, you’ll find it helpful to search the full name, department, and headquarters address of each company. Doing this as a separate step will help you copy the information accurately in your cover letter. Remember, you don’t want any typos or mistakes in your cover letter, especially when it comes to information that can be easily found on the internet.

Finding the department name may not be as simple, so you can leave that out if you’re unsure. If your company has several campuses or operates in different cities, use the address of the location where the internship will be performed or the office location where your hiring manager works. If your internship will be remote, use the company’s general headquarters address.

City, State Zip

3. Address the hiring manager.

As a student looking for an internship, you’ll definitely set yourself apart from other applicants by being resourceful. You can show your resourcefulness by searching for the hiring manager’s name to properly address them in your cover letter. Occasionally, their title is stated in the role description. You can then search for the role on LinkedIn to identify their name. If you can’t find a name, you can instead address them by title only. Other times, though, finding the name of the hiring manager could be more difficult. If a Google search doesn’t return a first and last name, your best bet is to leave the name out. Sacrificing a bit of personalization is much better than addressing the wrong person in your cover letter.

Dear X, (try to find the hiring manager’s name… if you can’t, you can put “Dear [Company A] Hiring Committee”)

4. Set the context for your application.

In the first paragraph, explain how you heard about the company or position, and if you know anyone at the company, mention them here. Next, express your own interest in the company or position and explain briefly how it relates to your own passions. Don’t forget to introduce yourself in this paragraph, writing your name, your education level, your major, and your interests.

You may opt for a creative first line to capture the reader’s attention. One that worked for me early in my career went something like this:

“ Can I tell you a secret? I’ve been telling stories since I was five years old. No, not fibbing — real storytelling... ”

This is where you’ll benefit from researching the company’s culture. While this opening statement worked well for startups and more laid-back companies, a big accounting firm might find it culturally off-beat.

5. Sell your experience.

Scan the internship position description and pick out a few qualities you think apply to you — just don’t choose all the descriptors mentioned as it could appear disingenuous and make your cover letter too long. For instance, if I see a company is looking for someone who’s “outgoing, organized, hardworking, and willing to take criticism,” I would pick those that describe me best and focus on providing examples in the body of my cover letter.

Mentioning the traits directly in your cover letter shows you’ve read the position description, and makes your cover letter more scannable. If the hiring manager is looking for someone with content skills, she might scan your cover letter looking for the words that indicate experience with content.

Finally, brainstorm a few compelling examples to show how you embody the most important characteristics. Don’t just write, “I have excellent customer service skills.” You want to prove it. Support your claim by writing something like,

“ Last summer, I worked as an orientation leader at my college, serving as a resource for incoming students and their parents. This experience strengthened my customer service skills. ”

Even if you don't have a lot of (or any) job experience, think about highlighting skills you've gained from extracurriculars, volunteer experience, or even passion projects:

“My passion for dance led me to become a volunteer dance teacher which helped me develop as a leader.”

6. Close the letter with grace and a call to action.

If the internship application does not explicitly state “please do not contact,” you might choose to conclude by specifying how you will follow up, such as, “I will call next week to see if my qualifications are a match,” or, “I am eager to meet with you to discuss this opportunity, and am available for an interview at a mutually convenient time.” Conclude by thanking the hiring manager for taking the time to consider you, and end on a positive, confident note, such as, “I look forward to speaking with you soon.”

You may even go a step further and give the hiring manager a call to action. Include a link to your online portfolio, a website, or even a YouTube channel where you display your work and personality. To see how often hiring managers are viewing these additional items, include tracking to your link using a URL tracker like Bitly to capture that data.

Sample Internship Cover Letter

Featured resource: 5 free cover letter templates, event planning internship cover letter.

1 Hireme Road

Boston, MA, 20813

Email: [email protected]

May 20, 2021

Event Planning Department -- Internship Program

35 Recruiting St.

Boston, MA, 29174

Dear Internship Coordinator,

At the suggestion of John Smith, a senior marketer at Company A, I am submitting my resume for the Event Coordinator internship position. I am a junior at Elon University, pursuing a bachelor’s degree in Sport and Event Management, and am passionate about event planning. I am thrilled to hear about Company A’s Event Coordinator internship program and feel my experiences and skills would be an excellent match for your organization.

As an executive member of the Student Union Board at Elon, I am in charge of organizing, promoting, and implementing multiple school-related social activities per week, while being challenged to design new events. I work cohesively with a diverse team made up of students and faculty, and I also foster relationships with novelty companies.

My experience as an Orientation Leader has further prepared me for this internship. It was essential that I remain positive, outgoing, and energized during move-in day and act as a liaison between new students, families, and faculty in a fast-paced and demanding environment. I was expected to maintain a highly professional customer service ethic while interacting with families and new students.

My Elon University experiences, executive board membership, and orientation leadership role have prepared me to be successful in the Event Coordinator internship program. Thank you for your time and consideration. I look forward to the opportunity to discuss how I can add value to Company A.

(handwritten signature)

Marketing Internship Cover Letter Template

Marketing Department — Internship Program

I am a passionate, creative, and driven Elon University student with leadership and event planning experience, as well as strong communication skills. I am seeking opportunities to showcase my writing abilities in a challenging and stimulating environment. My skills and experiences will enable me to deliver successful results as a digital marketing intern for Company B.

Please allow me to highlight my key skills:

• Prior experience writing blog posts and press releases for marketing objectives
• Strong communication skills and ability to adopt voice for diverse audiences and varying purposes
• Efficient in managing multiple projects with fast-moving deadlines through organization and time-management skills
• A firm understanding of grammar rules and how to write effectively
• Experience in leadership positions, both as Student Union Board executive leader and as an Elon Orientation Leader
• Proven ability to form positive relationships with people from around the globe, exhibited by my internship experience in China last summer
• Experience organizing, promoting, and implementing social events
• Proficient in Microsoft Office, Adobe Creative Suite (InDesign, Photoshop, and Premiere), and social media platforms

In closing, I look forward to the opportunity to discuss how I can be an asset to Company B. I will call next week to see if you agree that my qualifications are a match for the position. Thank you for your time and consideration.

Internship Cover Letter Examples

1. hospitality internship cover letter, why this cover letter example works:.

Passion, a willingness to learn, and previous industry experience are the factors that make this cover letter stand out. The hiring manager is able to see that the candidate has a genuine interest in the field of hospitality and takes their future in the field seriously.

How to incorporate these tips:

Start by analyzing your own experience and interest in comparison to the internship you're applying for. Do you have any examples, facts, or figures that you can include in your letter? This will help the hiring manager understand your interest in the position and give them more of a reason to hire you over the competition.

2. Supply Chain Internship Cover Letter

This student has concrete experience in three specific areas of the supply chain: demand forecasting, inventory management, and logistics strategies. Naming these areas of expertise is not only helpful for landing the internship, it helps the hiring manager structure the team by pairing them with other interns and mentors who can complement that skillset. If there's anything a hiring manager loves more than a prepared hire, it's a hire who's proactive!

3. Fashion Design Internship Cover Letter

Hands-on experience isn't possible in every field of work, but when you aspire to work in the fashion industry, there's no better way to stand out for an internship. In this internship cover letter example, Peter shares that he has practical experience designing clothing which demonstrates his ability to illustrate, design, and produce a material product which is exactly what Sleeves & Thread is looking for. 

Roll up your sleeves and get your hands dirty. If you're planning to work in an industry that produces material goods, technology, or even provides services, a great way to prove your chops is to do it before you get the job. This might look like starting a small summer side hustle, working pro bono, or taking on projects at school for extra credit. Whatever route you choose, make sure to take on projects that build a quality portfolio that hiring managers will want to see.

4. Finance Internship Cover Letter

Rebecca takes the time to highlight her skillset, but she also balances her cover letter with reasons why Banking Corporation will be a great fit for her budding career. She gives plenty of reasons why the company is appealing to her which helps balance the cover letter.

The obvious point of a cover letter is to sell your skills to the hiring manager in order to secure the internship. However, it's important to remember that the hiring process is a two-way street. It's beneficial to incorporate reasons why you want to work for the business. Explaining what the business is doing that aligns with your personal goals and values can be the factor that tips the scale in your favor and gets you hired.

5. Marketing Cover Letter Internship Example

If you work in the industry of the arts, creative, or marketing, chances are you'll have more freedom when it comes to drafting your cover letter. Here, Robin takes a novel approach by weaving colorful language that practically jumps off the page. With just enough pizazz, her personality shines through which could leave the hiring manager wanting to learn more.

It may be tempting to throw in flowery language for the sake of standing out, but proceed with caution. A better approach would be to imagine you're seeing the internship opportunity for the first time, then share your excitement with a friend. Next, write down what you said, exactly as you said it, and edit from there to include the key points of a cover letter we mention in this article. You'll sound natural while still getting your point across succinctly.

Internship Cover Letter Templates

Standard internship cover letter template.

Use this cover letter template as a foundation for your cover letter. You can customize it to fit your experience and the companies you’ll be applying to.

Download this cover letter template

Data-Driven Internship Cover Letter Template

If your major is data-driven like STEM, marketing, or accounting, this is the internship cover letter template for you. With this template, you can include the data highlights of your class projects and assignments to show the hiring manager that you can support your experience with credible facts.

Entry-level Cover Letter Template

As you approach your senior year of college, you may be looking for entry-level roles rather than internships. Cover letters are just as important for full-time roles as they are for internships, so use this template to make the transition in your job search.

Wrapping Up Your Letter of Recommendation

A resume isn’t always enough to make an impression. Including a cover letter in your internship application is the first step to setting yourself apart from other applicants. Study and apply the six steps for writing a professional internship cover letter and use one of these samples or templates to customize it. Your resume gives the highlights of your time in college while your cover letter tells the story of how those experiences will serve you as an intern with your future employer. Use it to your advantage to land the first role in your career as you navigate college and beyond.

Editor's note: This post was originally published in April 2018 and has been updated for comprehensiveness.

This article was written by a human, but our team uses AI in our editorial process. Check out our full disclosure to learn more about how we use AI.

Don't forget to share this post!

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Marketing Internship   Cover Letter

Marketing internship cover letter (with examples).

If you’re on the hunt for a rewarding and educational marketing internship opportunity, you’ll need to write a cover letter that illustrates your enthusiasm and qualifications.

Although many full-time jobs and paid professional opportunities require applicants to send a cover letter along with their resume during the application process, writing a cover letter is even more important for interns.

Since many students and entry-level employees seeking roles as an intern have little to no previous work experience, writing cover letters allows job-seekers to fill in the holes in their resume and explain why they’re the best candidate for the role.

Marketing internships are informational and educational positions for students or trainees looking to gain practical, hands-on experience in the marketing industry. Internships, both paid and unpaid, can be essential for satisfying graduation and meeting entry-level marketing job qualifications.

Therefore, writing a top-notch cover letter will directly affect your career prospects.

Job-hunting for an internship in the marketing industry isn’t always easy. The field is highly competitive, so you’ll need a well-structured resume and a perfect cover letter to land your dream role and break into the business.

Writing a solid cover letter for a marketing intern role can even help maximize your chances of being promoted or landing an internal position in the future.

By following a cover letter template you’ll stand-out to hiring managers and make a great first impression on marketing managers and prospective employers.

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Parts of a Marketing Intern Cover Letter

Writing a cover letter may seem like a daunting task, but if you successfully tackle each part of the letter, you’ll land your dream marketing internship in no time.

Your cover letter is your chance to highlight the skills and qualifications listed on your resume. It’s a great platform to discuss accomplishments that may not be included in your resume, tell anecdotes to stand-out and reiterate the qualifications and experiences listed on your resume, and convey your personality, work style, and professional goals.

Since many job-seekers looking for marketing internships are college students or have little to no professional experience in the industry, a successful cover letter should, generally, focus on education, classroom experiences, and skill sets.

Successful marketing intern cover letters should highlight a candidate’s creativity and the qualifications and skills listed in the job posting.

Some of the best marketing internship cover letters discuss excellent communication skills, experience reaching and developing marketing campaign strategies, knowledge of products and unique customer cultures, expert social media skills, and experience developing appropriate business plans.

The most effective marketing intern cover letters are written in a professional tone, easy to read, and properly formatted. Hiring managers are much more likely to call you in for an interview if your cover letter is clear and concise.

Professionals applying for marketing internships should make sure their cover letter is between three and four paragraphs long (and definitely less than one page ), is formatted with standard one-inch page margins, is written in a generic font, like Times New Roman, and is organized into grammatically correct sentences and paragraphs.

You don’t want to squash your chances of getting an internship because of a few typos.

Diving into the meat of the cover letter, you’ll need a professional header, a compelling introduction paragraph, a dense body paragraph that focuses on marketing skills, resume achievements, and interest in the position, a conclusion that offers a proposal or shows why you’re the best-suited candidate for the role, and, finally, a professional signature.

Marketing Internship Cover Letter Opening

The opening paragraph is, perhaps, the most important element of a marketing intern cover letter. The first few lines of a marketing internship cover letter should be interesting, informative, and attention-grabbing.

In the opening paragraph, your goal is to introduce yourself , state your interest in the role that you’re applying to, and convey your enthusiasm. The opening of a perfect cover letter should be clear, concise, and to the point.

The amount of time and consideration a hiring manager spends reviewing your application is often directly linked to the success of the opening lines of your cover letter.

A compelling introduction will impress the hiring manager, prompting them to read on and learn about the relevant skills summarized in the body of your letter. Contrarily, a lousy first few lines might result in a hiring manager tossing your application back into the pile, lowering your chances of being called in for an interview and landing your dream marketing internship.

In addition to perfectly curating the first few lines of your marketing internship cover letter, you’ll also want to make sure you include a correctly formatted header , as you would in any business or professional letter, and properly or professionally address the hiring manager.

If you’re unsure of the hiring manager’s name, you can address the letter “Dear Hiring Manager,” or one of its many alternatives .

For marketing internships, in particular, it’s important to highlight why you’re applying for the role or any education you have or are pursuing, in the field of marketing. Remember, the key to a successful marketing internship cover letter opening is introducing yourself and standing out among the pool of applicants.

Here’s a great example of what the opening sentences of a marketing internship cover letter might look like:

Max Alexander Marketing Manager Media Works 100 Bentley Road Oceanside, CA 92058 Dear Mr. Alexander, I am very interested in the opportunity to work as a Marketing Intern at Media Works. I hope you will agree that I am a good fit for this position. My background and training in business marketing, social media, and communication at UCLA — where I graduated with a cum laude Bachelor’s in Digital Marketing — has equipped me with the necessary skills to find success in this role and help grow and enrich Media Works’ brand. I am passionate about using modern marketing methods and strategies to boost sales, assist brand establishment, and develop calculated and successful business plans.

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Marketing internship cover letter body.

The body of your cover letter is where you emphasize your greatest skills and strengths. This is your chance to shine.

Discussing relevant skills, highlighting your qualifications, and citing examples that illustrate how you’ll be the best candidate for the internship are all great ways of tackling the body paragraphs of your marketing internship cover letter.

The body of a marketing internship cover letter should highlight key skills in communication, special events marketing, social media, content marketing — including conceptualized blog content and strategic brand distribution — analytics, graphic design, media relations, business plan development, and marketing strategies.

If you have a professional connection at the company who recommended you for the role or who can vouch for your skills, it might be a good idea to include that in the body of your cover letter. Adding an employee referral to your cover letter can result in a faster response rate and a more efficient hiring process.

Before writing the body of your cover letter you should closely read the specific job posting you're applying to, and work to tailor your cover letter to the skills, qualifications, and work responsibilities listed in the ad.

For instance, if the role requires expert social media marketing skills, you might want to include your knowledge of platforms like Facebook, Twitter, Instagram, and LinkedIn, and any experience, whether in a paying job or on a college campus, you have using social media platforms to promote or publicize a company, brand, or idea.

Here’s a strong sample that you can use as a template when writing the body paragraphs of your marketing internship cover letter:

While at UCLA, I worked as a student intern in the university’s Athletics Department, where I used my classroom knowledge and practical marketing skills to promote sporting events and increase athletic merchandise sales on campus. As a marketing intern, I was personally responsible for managing the department’s social media accounts, creating graphics and blog posts, drafting engaging department communications — including email blasts and press releases — collecting data on fan engagement, and assisting in the development of business plans and implementation of strategic marketing proposals. I am confident that the knowledge and skills I’ve learned, both in and out of the classroom, will be a great benefit to your marketing team. I am eager to begin a rewarding career as a marketing specialist and am confident that an internship with Media Works will be mutually beneficial to both your company’s marketing campaigns and my professional growth.

Marketing Internship Cover Letter Closing Lines

The closing lines of your marketing internship cover letter should tie up any loose ends and serve to bring the letter full circle by reinstating your interest in the job and summing up your qualifications .

An effective cover letter should conclude by asking for a phone or in-person interview . Conveying your interest in continuing in the hiring process and thanking the hiring manager for their time spent reviewing your cover letter and job application will up your chances of getting a callback.

The closing lines of a marketing internship cover letter are also a great place to include a proposal of a strategic marketing strategy you hope to assist the company implement or develop throughout the internship.

Sharing a proposal that’s too good to pass up can be a surefire way to pique a potential employer’s interest, land an interview, and get your dream marketing internship.

Lastly, make sure you close your marketing internship cover letter with a professional signature, which includes your contact information.

An excellent way of closing your marketing internship cover letter is like this:

My passion and excitement for this internship are rooted in a deep admiration for the marketing strategists used at Media Works. I understand how essential a marketing team is to a brand’s success, and there are no other industry professionals I’d like to work with than those leading Media Works’ cutting-edge marketing campaigns. I would love the opportunity to discuss this position and explain how I can help grow Media Work’s marketing campaigns. Thank you so much for your time and consideration. Kind regards, Elaine Smith (760) 543-8876 [email protected]

Example of a Professional Marketing Internship Cover Letter

If you’re in the market for a top-notch marketing internship, following a cover letter template could help you land your dream role and break into the business and marketing industry. Here’s a great example of a professional and properly formatted marketing internship cover letter:

Max Alexander Marketing Manager Media Works 100 Bentley Road Oceanside, CA 92058 Dear Mr. Alexander, I am very interested in the opportunity to work as a Marketing Intern at Media Works. I hope you will agree that I am a good fit for this position. My background and training in business marketing, social media, and communication at UCLA — where I graduated with a cum laude Bachelor’s in Digital Marketing — has equipped me with the necessary skills to find success in this role and help grow and enrich Media Works’ brand. I am passionate about using modern marketing methods and strategies to boost sales, assist brand establishment, and develop calculated and successful business plans. While at UCLA, I worked as a student intern in the university’s Athletics Department, where I used my classroom knowledge and practical marketing skills to promote sporting events and increase athletic merchandise sales on campus. As a marketing intern, I was personally responsible for managing the department’s social media accounts, creating graphics and blog posts, drafting engaging department communications — including email blasts and press releases — collecting data on fan engagement, and assisting in the development of business plans and implementation of strategic marketing proposals. I am confident that the knowledge and skills I’ve learned, both in and out of the classroom, will be a great benefit to your marketing team. I am eager to begin a rewarding career as a marketing specialist and am confident that an internship with Media Works will be mutually beneficial to both your company’s marketing campaigns and my professional growth. My passion and excitement for this internship are rooted in a deep admiration for the marketing strategists used at Media Works. I understand how essential a marketing team is to a brand’s success, and there are no other industry professionals I’d like to work with than those leading Media Works’ cutting-edge marketing campaigns. I would love the opportunity to discuss this position and explain how I can help grow Media Work’s marketing campaigns. Thank you so much for your time and consideration. Kind regards, Elaine Smith (760) 543-8876 [email protected]

Tips for Writing a Marketing Internship Cover Letter

At the end of the day, writing a cover letter is pretty similar across a wide range of professional industries. For a marketing internship cover letter in particular, though, there are a few things you need to keep in mind in order to write a professional and compelling cover letter.

Here are the top three tips all applicants should follow to write an effective cover letter and land a competitive and top-notch marketing internship:

Highlight your marketing education early on. If you just graduated or are pursuing a degree in marketing or a related field, you should highlight that early on in your cover letter. Holding a marketing degree from an accredited university or a certification from a top-notch marketing course will make you a highly-desirable intern.

Hiring managers prioritize education and industry knowledge when looking for successful marketing interns. It’s essential to disclose this information in the first few lines of your cover letter in order to stand out among other applicants and impress hiring managers .

Discuss key communication and business skills. Even though you might not be the most experienced professional in the marketing industry yet, that’s not to say you don’t still have some high-level and key skills to be successful as a marketing intern.

Internships are designed to be educational and help applicants gain experience in their field, so hiring managers won’t expect you to know every last detail about the industry, but they will expect you to have top-notch communication and business skills .

Highlighting your experience developing business plans, assisting with marketing strategies, and properly representing a brand or company through clear, concise, and influential written and verbal communication will help you land your dream marketing internship and meet your professional goals.

Emphasize your passion for marketing. Since the majority of professionals applying for marketing internships don’t have much experience, it’s essential to convey passion and enthusiasm to fill in this gap of professional expertise.

Sophisticated marketing internships cover letters highlight skills and education and emphasize passion by discussing long- and short-term career goals, avenues for growth and development at a specific marketing firm, and proficiency in completing tasks required of interns.

Final Thoughts

Your cover letter is your chance to get noticed and stand out among the stack of resumes sitting on a hiring manager’s desk. You only get one shot at making a positive and lasting first impression in your marketing internship cover letter.

By using the tips and template provided in this article, you’ll be well on your way to crafting a perfect cover letter. Highlighting your professional skills, marketing knowledge, and relevant education while clearly conveying your enthusiasm and passion is essential when writing a marketing internship cover letter.

Putting your best foot forward and using your cover letter to emphasize your strengths and career goals will help you make a solid first impression and land that marketing internship of your dreams.

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Digital Marketing Intern Cover Letter Example

The role of a Digital Marketing Intern is to get hands-on experience getting an in-depth understanding of complicated topics. When applying for this position, it is imperative to write an impressive cover letter that leaves a lasting impression on the employer. Check out Digital Marketing Intern Cover Letter sample that shall help write a well-written and impactful cover letter.

The intern is responsible for building a robust professional contacts network that helps him get a better understanding of digital marketing.

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• Marketing & Sales

What to Include in a Digital Marketing Intern Cover Letter?

Roles and responsibilities.

Job Responsibilities of a Digital Marketing Intern:

• Working with other Digital Marketing Writers and helping in the development of content, digital marketing strategies, and other deliverables.
• Creating content that meets specific client objectives and goals .
• Generating content for diverse media platforms .
• Examining reports of data analytics for achieving an in-depth understanding of content marketing strategies and their effectiveness.
• Creating social media strategies and implementing them effectively to help clients market their business online.

Education & Skills

Skills required in a digital marketing intern:.

• High-quality verbal and written communication skills.
• Well-versed with popular CMS or Content Management Systems.
• Advanced Knowledge of HTML.
• Highly Computer Literate.
• Ability to develop original and unique content.
• Ample Social Media Management Experience.
• Create Engaging Content.
• Well-informed and attention to detail.

Qualifications Required in a Digital Marketing Intern:

• Bachelor’s Degree in Journalism, Communications, English, or related field.
• Well-versed in SEO best practices and keyword placement.

Digital Marketing Intern Cover Letter Example (Text Version)

Dear Sir/Madam,

This is with reference to your job posting for Digital Marketing Intern posted at XXX in your esteemed organization. I hold 2 years of experience and a Degree in Journalism. My qualifications, skills, and experience are at par with the expected job requirements for this position.

Given an opportunity, I can add value to your organization by writing meaningful content that elicits the required response from the target audience. I keep myself updated with the latest updates and developments in this field so that I can best serve my clients. I have amazing writing skills, creativity, and imagination that make it easier for me to pen the engaging content. I have been working with Content Management Systems that help me format my content as per precise requirements.

Presently, my job requirements in my current company include-

• Assisting with email marketing campaigns.
• Creating client’s monthly progress report.
• Content writing, proofreading, and editing.
• Brainstorming for developing new ideas with team members.
• Building social media following.
• Providing creative, editorial, and technical support to team members.

Given an opportunity, I shall strive hard to be an asset to your organization.

Please find attached my resume and a few samples to showcase my writing skills for your kind perusal.

Looking forward to hearing from you soon.

Sincerely, [Your Name]

After checking the cover letter sample, write your cover letter for this position in such a way that it showcases your strengths and skills to make you stand apart among other applicants, also check out the Digital Marketing Intern Resume Sample here and understand how you can finetune it to leave a positive impact on the employer.

Customize Digital Marketing Intern Cover Letter

Get hired faster with our free cover letter template designed to land you the perfect position.

Related Marketing & Sales Cover Letters

Digital Marketing Cover Letter Example (w/ Tips for 2024)

You’ve mastered the digital domain.

When it comes to innovative campaigns and data-driven strategies, you can craft something effortlessly.

Yet when it comes to writing your own cover letter, it feels like you're trying to write ad copy without a target audience.

We get it. Turning your vast experience into a concise, engaging letter can seem daunting.

No need to stress, though. In this article, we’ll show you everything you need to know about cover letters.

Here's what we're going to cover:

• What a Great Digital Marketing Cover Letter Looks Like
• 5 Steps to Writing the Best Digital Marketing Cover Letter
• 3 Essential Cover Letter Tips for Digital Marketers

Ready to leave those cover letter jitters behind? Let's dive in!

Digital Marketing Cover Letter Example

5 Steps for the Perfect Digital Marketing Cover Letter

Now that you've seen what a great digital marketing cover letter looks like, it's your turn to shine!

Write your own cover letter by following these steps:

#1. Put Contact Information in the Header

Let’s start from the top. Your digital marketing cover letter needs contact information. Put this in the header , just like you would on your resume. 

Here's what you should add:

• First and Last Name. Make sure your full name is right at the top.
• Professional Title. Match it with the exact title of the job you're aiming for. Hiring managers juggle applications for different positions, so clarity helps everyone here.
• Email Address. Keep it professional and straightforward, like a blend of your names. Those quirky high school email addresses won't cut it here. (e.g.: [email protected] isn’t good but [email protected] is spot on.)
• Phone Number. Double-check that it's accurate so they can reach you easily. If you're applying for international positions, add the dial code.
• Location. Typically, city and state/country are enough, but if you're open to remote work or relocating, mention it.
• Relevant Links (optional). Share your LinkedIn or other social media profiles that highlight your digital marketing prowess.

Now, let's add the hiring manager’s contact information :

• Company Name. Add the name of the company you're applying to.
• Hiring Manager's Name. Make sure to add the hiring manager’s name if you can find it.
• Hiring Manager's Title. If you find out the hiring manager is the department head, address them accordingly instead of using the generic “Hiring Manager”.
• Location. City and state/country details are crucial, especially for global companies.
• Email Address (optional). If you can find their email, there’s no harm in including it.
• Date of Writing (optional). Adding the date you wrote your letter gives it a professional touch.

#2. Address the Hiring Manager

Your digital marketing cover letter should always start with a greeting. But first things first—you have to know who you’re addressing your cover letter to.

And “To Whom It May Concern” just won’t cut it here.

Choosing the right greeting can make a positive impression on the hiring manager and set the tone for your entire cover letter.

Do some research first . Check the job listing, the company's website, or their LinkedIn profile to identify who’s hiring for the digital marketing position you want. Just find their name and email address.

Then it’s time to actually address them formally. We recommend using “Ms.” or “Mr.” , followed by their last name. But if you're unsure about their gender or marital status, simply use their full name. For example:

Example Addressing Hiring Manager:

• Dear Mr. Smith
• Dear Alex Smith

But if you can't find any information about the hiring manager or even the head of the digital marketing department you’re applying to, just address your letter to the department or the company as a whole:

• Dear Company X
• Dear Digital Marketing Department
• Dear Recruitment Team
• Dear Human Resources Team

#3. Write an Eye-Catching Opening Statement

Hiring managers go through tons of applications every day. So, they only take a few seconds to glance at each candidate’s cover letter before deciding whether it’s worth reading more.

This is where the opening paragraph of your digital marketing cover letter comes in. Start your cover letter with a clear statement about why you're keen on the role. Expressing your enthusiasm for the industry or the specific job can immediately capture the hiring manager's interest.

Doing a bit of research on the company can also pay off here. The more you know about the employer, the better you can showcase your compatibility with their company culture. It signals that you're not just sending out applications randomly; you’re genuinely interested in this job.

We suggest adding a relevant skill or achievement in your introduction, but remember to keep it brief. The goal here is to spark the hiring manager's curiosity and encourage them to explore your digital marketing cover letter further.

#4. Use the Cover Letter Body for the Details

Next, it’s time for the details. The body of your cover letter is where you have to convince the hiring manager that you’re the right person for the job.

But this isn’t the place to replicate your digital marketing resume . Your cover letter is where you can really showcase your marketing skills and expertise in a way that ties in with the job you’re applying for.

Reference the job ad to build a narrative that paints you as the best candidate out there. For example, if you’re applying to an agency that focuses on SEO and content strategy, focus on your relevant achievements in that niche instead of more general digital marketing experiences.

If you’re familiar with the company and it’s products or services, you should mention it in your digital marketing cover letter. This shows you’ve done your research and conveys your genuine interest, which the hiring manager will notice. Mention how your career goals and values align with those of the company, and you’ll come off as a great fit for their company culture.

Make sure your enthusiasm for the job shines through your whole cover letter. Let the hiring manager know that you’re confident that you can contribute to their team, but don’t overdo it. If you’re too confident, it can come off as arrogant. You just want to let them know you’re sure you’re a great fit for this specific role, not that you’re the greatest hire they could ever hope for.

Need more inspiration? Check out more cover letter examples here !

#5. Wrap It Up and Sign It

The last few lines of your digital marketing cover letter are your chance to leave a lasting impression on the hiring manager.

You want to end your cover letter on a positive note, leaving the hiring manager reassured of everything you’ve said so far. Your conclusion should be a compelling pitch that confidently recaps why you’d be an ideal fit for the digital marketing role you’re after. You can reiterate your most important skills or professional goals that align with the company’s.

Then follow your compelling summary with a call to action. Encourage the hiring manager to take the next step, whether that means discussing your application further or diving into an interview. A strategically placed call to action can show initiative and give your application an extra nudge forward in the hiring process.

And don’t forget to wrap up your digital marketing cover letter with a professional sign-off. Not adding a closing line or signing your name is one of the most common cover letter mistakes out there. Here’s an example of how to do it right:

Please don't hesitate to reach out to me through the provided email or phone number to arrange a discussion about my application. I eagerly anticipate the opportunity to explore my qualifications in greater depth at your earliest convenience.

Best wishes,

And if you're seeking an alternative to "Best wishes," consider these options:

• Warm regards,
• Respectfully yours,
• Thank you for your consideration,

3 Essential Digital Marketing Cover Letter Tips

Now you've got the basics of writing a digital marketing cover letter. So it's time to dive into the cover letter tips to take yours to the next level!

#1. Match Your Resume

Presentation matters, and maintaining consistency in your job application can make a real difference.

Make sure that your digital marketing cover letter's formatting and layout align closely with your resume to give your application a professional and organized look.

Keep your text and contact information neatly aligned on the page, and maintain uniform font styles and sizes. Pay attention to page margins and line spacing to ensure your cover letter remains concise and doesn't extend beyond a single page.

Or Use A Cover Letter Template Instead

Running short on time?

Give our free resume builder a try - select one of the free resume templates ! Pair it with one of these cover letter templates and have your application ready in minutes.

Each of our templates is crafted with insights from hiring managers worldwide to make sure your cover letter and resume align perfectly with industry standards while maintaining a sleek, professional look. Save time and make a great impression effortlessly.

# 2. Mention Qualifications

Relevant qualifications should make their way to your digital marketing cover letter.

There’s no harm in listing certifications on your resume , but you can really make a point about how suited you are to the role by expanding on them in your cover letter. Focus on your most significant qualifications and tie them into how prepared you are to start at the company you’re applying for.

For example, if you’re applying to a digital marketing agency that focuses on SEO and content writing, focus on the “Introduction to SEO” course you took instead of your certificates related to social media marketing and PR.

#3. Save It To The Right File Format

Before you send your digital marketing cover letter out there, consider what file format you should submit it in.

Generally, saving your cover letter as a PDF file is the best choice. This way, you can make sure that your carefully crafted formatting will remain the same across any device or software the hiring manager might use to open it.

But there are exceptions.  Always check the job ad first, just in case they want a different file format. In some rare cases, you might see employers request formats like DOC, RTF, or another format supported by Microsoft Word .

Key Takeaways

And that's a wrap on writing the ideal digital marketing cover letter!

We’re confident you’re ready to draft the cover letter that lands you that dream job.

But before we go, let’s recap these main points from our article:

• Begin your digital marketing cover letter by detailing your and the hiring manager’s contact information. Make sure this section is factually correct, or you might miss an opportunity for an interview.
• Your opening paragraph should be compelling enough to make the hiring manager want to know about you.
• Weave your enthusiasm through your entire digital marketing cover letter. This can show the hiring manager that you’re not just randomly applying; you’re a focused candidate who’s actually interested in the specific job.
• Wrap up your digital marketing cover letter with a worthy call to action. This can potentially prompt the hiring manager to contact you and increase your odds of an interview.
• Lastly, make certain that your digital marketing resume and cover letter are cohesive in style and presentation. If aligning these components seems daunting, consider utilizing one of our complimentary resume and cover letter templates for a flawless pairing.

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7 Digital Marketing Specialist Cover Letter Examples

Digital Marketing Specialists excel at creating engaging online content that captures attention and drives action, seamlessly blending creativity with strategy. Similarly, your cover letter is your chance to create a captivating narrative that showcases your skills, experiences, and passion for digital marketing. In this guide, we'll delve into the best cover letter examples for Digital Marketing Specialists, helping you to craft a narrative that resonates with recruiters.

Cover Letter Examples

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The best way to start a Digital Marketing Specialist cover letter is by grabbing the reader's attention with a compelling introduction. This could be a brief highlight of your most impressive achievement in digital marketing, or a mention of a significant project you've led. Make sure to customize it to the job you're applying for, showing that you understand the company's needs and how your skills and experience can meet them. For example, "As a Digital Marketing Specialist who increased web traffic by 40% for a previous employer, I'm excited about the opportunity to bring my SEO and content marketing skills to [Company Name]."

Digital Marketing Specialists should end a cover letter by summarizing their qualifications, expressing enthusiasm for the opportunity, and inviting further discussion. It's important to reiterate how your digital marketing skills can benefit the company. For example, you might say, "I am excited about the opportunity to apply my expertise in SEO and content marketing to drive growth at your company. I look forward to the possibility of discussing how my digital marketing strategies can contribute to your team's objectives." Always thank the reader for their time and consideration. It's also crucial to include a professional closing, such as "Sincerely" or "Best regards," followed by your full name. Remember, the ending of your cover letter should leave a lasting impression, showcasing your passion for digital marketing and your potential value to the company.

A cover letter for a Digital Marketing Specialist should ideally be about one page long. This length is sufficient to concisely present your skills, experiences, and your understanding of the role without overwhelming the hiring manager with too much information. In terms of word count, aim for 300-500 words. In the digital marketing field, being able to communicate effectively and concisely is crucial. Your cover letter is a great opportunity to demonstrate these skills. It's important to keep your content focused on how your digital marketing skills, experiences, and achievements align with the job requirements. Remember, the goal is to pique the employer's interest so they want to learn more about you in an interview.

Writing a cover letter with no experience as a Digital Marketing Specialist can seem challenging, but it's all about showcasing your transferable skills, eagerness to learn, and passion for the industry. Here's how you can approach it: 1. Research: Understand the role of a Digital Marketing Specialist and the skills required. This will help you identify any transferable skills you may have from your past experiences. 2. Introduction: Start your cover letter by introducing yourself and expressing your interest in the role. Mention where you found the job posting and why you are interested in the position. 3. Highlight Transferable Skills: Even if you don't have direct experience, you may have transferable skills from other jobs, internships, or academic projects. These could include skills like content creation, SEO, data analysis, social media management, etc. Provide examples of how you've used these skills in the past. 4. Show Passion and Willingness to Learn: Employers value candidates who are eager to learn and grow. Express your passion for digital marketing and your willingness to learn new skills. You can mention any relevant courses, certifications, or self-learning initiatives you've undertaken. 5. Knowledge about the Company: Show that you've done your homework about the company. Mention any recent campaigns or projects they've done that you admire. This shows your interest and initiative. 6. Conclusion: Conclude by reiterating your interest in the role and your eagerness to contribute to the company's digital marketing efforts. Thank the employer for considering your application and express your hope for further discussion. 7. Professionalism: Keep your tone professional and your content concise. Proofread your letter for any grammatical errors or typos. Remember, everyone starts somewhere. Your enthusiasm and willingness to learn can often make up for a lack of direct experience. Good luck!

Related Cover Letters for Digital Marketing Specialists

Digital marketing manager cover letter.

Content Manager Cover Letter

Social Media Manager Cover Letter

SEO Manager Cover Letter

Email Marketing Cover Letter

Advertising Cover Letter

Digital Marketing Specialist Intern Cover Letter

Entry Level Digital Marketing Specialist Cover Letter

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Digital Marketing Strategy Internship

• Share This: Share Digital Marketing Strategy Internship on Facebook Share Digital Marketing Strategy Internship on LinkedIn Share Digital Marketing Strategy Internship on X

Hi there! We’re WebFX, a full-service digital marketing agency based in the US. We’ve been named the Best Place To Work in Pennsylvania 9 times in a row and we’d love to meet you! We are a fast-growing company that has doubled in size over the past 5 years, with talented team members now based around the globe (and representing 18+ different countries!). While we are growing at a rapid rate, we are committed to growing strategically and sustainably, and that starts with growing our team of the #BestCoworkers – that’s where you come in!

We’re looking for people to join our mission to provide world-class digital marketing solutions to mid-size businesses around the world. We are passionate about what we do, we’re committed to driving business growth for our clients, and we’re on the hunt for people just like you, who take pride in their work and want to be part of a company that does too.

You Might Be a Great Fit For This Internship if You Have…

A Bachelor’s Degree (either in-progress or completed)

Past interns have majored in Marketing, Advertising, Business, Journalism, Communications, Information Systems, Statistics, and beyond

GPA above 3.4

A Few Related Skills and Experiences

Customer service experience in any industry

Outstanding written and verbal communication skills

Digital marketing experience

Very basic HTML experience

Excel/Google Docs skills

Analytical/research skills

Eagerness to learn and be trained!

Any of these Signature FXer Traits!

You have an interest in the web and stay up-to-date on new and developing technologies

You have an eye for detail and dedication to high-quality work

You are a professional, dependable, and independent worker with a strong work ethic

You’re self-motivated, thrive on challenges, and enjoy getting things done

You are a proactive, creative problem-solver who faces challenges with a can-do mindset

You possess excellent time management skills

You work with a sense of urgency and can consistently meet deadlines

You are a lifelong learner who loves to grow and stretch outside of your comfort zone, and are always looking to improve your skills

If any of these sound like you, then we want to hear from you! We are committed to growing 1% better everyday, and we believe working at WebFX could quite possibly make your life 1(00)% better – after all, you would be surrounded by the #BestCoworkersinPA!

In This Internship, You’ll Get To…

-Work with our full-time marketing team to assist them in the various client projects and initiatives

-Perform research to ensure client success – think keyword research, competitor analysis, and everything in between

-Devise the content strategy and outlines for our team of copywriters and manage the execution of web content based on client goals

-Analyze performance data (in Google Analytics and MarketingCloudFX) and contribute to monthly digital marketing campaign reports

-Develop appropriate SEO strategies and action plans/optimizations based on data

-Assist with PPC (think Google Ads!) campaigns and work to ensure a positive ROI for clients

-Interpret web analytics, demographic data, market research, and buyer behaviors, and generate and execute strategies as they relate to findings

-‘Get your hands dirty’ and get into the backend of client websites to correct errors and technical issues and implement content

A Few Extra Details!

-This is an in-person internship, based at our riverside campus in Harrisburg, PA!

-This internship is flexible with hours and days – we will work with our interns to determine a schedule that is a mutual fit

-Interns will enjoy their own workspace, and computer, along with the ability to wear jeans/casual dress to work each day

-Letters of recommendation are provided along with the ability to learn valuable digital marketing skills

-We are always open to considering interns for potential full-time roles after graduation as well!

What You’ll Get From Us!

Opportunities to Learn and Train With Our Team!

-Interns will receive world-class on-the-job training from the experts (think Sr. Marketers, not the HR team) as well as opportunities for ongoing personal learning and development

-On-site, state-of-the-art training amenities to facilitate departmental trainings, industry-related updates, and monthly Lunch-and-Learns.

Compensation

$17-$18/hour

Why Choose WebFX?

– We’ve been named the Best Place To Work in Pennsylvania 9 years in a row 🎉

– We’re expanding! New offices in Guatemala, South Africa, St Petersburg FL, and Lancaster and York, PA! 🌱📈

– Entry-level roles – over 90% of our openings are open to brand new college grads! 🎓

– Flexible Schedule (start your day between 8 and 10 am – when you do your best work!)

– Love animals? Cool, so do we! That’s why we have a Pet Friendly Office 🐶

– Profit Sharing 💰

– Need that caffeine fix? On-site cappuccino machine, Little Amps Coffee Bar (with a barista!) & Tea Bar ☕

– Looking for a little extra workday fuel? Enjoy surprise catered breakfasts, lunches, mid-day snacks, and more!

– On-site Yoga sessions

– On-site Fitness Center 🏋️‍♀️

– 150% Company Match Of Personal Charity Donations

– Our #FXBuilds program is set to positively impact 10,000 people around the world by 2024 – and every individual FXer’s work directly contributes! 🌍

– Supplemental Insurance

– 100% Company Match 401K (up to 4%) 💰

– Generous Paid Time Off 🏖

– Employee Wellness Program, including a free FitBit and fitness challenges 👟

– Love to learn? You sound like an FXer! FXLearns Library with hundreds of personal and professional growth books 📚

– Humanitarian Trips ✈️

– Health/Vision/Dental Coverage

– New Parent Support 👶🏿👶

– Dressing up everyday not for you? We get it! Enjoy our Casual Dress Code

– Home Buyer Program 🏡

– Personal Desk Fund 💰

– Green Commute Benefits

– Pawternity Leave 🐱

– Merit-based promotions (we promote from within, you will move up and grow here!)

-The opportunity to be part of a passionate, driven team where we pride ourselves on delivering high-quality work that makes a real-world impact for our clients

Check out our culture on social media:

*You don’t need to apply more than once even if you’re interested in multiple positions – you can simply let us know! We consider all open roles when reviewing resumes and applications!

We have a multi-step interview process , where we focus on giving both our candidates, and ourselves, opportunities to get to know each other a bit better. While our process may be more thorough and perhaps longer than other interview processes that you’ve been a part of, our goal is to work together with our candidates to find a mutually beneficial fit, where a candidate is a great addition to the FXFamily, and WebFX is the right fit for their career goals. Interested in joining the FXFamily? You should definitely apply now!

WebFX is an Equal Opportunity Employer, committed to providing and fostering an inclusive environment where all people, including women, minorities, LGBTQ+ and other underrepresented groups are supported, respected, and encouraged to excel within STEM careers. Our goal as an organization is to empower our team to achieve their personal best, bring people together, and provide equal opportunity to do so regardless of race, age, gender, sexual orientation, religion, physical ability or disability, or political affiliation. You can learn more on our website here !

www.reedsreview.com My background (before becoming an ER nurse) is in HR Management and Digital Marketing Management. Let me teach you everything you need to know about digital marketing & job applications! Nursing has injured my back (disc herniation), so I am getting back to my roots. Let's help each other! www.reedsreview.com [email protected] 503-406-8210 (SMS)

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• OCT 3, 2023

About This Channel & FREE Resume/Cover Letter Reviews!

www.reedsreview.com This channel is all about teaching you everything you need to market yourself professionally and grow your career as far and as fast as possible. I'll teach you the best tips for writing resumes and cover letters in 2023 that get NOTICED, and how to stand out in interviews and much, much more. I'm also offering 100% FREE resume and cover letter reviews for ANYONE! Check it out at www.reedsreview.com. Donations for this service (if you find the service helpful) are greatly appreciated, but NOT required! I'm an injured ER RN, trying to get away from bedside nursing. Donations greatly appreciated if you find my work helpful! You can donate at www.reedsreview.com

• OCT 1, 2023

This is just a test. But please share your top questions about digital marketing, or about resumes, cover letters, job applications, or interviews! I am now an ER Nurse, but prior to that my background is in HR Management and Digital Marketing, and this channel will be all about job applications, resumes, cover letters, interview tips and social media/digital marketing!

• © Reed's Review

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2024 UNI graduate leaves her mark on campus in a unique way

Each student at the University of Northern Iowa leaves their mark on campus in one way or another, and spring 2024 graduate, Kaina Geetings embodies this tradition wholeheartedly. As the creator of the new custom UNI spirit and spirit script fonts, her  mark  can be seen from the Alumni Magazine, to the campus TC statue.

During her time at UNI, Kaina could often be found doodling, writing, or drawing on her iPad, but she explored her creativity well before her time here. “I have always been just super creative, ever since I was little. And when I came to college, I kind of started exploring digital design,” she said. 

This creative side is what led Kaina to her most recent adventure, handwriting fonts that are currently in use by the University of Northern Iowa. 

“I love that I got to work on this project, it was really special. I get to leave part of who I am at UNI for them to use. I really enjoyed getting to know the team here and the office that I worked in for a while,” remarked Kaina in reference to the project. 

Sam Schmiesing, a senior graphic designer at UNI noticed Kaina and her beautiful handwriting through a request received at the marketing office.

“I had the request for a promo item come through, and it was a very cute little athletic logo pin that Kaina had designed,” said Schmiesing. “After I saw it, I thought to myself, ‘I wish I could do that, how do we get something like that over here.”

As Schmeising learned more about Geetings and her artwork, she also started to envision how the fonts could enhance the university's branding strategies.

The first official project for Geetings was designing hand lettering (soon to be  the font) for the cover of the 2024 Alumni Magazine. The magazine had a photo of the Campanile, adorned by lyrics to the UNI fight song handwritten by Kaina. 

Creating a typeface takes time, repetition and critique. This process spanned out over the course of nearly nine months, but after seeing the success of the magazine cover, Schmeising knew that officially hiring Kaina to create a font for UNI was a great idea. 

Creating a font that can be used by anyone with a keyboard involves measurement, understanding of line and width, and even a little math.

“For me, it was kind of challenging figuring out how to make the individual letters because usually I just naturally go and draw something,” Kaina said. “It's very natural to me to just write, but I had to actually figure out how I wanted the font to look, and then I had to create a design for each letter individually.”

Collaborators learned a new skill through this process. “It's been a really good process and really challenging for me to kind of dissect what a word is, and then each individual letter is. I would say definitely I am more knowledgeable now in typography, things like line height and width, and just really analyzing a single letter,” said Geetings. 

Now that the fonts are in their final stages, ready to be published and used by UNI, Geetings has been reflecting over what the opportunity really brought to her. 

“I think since doing this font project now with UNI, I would love to make my own font too, for myself and my personal brand,” said Kaina. She currently uses  her creative Instagram page to highlight school projects, but she hopes to transition it to a business in the future. 

The Pella, Iowa native graduated from UNI in 2024 with a degree in interactive digital studies and a graphic technologies minor. 

Geetings knows that the opportunity to leave her  mark on campus in this way brought her countless skills, relationships and memories. She will be seen, in the form of a font, around campus for years to come.

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